Texas Trust Credit Union

What Texas Trust Credit Union does

Texas Trust Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Mansfield, Texas, serving more than 135,000 members across 21 branches in the Dallas-Fort Worth metroplex, Athens, and San Angelo, plus a mailing/insurance operations presence in San Antonio. Founded in 1936 (originally as Chance Vought Aircraft Federal Credit Union in Connecticut), the credit union is federally insured by NCUA and pursues a stated strategic goal of $3 billion in assets, on which it is approaching completion after nearly 4% asset growth in 2025 and the September 2025 merger with Family 1st of Texas Federal Credit Union. Its primary target segment is moderate-income households earning $50,000–$150,000 in the DFW market, served through a hybrid high-tech/high-touch model.

The credit union's product set spans consumer and small-business banking: four checking tiers (Power Checking at up to 3.55% APY, Bonus Checking with bundled identity-theft and cell-phone protection, Easy Checking, and a free Student Checking product for ages 13–23), savings vehicles including share savings, CDs (promotional rates up to 4.05% APY), money market, HSA, holiday and youth savings, three Mastercard credit cards (Platinum, Platinum Rewards, Secured), and a full lending suite covering auto loans at 5.24% APR, mortgages including Zero Down and 40-year terms at 6.497% APR, personal loans from 9.99% APR, and the Texas Extra Credit education loan through HESC at 2.79–6.89% APR. Digital delivery rests on online banking and a mobile app with biometric login, mobile check deposit, card controls, and Apple Pay, Google Pay, Samsung Pay, and Mastercard Click to Pay wallet integration; Plaid powers external account linking. Wealth, brokerage, and insurance are delivered via referral partnerships with LPL Financial and TruStage Insurance Agency, while Greenlight powers a no-cost family finance app for members.

Texas Trust generates revenue primarily through net interest income on its loan portfolio — where 2025 direct auto lending grew 34% and credit cards and unsecured loans posted double-digit gains — supplemented by monthly checking service fees ($4.95–$19.95), overdraft and ancillary fees, interchange on Mastercard products, and recurring referral revenue from LPL and TruStage. The credit union reports an intentionally sub-industry ROA of 60–70 basis points versus a peer average of 80–100 basis points, a trade-off CEO Jim Minge frames as funding deeper member relationships and longer-term franchise growth. ROA discipline, a cooperative ownership structure, and reliance on third-party platforms for investments, insurance, and student-loan processing distinguish the operating model from a traditional bank or full-stack fintech.

Name

Texas Trust Credit Union

Legal name

Texas Trust Credit Union

Website

https://texastrustcu.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

251–500 employees

Short description

Texas Trust Credit Union is a not-for-profit, member-owned financial cooperative serving over 135,000 members across 21 Texas branches. It offers consumer and small-business banking, mortgages, auto and education lending, digital banking, and LPL-referred wealth and insurance products, targeting moderate-income households in the Dallas-Fort Worth market.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending products
• Credit union membership
• Wealth management services
• Digital banking platform

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Net Interest Income (Loan Portfolio): As a not-for-profit credit union, Texas Trust's primary revenue comes from the spread between interest earned on its loan portfolio (auto loans, mortgages, personal loans, credit cards, business loans, student loans) and interest paid on member deposits. The credit union reported strong loan growth in 2025 including 34% increase in direct auto lending and double-digit gains in credit cards and unsecured loans.
2. Fee Income: Monthly service charges on checking accounts (Power Checking $19.95/month, Bonus Checking $9.95/month, Easy Checking $4.95/month), overdraft fees, ATM fees, wire transfer fees, safe deposit box rentals, credit card late fees, loan origination fees, and account maintenance fees.
3. Investment Services Revenue Share: Referral arrangement with LPL Financial for investment services and brokerage. Texas Trust receives referral payments for directing members to LPL's investment platform, creating a recurring revenue stream tied to assets under management.
4. Insurance Referrals: Partnership with TruStage Insurance Agency providing auto, home, and life insurance products to members. Texas Trust earns referral revenue from TruStage for directing members to insurance products underwritten by Liberty Mutual Insurance and CMFG Life Insurance Company.

