What EAB does

EAB is a privately held education technology, services, and research company headquartered in Washington D.C. that serves more than 2,100 educational institutions across the United States, United Kingdom, Europe, and Australia. The company delivers a platform-plus-modules architecture spanning the full student lifecycle, from recruitment and enrollment through student success, career readiness, and alumni advancement. Primary customer segments include colleges and universities (950+ schools), community colleges (450+), graduate and online programs (480+), K-12 districts (250+), and a growing international base.

The core product portfolio centers on Navigate360, a cloud-based higher education CRM hosted on AWS and positioned as powered by "responsible AI," serving 850+ institutions and more than 10 million students. It is complemented by Enroll360 (enrollment marketing and recruitment with an AI Insight Engine), Edify (AI-powered data warehousing and analytics with deployment speed 3x traditional data warehouses), and Appily (college search network). EAB has expanded through acquisition, adding YouVisit (2019, virtual tours), Wisr (2021), Seramount (2021), Rapid Insight (2021, predictive analytics), Forage (2024, virtual job simulations), and Hybrid (2026, UK-based AI digital marketing). The company operates additional solutions in strategic advisory, advancement fundraising, adult learner recruitment, and K-12 district leadership.

Revenue is generated primarily through multi-year enterprise subscription licenses (Navigate360 enterprise-wide pricing scaled by institutional enrollment and technology scope, with no per-user or per-office fees), fee-for-service consulting (Adult Learner Recruitment, Strategic Advisory), and managed marketing campaign services. Go-to-market combines enterprise field sales with inside sales and a high-touch dedicated Strategic Leader model for each partner. EAB reports a 95% annual partner retention rate, tracks over four billion student interactions annually, and maintains 8,000+ peer-tested best practices and 15,000+ executive consultations per year, which together form a data and content flywheel that underpins product differentiation. The company is privately held with no disclosed controlling shareholder and is led by CEO David Felsenthal.

Name

EAB

Legal name

EAB

Website

https://eab.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EAB provides AI-powered higher education software (Navigate360 CRM, Enroll360 enrollment management, Edify data platform) alongside research and consulting to 2,100+ colleges, universities, community colleges, graduate programs, and K-12 districts across the US, UK, Europe, and Australia.

Ownership category

akta.pro rank

Product category

Higher Education Technology and Services

NAICS

Software Publishers (513210), Educational Services (611), Educational Support Services (61171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)

Keywords

• Higher education CRM
• Student success software
• Enrollment management platform
• Education data analytics
• Strategic advisory services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Subscription Licensing: Navigate360 pricing includes an enterprise license for all staff and students to access the system as well as platform maintenance and support, training, access to best practice library and webinars, and uncapped access to dedicated Strategic Leader. No separate license fees for individual users or offices. Pricing is dependent on enrollment of institution as well as scope of technology provided.
2. Fee-for-Service Consulting: Adult Learner Recruitment uses fee-for-service model for strategic partnership on program design, growth planning, organizational design, corporate partnerships, pricing, and market positioning. Includes access to expert guidance on all aspects of reaching and enrolling graduate and adult students.
3. Marketing Campaign Services: Marketing and enrollment solutions including Enroll360 provide tailored partnerships for recruitment marketing. Includes Cultivate (affinity-building inquiry and nurture campaigns), Apply (demand-generating application marketing campaigns), Aid (financial aid optimization), and Yield (actionable yield analytics).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

EAB provides cloud-based SaaS platforms including Navigate360 (higher education CRM), Enroll360 (enrollment management), and Edify (AI-powered data analytics), combined with best-practices research and strategic advisory services. The company partners with colleges, universities, community colleges, and K-12 districts to drive enrollment growth, student retention, and advancement outcomes through dedicated Strategic Leaders and evidence-based solutions.

