Mopar

What Mopar does

Mopar is the official parts, service, and customer-care brand of FCA US LLC, a wholly owned subsidiary of Stellantis N.V., serving owners of Chrysler, Dodge, Jeep, Ram, FIAT, and Alfa Romeo vehicles in the United States, Canada, and Mexico. Originating in 1930 as Chrysler's Motor Parts division, Mopar today operates a multi-channel portfolio spanning OEM parts and accessories, factory-authorized vehicle service (including Express Lane quick-service and at-home pickup/drop-off), extended warranty and prepaid maintenance (FlexCare), connected vehicle services built on the Uconnect platform (remote commands, SiriusXM Guardian, Brand Connect, Vehicle Health Reports), EV charging solutions (Level 1/2 home chargers integrated with Free2move Charge and Qmerit installation), and performance sub-brands (Direct Connection, Jeep Performance Parts, bproauto aftermarket parts, Mopaw pet accessories).

The business model combines transactional revenue (parts, accessories, service fees, and performance parts) with recurring subscription revenue (FlexCare protection plans, Connected Services subscriptions, prepaid oil/maintenance plans). Distribution is anchored by the authorized Stellantis dealer network across North America, complemented by the Mopar eStore, an Amazon storefront, branded mobile apps, Express Lane quick-service centers, mobile/at-home service, and co-branded DrivePlus and Jeep Rewards Mastercard credit cards issued through First National Bank of Omaha. Customers are overwhelmingly individual vehicle owners, with an emerging commercial/fleet segment and a high-performance enthusiast sub-segment served through Dodge Power Brokers. Mopar functions as the captive aftermarket and lifecycle services arm for Stellantis North America, with no independently disclosed financial statements.

Name

Mopar

Legal name

FCA US LLC

Website

https://mopar.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mopar is the OEM parts, service, and customer-care brand of FCA US LLC (Stellantis), serving Chrysler, Dodge, Jeep, Ram, and FIAT vehicle owners across North America with parts, accessories, maintenance, extended warranty, EV charging, and connected services through its dealer network and eStore.

Ownership category

akta.pro rank

Product category

Automotive Parts and Aftermarket Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

OEM/Captive Warranty & Service Contract Programs (FSAJALAE), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB), Automotive Parts Distribution Centers (Aftermarket/OEM) (TLALAEAG)

Keywords

• OEM automotive parts
• Vehicle service maintenance
• Extended vehicle warranties
• Automotive accessories
• Connected vehicle services

Headquarters

HQ city

Highland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Genuine Parts & Accessories Sales: OEM parts and accessories sold through dealer network, Mopar eStore, Amazon store, and affiliated accessory marketplace with over 1,200 offerings
2. Vehicle Service & Maintenance: Routine maintenance, repairs, tire services, and express lane services performed by factory-trained technicians at authorized dealerships
3. FlexCare Vehicle Protection Plans: Extended warranty and vehicle protection plans (Extended Care Premium/Plus) covering mechanical repairs, plus prepaid maintenance plans and convenience/lease/GAP products. The only Stellantis-endorsed protection provider honored at all authorized dealers in US, Canada, and Mexico
4. Connected Services Subscriptions: Brand Connect, SiriusXM Guardian, and Uconnect Access subscriptions for remote vehicle features, safety services, and entertainment
5. Performance Parts (Direct Connection): High-performance parts and components sold through Dodge Power Brokers for enthusiast customization

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Mopar sells genuine OEM parts, accessories, and merchandise for Chrysler, Dodge, Jeep, Ram, and FIAT vehicles, and provides factory-authorized vehicle service, maintenance, and repair through its authorized dealership network. It also offers FlexCare extended warranty and prepaid maintenance plans, Uconnect connected vehicle services, EV charging solutions, and specialty sub-brands such as Mopaw pet accessories and Direct Connection performance parts.

Product overview

Mopar is the official parts, service, and customer care brand of Stellantis for Chrysler, Dodge, Jeep, Ram, and FIAT vehicles. The offering is a multi-platform portfolio combining physical services (dealer-based vehicle maintenance and repair), e-commerce (Mopar eStore for genuine parts and accessories), connected vehicle technology (Uconnect and Connected Services), vehicle protection (FlexCare extended warranties and prepaid maintenance), and specialty sub-brands (Mopaw pet accessories, Direct Connection performance parts, bproauto multi-brand parts, Jeep Performance Parts). Key products include vehicle service/maintenance, authentic OEM accessories, EV charging solutions, Vehicle Health Reports, branded credit cards, and pickup/drop-off convenience services—all accessible through the online Mopar eStore, brand mobile apps, and authorized dealership network.

Differentiator

Problem solved

Functional benefit

Brands

• FlexCare: Vehicle protection and extended warranty plans offering mechanical repair coverage, prepaid maintenance, and convenience plans for Chrysler, Dodge, Jeep, Ram, and FIAT vehicles. FlexCare is the Stellantis-endorsed vehicle protection brand that replaced Mopar Vehicle Protection in January 2025.
• Mopaw
• Direct Connection
• bproauto
• MyFlexCare

Products and services

• Mopar Vehicle Service and Maintenance Comprehensive vehicle service including tire services, oil changes, brake services, battery services, wiper replacement, filter services, and Express Lane quick maintenance performed by factory-trained certified technicians at authorized dealerships for individual vehicle owners.
• Genuine Mopar Parts OEM replacement parts including maintenance parts, repair parts (powertrain, steering, suspension), performance parts, and collision parts designed and engineered for specific Chrysler, Dodge, Jeep, Ram, and FIAT vehicle makes and models.
• Mopar Authentic Accessories Genuine OEM accessories for Chrysler, Jeep, Dodge, Ram, and FIAT vehicles including exterior items (car covers, bug deflectors, spoilers, running boards, fender flares), interior items (floor mats, seat covers, sunshades, cargo liners), body components, and truck/hauling equipment such as tow hitch receivers, bed liners, and tonneau covers.
• EV and Hybrid Vehicle Charging Solutions Level 1 and Level 2 home charging units for Battery Electric Vehicles (BEV) and Plug-In Hybrid Electric Vehicles (PHEV), with partner Qmerit providing installation services. Includes the Free2move Charge app for finding, activating, and paying for charging across multiple networks.
• Uconnect Connected Services Award-winning connected platform built into select Chrysler, Dodge, Jeep, Ram and FIAT vehicles including Brand Connect (2021+), SiriusXM Guardian (2017-2023), and Uconnect Access (2014-2018). Features remote commands, entertainment, navigation, SOS capabilities, roadside assistance, and stolen vehicle assistance.
• FlexCare Vehicle Protection Factory-backed vehicle protection plans endorsed by Stellantis including Extended Care Premium/Plus/Care (5,000+ components covered), prepaid maintenance (MyFlexCare Service Premium/Plus/Essentials), and convenience plans such as road hazard tire/wheel, auto appearance, and GAP coverage for Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo vehicles.
• Mopaw Pet Accessories Premium line of vehicle-related pet accessories including feeding systems, bucket seat covers, pet kennels, carriers, ramps, barriers, partitions, seat covers, cargo liners, and branded merchandise such as collars, leashes, and toys, designed for vehicle compatibility and pet travel.
• Mopar Express Lane Quick-service dealership centers offering oil changes, tire services, multi-point inspections, and maintenance for nearly all vehicle makes and models, using genuine OEM parts and Pennzoil motor oil with complimentary multi-point inspection.
• Direct Connection Performance Parts High-performance parts brand for Dodge vehicles sold through certified Dodge Power Brokers, offering high-performance components for track and racing applications and enthusiast customization.
• bproauto Parts High-quality, competitively priced O.E.-backed aftermarket parts covering 40+ parts lines for repair and maintenance of Chrysler, Dodge, Jeep, Ram, FIAT vehicles and other makes/models, backed by warranty.
• Vehicle Pickup and Drop-Off Service Complimentary contactless at-home vehicle pickup and drop-off service where trained professionals pick up vehicles from homes or workplaces, perform service at the dealership, and return the vehicle following safety and disinfecting guidelines.
• Vehicle Health Report Monthly diagnostic health reports delivered to inbox and available via Owner Account and brand mobile apps, providing at-a-glance snapshots of vehicle key systems, maintenance status, and alerts for items needing attention such as oil life and brake performance.
• DrivePlus Mastercard Co-branded credit card issued by First National Bank of Omaha offering 5X points on Mopar service, parts and accessories at dealerships and online, 2X points on gas and travel, 1X on other purchases, with $100 statement credit and $1,000 bonus certificate toward a new FCA vehicle.
• Jeep Rewards Mastercard Jeep-branded co-branded credit card issued by First National Bank of Omaha offering 7X points on Mopar service, parts and accessories and 2X points on all other purchases, targeted at Jeep brand enthusiasts.
• Mopar eStore Online retail platform for purchasing genuine Mopar parts, accessories, EV chargers, merchandise, and affiliated brand products, including the Mopar Customizer interactive vehicle personalization tool.
• Jeep Performance Parts High-performance parts specifically engineered for Jeep brand vehicles for off-road capability and durability, sold through Mopar performance catalogs.
• Mopar Restoration Parts Licensed parts for vintage and classic vehicle restoration, keeping older Chrysler, Dodge, Jeep, and other vehicles running with original-quality components.

Quantifiable outcome

• 50% fuel cost savings
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• QmeritcoreImplementation/ SI/ Consulting PartnerPartnership for Level 2 EV charger installation at residential homes. Qmerit facilitates scheduling and installation of Level 2 charging units, providing free estimates that take 5-10 minutes for most home configurations.
• Free2move ChargecoreTechnology or IntegrationComprehensive EV/PHEV charging management system enabling home and public charging through single app. Helps users find, activate, and pay for charging across multiple networks. Brought to customers by Stellantis.
• Radford Racing SchoolminorStrategic or Co-development PartnerHigh-performance driving school included in Dodge Complete Performance Package, offering one day of performance driving experience to FlexCare vehicle protection customers.
• WeatherTechcoreChannel Partner/ Reseller/ DistributorAfiliated accessory brand partner offering pet-related vehicle products including pet feeding systems, cargo liners, and pet barriers sold through Mopaw line.
• 4KninescoreChannel Partner/ Reseller/ DistributorAfiliated accessory brand providing pet vehicle accessories including seat covers, seat organizers, cargo liners, door guards, and floor hammocks through Mopaw.
• PennzoilcoreChannel Partner/ Reseller/ DistributorMotor oil brand recommended by Mopar Express Lane. Express Lane uses Pennzoil synthetic oil for oil changes, ensuring engine cleanliness and extended oil life.
• SiriusXMcoreGTM or Marketing PartnerSatellite radio and streaming entertainment provider integrated with Uconnect connected services. SiriusXM Guardian provides in-vehicle entertainment and remote services. Three-year SiriusXM subscriptions available through FlexCare Sounds.
• ShellminorGTM or Marketing PartnerFuel Rewards program partner enabling fuel savings at Shell stations for Connected Services subscribers. Everyday rewards and promotional offers available through Stellantis partnership.
• Various Tire ManufacturerscoreChannel Partner/ Reseller/ DistributorMultiple tire brands (Goodyear, Michelin, Bridgestone, Continental, Firestone, Mickey Thompson, Toyo, etc.) featured in Mopar tire service promotions with rebates and price-match guarantees at participating dealers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CarShield: Direct-to-consumer extended vehicle service contract provider; competes with FlexCare in the aftermarket extended-warranty market even on Stellantis vehicles, where Mopar does not have a service contract in force.
• Endurance Warranty: Independent provider of extended auto warranties and prepaid maintenance; competes with FlexCare across multi-make vehicles and benefits from dealer-channel limitations of OEM-captive plans.

Direct peers

• Tesla Service: Tesla's in-house vehicle service operation — directly comparable OEM-captive service model, especially relevant as Mopar builds EV maintenance, charging, and mobile service for Stellantis EVs.
• GM Customer Care and Aftersales: GM's OEM captive parts, service and owner-care division for Chevrolet, GMC, Buick and Cadillac — direct analog to Mopar's role within Stellantis, sharing identical OEM-only service contracts, dealer-anchored distribution and accessories catalog.
• Ford Motor Company Parts & Service: Ford and Lincoln's OEM parts and service division — closest peer in scale and model (OEM-branded parts, extended warranties via Ford Protect, dealer-only service authorized network, and own-brand accessories/eStore).
• Toyota Parts & Service (TMS): Toyota's OEM service and parts operation for Toyota and Lexus — comparable in providing genuine parts distribution, extended service agreements, and an authorized dealer service backbone for a major NA OEM brand family.

Broad incumbents

• Advance Auto Parts: Major North American aftermarket parts retailer under Advance, Carquest and Worldpac banners; broad-line competitor for Mopar retail parts share outside the warranty-and-OEM-fit ecosystem.
• O'Reilly Auto Parts: Large US auto parts retailer specializing in professional installer and DIY segments; competes with Mopar for replacement parts and accessories spend across non-warranty purchase occasions.
• AutoZone: Largest US aftermarket auto parts retailer; competes with Mopar eStore and bproauto for do-it-yourself parts sales of replacement and accessories components across all makes, including Stellantis vehicles.
• NAPA Auto Parts (Genuine Parts Company): Wholesale- and retail-anchored auto parts distributor (Genuine Parts Company's largest segment); competes with Mopar's dealer-channel and bproauto offering for installer and retail parts share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/officialmopar
• YouTubeyoutube.com/mopar
• Facebookfacebook.com/mopar
• Instagraminstagram.com/officialmopar
• Pinterestpinterest.com/officialmopar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mopar