Small Business Trends Media
Small Business Trends Media is a privately held, founder-led digital media company that publishes free SMB-focused news, guides, and educational content via a network of WordPress-based websites, monetized through advertising, sponsorships, and affiliate partnerships.
- Company typePrivate
- Founded2003
- HeadquartersNaples, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Small Business Trends Media does
Small Business Trends Media, operating as Small Business Trends LLC, is a privately held digital media company founded in 2003 by Anita Campbell and headquartered in Hermiston, Oregon. The company publishes a network of niche websites — anchored by smallbiztrends.com and supplemented by SMB TrendWire and sellingtosmallbusinesses.com — that deliver daily news, practical how-to guides, expert interviews, and educational content to small business owners and entrepreneurs in the United States and globally via the open web. Supporting products include a free weekly newsletter, an interactive business-calculator suite (startup, net worth, loan, savings, and social media calculators), small business courses, an events calendar, and a recurring webinar program. The underlying platform is a standard WordPress content management system fronted by Cloudflare for security and traffic management, with content distributed across Facebook, Twitter/X, LinkedIn, Pinterest, YouTube, Flipboard, and RSS — there is no proprietary software stack, API, or mobile application.
The business model is media-led and ad-supported. All editorial content is free to access with no paywall, and revenue is generated primarily through third-party display advertising, sponsored posts, and newsletter sponsorship placements, supplemented by affiliate and referral partnerships. The team is intentionally small (1-10 employees), led by founder Anita Campbell and a long-tenured CTO (Leland McFarland, since 2010), with an editorial core of an Editor, a Senior Staff Writer, and additional writers. The company is founder-owned with no disclosed institutional investment, no parent company, and no M&A activity, reflecting a bootstrapped, lifestyle-scale publisher rather than a venture-backed growth asset.
Small Business Trends Media firmographics
Firmographics- Name
- Small Business Trends Media
- Legal name
- Small Business Trends LLC
- Website
- https://smallbiztrends.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Small Business Trends Media is a privately held, founder-led digital media company that publishes free SMB-focused news, guides, and educational content via a network of WordPress-based websites, monetized through advertising, sponsorships, and affiliate partnerships.
- Ownership category
- akta.pro rank
Small Business Trends Media industry classification
Industry- Product category
- Online Business Media and News Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
- akta.pro secondary industry
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)
Keywords
Where Small Business Trends Media is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Small Business Trends Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and Sponsorships: Third-party advertisers feature in banner ads, sponsored posts, and email newsletter blasts. The site uses targeted advertising based on user browsing behavior and interests.
- Newsletter Subscriptions: Free weekly newsletter with option to opt-in for additional communications including special offers and promotional content.
- Affiliate and Referral Revenue: Sponsored content and affiliate partnerships featured throughout the site, including deals pages and promotional articles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - Core content access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Small Business Trends Media product offering
Product offeringCore offering
Small Business Trends Media operates a free, ad-supported digital publication platform that delivers daily small business news, practical how-to guides, expert advice, interviews, business calculators, courses, and an events calendar to small business owners and entrepreneurs. The platform is monetized through third-party advertising, sponsored content, newsletter sponsorships, and affiliate/referral partnerships, with all core content accessible without registration.
Product overview
Small Business Trends Media operates a unified online publication platform consisting of the main Small Business Trends website as the core product, supplemented by a weekly newsletter, business calculators suite, educational courses, events calendar, and webinar content. The platform functions as a content-driven media property providing news, advice, guides, and tools for small business owners rather than a software-as-a-service product.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Business Trends Website (smallbiztrends.com) The primary online publication platform delivering daily small business news, tips, advice, expert guidance, how-to guides, and multimedia content for small business owners and entrepreneurs, accessible for free without registration.
- Small Business Newsletter A weekly email newsletter delivering curated small business news, time-saving tools, and business-building techniques directly to subscribers' inboxes.
- Business Calculators Suite of online financial planning tools including Startup Calculator, Net Worth Calculator, Business Loan Calculator, Savings Calculator, and Social Media Calculator that help entrepreneurs plan and manage their businesses.
- Webinars Online video events and educational webinars featuring industry experts sharing insights on business topics relevant to small business owners.
Quantifiable outcome
- Millions of monthly readers rely on Small Business Trends for small business news and advice
Companies that use Small Business Trends Media
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Small Business Trends Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Small Business Trends Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Small Business Trends Media competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Small Business Trends Media social profiles
Digital presenceSmall Business Trends Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Small Business Trends Media leadership team
Management profileNumber of profiles
Profiles5 records
Small Business Trends Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Small Business Trends Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Small Business Trends Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Small Business Trends Media
What does Small Business Trends Media do?
Small Business Trends Media operates a free, ad-supported digital publication platform that delivers daily small business news, practical how-to guides, expert advice, interviews, business calculators, courses, and an events calendar to small business owners and entrepreneurs. The platform is monetized through third-party advertising, sponsored content, newsletter sponsorships, and affiliate/referral partnerships, with all core content accessible without registration.
Is Small Business Trends Media a public or private company?
Small Business Trends Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Small Business Trends Media founded?
Small Business Trends Media was founded in 2003. It employs 1 to 10 people.
Where is Small Business Trends Media based?
Small Business Trends Media is headquartered in Naples, United States, in the North America region.
How does Small Business Trends Media make money?
Three revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are newsletter Subscriptions and affiliate and Referral Revenue.
Does Small Business Trends Media have an API?
No public API is recorded for Small Business Trends Media.
What industry is Small Business Trends Media in?
Small Business Trends Media's product category is Online Business Media and News Publishing. Its primary akta.pro industry code is MPAJAMAC, Online News & Magazine Publishing Platforms (CMS & Hosting), with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 5131 and its SIC code is 2711.