What Entercard does

Entercard Group AB is a Nordic credit market company headquartered in Stockholm, with offices in Oslo, Trondheim, and Copenhagen and 450+ employees representing over 40 nationalities. The company issues credit cards and personal loans under its proprietary re:member brand and through co-branded partnerships with Swedbank, Coop, LO, PRO, FOREX, and MoreGolf, serving approximately 1.5 million customers across Sweden, Norway, Denmark, and Finland with a portfolio of more than 50 unique products including consumer credit cards, personal loans, and corporate cards. Founded in Trondheim in 1997 and originally established as Sparebank 1 Kredittkort AS, the entity became a wholly-owned subsidiary of Swedbank in 2025 following Swedbank's acquisition of Barclays' stake in the 2005 joint venture.

The business operates a multi-channel go-to-market combining direct-to-consumer digital acquisition (re:member websites and mobile apps) with partner-led distribution through Swedbank's branch and netbank channels plus the co-brand partners listed above. Revenue is generated through three primary streams: transaction fees on credit card purchases, cash withdrawals, and currency exchanges; interest income on revolving credit balances (customers receive up to 55 interest-free days before interest accrues); and revenue-sharing and partnership fees on co-branded products. Pricing is subscription-style with monthly billing cadence; individual credit limits and interest rates are set through automated creditworthiness assessment.

Technology infrastructure includes FICO's AI-powered anti-fraud platform (transaction evaluation in 40-50 milliseconds, blocking 8 of 10 fraudulent attempts pre-customer), profile-based automated credit decisioning, AML/CFT profiling, marketing personalization, and integration with Mastercard's global payment network, BankID for authentication, Kivra for digital postal delivery, and Apple Pay, Google Pay, and Garmin Pay for mobile wallet support. The company is GDPR-compliant, follows WCAG 2.1 Level AA accessibility guidelines, and operates as a licensed credit market company under Nordic financial regulation with a dedicated Data Protection Officer and structured customer-rights and cross-border-transfer controls.

Name

Entercard

Legal name

Entercard Group AB

Website

https://entercard.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Entercard Group AB is a Nordic credit market company that issues credit cards and personal loans under the re:member brand and through co-branded partnerships with Swedbank, Coop, LO, PRO, FOREX, and MoreGolf, serving 1.5 million customers across the Nordic region.

Ownership category

akta.pro rank

Product category

Consumer Credit and Lending

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Embedded Card Issuing & Card-as-a-Service (FSAGALAC)

akta.pro secondary industry

Commercial & Corporate Card Schemes (FSAMAAAF)

Keywords

• Consumer credit cards
• Personal loans
• Co-branded payment cards
• Credit market services
• Nordic consumer finance

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Credit Card Transactions: Revenue generated from transaction fees on credit card purchases, cash withdrawals, and currency exchanges across the 1.5 million customer base.
2. Revolving Credit Interest: Interest income from revolving credit balances when customers choose to pay over time rather than in full. Customers receive up to 55 interest-free days.
3. Partner/Co-brand Fees: Revenue sharing and partnership fees from co-branded credit card products with partners including Swedbank, Coop, LO, PRO, MoreGolf, and FOREX.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Entercard is a Nordic credit market company that issues Mastercard-branded credit cards and personal loans. It operates a multi-brand portfolio including its own re:member consumer brand and co-branded cards with partners such as Swedbank, Coop, LO, PRO, MoreGolf, and FOREX Bank. The company serves 1.5 million customers across Sweden, Norway, Denmark, and Finland through digital channels, partner distribution, and Swedbank's banking network.

Product overview

Entercard operates a multi-brand credit and loan platform consisting of proprietary products (re:member, re:member flex), partner-branded cards (Coop Mastercard, FOREX Kreditkort, LO Mervärde Mastercard, PRO Mervärde Mastercard, MoreGolf Mastercard), consumer loans, and business cards. The company serves 1.5 million customers across Sweden, Norway, Denmark, and Finland through web platforms, mobile applications, and internet banking channels. The portfolio spans over 50 unique products, supported by Superdealen loyalty program for Swedish customers.

