Avax Apparels
Avax Apparels and Ornaments Limited is an India-based public company that wholesales knitted cloth and fabrics to garment manufacturers in Punjab and sells silver ornaments (Blushine brand) and ladies apparel direct-to-consumer through its e-commerce platform.
- Company typePublic
- Founded2005
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Avax Apparels does
Avax Apparels and Ornaments Limited (BSE: 544337) is an India-based publicly listed company, incorporated in 2005 and headquartered in New Delhi with an operational warehouse and factory in Ludhiana, Punjab. The company runs two structurally distinct business lines. The larger and longer-established segment is wholesale trading of knitted cloth — cotton, crepe, denim, linen, satin, synthetic, velvet, flat/jersey knit and purl knit fabrics, plus finished garments including ladies' and gents' jackets — purchased from third-party manufacturers and sold wholesale to readymade garment manufacturers concentrated in Punjab, exploiting geographic proximity to India's textile manufacturing cluster. The second and more recent segment, launched in 2022 under the Blushine sub-brand, is the online retail of silver ornaments (rings, bangles, chains, plate sets, ladies' pajeb, gents' kada, bowls, glasses) directly to consumers across major Indian cities through the www.avaxapparels.shop e-commerce marketplace, supplemented by ladies' apparel and imitation jewellery from third-party vendors.
The business model combines a low-tech B2B trading operation (purchase, warehouse, resell) with an asset-light DTC e-commerce play. Revenue is generated via wholesale margin on knitted cloth and transaction-fee/SKU-level retail on silver ornaments and apparel. Operating geography is single-country (India), with no identified international footprint. The company employs between 1 and 10 people per public disclosure, and is led by promoters Harinderpal Singh Sodhi (Managing Director) and Harish Kumar (Whole Time Director), with Deepika (Whole Time Director) running the Blushine online business. Multiple CFO and Independent Director changes were disclosed in August 2025 alongside committee reconstitution, indicating active post-IPO governance reshaping.
In H1 FY26 (April–September 2025) the company reported Rs 20.20 crore (~$2.4M) in net sales, up 34.58% YoY, and Rs 1.20 crore (~$0.14M) in net profit, up ~32% YoY. The company listed on Indian exchanges in 2025 and subsequently announced a 1:2 stock split (March 25, 2026), a 3:1 bonus issue (record date April 7, 2026) and a dedicated mobile application launch (March 27, 2026).
Avax Apparels firmographics
Firmographics- Name
- Avax Apparels
- Legal name
- AVAX APPARELS AND ORNAMENTS LIMITED
- Website
- https://avaxapparels.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Avax Apparels and Ornaments Limited is an India-based public company that wholesales knitted cloth and fabrics to garment manufacturers in Punjab and sells silver ornaments (Blushine brand) and ladies apparel direct-to-consumer through its e-commerce platform.
- Ownership category
- akta.pro rank
Avax Apparels industry classification
Industry- Product category
- Apparel and Ornament Trading
- NAICS
- Apparel Knitting Mills (3151), Knit Fabric Mills (31324), Sewing, Needlework, and Piece Goods Retailers (45913), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Knitting Mills (2250), Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
- akta.pro secondary industries
- Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), General Fabric & Textile Stores (CRALADAA)
Keywords
Where Avax Apparels is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Avax Apparels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Wholesale Trading of Knitted Cloth: The company purchases finished goods from manufacturers of knitted cloth, stores them in their warehouse, and sells them wholesale to manufacturers of readymade garments in Punjab. Products include fabric, woolen, yarn, garments, and knitted clothes used for manufacturing ladies and gents jackets.
- Online Retail of Silver Ornaments: The company purchases silver ornaments from jewellers and sells them online to end consumers through its Blushine brand. Offers wide range of designs with various weight options for silver rings, bangles, chains, and other jewellery.
- E-commerce - Ladies Apparels and Imitation Jewellery: Online marketplace offering ladies apparels and imitation jewellery through company vendors at www.avaxapparels.shop
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Avax Apparels product offering
Product offeringCore offering
Avax Apparels purchases finished knitted cloth (fabric, woolen, yarn, garments, knitted clothes) from manufacturers and resells wholesale to readymade garment manufacturers in Punjab. Separately, it retails silver ornaments directly to consumers online under its Blushine brand, and operates an e-commerce marketplace at avaxapparels.shop where company vendors list ladies apparels and imitation jewellery.
Product overview
Avax Apparels and Ornaments Limited operates two distinct business segments: wholesale trading of knitted cloth (fabrics, woolen, yarn, garments, knitted clothes including Cotton, Crepe, Denim, Linen, Satin, Synthetic, and Velvet fabrics, plus Flat/Jersey Knit and Purl Knit fabrics) and online retail of silver ornaments. The company operates through its e-commerce platform www.avaxapparels.shop and its sub-brand Blushine for silver jewellery products.
