American Telemedicine Association

What American Telemedicine Association does

The American Telemedicine Association (ATA) is a 501(c)(6) non-profit trade association founded in 1993 and headquartered in Washington, D.C., that serves as the leading U.S. convener and advocacy body for the telehealth and virtual care ecosystem. It represents a horizontally diverse membership spanning health systems and academic medical centers (Mayo Clinic, Mass General Brigham, CommonSpirit Health, Trinity Health, Intermountain Healthcare, Johns Hopkins Medicine), payers (CVS Health), technology vendors (Teladoc Health, Philips, TytoCare, Amazon, Vonage, Doximity), life sciences companies (Eli Lilly), professional services and investors, and physician groups (American Medical Association), organized into six membership tiers.

ATA's core offerings are not commercial software but a portfolio of programs, frameworks, and convening platforms: the Digital Infrastructure Score (DIS) and Mapping Tool — an index measuring community readiness for technology-enabled care; ATA CODE (Center of Digital Excellence), a collaborative program with leading health systems producing operational evidence; ATA Action, a 501(c)(6) federal and state lobbying arm launched in 2022; ATA Policy Frameworks (AI Policy Principles, Health Data Privacy Principles, Telerehabilitation Principles, Telehealth & Virtual Care Taxonomy); flagship events (ATA NEXUS annual conference, ATA EDGE Policy Conference, Telehealth Awareness Week); the Health. Virtually. Uncensored. podcast; and member-driven Special Interest Groups (SIGs).

Revenue is generated through annual membership dues across the six tiers, event registration fees, and program-related income. Pricing is not publicly disclosed. Distribution is direct enterprise membership sales supplemented by the self-serve ATA Member Connection online community. In April 2025, ATA Action acquired the Digital Therapeutics Alliance (DTA) to expand into digital therapeutics policy and broaden its membership base. In March 2026, ATA partnered with Johns Hopkins Medicine on the three-year LIFTT Initiative to reform federal telehealth licensure. The organization is led by CEO Kyle Zebley (since 2025) and is governed by a Board chaired by Nathaniel Lacktman.

Name

American Telemedicine Association

Legal name

American Telemedicine Association

Website

https://americantelemed.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Telemedicine Association is a 501(c)(6) non-profit trade association founded in 1993 that convenes health systems, payers, technology vendors, life sciences firms, and clinicians to advance telehealth through policy advocacy (ATA Action), events, education, and evidence frameworks.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The ATA generates revenue primarily through membership fees from health systems, hospitals, academic medical centers, payers, technology companies, life sciences firms, and other stakeholders in the digital health ecosystem. Different membership tiers provide varying levels of access to resources, events, and networking opportunities.
2. Event Registration Fees: Revenue from annual conferences including ATA NEXUS (30th annual conference in 2026), ATA EDGE Policy Conference, and Telehealth Awareness Week. These events provide education, networking, and thought leadership opportunities for industry stakeholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The ATA is a 501(c)(6) non-profit trade association that advances telehealth and virtual care through tiered organizational membership, federal and state policy advocacy via its ATA Action affiliate, annual conferences (ATA NEXUS, ATA EDGE), and educational programs such as ATA CODE and the Digital Infrastructure Score mapping tool. It does not sell a software product but sells membership access, event registrations, and thought-leadership resources to health systems, payers, technology vendors, life sciences companies, and provider organizations.

Product overview

The American Telemedicine Association (ATA) is a membership-based catalyst organization that advances virtual care, digital health, hybrid delivery, and AI-enabled care models through advocacy, policy leadership, education, and evidence frameworks. ATA does not offer a single commercial product but rather provides a portfolio of programs, tools, and resources: the Digital Infrastructure Score and Mapping Tool for assessing community technology readiness; ATA CODE (Center of Digital Excellence) as a collaborative initiative with leading health systems;ATA Action as its policy advocacy arm; and events including Telehealth Awareness Week, ATA NEXUS, and EDGE Policy Conference. Additional offerings include Special Interest Groups, published practice guidelines and frameworks, and the Health. Virtually. Uncensored podcast series.

Differentiator

Problem solved

Functional benefit

Brands

• ATA Action: The policy and legislative advocacy arm of the ATA, launched in 2022 as a 501(c)(6) organization, driving federal and state policy change.
• ATA CODE (Center of Digital Excellence)
• ATA College of Fellows
• ATA NEXUS
• ATA EDGE Policy Conference
• Telehealth Awareness Week
• Health. Virtually. Uncensored.

Products and services

• ATA Organizational Membership Tiered annual membership program for healthcare organizations (health systems, AMCs, hospitals, smaller providers, solution providers, pharma & life sciences, professional services/investors, payers), providing access to Special Interest Groups, ATA Member Connection online community, ATA NEXUS, ATA EDGE Policy Conference, ATA Insights Summits, practice guidelines, policy frameworks, and ATA Action advocacy representation.
• Digital Infrastructure Score (DIS) and Mapping Tool An index of variables that measure a community's capacity and readiness to utilize technology for telehealth and virtual care deployment. Provides a standardized readiness assessment framework for communities, policymakers, and health system planners.
• ATA NEXUS Annual Conference Annual conference (30th edition in 2026) focused on scaling digital care, featuring working sessions, the ATA Telehealth Innovators Challenge pitch competition, networking, and hands-on programming for digital health leaders from health systems, payers, and technology vendors.
• ATA EDGE Policy Conference Annual policy conference held in Washington, D.C. (December 10-12, 2025 edition), focusing on telemedicine law and regulation, controlled substances prescribing, DTC advertising, and AI-powered telehealth policy. Attended by healthcare legal, policy, and regulatory leaders.
• Telehealth Awareness Week Annual series of online events (September 20-26, 2026 edition) exploring the role of telehealth and virtual care, providing educational resources, best practices, and stakeholder engagement opportunities for the broader telehealth community.
• Health. Virtually. Uncensored. Podcast Monthly podcast series hosted by Dr. Joe Kvedar featuring candid conversations with healthcare leaders, innovators, and disrupters offering real-world perspectives on telehealth and virtual care transformation.

