What Discover Puerto Rico does

Discover Puerto Rico is the official Destination Marketing Organization (DMO) for Puerto Rico, responsible for promoting the island as a travel destination to leisure visitors, group and event planners, and niche audience segments. It serves both end consumers (free of charge) and local tourism businesses that participate in its partner ecosystem, while operating as the principal marketing channel funded primarily through the Puerto Rico Tourism Company and member contributions.

The organization's core product is the discoverpuertorico.com platform, which aggregates destination content across Puerto Rico's seven tourism regions. The platform includes interactive maps, an events calendar, a newsletter, video content distributed via a YouTube channel, a partner directory for local tourism businesses, and dedicated MICE (Meetings, Incentives, Conferences & Events) infrastructure. A sub-brand called The Green Path extends the platform into sustainable travel. Niche audience guides, including LGBTQ+ travel and female traveler content, indicate segmentation-led content strategy. The technology stack is standard content-publishing and mapping infrastructure with no documented AI, machine learning, or data-science components.

The business model is non-commercial on the consumer side: the website and content are free, and the entity does not appear to generate transactional revenue. Operating funding flows from public tourism authority budgets and member contributions from participating tourism businesses. This creates a dependency on a single principal funding source (the Puerto Rico Tourism Company), with no disclosed alternative revenue streams, pricing tiers, or commercial product lines.

Name

Discover Puerto Rico

Legal name

Discover Puerto Rico

Website

https://discoverpuertorico.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Discover Puerto Rico is the official Destination Marketing Organization for Puerto Rico, operating the discoverpuertorico.com consumer platform across seven regional tourism zones, with partner directory, MICE, and sustainability sub-brands, funded primarily by the Puerto Rico Tourism Company.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industries

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Destination marketing services
• Tourism promotion platform
• Travel planning resources
• Vacation information website
• Island tourism marketing

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Tourism Promotion Services: As a destination marketing organization (DMO), Discover Puerto Rico generates value by promoting Puerto Rico's tourism sector. The organization likely operates on funding from the Puerto Rico Tourism Company and member contributions from local tourism businesses, though specific revenue mechanics are not detailed on the consumer-facing website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Discover Puerto Rico operates the official destination marketing website (discoverpuertorico.com) for the island, delivering travel planning resources, interactive island maps, event calendars, lodging availability, and curated itineraries to leisure and business travelers. The organization markets Puerto Rico as a tourism destination and connects visitors with local hospitality and event partners.

Product overview

Discover Puerto Rico operates as a unified destination marketing website serving as the primary digital platform for Puerto Rico tourism promotion. The core offering is the discoverpuertorico.com website, which functions as an all-encompassing travel planning tool rather than a modular software product. The platform integrates destination information across seven geographic regions, real-time event calendars, lodging availability tools, interactive mapping, and sustainable travel resources. Supporting features include a Partner Directory for local business discovery, a Meetings & Events planning section for group travel, and email newsletter capabilities. No standalone AI, API, or SaaS product modules exist; the organization functions as a traditional destination marketing organization (DMO) rather than a technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover Puerto Rico Destination Website The official online destination gateway for Puerto Rico, providing visitors with travel planning resources, lodging availability tools, event listings, and curated destination itineraries to support vacation research and booking.
• The Green Path Sub-brand offering within the Discover Puerto Rico portfolio, presented as a distinct consumer-facing initiative under the official DMO.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Directory MembersminorOthersDiscover Puerto Rico maintains a Partner Directory featuring local tourism businesses including hotels, restaurants, tour operators, transportation services, and wedding venues. These partners benefit from visibility on the official tourism platform.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Brand USA: Brand USA is the official destination marketing organization for the United States, making it the closest functional peer to Discover Puerto Rico — both operate consumer-facing promotional websites, content marketing, and partner networks to drive visitor demand, with the only difference being country vs. territory scope.
• Visit Florida: Visit Florida is the official DMO for the State of Florida, operating an analogous model of consumer-facing destination content, partner directory, multi-channel content marketing, and event promotion to drive leisure travel demand.
• NYC Tourism + Conventions: NYC Tourism + Conventions (formerly NYC & Company) is the official DMO for New York City, combining leisure content marketing, an events calendar, partner directory, and a dedicated meetings/conventions vertical — a near-perfect structural twin to Discover Puerto Rico's model.
• Hawaii Tourism Authority: The Hawaii Tourism Authority is the official DMO for Hawaii, another island destination with similar reliance on tropical/island tourism, sustainability sub-initiatives, and cultural content marketing — directly comparable in scope and audience to Discover Puerto Rico.
• Visit California: Visit California operates the official state-level DMO for California, with consumer-facing destination content, region-by-region guides, an events calendar, and a partner network — a structurally identical DMO model at a larger geographic scale.
• VisitScotland: VisitScotland is Scotland's national tourism organization, running consumer content marketing, regional guides, partner directories, and themed campaigns (food, culture, outdoors) — operating the same DMO playbook as Discover Puerto Rico.
• Visit Dubai: Visit Dubai is the official DMO for Dubai, combining destination content, an events calendar, partner directory, and MICE/weddings promotion with a strong content-marketing flywheel — directly comparable in structure and ambition to Discover Puerto Rico.
• Tourism Authority of Thailand: The Tourism Authority of Thailand is the country's national DMO, with consumer-facing destination content, regional discovery, event promotion, and a partner network — a comparable national-DMO peer for a tropical leisure destination.
• Travel Oregon: Travel Oregon is the official state DMO for Oregon, offering region guides, itineraries, an events calendar, and a partner network — a structurally identical DMO peer at smaller scale.

Broad incumbents

• Tripadvisor: Tripadvisor is a global travel-discovery and reviews platform that overlaps with Discover Puerto Rico's destination discovery role, but operates at vastly broader scale across all destinations worldwide rather than specializing in a single territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DiscoverPuertoRico
• Xx.com/discover_PR
• Facebookfacebook.com/DiscoverPuertoRico
• LinkedInlinkedin.com/company/discoverpuertorico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Puerto Rico