Advocate Aurora Health
Advocate Aurora Health merged with Atrium Health in May 2022 to form Advocate Health, the 3rd largest nonprofit U.S. health system, operating 69 hospitals and 1,100+ care sites across 8 states. It serves nearly 5.6 million patients annually through three regional brands backed by the Wake Forest University School of Medicine academic core.
- Company typePrivate
- Founded2022
- HeadquartersMilwaukee, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Advocate Aurora Health does
Advocate Aurora Health merged with Atrium Health in May 2022 to form Advocate Health, a nonprofit health system that ranks as the 3rd largest in the United States. The organization operates 69 hospitals and more than 1,100 sites of care across eight states (Alabama, Georgia, Illinois, Indiana, Michigan, North Carolina, South Carolina, and Wisconsin), serving nearly 5.6 million unique patients annually. It employs nearly 167,000 teammates, including more than 35,000 doctors and aligned medical staff and 42,000 nurses, delivered through three regional sub-brands: Advocate Health Care (Illinois/Wisconsin, 11 hospitals, 250+ sites), Atrium Health (North Carolina/South Carolina/Georgia/Alabama, 40 hospitals, 500+ sites), and Aurora Health Care (Wisconsin, 18 hospitals, 150+ sites plus 70 pharmacies). Additional retained regional brands include Atrium Health Wake Forest Baptist, Atrium Health Navicent, and Atrium Health Floyd and Harbin Clinic, with the Wake Forest University School of Medicine serving as the academic core.
The platform combines direct clinical care delivery with academic medicine, clinical research, and employer-focused health solutions (Advocate Health Solutions). Recent technology-led moves include a March 2026 announcement to launch the nation's largest hospital drone delivery network and a May 2026 clinician-guided AI partnership with startup Lind to expand cancer clinical trial screening. At the time of the 2022 merger, combined annual revenue exceeded $27 billion, with the combined organization delivering more than $6.2 billion in community benefit annually. Revenue is generated through healthcare services billed via insurance contracts, government programs (Medicare, Medicaid), and self-pay arrangements across inpatient, outpatient, specialty, pharmacy, and employer-solution channels.
The business model is that of an integrated nonprofit health system, monetizing clinical services volume across a multi-state physical footprint rather than licensing technology or selling software. Distribution is via direct care delivery through owned and operated hospitals, clinics, pharmacies, and academic medical centers, with a multi-channel marketing approach anchored in the unified advocatehealth.org web presence, newsroom, and patient storytelling. The organization faces an ongoing EEOC lawsuit related to its October 2021 COVID-19 vaccine religious exemption termination, illustrating the regulatory complexity inherent to operating large-scale clinical workforces across multiple jurisdictions.
Advocate Aurora Health firmographics
Firmographics- Name
- Advocate Aurora Health
- Legal name
- Advocate Health
- Website
- https://advocateaurorahealth.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Advocate Aurora Health merged with Atrium Health in May 2022 to form Advocate Health, the 3rd largest nonprofit U.S. health system, operating 69 hospitals and 1,100+ care sites across 8 states. It serves nearly 5.6 million patients annually through three regional brands backed by the Wake Forest University School of Medicine academic core.
- Ownership category
- akta.pro rank
Advocate Aurora Health industry classification
Industry- Product category
- Integrated Healthcare Delivery Services
- NAICS
- Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)
- SIC
- Services-Hospitals (8060), Services-Health Services (8000)
- akta.pro primary industry
- Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)
- akta.pro secondary industry
- Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)
Keywords
Where Advocate Aurora Health is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advocate Aurora Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Healthcare Services Revenue: Revenue generated from providing clinical care services across hospitals, clinics, and care sites. Combined annual revenue exceeds $27 billion from the merged entity (Advocate Aurora Health and Atrium Health combined). Delivers more than $6.2 billion in community benefit annually.
- Pharmacy Services: Aurora Health Care operates 70 pharmacies as part of its care delivery network, generating revenue through prescription services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Healthcare services provided through insurance coverage, government programs, and self-pay |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Advocate Aurora Health product offering
Product offeringCore offering
Advocate Health is a nonprofit integrated health system that delivers hospital care, outpatient services, specialty care, pharmacy services, preventive care, academic medicine, and clinical research across 69 hospitals and more than 1,100 sites of care in eight U.S. states. It serves nearly 5.6 million unique patients through three regional care-delivery brands—Advocate Health Care, Atrium Health, and Aurora Health Care—supported by an academic core at Wake Forest University School of Medicine.
Product overview
Advocate Health is a unified platform-plus-sub-brands health system architecture formed from the merger of Advocate Aurora Health, Atrium Health, and Aurora Health Care. The core Advocate Health entity serves as the parent organization operating across eight states. The portfolio includes three main regional sub-brands: Advocate Health Care (Illinois/Wisconsin region, 11 hospitals, 250+ sites), Atrium Health (North Carolina/South Carolina/Georgia/Alabama region, 40 hospitals, 500+ sites), and Aurora Health Care (Wisconsin region, 18 hospitals, 150+ sites). Additional regional sub-brands include Atrium Health Wake Forest Baptist, Atrium Health Navicent, and Atrium Health Floyd and Harbin Clinic. Advocate Health Solutions provides employer-focused health solutions. The system serves nearly 5.6 million patients with 167,000 teammates including 35,000+ doctors and 42,000 nurses.
Differentiator
Problem solved
Functional benefit
Brands
- Atrium Health Wake Forest Baptist: Academic medical center and health system serving the Winston-Salem area, part of Wake Forest University School of Medicine
- Atrium Health Navicent
- Atrium Health Floyd and Harbin Clinic
Products and services
- Advocate Health Integrated Health System Integrated, nonprofit health system delivery of hospital care, outpatient services, specialty care, pharmacy services, preventive care, academic medicine, and clinical research across eight U.S. states.
- Advocate Health Care (Regional Care Delivery — Illinois and Wisconsin) Regional care-delivery brand operating 11 hospitals and more than 250 sites of care with 6,300 doctors and more than 11,000 nurses, offering holistic physical, emotional, and spiritual care to patients in Illinois and Wisconsin.
- Atrium Health (Regional Care Delivery — Carolinas, Georgia, Alabama) Regional care-delivery brand operating 40 hospitals including four children's campuses and more than 500 sites of care with nearly 11,000 doctors and almost 20,000 nurses, serving patients across North Carolina, South Carolina, Georgia, and Alabama.
- Aurora Health Care (Regional Care Delivery — Wisconsin) Regional care-delivery brand operating 18 hospitals, more than 150 sites of care, and 70 pharmacies with 3,900 doctors and nearly 11,000 nurses in Wisconsin.
- Atrium Health Wake Forest Baptist Academic medical center and regional care-delivery brand serving the Winston-Salem area of North Carolina, operating as part of the Atrium Health system and linked to Wake Forest University School of Medicine.
- Atrium Health Navicent Regional health-care brand serving the Macon area of Georgia, operating as part of the Atrium Health system.
- Atrium Health Floyd and Harbin Clinic Regional health-care brand serving the Rome area of Georgia and eastern Alabama, operating as part of the Atrium Health system.
- Advocate Health Solutions (Employer Health Services) Employer-focused health-care services and benefits offering, providing health care services and benefits for employers and their employees through the combined Advocate Health platform.
Quantifiable outcome
- Nearly 5.6 million patients served across 8 states
- +2 more outcomes
Companies that use Advocate Aurora Health
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Advocate Aurora Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Advocate Aurora Health partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Lind (AI Startup)flagshipClinician-guided AI partnership aimed at improving clinical trial screening and enrollment. The partnership leverages AI technology to connect more cancer patients to clinical trials, enhancing research capabilities and patient access to innovative treatments.
- Atrium HealthcoreMerger combining Advocate Aurora Health and Atrium Health to form Advocate Health. The combined organization operates across six states (now eight) serving 5.5 million patients with over 1,000 care sites, 67 hospitals, and more than $27 billion in annual revenue. Focus areas include health equity, affordability, and sustainability.
- Wake Forest University School of MedicinecoreWake Forest University School of Medicine serves as the academic core of Advocate Health, enabling medical education, research capabilities, and innovation initiatives. This academic partnership supports training the next generation of healthcare leaders and advancing medical breakthroughs.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Advocate Aurora Health competitors and assessment
Company assessmentDirect peers
- HCA Healthcare: The largest hospital operator in the U.S. with ~190 hospitals and $67B+ in revenue. HCA is the most direct competitor to Advocate Health in multi-state acute care delivery, differing primarily in for-profit structure and broader geographic footprint.
