What CHOCO does

CHOCO (巧豆传媒, legal entity 上海巧豆文化传媒有限公司) is a Shanghai-headquartered B2B full-spectrum branded content agency founded in early 2016, operating from SOHO Fuxing Plaza in Huangpu District with a regional branch in Guangzhou's Yuexiu District. The company delivers an integrated four-line service stack — Brand Consulting (品牌咨询), Talent Management (艺人管理), Content Marketing (内容营销), and Creative Production (创意制作) — to enterprise brand marketers and government tourism entities, applying a "人本智能" (human-centric intelligence) insight framework, data-powered digitalized workflows, and an entertainment-IP-into-brand-equity methodology that the firm describes as "符号化人格" (symbolic persona) IP cultivation and "造需求" (demand-generation) content ecosystem construction.

Name

CHOCO

Legal name

上海巧豆文化传媒有限公司

Website

https://chocoent.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CHOCO (巧豆传媒) is a Shanghai-headquartered B2B branded content agency integrating talent management, content marketing, creative production, and brand consulting for enterprise clients across consumer goods, beverages, cosmetics, entertainment, and tourism sectors across Asia.

Ownership category

akta.pro rank

Product category

Brand Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

akta.pro secondary industries

Merchandising & D2C Management (Artists) (MPAIAGAI), Technology & B2B PR (MPAAADAC)

Keywords

• Brand marketing services
• Entertainment marketing
• Content marketing
• Talent management
• Creative production services

Headquarters

HQ city

Jingan

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. 品牌咨询服务: Data-driven brand consulting and omnichannel marketing solutions, helping brands identify unique positioning and develop growth strategies.
2. 艺人管理服务: Talent management connecting brands with celebrities, KOLs, and entertainment figures for endorsement and marketing campaigns.
3. 内容营销服务: Content creation and marketing services across multiple platforms, including video production and social media content.
4. 创意制作服务: Creative production including advertising films, MV production, and event live streaming.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CHOCO operates as a B2B full-spectrum branded content innovation agency that delivers brand consulting, talent management, content marketing, and creative-integrated campaign services to enterprise clients. The agency connects brands with celebrities and KOLs across Asia, produces data-driven omnichannel content, and applies proprietary AIGC technology to creative video production to reduce costs and shorten cycles.

Product overview

CHOCO巧豆传媒 operates as a full-spectrum branded content innovation agency offering four integrated core services: Talent Management (艺人管理), Content Marketing (内容营销), Creative Hub (创意制作), and Brand Marketing (品牌咨询). The company specializes in connecting brands with entertainment talent for endorsements, creating data-driven omnichannel content campaigns, producing creative materials leveraging industry trends, and providing strategic brand consulting. Together, these services form an end-to-end solution for brand value positioning and sustained market growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Consulting (品牌咨询) Strategic brand consultancy service providing data-driven brand positioning, value proposition development, and growth strategy planning to help brands achieve sustained growth across omnichannel marketing.
• Talent Management (艺人管理) Talent management service that connects brands with celebrities, KOLs, and entertainment personalities for endorsement, ambassador, and integrated marketing campaigns across Asia.
• Content Marketing (内容营销) Data-driven omnichannel content marketing service helping brands uncover their unique value proposition and reach target audiences across multiple platforms through content production and social media distribution.
• Creative Production (创意制作) Creative production service leveraging industry data insights and AIGC technology to produce advertising films, MV production, event live streaming, and branded 3D video content that connects brands with consumers.

Quantifiable outcome

• AIGC production cost reduction: approximately 70%
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 谷元文创 (Guyuan Wenchuang)coreStrategic or Co-development PartnerCHOCO's co-founder Calvin Fu also serves as VP at 谷元文创, and co-founder Gigi Chen is also co-founder of 谷元文创. This indicates a strategic partnership between CHOCO and the Guyuan Cultural Creative company for entertainment marketing and content creation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FUSE (Omnicom Media Group): FUSE is the content marketing division of Omnicom Media Group where both CHOCO co-founders (Calvin Fu and Gigi Chen) previously worked for nearly a decade. It is the closest direct comparable as a content-marketing-led agency serving enterprise brands in China, sharing CHOCO's heritage, methodology, and customer base.
• Saatchi & Saatchi China: Saatchi & Saatchi is a global creative agency with a strong China presence, focused on 'Lovemarks' brand storytelling and entertainment-led creative for enterprise clients. It competes head-to-head with CHOCO for entertainment marketing mandates from global FMCG and beauty brands operating in China.
• BBH (Bartle Bogle Hegarty) China: BBH is a globally respected boutique creative agency with an Asia presence, known for celebrity-driven, entertainment-infused brand campaigns for clients like Unilever, Audi, and Johnnie Walker. It competes with CHOCO in the same premium creative/entertainment marketing niche for global enterprise brands.
• Leo Burnett China: Leo Burnett is a global creative network with deep China operations, focused on human-centric brand storytelling and integrated campaigns for multinational clients. It competes directly with CHOCO for enterprise brand mandates that require celebrity/KOL-driven creative campaigns in China.

Broad incumbents

• BlueFocus (蓝色光标): BlueFocus is China's largest marketing and communications group, listed on Shenzhen Stock Exchange, offering integrated brand consulting, digital marketing, and content production to global enterprise clients. It competes for the same enterprise marketing budgets (Coca-Cola, Alibaba, Disney) but at materially larger scale and broader scope than CHOCO.
• Hylink Digital (华扬联众): Hylink is one of China's leading independent digital marketing agencies, providing brand digital strategy, content, and media services to multinational enterprise clients. It overlaps with CHOCO in serving global FMCG and consumer brands with content-led, integrated digital campaigns across China.
• Wunderman Thompson China: Wunderman Thompson is a global creative, data, and technology agency network with a major China presence serving enterprise brand clients with integrated creative, commerce, and CRM. It competes with CHOCO for global brand mandates that require China-market entertainment marketing expertise at scale.
• Ogilvy China: Ogilvy is one of the largest global advertising networks with a long-standing China operation offering brand strategy, creative, PR, and integrated communications to multinational clients. It directly competes for the brand storytelling and content marketing budgets CHOCO serves, especially for Coca-Cola and beauty brand clients.
• Publicis Groupe China: Publicis operates major creative and media brands (Leo Burnett, Saatchi & Saatchi, Publicis Media, Digitas) across Greater China, offering full-service advertising and content marketing to global enterprise clients. It competes with CHOCO on integrated marketing pitches for multinational brands and tourism boards.
• Dentsu Creative China: Dentsu Creative is the global creative arm of Dentsu International with significant operations in China, delivering brand experience, content, and entertainment marketing to multinational clients. It directly overlaps with CHOCO in entertainment-led brand campaigns, particularly for Japanese-owned FMCG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOCO