The Kobeissi Letter
The Kobeissi Letter is a subscription-based financial markets analysis service, founded 2015 by Adam Kobeissi and operating as TKL, Inc. in New York. It delivers weekly fundamental and technical analysis on equities, commodities, bonds, and options to retail and institutional investors via tiered Individual and Professional subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Kobeissi Letter does
The Kobeissi Letter, operated by TKL, Inc. and founded in 2015 in New York, is a subscription-based financial markets analysis service. Its flagship product is a weekly newsletter published every Sunday delivering fundamental and technical analysis on the S&P 500, Crude Oil, Natural Gas, Gold, Bonds, and Options. The analytical backbone is the proprietary TEACT Model — developed by independent contributor MasterPandaWu (25+ years of trading experience) — which combines Trend analysis, Elliot Wave Theory, an Astrology Factor, a Cycle Factor, and a TA Factor, along with proprietary indicators such as the DTK Red Alert Signal and MARP Pattern. A twice-weekly MPW Analysis stream supplements the weekly letter, and a free Chart of the Week serves as a top-of-funnel lead magnet delivered to registered users.
The company distributes through a direct-to-consumer digital model, with all content delivered via website login and a private X (Twitter) feed (@TKLSubscribers) for intra-week updates. Pricing is tiered: an Individual subscription at $129.99/month (or $1,299.99/year, two months free) and a Professional multi-user subscription for up to 10 readers at $649.99/month (or $6,499.99/year). Customers are segmented horizontally across individual retail investors (beginner to advanced) and institutional/team buyers, with the company claiming reach into "hundreds of thousands of retail and institutional investors." The business is self-funded, founder-controlled, and reports a +33% total return / +4.0% CAGR track record from 2020–2025, 1.4x the S&P 500 over the same window, supported by earned-media coverage in Bloomberg, Reuters, FT, Forbes, WSJ, Fortune, and Fox Business.
The Kobeissi Letter firmographics
Firmographics- Name
- The Kobeissi Letter
- Legal name
- TKL, Inc.
- Website
- https://thekobeissiletter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Kobeissi Letter is a subscription-based financial markets analysis service, founded 2015 by Adam Kobeissi and operating as TKL, Inc. in New York. It delivers weekly fundamental and technical analysis on equities, commodities, bonds, and options to retail and institutional investors via tiered Individual and Professional subscriptions.
- Ownership category
- akta.pro rank
Where The Kobeissi Letter is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Kobeissi Letter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Subscription Revenue - Individual Monthly: Monthly subscription providing access to The Kobeissi Letter weekly newsletter, MPW Analysis (weekend and mid-week updates), Chart of the Week, and TKL Private Twitter Feed. Automatically renews monthly unless cancelled 24 hours prior.
- Subscription Revenue - Individual Annual: Annual subscription with 2 months free promotion, providing same access as monthly. Billed as $1,299.99/year ($108.33/month), automatically recurring.
- Subscription Revenue - Professional Monthly: Multi-user monthly subscription for up to 10 users including all premium content and access to premium support. Billed at $649.99/month.
- Subscription Revenue - Professional Annual: Multi-user annual subscription for up to 10 users with 2 months free promotion. Billed as $6,499.99/year ($541.67/month). For more than 10 readers, contact [email protected] for custom rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly - Single-user access to all analysis content |
| Subscription | Annual | Individual Annual - Single-user with 2 months free |
| Subscription | Monthly | Professional Monthly - Multi-user (up to 10 users) with premium support |
| Subscription | Annual | Professional Annual - Multi-user with 2 months free |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
The Kobeissi Letter product offering
Product offeringCore offering
The Kobeissi Letter is a subscription-based financial markets analysis service that publishes weekly fundamental and technical analysis on the S&P 500, Crude Oil, Natural Gas, Gold, Bonds, and Options. Subscribers receive The Kobeissi Letter weekly newsletter, MPW Analysis (twice-weekly commentary from an independent contributor), Chart of the Week, and access to the TKL Private Twitter/X Feed for intraday market updates. The service is built around a proprietary TEACT analytical model combining Trend, Elliot Wave, Astrology, Cycle, and Technical Analysis factors.
Product overview
The Kobeissi Letter is a financial markets analysis subscription service comprising multiple content products: the flagship Kobeissi Letter weekly newsletter providing fundamental and technical analysis on S&P 500, Crude Oil, Natural Gas, Gold, Bonds and Options; MPW Analysis offering independent twice-weekly market commentary using the TEACT Model; and a free Chart of the Week delivering technical analysis on various securities. All subscription tiers include access to The Kobeissi Letter newsletter, MPW Analysis content, Chart of the Week, and the TKL Private Twitter Feed, with the Professional tier adding multi-user access and premium support for up to 10 readers.
Differentiator
Problem solved
Functional benefit
Products and services
- The Kobeissi Letter Weekly subscription newsletter providing fundamental and technical analysis on the S&P 500, Crude Oil, Natural Gas, Gold, Bonds, and Options markets, published every Sunday. Targeted at retail and institutional investors seeking professional-grade market commentary, with access to the TKL Private Twitter Feed for intra-week updates.
- MPW Analysis Twice-weekly independent market analysis from MasterPandaWu, a trader with 20+ years of experience, using the proprietary TEACT Model that combines Elliot Wave Theory, Trend, Astrology, Cycle, and Technical Analysis factors. Includes both weekend and mid-week updates for paid subscribers.
- Chart of the Week Free weekly technical analysis chart covering stocks, commodities, bonds, and ETFs. Delivered to users who create a free account, serving as a lead magnet for conversion to paid subscription. Provides technical roadmap guidance and trend analysis on specific securities being watched.
Quantifiable outcome
- +33% total return from 2020-2025
- +2 more outcomes
Companies that use The Kobeissi Letter
Customer profileSegments2 records
Ideal customer profiles2 records
The Kobeissi Letter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
The Kobeissi Letter partnerships and signals
Strategic signalScale indicators6 records
Recent moves2 records
Expansion highlights5 records
The Kobeissi Letter competitors and assessment
Company assessmentDirect peers
- StockCharts: Technical analysis platform offering charting tools and commentary via subscription. Directly comparable in the technical analysis positioning of the Kobeissi Letter.
- Zacks Investment Research: Subscription-based investment research and stock ranking service with multi-tier pricing. Comparable in providing curated analysis to retail investors with a track-record-driven value proposition.
- Investor's Business Daily: Subscription financial publication offering market analysis, stock research, and IBD market timing indicators. Comparable premium analysis offering to retail traders and investors.
- Benzinga: Real-time market news and analysis platform with Pro subscription tier targeting active retail and day traders. Overlaps with TKL's intraday update offering and market commentary focus.
- The Motley Fool: Subscription-based investment advisory service targeting retail investors with premium stock recommendations, newsletters, and analysis services. Closest comparable business model with multi-tier consumer subscription pricing.
- Seeking Alpha: Premium investment research platform offering subscription tiers with contributor-driven analysis and stock ratings. Direct competitor in paid investor commentary market.
- Real Vision: Premium subscription financial research platform offering expert market analysis and interviews targeting sophisticated retail and professional investors. Similar high-ARPU subscription model with curated analysis.
- TheStreet: Financial news and commentary publication offering premium subscription products like Action Alerts Plus. Comparable in mixing media distribution with paid advisory services.
Broad incumbents
- Bloomberg Opinion: Premium financial commentary and analysis offering within the Bloomberg media ecosystem. Overlaps with TKL's commentary-on-global-markets value proposition for retail and institutional readers.
- Morningstar: Larger, established investment research firm offering subscription data and analyst commentary. Larger and broader portfolio but overlaps with Kobeissi's investment commentary positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Kobeissi Letter social profiles
Digital presenceThe Kobeissi Letter financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kobeissi Letter leadership team
Management profileNumber of profiles
Profiles2 records
The Kobeissi Letter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kobeissi Letter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kobeissi Letter
What does The Kobeissi Letter do?
The Kobeissi Letter is a subscription-based financial markets analysis service that publishes weekly fundamental and technical analysis on the S&P 500, Crude Oil, Natural Gas, Gold, Bonds, and Options. Subscribers receive The Kobeissi Letter weekly newsletter, MPW Analysis (twice-weekly commentary from an independent contributor), Chart of the Week, and access to the TKL Private Twitter/X Feed for intraday market updates. The service is built around a proprietary TEACT analytical model combining Trend, Elliot Wave, Astrology, Cycle, and Technical Analysis factors.
Is The Kobeissi Letter a public or private company?
The Kobeissi Letter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Kobeissi Letter founded?
The Kobeissi Letter was founded in 2015. It employs 11 to 50 people.
Where is The Kobeissi Letter based?
The Kobeissi Letter is headquartered in New York, United States, in the North America region.
How does The Kobeissi Letter make money?
Four revenue lines are on record. Subscription Revenue - Individual Monthly is the primary driver. The others are subscription Revenue - Individual Annual, subscription Revenue - Professional Monthly and subscription Revenue - Professional Annual.
Who are The Kobeissi Letter's main competitors?
Direct peers on record are StockCharts, Zacks Investment Research, Investor's Business Daily, Benzinga, The Motley Fool, Seeking Alpha, Real Vision and TheStreet. Broad incumbents are Bloomberg Opinion and Morningstar.
Does The Kobeissi Letter have an API?
No public API is recorded for The Kobeissi Letter.