Pricing tiers

Distribution channels9 records

Marketing channels11 records

Core offering

Texas Trust Credit Union is a not-for-profit, member-owned financial cooperative that provides retail banking products and services including checking, savings, CDs, money market accounts, credit cards, and consumer/business loans to individuals and small businesses across Texas. It operates 21 physical branches primarily in the Dallas-Fort Worth metroplex complemented by an online banking platform, mobile app, and digital wallet support. Complementary offerings include investment services via LPL Financial, insurance referrals via TruStage, and student lending through HESC.

Product overview

Texas Trust Credit Union offers a comprehensive suite of financial products and services through a multi-channel distribution model combining physical branch locations, digital banking platforms, and membership benefits. The core product portfolio includes multiple checking account types (Power Checking with up to 3.55% APY, Bonus Checking with identity protection and phone coverage, Easy Checking, and Student Checking), savings products (Share Savings, Certificate of Deposits with promotional rates up to 4.05% APY, Money Market, Holiday Savings, Child Savings, and Health Savings Accounts), credit cards (Platinum Mastercard from 13.90% APR, Platinum Rewards Mastercard with point earning, and Secured Mastercard for credit building), and lending products (Auto Loans from 5.24% APR, Home Loans including Zero Down and 40-year mortgages from 6.497% APR, Personal Loans from 9.99% APR, and Texas Extra Credit Education Loans through HESC). Business banking includes Professional, Executive, and Foundation Checking accounts plus Business Mastercard and commercial lending. Digital banking offerings encompass Online Banking with facial recognition security, Mobile App with mobile deposit, and Digital Wallet supporting Apple Pay, Google Pay, Samsung Pay, and Mastercard Click to Pay. Membership benefits include the Texas Trust CU Theatre VIP access, True Blue Loyalty Rewards program, Financial Wellbeing Program, and Greenlight family finance partnership. Investment and insurance services are provided through partnerships with LPL Financial and TruStage respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Trust CU Theatre: A venue offering VIP access and express lanes for Texas Trust members with a Texas Trust debit or credit card.
• Texas Trust Gives Foundation
• Texas Trust Investment Services
• True Blue Loyalty Rewards

Products and services

• Power Checking High-yield interest-bearing checking account paying up to 3.55% APY on average daily balances of $5,000 to $500,000, requiring 20 qualifying debit/credit card transactions per month; designed for personal members who can maintain balance and activity thresholds.
• Bonus Checking Premium checking account with $9.95 monthly fee that includes identity theft protection up to $1 million, cellular phone protection up to $800, telehealth access with no copay, and four no-fee overdraft refunds per year; targeted at consumer members wanting bundled insurance-like benefits.
• Easy Checking Basic checking account with $4.95 monthly fee waived with $250 or more in monthly deposits; offers 0.05% APY on balances of $1,000 or more and access to 50,000+ surcharge-free ATMs via Allpoint; designed for everyday consumer use.
• Student Checking Free checking account for members aged 13 to 23 with no minimum balance and no service charges; includes debit card, mobile banking, and discounted overdraft fee option; designed for young members starting their financial journey.
• Share Savings Account

Quantifiable outcome

• Nearly 4% asset growth in 2025 — best performance since 2023 — driving toward $3 billion asset goal
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Family 1st Credit UnioncoreStrategic or Co-development Partner · 15 September 2025Texas Trust Credit Union merged with Family 1st Credit Union in September 2025, expanding into the Fort Worth market. This merger contributes to Texas Trust's goal of reaching $3 billion in assets and strengthens its DFW footprint with additional branch locations and member relationships.
• Higher Education Servicing Corporation (HESC)coreTechnology or IntegrationTexas Trust partners with HESC to offer the Texas Extra Credit Education Loan, a private student loan program specifically designed for Texas residents. HESC handles all loan processing, communications, and servicing. The online application takes as little as 15 minutes with initial credit decisions within minutes. Features include fixed rates from 2.79% to 6.89% APR, up to $65,000 annually, no application or origination fees, and multiple repayment options.
• LPL Financial LLCcoreTechnology or IntegrationTexas Trust provides referrals to financial professionals of LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC). LPL manages investments utilizing experienced money managers. Texas Trust advisors Sarah Fogle and Aaron Womack offer investment services including retirement planning, portfolio analysis, tax-advantaged investing, college planning, and business retirement plans. Texas Trust earns referral payments for directing members to LPL.
• TruStage Insurance Agency (CMFG Life Insurance Company)coreGTM or Marketing PartnerTruStage offers auto, home, and life insurance products to Texas Trust members. Auto and home insurance underwritten by Liberty Mutual Insurance; life insurance by CMFG Life Insurance Company (A.M. Best rated 'A'). Texas Trust earns referral revenue from directing members to TruStage products. Members may qualify for discounts on auto insurance through the TruStage Auto Insurance Program.
• GreenlightminorGTM or Marketing PartnerTexas Trust partners with Greenlight to offer the Greenlight SELECT plan to members at no cost when connected as the funding source. Greenlight is a family financial app and debit card helping 6+ million parents and kids learn to earn, save, and spend wisely together. This partnership drives account connections and family segment acquisition.
• MastercardcoreTechnology or IntegrationMastercard is the card network for all Texas Trust debit and credit cards. Texas Trust Platinum Mastercard, Platinum Rewards Mastercard, and Secured Mastercard all carry Mastercard benefits including Zero Liability protection, ID theft protection, global service, airport concierge, and card controls. Business Mastercard also carries Mastercard benefits including MasterRental Insurance and Easy Savings program.
• Allpoint ATM NetworkminorChannel Partner/ Reseller/ DistributorAllpoint provides Texas Trust members access to 50,000+ surcharge-free ATMs nationwide, complementing Texas Trust's proprietary ATM network. This partnership extends member access to fee-free cash withdrawals well beyond Texas Trust's physical branch footprint.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Neighborhood Credit Union: DFW-headquartered community credit union of comparable scale serving the same Dallas-Fort Worth metroplex with personal banking, lending, and digital channels. Direct geographic and product overlap with Texas Trust's core footprint.
• Resource One Credit Union: North Texas community credit union headquartered in Dallas, offering consumer checking, mortgages, auto loans, and investment services to similar moderate-income households in overlapping DFW zip codes.
• Cornerstone Credit Union (EECU): DFW-area credit union formed through Cornerstone Credit Union and EECU merger, serving similar member demographics with a comparable hybrid of digital and branch banking in the same competitive market.

Broad incumbents

• Randolph-Brooks Federal Credit Union (RBFCU): One of the largest credit unions in Texas with statewide presence and significantly greater scale. Comparable product suite (checking, lending, credit cards, digital) but broader geographic and segment reach than Texas Trust.
• Security Service Federal Credit Union: Large Texas-headquartered credit union with full banking, lending, and wealth services across multiple Texas metros including San Antonio and Austin. Comparable product portfolio but materially larger scale than Texas Trust.
• University Federal Credit Union (Austin): Texas-based credit union offering personal banking, mortgages, credit cards, and wealth management with a comparable digital-plus-branch model. Operates across Texas but anchored in Austin rather than DFW.
• Alliant Credit Union: Large national credit union offering checking, lending, credit cards, and digital banking with competitive deposit and loan rates. Operates as a digital-forward alternative rather than geographic direct competitor to Texas Trust.

Regional players

• Firstmark Credit Union: San Antonio-headquartered Texas credit union with similar consumer and business banking offerings. Same state but different primary metro, so a regional rather than direct competitor to Texas Trust's DFW-anchored franchise.
• Amplify Credit Union: Texas-based credit union with similar member-owned cooperative structure and consumer banking products, serving overlapping statewide Texas membership from a non-DFW base.

Emerging players

• SoFi (Social Finance): Digital-first bank and lender targeting the same moderate-to-upper-income consumer with checking, credit cards, personal loans, and student loan refinancing. Competes with Texas Trust on the digital side without a branch network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/texastrustcu
• Facebookfacebook.com/texastrustcu
• LinkedInlinkedin.com/company/texas-trust-credit-union

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Trust Credit Union