Quantifiable outcome

• ATA advocacy contributed to Medicare telehealth flexibilities extension through December 31, 2027 and Acute Hospital Care at Home waiver through September 30, 2030
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Johns Hopkins MedicinecoreStrategic or Co-development Partner · 31 March 2026Johns Hopkins University School of Medicine is leading the three-year LIFTT (Licensure Innovation for Telehealth Transformation) initiative in partnership with the ATA to reform federal telehealth licensing guidelines. The coalition aims to enable doctors to treat patients across state lines through a national telehealth registry and propose solutions to address expired waivers that criminalized unlicensed telemedicine.
• TytoCarecoreStrategic or Co-development Partner · 25 March 2026TytoCare and the ATA co-hosted the 3rd Annual Rural Health Virtual Summit 2026, bringing together rural health innovators to discuss strategies for expanding healthcare access. The partnership focuses on virtual care, remote exams, and hub-and-spoke models to address workforce shortages and geographic barriers in rural communities.
• Foley & Lardner LLPminorGTM or Marketing Partner · 28 October 2025Foley & Lardner LLP partners spoke at ATA EDGE 2025 Policy Conference in Washington, D.C. as Premier Sponsor for the Welcome Reception. The conference featured sessions on telemedicine law and policy, including prescribing controlled substances and DTC advertising.
• Bright Spots in HealthcareminorStrategic or Co-development Partner · 11 September 2025Co-hosted the ROI-Centered Care Virtual Summit 2025 with TytoCare and Bright Spots in Healthcare, bringing together healthcare leaders to discuss strategies for improving access while maintaining profitability.
• Digital Therapeutics Alliance (DTA)coreStrategic or Co-development Partner · 1 April 2025ATA Action, the lobbying arm of the American Telemedicine Association, acquired the Digital Therapeutics Alliance (DTA) to enhance digital health advocacy and expand membership base. The acquisition aims to strengthen digital therapeutics policy efforts and increase the organization's international and state-level influence.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HIMSS (Healthcare Information and Management Systems Society): HIMSS is the largest healthcare IT and digital health membership association globally, hosting the annual HIMSS Global Health Conference. It overlaps with ATA on digital health policy, education, and member services, but covers a broader health-IT remit rather than specializing in telehealth.
• Center for Telehealth & e-Health Law (CTeL): CTeL is a non-profit research and policy organization specifically focused on telehealth law, reimbursement, and regulatory issues. It is one of the closest direct competitors to ATA's policy advocacy mission, though with a narrower research-and-policy focus versus ATA's broader membership and events portfolio.

Emerging players

• Connected Health Initiative: Connected Health Initiative is a coalition advocating for connected health technologies including telehealth, remote monitoring, and digital therapeutics. It overlaps with ATA Action's federal policy mission and represents a smaller but active competitor in digital health policy advocacy.
• eHealth Initiative (eHI): eHI is a non-profit membership organization focused on driving healthcare transformation through technology, convening stakeholders on health IT policy and interoperability. It shares membership-association DNA with ATA and overlaps on digital health policy but is smaller and more interoperability-focused.
• Digital Medicine Society (DiMe): DiMe is a professional society advancing the digital medicine field through research, education, and evidence frameworks — overlapping with ATA's ATA CODE initiative and DTA-acquired digital therapeutics scope. It is smaller and earlier-stage than ATA but represents an emerging competitor in digital health evidence and standards.

Others

• Society for Participatory Medicine: The Society for Participatory Medicine is a non-profit advocacy organization promoting patient engagement and shared decision-making in digital health. It is thematically adjacent to ATA's patient-trust initiatives like the Telehealth You Can Trust Guide, though it operates at much smaller scale.
• American College of Healthcare Executives (ACHE): ACHE is a professional society for healthcare executives with extensive education, credentialing, and policy programming. While it does not directly compete in telehealth policy, its executive membership overlaps with ATA's health-system members and it represents an adjacent professional-association ecosystem.

Broad incumbents

• American Medical Association (AMA): The AMA is one of ATA's members and a major physician advocacy body with extensive policy infrastructure and significantly larger membership. It competes with ATA for influence over telehealth policy and physician engagement, but covers the entire medical profession rather than specializing in digital health.
• Healthcare Leadership Council (HLC): HLC is a coalition of chief executives from leading healthcare organizations that advocates for policy reform. Its membership overlaps heavily with ATA's provider and payer segments (CVS Health, Trinity Health, Mayo Clinic all have ties to both), and it competes for influence in federal health policy.
• American Hospital Association (AHA): AHA represents all U.S. hospitals and health systems and is a powerful federal lobbying force on hospital reimbursement and policy. Many AHA members are also ATA members, and the two organizations overlap on telehealth policy advocacy — but AHA's remit is the full hospital ecosystem, not digital health specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmericanTelemed
• Facebookfacebook.com/AmericanTelemed
• LinkedInlinkedin.com/company/American-Telemedicine-Association-1353607

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Telemedicine Association