Product overview

EAB is an education technology and services company offering a comprehensive platform-plus-modules architecture for higher education institutions. The core products include Navigate360 (leading higher education CRM powered by responsible AI serving 10M+ students across 850+ institutions), Enroll360 (enrollment management solution with marketing campaigns and recruitment platforms), and Edify (AI-powered data management platform). The portfolio also includes Appily (college search network), virtual tours, AI-powered marketing tools (AI Chat Agent, AI Search Optimization), and acquired brands including Forage (virtual job simulations acquired April 2024), Rapid Insight (analytics, acquired October 2021), and Hybrid (UK-based AI-powered digital marketing, acquired January 2026). Additional solutions span student success (Moon Shot, Starfish), advancement (Navigate360 Advancement CRM, Advancement Marketing Services), and strategic advisory services. EAB serves 2,100+ institutions including colleges, universities, community colleges, graduate programs, K-12 districts, and international institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Enroll360: Enrollment management solution for higher education offering tailored partnerships for student recruitment, marketing campaigns, and yield optimization
• Navigate360
• Edify
• Appily
• SSAB Zero

Products and services

• Navigate360 Higher education CRM platform powered by responsible AI that unites administrators, faculty, staff, students, and alumni in a collaborative network supporting the full student journey from recruitment to career success and alumni giving. Includes enrollment CRM, student engagement hub, advancement CRM, 200+ predictive models, and AI agents for staff and student workflows.
• Enroll360 Enrollment Management Solution for Higher Education that brings together best-in-class marketing campaigns and proprietary recruitment platforms to help institutions outperform the market at every stage of the funnel. Includes Cultivate (affinity-building inquiry campaigns), Apply (application marketing), Aid (financial aid optimization), and Yield (yield analytics) solutions.
• Edify AI-powered higher education data management platform that combines robust data warehousing with user-friendly analytics tools to deliver real-time insights. Features include data warehousing and integration, data governance, reporting and analytics, AI-powered query assist, and professional services.
• Appily College search network leveraging modern digital marketing tactics to help institutions connect with prospects and inquiries more likely to apply and enroll. Includes Appily Advance (lead generation), Appily Candidates (predictive modeling from 6M+ student inquiries), and Appily Match (matching platform).
• Adult Learner Recruitment Full-funnel enrollment solution for graduate, online, and adult programs combining proprietary data, personalized creative, and deep expertise. Operates on a fee-for-service model including strategic partnership on program design, growth planning, organizational design, corporate partnerships, pricing, and market positioning.
• Strategic Advisory Services Expert guidance and hands-on support to accelerate meaningful change at institutions. Includes research, best practices, implementation support, networking, and professional development through events like IgnitED Annual Summit and Presidential Experience Lab. Backed by 8,000+ peer-tested best practices and 15,000+ expert consultations annually.
• Forage Virtual Job Simulations Virtual job simulation platform from leading companies including Citi, PwC, Accenture, Walmart, PepsiCo, Goldman Sachs, and others. Integrated into Navigate360 Student Engagement Hub for career tools to help students prepare for early careers.
• Hybrid UK-based digital marketing firm specializing in AI-powered solutions for higher education, offering global enrollment growth capabilities and integrated marketing services combining AI-driven technology, creative, and digital marketing to drive student enrollment.
• Rapid Insight Self-service analytics and user-friendly predictive modeling tool for turning data into action. Enhances Edify data platform with analytics capabilities for campus administrators supporting critical decisions in enrollment and fundraising.
• Virtual Tours Award-winning immersive virtual tour experiences that bring campus stories to life, driving student engagement and inquiries. Features AI Tour Navigator, built-in promotion to 3.5M+ prospective students, and award-winning Studios team.