Differentiator
Problem solved
Functional benefit
Brands
- Blushine: Brand for silver ornaments sold via online channels.
Products and services
- Knitted Cloth Trading (Cotton, Crepe, Denim, Linen, Satin, Synthetic, Velvet, Flat/Jersey Knit, Purl Knit)
- Garments and Knitted Clothes Trading
- Blushine Silver Ornaments (Online Retail)
- AVAX E-commerce Marketplace (Ladies Apparels and Imitation Jewellery)
Companies that use Avax Apparels
Customer profileSegments3 records
Ideal customer profiles3 records
Avax Apparels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Avax Apparels partnerships and signals
Strategic signalScale indicators4 records
Recent moves13 records
Expansion highlights5 records
Avax Apparels competitors and assessment
Company assessmentBroad incumbents
- Vardhman Textiles: One of India's largest integrated textile manufacturers with substantial yarn, fabric (including knit) and garment operations. Comparable as an upstream knit cloth supplier and competitor for institutional garment-manufacturer customers, though vastly larger and vertically integrated.
- Trident Group: Major Indian manufacturer of yarn, terry towels and home textiles with growing knit fabric presence. Comparable as a Punjab-based knit/fabric supplier serving apparel manufacturers, though with much larger scale and backward integration into spinning.
- KPR Mill: Vertically integrated Indian textile manufacturer producing yarn, knitted fabrics and readymade garments. Comparable as a knit fabric and garment supplier serving apparel brands, though operating at significantly larger scale than Avax.
- Nahar Spinning Mills: Punjab-based integrated textile company producing yarn, knit fabric and garments. Comparable due to geographic overlap with Avax in Punjab and overlap in knit fabric and garment categories.
- CaratLane: India's leading online jewelry retailer (Titan-backed) selling silver and gold ornaments via D2C e-commerce. Comparable as a direct competitor to Blushine in online silver jewelry, though vastly larger in assortment, brand recognition and marketing scale.
Direct peers
- Voylla: India-focused D2C fashion jewelry brand selling silver and oxidized ornaments online. Closest comparable to Blushine in category, channel (online-first) and price segment (affordable silver).
- Melano (by Jewelbox): Online-first silver and everyday jewelry brand targeting Indian consumers. Comparable to Blushine on product category, price point and channel strategy.
- Sukkhi: Online and offline fashion jewelry retailer with strong presence in imitation and silver jewelry. Comparable to Blushine in affordable silver/fashion jewelry category with India-wide D2C distribution.
Emerging players
- Tribal (by Myntra): Myntra's online fashion jewelry private label spanning silver and imitation ornaments. Comparable as an online-channel competitor in ladies' fashion and imitation jewelry — same shelf as Blushine on avaxapparels.shop.
Regional players
- PDS Multinational Group: Global apparel and textile sourcing and distribution platform with India operations. Comparable as an apparel/fabric trading and distribution business, though at significantly larger scale and with international footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Avax Apparels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avax Apparels leadership team
Management profileNumber of profiles
Profiles5 records
Avax Apparels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avax Apparels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avax Apparels
What does Avax Apparels do?
Avax Apparels purchases finished knitted cloth (fabric, woolen, yarn, garments, knitted clothes) from manufacturers and resells wholesale to readymade garment manufacturers in Punjab. Separately, it retails silver ornaments directly to consumers online under its Blushine brand, and operates an e-commerce marketplace at avaxapparels.shop where company vendors list ladies apparels and imitation jewellery.
Is Avax Apparels a public or private company?
Avax Apparels is a public company. It is classified as public and is currently operating.
When was Avax Apparels founded?
Avax Apparels was founded in 2005. It employs 1 to 10 people.
Where is Avax Apparels based?
Avax Apparels is headquartered in New Delhi, India, in the Asia region.
How does Avax Apparels make money?
Three revenue lines are on record. Wholesale Trading of Knitted Cloth is the primary driver. The others are online Retail of Silver Ornaments and E-commerce - Ladies Apparels and Imitation Jewellery.
Who are Avax Apparels's main competitors?
Broad incumbents on record are Vardhman Textiles, Trident Group, KPR Mill, Nahar Spinning Mills and CaratLane. Direct peers are Voylla, Melano (by Jewelbox) and Sukkhi. Tribal (by Myntra) is listed as an emerging player. PDS Multinational Group is listed as a regional player.
Does Avax Apparels have an API?
No public API is recorded for Avax Apparels.
What industry is Avax Apparels in?
Avax Apparels's product category is Apparel and Ornament Trading. Its primary akta.pro industry code is CRAAAAAJ, Knitwear & Sweaters Manufacturers, with a secondary code of IMAOAFAJ, Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers). Its NAICS code is 3151 and its SIC code is 5130.