Silk & Stone
Silk & Stone operates a holistic day spa in SE Portland and a direct-to-consumer e-commerce store selling handmade vegan skincare, hair care, and wellness products, serving health-conscious consumers seeking natural, chemical-free Ayurvedic and Eastern-inspired beauty solutions.
- Company typePrivate
- Founded1998
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Silk & Stone does
Silk & Stone is a privately held, family- and woman-owned holistic day spa and direct-to-consumer (DTC) e-commerce retailer headquartered in SE Portland, Oregon. Founded in 1998, the company operates a single physical spa at 3807 SE Belmont Street alongside an online storefront at silknstone.com, serving health-conscious consumers seeking natural, chemical-free beauty solutions grounded in Ayurvedic, Unani, and Eastern beauty traditions. The target customer base includes individuals with acne-prone or oily skin, mature/aging skin, and those seeking herbal alternatives to synthetic hair color, plus local Portland-area spa-goers.
The company's core product portfolio centers on its proprietary Ruhani Skincare sub-brand, which spans handmade moisturizers (Ruhani Rewind Age-Defying Moisturizer, Ruhani reHydrate Moisturizer), toners (Healing Vetiver & Neem, Clarifying Sandalwood & Ginger), serums (Acne Guard Facial Serum), facial cleansing bars, and 3-in-1 botanical cleansing grains, all formulated in small batches with vegan, all-natural ingredients. Adjacent lines include 100% Pure Henna Powder, 100% Natural Indigo Powder, 100% Pure Amla Hair Oil, Ruhani Herbal Hair Oil, plant-based Herbal Shampoo Powders (for oily and dry hair), and customized Herbal Henna Hair Color Kits. The wellness range covers organic teas (eight SKUs), essential oils, and Cyprus sea salt flakes. The in-spa service menu includes botanical facials (Teen Skin Health, Escape, Traditional Eastern Botanical, Rejuvenating Anti-Aging, Neem Herbal Acne Treatment), herbal body treatments, massage, microdermabrasion, eyebrow and facial threading, henna art (including bridal), makeup services, Neveskin body sculpting, spa parties, and certification workshops.
Silk & Stone monetizes through two complementary revenue streams: professional spa services priced $69–$469 (with spa day packages at $469 against a $574 MSRP), and one-time retail product sales priced $8.99–$79.99 with bulk discounts on herbal hair color. Distribution is entirely company-controlled: one physical location for services and a DTC e-commerce platform shipping domestically (free over $150) and internationally. Customer acquisition relies on organic social media (Instagram, Facebook, Pinterest, YouTube), an email newsletter, content marketing on silknstone.com, and local Portland community presence. No institutional investment, parent company, or M&A activity was identified in the available data; the only external capital event is a $5,000 Comcast RISE grant recorded in August 2023.
Silk & Stone firmographics
Firmographics- Name
- Silk & Stone
- Legal name
- Silk & Stone
- Website
- https://silknstone.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Silk & Stone operates a holistic day spa in SE Portland and a direct-to-consumer e-commerce store selling handmade vegan skincare, hair care, and wellness products, serving health-conscious consumers seeking natural, chemical-free Ayurvedic and Eastern-inspired beauty solutions.
- Ownership category
- akta.pro rank
Silk & Stone industry classification
Industry- Product category
- Holistic Spa and Natural Beauty
- NAICS
- Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Spa Packages & Ritual Experiences (HSALAFAN)
- akta.pro secondary industries
- Classic/European Facials (HSALADAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Conditioners & Hair Masks (CRABABAB), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
Keywords
Where Silk & Stone is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Silk & Stone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Spa Services: Revenue from offering holistic spa treatments including botanical facials, herbal body treatments, massage, microdermabrasion, henna art, makeup services, body sculpting, and various hand/foot treatments. Services are booked in-person at the SE Portland location.
- Retail Product Sales: Sale of handmade vegan skincare products (Ruhani line), hair care products (henna, amla oil, herbal shampoos), wellness products (essential oils, organic teas, bath salts), and body art products through e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual skincare and hair care products |
| Unit Pricing | Pay-as-you-go | Spa treatment services |
| Unit Pricing | Pay-as-you-go | Spa day packages |
| Unit Pricing | Pay-as-you-go | Herbal hair color products with bulk discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Silk & Stone product offering
Product offeringCore offering
Silk & Stone operates a holistic day spa in SE Portland offering botanical facials, herbal body treatments, massage, microdermabrasion, eyebrow threading, henna art, makeup, and Neveskin body sculpting services. Alongside its in-person services, the company sells handmade, vegan, all-natural skincare (Ruhani line), henna hair color, herbal hair care, wellness products (essential oils, organic teas, sea salts), and bath and body products through its own e-commerce storefront. All formulations are created in small batches using Ayurvedic, Unani, and Eastern beauty traditions combined with modern esthetics.
Product overview
Silk & Stone is a holistic day spa and wellness company based in SE Portland, Oregon that offers a combination of spa services and retail products. The business is structured around two main offerings: (1) In-spa treatments including botanical facials, herbal body treatments, massage therapy, eyebrow threading, henna art services, makeup application, and Neveskin body sculpting; and (2) A proprietary line of handmade, vegan, all-natural retail products sold under the Ruhani Skincare sub-brand, including moisturizers (Ruhani Rewind Age-Defying Moisturizer, Ruhani reHydrate Moisturizer), toners (Ruhani Healing Vetiver & Neem Toner, Ruhani Clarifying Sandalwood & Ginger Toner), serums (Ruhani Acne Guard Facial Serum), facial cleansing bars, and 3-in-1 cleansing grains. The company also sells standalone hair care products including 100% Pure Henna Powder, 100% Natural Indigo Powder, 100% Pure Amla Hair Oil, Ruhani Herbal Hair Oil, Herbal Shampoo Powders, and Herbal Henna Hair Color Kits. Wellness products include organic teas, essential oils, and sea salts. The company combines ancient Ayurvedic, Unani, and Eastern beauty rituals with modern esthetics.
Differentiator
Problem solved
Functional benefit
Brands
- Ruhani Skincare: A line of all-natural, vegan, handmade skincare products including moisturizers, toners, serums, cleansers, and facial oils, crafted using Ayurvedic and botanical ingredients.
Products and services
- Holistic Spa Services In-person holistic spa treatments at the SE Portland location covering botanical facials, herbal body treatments, massage, microdermabrasion, threading, henna art, makeup, and Neveskin body sculpting for individual consumers seeking natural and restorative care.
- Spa Parties and Events Group spa experiences including Ladies Day Out spa parties, girls' spa parties for ages 9-13, and henna parties for events, designed for groups seeking natural-themed wellness and celebration experiences.
- Classes and Workshops Certification and workshop classes including Eyebrow & Facial Threading certification and Henna Art classes, targeting aspiring practitioners and hobbyists seeking hands-on training in traditional beauty techniques.
- Ruhani Rewind Age-Defying Moisturizer Handmade vegan anti-aging moisturizer with hyaluronic acid, aloe vera, ginseng, rose, vitamin C, and plant oils that hydrates, smooths fine lines, and brightens skin for all skin types.
- Ruhani Healing Vetiver & Neem Toner All-natural toner that balances skin pH, tones, and closes pores, featuring anti-inflammatory turmeric, neem, lavender, and vetiver to hydrate, calm acne, and rejuvenate skin.
- Ruhani Clarifying Sandalwood & Ginger Toner All-natural toner for oily, combination, and acne-prone skin that balances pH, closes pores, and helps calm and decongest skin while keeping harmful bacteria away.
- Ruhani Acne Guard Facial Serum Natural blemish control facial serum for acne-prone skin, dark spots, melasma, redness, and uneven skin tone, formulated with hemp seed oil, sesame oil, bhringraj oil, and botanical extracts.
- Ruhani Herbal Hair Oil Traditional ancient Unani-remedy hair oil that nourishes hair with essential nutrients, strengthens strands, prevents split ends, and stimulates healthy hair growth.