Quantifiable outcome

• 16% average enrollment increase for first-year Enroll360 partners
• +10 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HybridcoreTechnology or Integration · 6 January 2026EAB acquired Hybrid, a UK-based digital marketing firm specializing in AI-powered solutions for higher education. Hybrid operates across UK, US, and APAC, offering integrated marketing services combining AI-driven technology, creative, and digital marketing to drive student enrollment. The acquisition positions EAB to expand global reach and address the AI-influenced college search ecosystem where nearly half of students now use AI to research colleges.
• SSABminorStrategic or Co-development Partner · 17 November 2025SSAB partnered with EAB to supply fossil-free steel, including SSAB Zero, for use in EAB's products such as warehouse fittings, doors, and steel buildings. EAB has already implemented SSAB Zero in its flagship product, Radioshuttle, to reduce energy use and carbon emissions. EAB aims to cut carbon emissions by 50% over the next decade through this collaboration.
• ForagecoreTechnology or Integration · 8 April 2024EAB announced acquisition of Forage, a provider of virtual job simulations. Forage provides virtual job simulations from leading companies such as Citi, PwC, Accenture, Walmart, PepsiCo, Goldman Sachs, Bank of America, Ford Motor Company, KPMG, and many others. The integration connects students with career opportunities and improves early-talent recruitment through online simulations created by major companies. Students using Forage secure interviews and job offers at twice the rate of students who do not engage with job simulations.
• Rapid InsightcoreTechnology or Integration · 27 October 2021EAB acquired Rapid Insight to enhance its education data platform Edify. Rapid Insight provides self-service analytics and user-friendly predictive modeling capabilities, making data more accessible and easier to analyze for campus administrators. Integration supports critical decisions in enrollment and fundraising.
• PowerSchool (Naviance)coreTechnology or IntegrationIntersect by PowerSchool integration allows EAB to bolster recruitment strategy by raising awareness with students in Naviance by Powerschool, the nation's leading college, career, and life readiness platform in use by 40% of all US high school students.
• Common AppcoreTechnology or IntegrationNavigate360 integrates with the Common Application, enabling custom application builder that integrates with the Common App for streamlined enrollment processes.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce (Education Cloud / Slack for Education): Salesforce offers a broad CRM platform with a dedicated Education Cloud vertical serving higher ed and K-12 institutions. It competes with EAB Navigate360 across student recruitment, success, and advancement but as part of a wider enterprise software portfolio.
• PowerSchool: PowerSchool is a leading K-12 and higher-ed SaaS provider whose Naviance platform reaches 40% of U.S. high school students. It is a key EAB partner but also competes in enrollment marketing and student information management, especially in K-12 districts.
• Workday Student: Workday has expanded its cloud ERP into higher-ed Student (SIS/Student Records) and is encroaching on student-success and CRM-adjacent use cases. It competes with EAB on the data backbone and student information layer at large research institutions.
• Instructure (Canvas): Instructure is the leading LMS provider in higher education (Canvas) with adjacent enrollment and student-success tools. It competes with EAB for institutional IT budget and integrates/complements Navigate360 alongside LMS data.

Direct peers

• Slate by Technolutions: Slate is the leading higher-ed CRM used by selective admissions offices for application management, recruitment, and yield. It is EAB Navigate360's most direct competitor in U.S. colleges and universities, particularly among elite and high-volume institutions.
• Anthology (formerly Blackboard): Anthology offers a higher-ed student success and enrollment suite including CRM, SIS-adjacent modules, and retention analytics post-2021 Blackboard/Anthology merger. It competes head-on with EAB Navigate360, Enroll360, and Moon Shot in the student success category.
• Ellucian: Ellucian is the dominant higher-ed Student Information System (SIS) provider in the U.S., with Banner, Colleague, and PowerCampus. It competes with EAB's Navigate360 and Edify data platform at the institutional data layer, particularly for SIS-adjacent workflows.
• TargetX (by Liaison International): TargetX is a higher-ed CRM built on the Salesforce platform, serving enrollment, retention, and alumni advancement. It is a direct competitor to EAB Navigate360, often bundled with SIS partnerships and competing on configurability and integrations.
• Liaison International: Liaison offers enrollment marketing, CRM, and admissions solutions including TargetX, Othot, and EMP. It directly competes with EAB Enroll360 and Navigate360 across the admissions funnel and student journey analytics.

Emerging players

• Civitas Learning: Civitas Learning provides student-success analytics and predictive modeling for higher education, focused on retention and graduation outcomes. It overlaps with Navigate360's predictive models and Edify data warehouse capabilities at the analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/eab
• YouTubeyoutube.com/@eab9025
• Facebookfacebook.com/WeAreEAB
• LinkedInlinkedin.com/company/eab_
• Instagramlinkedin.com/company/eab_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAB