YSE Beauty
YSE Beauty is a Los Angeles-based skincare brand founded in 2023 by actress Molly Sims, developing clinically effective skincare products for women over 35 and Gen X consumers, sold direct-to-consumer and through Sephora US nationwide.
- Company typePrivate
- Founded2023
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What YSE Beauty does
YSE Beauty (also styled YISE Beauty) is a privately held skincare brand founded in April 2023 by actress and model Molly Sims, headquartered in Los Angeles. The company develops and sells clinically-oriented skincare products specifically formulated for women over 35 and 40, with an explicit focus on the underserved Gen X demographic. Its product portfolio spans approximately 18 SKUs across serums (Xtreme Glow Dewy Peptide Plumping Serum, Morning Cocktail Vitamin C, Last Call Retinol), eye care (Overachiever Brightening Eye Masks, Wide Awake Brightening Eye Cream), SPF and primers (Skin Glow SPF 30 Primer), exfoliators (Your Favorite Ex Pads, Deep Down Exfoliating Gel), cleansers, moisturizers, and lip treatments. Notable technical components include adaptogen oxygenating technology in the peptide serum, no-slip hydrogel technology in eye masks, and four color-correcting tints in the eye cream. Individual products are priced $30-$85, with bundle sets up to $125 and a Subscribe & Save recurring program.
The company operates a multi-channel go-to-market model anchored by direct-to-consumer e-commerce through its Shopify-based website (yisebeauty.com), complemented by retail distribution through Sephora — launching in 361 stores in May/June 2025 and expanding to all Sephora US doors in March 2026 — alongside emerging social commerce via TikTok Shop and a luxury hospitality channel (Nobu Hotel Los Cabos spa partnership, June-September 2026). The brand is manufactured in partnership with SOS Beauty Group. Revenue grew 120% in 2025 and is projected at "nearly $30 million" for 2026 with over 80% growth, supported by a $15 million Series A funding round closed in December 2025 led by Silas Capital with participation from L Catterton, Willow Growth Partners, and Halogen Ventures. In March 2026, the company appointed Doreen Arbel, formerly of Charlotte Tilbury and L'Oréal, as its first CEO to professionalize operations ahead of full national retail rollout and initial international expansion into Canada.
YSE Beauty has accumulated significant third-party validation, including the Business of Fashion Breakthrough Track award (2025), Allure Best of Beauty (2025), ELLE Future of Beauty (2025), and BeautyMatter FUTURE50 (2026), and pursues experiential marketing through the Living YSE(ly) Hamptons event series and partnerships with New York Fashion Week. The customer base is entirely consumer-end (individual buyers across DTC and Sephora shoppers), with no enterprise or B2B revenue disclosed.
YSE Beauty firmographics
Firmographics- Name
- YSE Beauty
- Legal name
- YISE Beauty
- Website
- https://ysebeauty.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YSE Beauty is a Los Angeles-based skincare brand founded in 2023 by actress Molly Sims, developing clinically effective skincare products for women over 35 and Gen X consumers, sold direct-to-consumer and through Sephora US nationwide.
- Ownership category
- akta.pro rank
YSE Beauty industry classification
Industry- Product category
- Premium Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Eye & Lip Skincare (CRABAAAC), Sensitive Skin & Barrier Repair (CRABAAAG)
Keywords
Where YSE Beauty is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YSE Beauty business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Direct-to-Consumer E-commerce: YSE Beauty sells directly through its own e-commerce website yisebeauty.com, offering subscription and individual product purchases with tiered pricing and bundle discounts
- Retail Partnership - Sephora: Products sold through Sephora retail stores across the US, with expansion from initial 361 stores to all Sephora US doors in March 2026
- TikTok Shop: E-commerce channel investment through TikTok Shop for social commerce sales growth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual skincare products ranging from $30-$85 |
| Unit Pricing | Pay-as-you-go | Bundle sets with 3+ items for up to 20% savings |
| Subscription | Monthly | Subscribe & Save subscription program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
YSE Beauty product offering
Product offeringCore offering
YSE Beauty develops, formulates, and sells a curated line of clinical skincare products including peptide serums, vitamin C treatments, retinol serums, exfoliators, eye creams and patches, moisturizers, cleansers, SPF primers, lip tints and lip masks, and prepackaged skincare bundles. The portfolio targets women over 35 and 40, addressing mature skin concerns such as dark spots, fine lines, wrinkles, puffiness, dryness, and uneven skin tone, and is sold direct-to-consumer through yisebeauty.com, through Sephora US retail, and via TikTok Shop.
Product overview
YSE Beauty is a direct-to-consumer skincare brand founded by actress Molly Sims in April 2023, offering a curated line of clinically effective skincare products targeting women over 35/40, particularly Gen X consumers. The product portfolio includes foundational brightening skincare items priced between $30-$85, including award-winning exfoliating pads (Your Favorite Ex), peptide serums (Xtreme Glow), SPF primers, eye care (Overachiever Eye Masks, Wide Awake Eye Cream), vitamin C serums, retinol treatments, moisturizers, cleansers, and lip care. The brand also offers curated bundles including the Minutes to Glow Trio, Full Face of Glow Duo, AM/PM Power Duos, and a customizable Build Your Own Set option. Products are available through DTC e-commerce and Sephora retail stores, with a focus on simplicity, efficacy, and addressing mature skin concerns.
Differentiator
Problem solved
Functional benefit
Products and services
- Skin Glow SPF 30 Primer
Quantifiable outcome
- 120% revenue growth in 2025
- +1 more outcomes
Companies that use YSE Beauty
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
YSE Beauty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YSE Beauty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Nobu Hotel Los CabosminorSpa partnership offering the YSE Beauty Signature Facial at Esencia Wellness Spa, available from June 30th to September 22nd in 2026, combining hotel hospitality with brand experience.
- Kenra ProfessionalminorEvent sponsor for the Living YSE(ly) Hamptons wellness event, co-sponsored along with Shark Beauty and CAKE for a women's health and wellness program.
- Shark BeautyminorEvent sponsor for the Living YSE(ly) Hamptons wellness event featuring speakers like Gabby Bernstein, Sarah Wragge, and Molly Sims.
- SephoracoreMajor retail partnership where YSE Beauty products are sold in Sephora stores nationwide. Launched in 361 stores in May 2025, expanding to all Sephora US doors by March 2026. Represents the brand's primary retail channel expansion.
- SOS Beauty GroupcoreProduct development partnership for formulating and manufacturing YSE Beauty's initial six foundational SKUs launched in 2023, priced between $45-$88.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
YSE Beauty competitors and assessment
Company assessmentDirect peers
- Glow Recipe: Sephora-anchored skincare brand with playful branding and clinical fruit-based actives. Comparable on Sephora-led omnichannel model, DTC + retail integration, and direct-to-consumer-led growth before major retail expansion.
- Tatcha: Prestige skincare brand distributed primarily through Sephora, founded on founder-led storytelling and a curated ingredient story. Comparable on Sephora-anchored distribution, premium pricing, founder-narrative marketing, and target demographic skewing toward women 30-50.
- Beautycounter: Clean beauty brand targeting women 30-55 with clinical formulations and strong founder-driven marketing. Comparable on mature-women target demographic, clinical positioning, and direct-to-consumer-led growth model.
- Olaplex: Patented, ingredient-led beauty brand that scaled through Sephora to a multi-billion-dollar IPO. Highly relevant comparable on scientific-credibility-driven positioning, Sephora-anchored distribution, and DTC + professional channel model.
- Tata Harper: Luxury natural skincare brand with Sephora distribution and premium pricing ($50-$300). Comparable on clinical-ingredient story, mature-skin positioning, and prestige-pricing strategy.
- Trinny London: British stackable skincare brand founded by a celebrity (Trinny Woodall), targeting women 35+ with curated routines. Direct comparable on celebrity-founder model, mature-women positioning, premium pricing, and Sephora international distribution.
- Drunk Elephant: Premium clinical skincare brand founded in 2012, built primarily through Sephora distribution with a focus on biocompatible actives and targeted concerns. Highly comparable on go-to-market (Sephora-anchored), price point ($30-$90), and clinical-ingredient positioning — the closest direct analog to YSE's trajectory.
Emerging players
- Code8 Beauty: London-based premium skincare brand founded by a former fashion executive, with curated essentials targeted at busy professional women. Comparable on founder-led premium positioning, women 35-55 target demographic, and Sephora-tier distribution strategy.
Broad incumbents
- Estée Lauder Companies: Global prestige beauty conglomerate owning Estée Lauder, Clinique, La Mer, Dr. Jart+, and many other skincare brands. Directly comparable as a Sephora-anchored incumbent whose sub-brands compete head-to-head with YSE on shelf space and consumer attention.
- L'Oréal Groupe: World's largest beauty company, owner of La Roche-Posay, SkinCeuticals, CeraVe, Kiehl's, and many Sephora-distributed brands. Comparable as the dominant incumbent whose dermatological and prestige brands set the benchmark for clinical-ingredient positioning YSE is competing against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YSE Beauty social profiles
Digital presenceYSE Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
YSE Beauty leadership team
Management profileNumber of profiles
Profiles2 records
YSE Beauty funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YSE Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YSE Beauty
What does YSE Beauty do?
YSE Beauty develops, formulates, and sells a curated line of clinical skincare products including peptide serums, vitamin C treatments, retinol serums, exfoliators, eye creams and patches, moisturizers, cleansers, SPF primers, lip tints and lip masks, and prepackaged skincare bundles. The portfolio targets women over 35 and 40, addressing mature skin concerns such as dark spots, fine lines, wrinkles, puffiness, dryness, and uneven skin tone, and is sold direct-to-consumer through yisebeauty.com, through Sephora US retail, and via TikTok Shop.
Is YSE Beauty a public or private company?
YSE Beauty is a private company. It is classified as venture growth investor backed and is currently operating.
When was YSE Beauty founded?
YSE Beauty was founded in 2023. It employs 1 to 10 people.
Where is YSE Beauty based?
YSE Beauty is headquartered in Los Angeles, United States, in the North America region.
How does YSE Beauty make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Partnership - Sephora and tikTok Shop.
Who are YSE Beauty's main competitors?
Direct peers on record are Glow Recipe, Tatcha, Beautycounter, Olaplex, Tata Harper, Trinny London and Drunk Elephant. Code8 Beauty is listed as an emerging player. Broad incumbents are Estée Lauder Companies and L'Oréal Groupe.
Does YSE Beauty have an API?
No public API is recorded for YSE Beauty.
What industry is YSE Beauty in?
YSE Beauty's product category is Premium Skincare. Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAC, Eye & Lip Skincare. Its NAICS code is 456120 and its SIC code is 2844.