trader2B®
trader2B® is a Miami-based proprietary trading technology firm operating the ToroChallenge® one-step evaluation program on its in-house WebTrader, desktop, and mobile platforms, providing individual day traders up to $250K in real U.S. equity buying power and white-label infrastructure to prop trading firms.
- Company typePrivate
- Founded2010
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What trader2B® does
trader2B® Software Solutions LLC is a Miami-headquartered, founder-led proprietary trading technology firm established in 2010 by Makram Kebti. The company operates a single-step trader evaluation program called the ToroChallenge®, through which individual day traders qualify for funded trading accounts with up to $250,000 in real U.S. equity buying power (NYSE/NASDAQ) and profit-share payouts of up to 99%, scaling up to a reported $2 million ceiling for top performers. The platform surfaces priced subscriptions at $66–$299 per month across three tiers (Toro25, Toro100, Toro250), a freemium $100,000 trial, refundable challenge fees for certain plans, and per-share commissions ($0.003/share) on funded-account executions.
The company's technology stack is described as 100% in-house and spans a WebTrader web platform, native desktop applications (Windows, Mac, Linux), and mobile apps for iOS and Android, with synchronized multi-device access. The platform integrates TradingView charts with 100+ technical indicators, Level II order book, Time & Sales, real-time market data, OCO (One-Cancels-the-Other) order types, an automated backend risk management layer enforcing daily loss and drawdown limits, and a REST/WebSocket Automated Trading API supporting Python, Node.js, Java, and C# clients. The firm also operates white-label Pro Services for prop trading firms and brokers, a paper-trading simulator (Sim2Trade), and a free gamified retail acquisition product (TraderFi).
The business mixes retail consumer revenue (challenge subscriptions, market data subscriptions, trading commissions) with emerging B2B infrastructure revenue through Trader2B Pro Services. Distribution is digital-first and self-serve across five languages (English, Spanish, Portuguese, French, Chinese), supported by content marketing, YouTube video, organic social, an affiliate program paying 15–25% commissions, and a free top-of-funnel TraderFi game. The company claims 100,000+ traders served historically, has not raised institutional venture capital beyond a single disclosed $3.0 million round in October 2015, and operates with a small 11–50 person team across Miami and a Montreal engineering/support office.
trader2B® firmographics
Firmographics- Name
- trader2B®
- Legal name
- trader2B® Software Solutions LLC
- Website
- https://trader2b.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- trader2B® is a Miami-based proprietary trading technology firm operating the ToroChallenge® one-step evaluation program on its in-house WebTrader, desktop, and mobile platforms, providing individual day traders up to $250K in real U.S. equity buying power and white-label infrastructure to prop trading firms.
- Ownership category
- akta.pro rank
trader2B® industry classification
Industry- Product category
- Proprietary Trading Technology / Funded Trading Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
- akta.pro secondary industry
- FX & Spot Metals Brokerage (FSAEACAK)
Keywords
Where trader2B® is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
trader2B® business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- ToroChallenge® Subscription Fees: Monthly subscription fees for access to the trading challenge evaluation environment, platform infrastructure, and real-time market data. Plans range from $66-$299/month depending on buying power tier.
- Market Data Subscription: Real-time NYSE and NASDAQ market data provided on subscription basis as required by exchange regulations.
- Challenge Reimbursement: Refundable fees for Toro25 and Toro100 plans upon successful challenge completion and account funding.
- Trading Commissions: Per-share trading commissions ($0.003 per share) for executed trades in live funded accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free $100K trial account with 30-day access, no fees, simulated trading only. |
| Subscription | Monthly | Entry-level challenge at $99/month ($66 quarterly), $25,000 buying power, 6% profit target. |
| Subscription | Monthly | Most popular mid-tier plan at $199/month ($133 quarterly), $100,000 buying power, 6% profit target. |
| Subscription | Monthly | Advanced high-capital plan at $299/month ($199 quarterly), $250,000 buying power, 6% profit target. |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
trader2B® product offering
Product offeringCore offering
trader2B® operates a proprietary funded trading ecosystem that enables individual traders to qualify for firm capital through the single-step ToroChallenge® evaluation and then trade live U.S. equities on NYSE and NASDAQ with up to $250,000 in buying power. Its in-house built trading platform (WebTrader, desktop, and mobile apps) provides real-time market data, Level II, TradingView charts, an automated trading API, and risk management. The company also white-labels its technology stack to prop trading firms and brokers via Trader2B Pro Services.
