Naked Belt

What Naked Belt does

Naked Belt is a US-based direct-to-consumer e-commerce brand that sells buckle-free belts built around an industrial-strength hook-and-loop (Velcro) closure replacing traditional buckles, holes, and metal or plastic hardware. The product is a stretch webbing strap with reinforced stitching and a cut-to-fit design (with a recommended sizing formula of waist measurement × 0.88) that delivers infinite adjustability, a flat profile under shirts, and a sensory- and TSA-friendly build (no metal, plastic, or magnets). The catalog is narrow by design: two core belts — the New Naked Belt (Standard) at $20 USD and the Naked Belt (Slim, 1-inch) at $18 USD — plus a six-SKU accessory ecosystem of decorative Velcro patches (BSW series including Croc, Frog, Rat designs, and the RP series) sold at $6 each for personalization and incremental attach.

Name

Naked Belt

Legal name

Naked Belt

Website

https://nakedbelt.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Belts

NAICS

Leather and Allied Product Manufacturing (316)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Belts & Suspenders (CRAAAJAD)

akta.pro secondary industry

Leather Belts & Straps (CRAKAEAD)

Keywords

• Buckle-free belts
• Hook and loop belts
• Comfort belt accessories
• Velcro closure belts
• Stretch webbing belts

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Direct Product Sales: One-time purchase of Naked Belt products sold directly through the e-commerce storefront. Main products include the New Naked Belt (Standard) at $20 and Naked Belt Slim (1 inch) at $18. Accessory patches sold separately at $6. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Naked Belt sells buckle-free belts that use an industrial-strength hook and loop (Velcro) closure to replace traditional buckles, holes, and metal/plastic hardware. The core line includes the New Naked Belt (Standard) at $20 and the Naked Belt Slim (1 inch) at $18, with stretch webbing, cut-to-fit sizing, and TSA- and sensory-friendly construction. The product ecosystem is completed by removable decorative Velcro patches ($6 each) for customization, and the company also runs a wholesale channel and an affiliate program.

Product overview

Naked Belt offers a line of buckle-free belts centered on a proprietary hook and loop (Velcro) fastening technology that replaces traditional buckles, holes, and hardware. The core product line consists of two main belt variants: the New Naked Belt (Standard) at $20 USD and the Naked Belt (Slim - 1 inch wide) at $18 USD. Both belts provide infinite adjustability, zero pressure points, and a flat profile with cut-to-fit customization. The product ecosystem is complemented by an array of decorative Velcro patches including the BSW series (Croc, Frog, Rat designs at $6 each) and the RP series (patches 1, 2, and 3), allowing users to accessorize and customize their belts. The belts are marketed as TSA-friendly, sensory-friendly, durable, washable, and suitable for multi-purpose use including as utility straps for gear, jackets, or travel. The company operates wholesale (minimum 10 units, up to 50% off MSRP) and affiliate programs (13-20% commission).

Differentiator

Problem solved

Functional benefit

Products and services

• New Naked Belt (Standard) The flagship Naked Belt using industrial-strength hook and loop (Velcro) fastening instead of buckles, holes, or hardware. Offers infinite adjustability with zero pressure points, stretches with body movement, and features a flat profile with cut-to-fit design for customizable length. No metal, plastic, or magnets make it TSA-friendly and sensory-friendly. Sold at $20.00 USD per belt.
• Naked Belt (Slim - 1 inch wide)

Quantifiable outcome

• 82% of 28 reviewers gave 5-star rating (4.61/5.0 average)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Groove Life: Silicone and stretch belt brand with strong DTC, affiliate, and subscription accessories model — comparable in customer segment (active, comfort-driven), GTM motion, and accessory ecosystem.
• Arcade Belts: DTC stretch belt brand offering buckle-free and non-metal belts for active lifestyles — directly comparable product, target customer (comfort-focused, active consumers), and DTC distribution model.
• Mission Belt: Pioneered no-hole, ratchet-style belts sold via DTC e-commerce; competes with Naked Belt for the same 'comfort and innovation' positioning among style-conscious consumers.
• Slide Belts: Ratchet-buckle belt brand with strong DTC e-commerce presence and global shipping — directly comparable in target customer, GTM (Shopify-style online store), and accessory up-sells.
• BeltBro: Online-first ratchet belt brand targeting men seeking comfortable, adjustable belts — overlapping value proposition (comfort, adjustability) and similar price point.

Emerging players

• Peak Design: Tech-forward accessories brand that sells belts, straps, and bags through premium DTC channels — comparable in high-quality construction narrative, DTC-first GTM, and accessory ecosystem strategy.
• Ridge: DTC accessories brand known for metal wallets that has expanded into belts; directly comparable in DTC e-commerce scaling, content marketing, and lifestyle-brand positioning.

Broad incumbents

• Herschel Supply Co. Established accessories and bag brand that also sells belts via DTC and wholesale — comparable in lifestyle brand positioning, multi-channel GTM, and accessory portfolio breadth.
• Levi's: Global apparel incumbent with broad belt and accessories lineup sold across DTC, wholesale, and department stores — represents the scale competition Naked Belt faces in the belt category.
• Coach: Established leather accessories brand with significant belt offering across DTC and department store channels — relevant incumbent benchmark for belt materials, branding, and price ladder.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NakedBelt
• Facebookfacebook.com/nakedbelt
• Instagraminstagram.com/nakedbelt
• TikToktiktok.com/@naked.belt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Belt