Differentiator

Problem solved

Functional benefit

Brands

• re:member flex: Credit card product offered under the re:member brand.
• Superdealen
• Coop Mastercard
• FOREX Kreditkort
• LO Mervärde Mastercard
• PRO Mervärde Mastercard
• MoreGolf Mastercard
• Swedbank Företagskort
• LO Medlemslånet

Products and services

• re:member credit card Entercard's primary consumer credit card brand offering flexible payment options including up to 55 interest-free days, digital wallet support (Apple Pay, Google Pay, Garmin Pay), and access to a customer portal for account management. Targeted at individual consumers in the Nordics.
• re:member flex Flexible credit card variant within the re:member brand offering customers flexible repayment options and terms.
• Privatlån (re:member) Consumer personal loans offered under the re:member brand for personal financing needs, provided alongside the credit card portfolio.
• Coop Mastercard Co-branded credit card offered in partnership with Coop Sweden, combining Mastercard payment functionality with Coop-specific benefits and loyalty rewards for Coop members.
• FOREX Kreditkort Credit card offered in partnership with FOREX Bank, providing Mastercard functionality with foreign exchange and travel-related benefits.
• LO Mervärde Mastercard Co-branded credit card with LO (Landsorganisationen i Sverige) labor union offering Mastercard payments with union member benefits.
• PRO Mervärde Mastercard Co-branded credit card with PRO (Pensionärernas riksorganisation) offering Mastercard payments with senior member benefits for Swedish pensioners.
• MoreGolf Mastercard Co-branded golf-focused credit card offering Mastercard functionality combined with golf-related benefits and rewards for Swedish golf enthusiasts.
• Betalkort Företag Business credit cards for corporate customers, enabling employee card management, spending controls, and expense tracking through dedicated business card portals.
• LO Medlemslånet Personal loan offered in partnership with LO (Landsorganisationen i Sverige) for Swedish labor union members.
• Partner Card Programs White-label card issuance platform enabling external partners to offer branded Mastercard credit cards and loans through Entercard's infrastructure and digital channels.

Quantifiable outcome

• 8 out of 10 fraud attempts stopped before reaching customers
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• FICOcoreTechnology or IntegrationEntercard uses FICO's advanced AI-based anti-fraud system, one of the most advanced platforms available, capable of stopping 8 out of 10 fraud attempts before they reach customers.
• MastercardcoreTechnology or IntegrationEntercard issues Mastercard-branded credit and debit cards, utilizing the global Mastercard payment network for transactions.
• Coop SwedenmajorChannel Partner/ Reseller/ DistributorCo-branded Coop Mastercard product distributed through Coop's customer base in Sweden.
• LO (Landsorganisationen i Sverige)majorChannel Partner/ Reseller/ DistributorCo-branded LO Mervärde Mastercard and LO Medlemslånet (personal loan) products for Swedish labor union members.
• PRO (Pensionärernas Riksorganisation)majorChannel Partner/ Reseller/ DistributorCo-branded PRO Mervärde Mastercard product for Swedish pensioner organization members.
• FOREX BankmajorChannel Partner/ Reseller/ DistributorFOREX Kreditkort co-branded product for currency and travel-focused customers.
• MoreGolf (Svenska Golfförbundet)minorChannel Partner/ Reseller/ DistributorMoreGolf Mastercard co-branded product for Swedish golf enthusiasts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Klarna: Swedish BNPL and consumer credit fintech offering installment lending, virtual cards, and merchant payments across Europe. Competes with Entercard for Nordic consumer credit wallet share, though with a different product structure.
• Lunar: Nordic challenger bank issuing its own consumer debit and credit products across Denmark, Sweden, and Norway. Represents the new generation of Nordic card-issuing competitors to Entercard's installed base.

Direct peers

• Resurs Bank: Nordic consumer finance and credit card issuer serving consumers and retailers with private-label and co-branded card programs. Directly comparable to Entercard in business model, geography (Sweden/Nordics), and product mix.
• Nordax Bank: Nordic specialist consumer credit provider offering personal loans and credit cards across Sweden, Norway, Denmark, and Finland. Closely mirrors Entercard's Nordic consumer credit lending focus.
• Ikano Bank: IKEA-affiliated Nordic bank issuing co-branded credit cards (e.g., IKEA Family, Ikano Visa) across the Nordics. Highly comparable to Entercard's co-branded card strategy with retail partners.
• Bank Norwegian: Norwegian digital bank and credit card issuer serving Nordic consumers with credit cards, deposits, and personal loans. Direct competitor in the Norwegian and broader Nordic consumer credit market.
• TF Bank (Norwegian branch): Nordic digital bank offering consumer loans and credit cards across Norway, Sweden, and other European markets. Comparable product set and target customer as Entercard.

Others

• Marqeta: Global card-issuing platform providing modern card-as-a-service infrastructure. Adjacent rather than directly competing, but analogous to the embedded card-issuing model Entercard operates for its Nordic partners.

Broad incumbents

• SEB Kort (SEB): Major Nordic bank's card-issuing business offering corporate and consumer cards. Overlaps with Entercard's Swedbank Företagskort and consumer card products as a competing full-service Nordic bank.
• Santander Consumer Bank (Nordic): Nordic subsidiary of Santander Consumer Finance offering consumer loans, credit cards, and automotive financing. Overlaps with Entercard in Nordic consumer credit and card issuance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entercard-group-ab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entercard