- Ruhani reHydrate Moisturizer Intense hydrating moisturizer for dry, mature, and normal skin that penetrates deeper skin layers to prevent trans-epidermal water loss and keep skin soft and plump.
- Ruhani 3-in-1 Botanical Clear Skin Cleansing Grains All-in-one cleanser, exfoliator, and mask for oily and acne-prone skin featuring orange peel, Multani Mitti, turmeric, ashwagandha, and coriander to unclog pores and tighten skin.
- Ruhani Acne Care Facial Cleansing Bar Gentle facial cleansing bar for acne skin that moisturizes and brightens while deep cleansing, rich in vitamins, minerals, and proteins that calm acne and excess oil.
- Ruhani Dry Skin Relief Facial Cleansing Bar Gentle facial cleansing bar for dry skin that moisturizes and brightens while deep cleansing, rich in vitamins, minerals, and proteins that hydrate and nourish skin.
- Neem Herbal Acne Treatment Facial 75-minute facial treatment for excessively oily or problematic skin that uses a specialized clay mixture and sandalwood to control acne, minimize blemishes, and hydrate skin.
- Teen Skin Health Facial 45-minute customized healing and preventative herbal treatment for young skin, using green tea extract and skin healing ingredients to prevent blemishes and acne.
- Herbal Shampoo Powder (Normal to Oily Hair) Plant-based shampoo powder formulated with reetha, neem, eclipta alba, shikakai, and amla that clears the scalp, restores natural shine, and supports healthy hair growth for normal to oily hair.
- Herbal Shampoo Powder (Normal to Dry Hair) Plant-based shampoo powder that cleans and conditions normal to dry hair without stripping natural oils, restoring natural shine and softness while clearing the scalp.
- 100% Pure Amla Hair Oil Pure plant-based Amla (Indian Gooseberry) hair oil that strengthens hair, promotes healthy growth, and enhances natural shine with rich vitamin C and antioxidants.
- 100% Pure Henna Powder Triple-sifted pure henna powder with high dye content (Lawsonia inermis) for chemical-free hair dyeing and body art applications.
- 100% Natural Indigo Powder Natural indigo powder (Indigofera tinctoria) used with henna to achieve blue to brownish-black hair color in a chemical-free formulation.
- Herbal Henna Hair Color Kits Customized herbal hair color kits made to order with plant-based ingredients for permanent, full gray coverage hair coloring in various shades.
Companies that use Silk & Stone
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Silk & Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Silk & Stone partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Silk & Stone competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Silk & Stone social profiles
Digital presenceSilk & Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silk & Stone leadership team
Management profileNumber of profiles
Silk & Stone funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silk & Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silk & Stone
What does Silk & Stone do?
Silk & Stone operates a holistic day spa in SE Portland offering botanical facials, herbal body treatments, massage, microdermabrasion, eyebrow threading, henna art, makeup, and Neveskin body sculpting services. Alongside its in-person services, the company sells handmade, vegan, all-natural skincare (Ruhani line), henna hair color, herbal hair care, wellness products (essential oils, organic teas, sea salts), and bath and body products through its own e-commerce storefront. All formulations are created in small batches using Ayurvedic, Unani, and Eastern beauty traditions combined with modern esthetics.
Is Silk & Stone a public or private company?
Silk & Stone is a private company. It is classified as family owned and is currently operating.
When was Silk & Stone founded?
Silk & Stone was founded in 1998. It employs 1 to 10 people.
Where is Silk & Stone based?
Silk & Stone is headquartered in Portland, United States, in the North America region.
How does Silk & Stone make money?
Two revenue lines are on record. Spa Services are the primary driver. The others are retail Product Sales.
Does Silk & Stone have an API?
No public API is recorded for Silk & Stone.
What industry is Silk & Stone in?
Silk & Stone's product category is Holistic Spa and Natural Beauty. Its primary akta.pro industry code is HSALAFAN, Spa Packages & Ritual Experiences, with a secondary code of HSALADAA, Classic/European Facials. Its NAICS code is 81211 and its SIC code is 2844.