Product overview
trader2B® is a technology and recruiting firm that offers a multi-platform ecosystem for funded trading. The core offering consists of WebTrader (web-based platform), trader2B Desktop Application (Windows/Mac/Linux), and trader2B Mobile App (iOS/Android) for executing trades on real U.S. stocks via NYSE and NASDAQ. The ToroChallenge® serves as the one-step evaluation program for obtaining funded trading accounts up to $250,000, while Prop Trading 2.0 is the broader funded trading model. Additional products include Sim2Trade (paper trading simulator), TraderFi (free stock market game), the Automated Trading API (for algorithmic trading), and Pro Services (white-label technology for prop trading firms). Educational offerings include the Prop Trading 2.0 e-book, video tutorials, and mentorship programs. The company has served over 100,000 traders since its founding in 2010.
Differentiator
Problem solved
Functional benefit
Brands
- ToroChallenge®: The company's one-step evaluation program for funded trading. Traders complete the ToroChallenge® to qualify for funded trading accounts with up to $250K in real buying power.
- TraderFi
- WebTrader
- Sim2Trade
Products and services
- WebTrader Proprietary web-based trading platform providing real-time NYSE/NASDAQ market data, customizable workspaces, Level II order book, Time & Sales, watchlists, hotkey execution, and order management. Accessible via browser with full functionality across devices, targeting both individual funded traders and white-label enterprise clients.
- trader2B Desktop Application Downloadable desktop trading platform for Windows, Mac, and Linux operating systems offering the same functionality as the WebTrader web platform with enhanced performance and stability for professional traders.
- trader2B Mobile App iOS and Android mobile trading application optimized for on-the-go trading with real-time profit tracking, position management, Time & Sales access, and advanced order types.
- ToroChallenge® One-step evaluation challenge for funded trading. Traders demonstrate consistency, discipline, and risk management in simulated conditions to qualify for real funded trading accounts up to $250,000 in buying power on NYSE/NASDAQ. Available in Toro25 ($25K), Toro100 ($100K), and Toro250 ($250K) tiers.
- Sim2Trade Professional paper trading simulator allowing traders to practice with simulated accounts under real market conditions to prepare for the ToroChallenge® and funded trading.
- TraderFi Free stock market game featuring real market replays, skill-based challenges and leaderboards, zero-risk trading simulation, and reward earning while building real trading skills. Used as a community acquisition and onboarding funnel.
- Automated Trading API REST and WebSocket API enabling programmatic trading, automated strategy deployment, AI bot integration, and real-time order management. Supports OCO orders, with code examples in Node.js, Python, Java, and C#.
- Trader2B Pro Services White-label platform and technology solutions for prop trading firms, brokers, and trading businesses. Includes risk control, OMS, trader evaluation systems, scalable infrastructure, and gamification features.
Quantifiable outcome
- Traders can scale accounts from $25K to $2M based on performance
- +3 more outcomes
Companies that use trader2B®
Customer profileSegments3 records
Ideal customer profiles2 records
trader2B® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
trader2B® partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
trader2B® competitors and assessment
Company assessmentDirect peers
- FTMO: The largest retail prop trading firm globally, offering evaluation challenges and funded accounts across FX, indices, and other instruments. Direct competitor to trader2B's ToroChallenge® model with similar mechanics, but predominantly focused on FX/CFD rather than U.S. equities.
- FundedNext: Fast-growing prop trading evaluation firm offering funded accounts with similar challenge structure and profit-split economics. Competes directly with trader2B for aspiring funded traders, particularly in emerging markets.
- The5ers: Prop trading firm offering instant funding and evaluation-based programs with scaling plans. Closely mirrors trader2B's account-scaling concept and shares the same target customer segment.
- Topstep: U.S.-based funded trading program specializing in futures contracts with evaluation challenges. Adjacent peer in the prop-evaluation space targeting similar retail day-trader demographics.
- E8 Funding: Prop trading evaluation firm offering funded accounts across multiple asset classes with competitive profit splits and scaling programs. Direct competitor in the funded-trader space.
Broad incumbents
- TradingView: Dominant charting and social trading platform integrated into trader2B's WebTrader. While not a direct competitor in funded trading, it is the core technology partner and a benchmark for retail trading platform UX.
- Interactive Brokers: Large multi-asset retail and institutional broker executing orders on global exchanges including NYSE/NASDAQ. Provides the execution and clearing infrastructure against which trader2B's real-market execution is benchmarked.
- NinjaTrader: Established retail futures and equities trading platform offering proprietary desktop trading software. Competes for the same professional retail trader audience with similar platform functionality.
- MetaTrader (MetaQuotes): Industry-standard retail trading platform integrated into trader2B via API/bridge. Sets the baseline expectation for retail trader UX that trader2B's WebTrader, desktop, and mobile clients must exceed.
Emerging players
- Match-Trade Technologies: White-label FX and prop trading technology provider offering broker and prop firm infrastructure. Comparable to trader2B's Pro Services white-label offering in providing turnkey trading platforms to third-party firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
trader2B® social profiles
Digital presencetrader2B® financial estimates
Financial estimateRevenue estimate
Valuation estimate
trader2B® leadership team
Management profileNumber of profiles
Profiles1 record
trader2B® funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trader2B® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trader2B®
What does trader2B® do?
trader2B® operates a proprietary funded trading ecosystem that enables individual traders to qualify for firm capital through the single-step ToroChallenge® evaluation and then trade live U.S. equities on NYSE and NASDAQ with up to $250,000 in buying power. Its in-house built trading platform (WebTrader, desktop, and mobile apps) provides real-time market data, Level II, TradingView charts, an automated trading API, and risk management. The company also white-labels its technology stack to prop trading firms and brokers via Trader2B Pro Services.
Is trader2B® a public or private company?
trader2B® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was trader2B® founded?
trader2B® was founded in 2010. It employs 11 to 50 people.
Where is trader2B® based?
trader2B® is headquartered in Miami, United States, in the North America region.
How does trader2B® make money?
Four revenue lines are on record. ToroChallenge® Subscription Fees are the primary driver. The others are market Data Subscription, challenge Reimbursement and trading Commissions.
Who are trader2B®'s main competitors?
Direct peers on record are FTMO, FundedNext, The5ers, Topstep and E8 Funding. Broad incumbents are TradingView, Interactive Brokers, NinjaTrader and MetaTrader (MetaQuotes). Match-Trade Technologies is listed as an emerging player.
Does trader2B® have an API?
Yes. Automated Trading API provides programmatic access to place, manage, and monitor trading orders in real-time. Supports REST endpoints for order management and WebSocket connections for real-time updates. Authentication uses X-API-Key header. Rate limits: 10 requests/sec per API key, 5 WebSocket connections per API key, 100 orders/minute. Endpoints include POST /orders (place order), GET /orders (get order history), GET /positions (get current positions), DELETE /orders/{orderId} (cancel order), PUT /orders/{orderId} (update order). Supports OCO (One-Cancels-the-Other) orders with stop loss and take profit. Code examples provided in Node.js, Python, Java, and C#. Developer documentation is at waf.trader2b.com/api-docs.
What industry is trader2B® in?
trader2B®'s product category is Proprietary Trading Technology / Funded Trading Platform. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues, with a secondary code of FSAEACAK, FX & Spot Metals Brokerage. Its NAICS code is 5231 and its SIC code is 6211.