- CommonSpirit Health: One of the largest nonprofit health systems in the U.S., formed from the merger of Catholic Health Initiatives and Dignity Health. Operates 140+ hospitals across 20+ states with similar nonprofit, multi-state, multi-brand operating model.
- Ascension Health: Large nonprofit Catholic health system operating 140+ hospitals across 19 states. Closely comparable as a multi-state nonprofit system with faith-based roots and similar community-benefit orientation.
- AdventHealth: Nonprofit health system affiliated with the Seventh-day Adventist Church, operating 50+ hospitals across multiple states. Comparable faith-based nonprofit structure and multi-state operating model with strong community-benefit orientation.
- Bon Secours Mercy Health: Nonprofit Catholic health system formed from the merger of Bon Secours Health System and Mercy Health. Operates 50+ hospitals across 7 states with comparable nonprofit, multi-state, recently-merged operating profile.
- Trinity Health: Nonprofit Catholic health system with 90+ hospitals across 25 states. Comparable scale, nonprofit structure, and multi-state footprint, with overlapping Midwest and Southeast presence.
Broad incumbents
- Kaiser Permanente: Integrated nonprofit health system combining a health plan with owned hospitals and medical groups. Larger and broader in scope than Advocate Health due to its payer-provider integration, but operates a comparable nonprofit, vertically integrated care delivery model.
- Cleveland Clinic: Nonprofit academic medical center with a national referral brand, operating a main campus plus regional hospitals. Comparable as an academic-anchored nonprofit system, though smaller in total hospital count than Advocate Health.
- Mayo Clinic: Premier nonprofit academic health system known for research-driven specialty care. Comparable as a nonprofit academic health system, though Mayo is more concentrated geographically and reputationally positioned as a tertiary referral destination.
- Tenet Healthcare: For-profit hospital operator with ~50 hospitals plus a large ambulatory surgery business (USPI). Comparable in multi-state hospital delivery but differs in for-profit structure and ambulatory focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Advocate Aurora Health social profiles
Digital presenceAdvocate Aurora Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advocate Aurora Health leadership team
Management profileNumber of profiles
Profiles8 records
Advocate Aurora Health subsidiaries and ownership
Company hierarchySubsidiaries6 records
Advocate Aurora Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advocate Aurora Health M&A and investment
M&A and investmentM&A1 record
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advocate Aurora Health
What does Advocate Aurora Health do?
Advocate Health is a nonprofit integrated health system that delivers hospital care, outpatient services, specialty care, pharmacy services, preventive care, academic medicine, and clinical research across 69 hospitals and more than 1,100 sites of care in eight U.S. states. It serves nearly 5.6 million unique patients through three regional care-delivery brands—Advocate Health Care, Atrium Health, and Aurora Health Care—supported by an academic core at Wake Forest University School of Medicine.
Is Advocate Aurora Health a public or private company?
Advocate Aurora Health is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Advocate Aurora Health founded?
Advocate Aurora Health was founded in 2022. It employs 5,001 to 10,000 people.
Where is Advocate Aurora Health based?
Advocate Aurora Health is headquartered in Milwaukee, United States, in the North America region.
How does Advocate Aurora Health make money?
Two revenue lines are on record. Healthcare Services Revenue is the primary driver. The others are pharmacy Services.
Who are Advocate Aurora Health's main competitors?
Direct peers on record are HCA Healthcare, CommonSpirit Health, Ascension Health, AdventHealth, Bon Secours Mercy Health and Trinity Health. Broad incumbents are Kaiser Permanente, Cleveland Clinic, Mayo Clinic and Tenet Healthcare.
Does Advocate Aurora Health have an API?
No public API is recorded for Advocate Aurora Health.
What industry is Advocate Aurora Health in?
Advocate Aurora Health's product category is Integrated Healthcare Delivery Services. Its primary akta.pro industry code is HLAFAAAE, Faith-Based & Nonprofit Hospital Systems, with a secondary code of BPAGACAB, Hospitals, Clinics & Charitable Healthcare Providers. Its NAICS code is 62111 and its SIC code is 8060.