Bobcat Company

What Bobcat Company does

Bobcat Company is a manufacturer of farm and construction equipment. Bobcat Company designs, manufactures, and distributes compact equipment for construction, rental, landscaping, agriculture, grounds maintenance, government, utility, and mining industries.

Name

Bobcat Company

Legal name

Doosan Bobcat North America, Inc.

Website

https://www.bobcat.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bobcat Company is a manufacturer of farm and construction equipment.

Ownership category

akta.pro rank

Product category

Compact Construction Equipment

NAICS

Construction Machinery Manufacturing (333120), Farm Machinery and Equipment Manufacturing (333111), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agricultural Implement Manufacturing (33311)

SIC

Construction Machinery & Equip (3531), Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Skid Steer & Compact Track Loaders (IMAHAAAE)

akta.pro secondary industries

Wheel Loaders (IMAHAAAD), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Compact construction equipment
• Skid-steer loaders
• Compact track loaders
• Compact excavators
• Material handling forklifts

Headquarters

HQ city

West Fargo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Bobcat Company generates the majority of its revenue through the sale of compact equipment including loaders (compact track loaders, skid-steer loaders, wheel loaders, small articulated loaders, mini track loaders, backhoe loaders), excavators (compact and large), forklifts, tractors, telehandlers, utility vehicles, mowers, portable power equipment, and attachments. Products are sold through authorized dealers and direct digital channels.
2. Aftermarket Parts & Service: Revenue generated from genuine Bobcat parts including batteries, filters, lubricants, tires, tracks, undercarriage, ground engagement components, and remanufactured parts. Service and maintenance offerings include operation and service manuals, service schedules, maintenance videos, warranty plans, and training courses.
3. Licensing Royalties: Bobcat extends its brand into adjacent consumer product categories through licensing agreements. The company partnered with SCL Footwear Group to design, manufacture, and distribute Bobcat-branded work footwear including boots and shoes, with initial collection retailing between $79.99 and $109.99. The brand diversification strategy targets construction and industrial workers through retail channels including Walmart.com.
4. Financing Services: Bobcat offers financing options through Apply for Credit, with promotional financing offers such as 0% for up to 60 months on compact track loaders, contributing to equipment sales conversion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bobcat Company manufactures and distributes compact construction, agricultural, and material handling equipment—including skid-steer loaders, compact track loaders, excavators, backhoe loaders, telehandlers, forklifts, tractors, mowers, and attachments—sold primarily through an authorized dealer network and its bobcat.com digital platform. The company also provides aftermarket parts, service, financing, telematics (Machine IQ), and is extending into electric and AI-enabled equipment platforms such as the T7X all-electric loader and Jobsite Companion AI operator assistance.

Product overview

Bobcat Company offers a comprehensive portfolio of compact equipment, grounds maintenance equipment, and material handling solutions as part of the Doosan Group. The core product lineup includes multiple loader categories (Compact Track Loaders, Skid-Steer Loaders, Small Articulated Loaders, Mini Track Loaders, Wheel Loaders, and Backhoe Loaders), Excavators (Compact and Large models), Telehandlers, Utility Vehicles, and Toolcat Utility Work Machines. The portable power lineup includes Air Compressors, Generators, and Light Towers. Grounds maintenance products encompass Zero-Turn Mowers, Stand-On Mowers, Walk-Behind Mowers, and Turf Renovation equipment (Aerators, Sod Cutters, Dethatchers). Light compaction equipment includes Rammers, Forward and Reversible Plate Compactors, and Trench Rollers. Material handling includes a full range of forklifts (Electric Counterbalance, Narrow Aisle, Electric Pallet Trucks & Stackers, IC Cushion Tire, IC Pneumatic Tire) and Warehouse Vehicles (Tow Tractors, Personnel Carriers, Stock Chasers, Burden Carriers). Tractor offerings span Sub-Compact (21-25 hp), Compact (22-58 hp), Utility (66-73 hp), and Articulating models. Electric equipment includes T7X and S7X Electric Compact Loaders, E10e and E19e Electric Excavators, and ZT6000e Electric Mower. Digital products include Machine IQ telematics, MaxControl remote operation, Features On Demand software activation, Jobsite Companion AI (first commercially available AI in compact equipment), Service.AI collision avoidance, and Bobcat Standard Unit Pack battery platform. Concept products include RogueX3 autonomous loader and Advanced Display Technology. The attachment catalog includes 30+ categories of implements and tools. Bobcat Safety Footwear extends the brand into work apparel through licensing.

Differentiator

Problem solved

Functional benefit

Brands

• Bobcat Safety Footwear: Work boots and shoes designed for jobsite use, manufactured under license by SCL Footwear Group

Products and services

• Skid-Steer Loaders Wheeled compact loaders built for agility on hard surfaces with fast travel and repositioning, tight turning capability, and strong performance with lower maintenance than track models. Used by contractors, landscapers, and farmers.
• Compact Track Loaders Track-mounted compact loaders providing superior traction on soft, uneven, or sensitive surfaces with low ground pressure for construction, landscaping, and agriculture applications.
• Small Articulated Loaders Compact loaders with an articulation joint for tight turning in small spaces while minimizing ground disturbance; some models feature telescoping lift arms for extended reach.
• Mini Track Loaders Compact track loaders designed for serious work in tight spaces with superior performance, compact size, attachment versatility, and ride-on convenience; the MT120 model was launched in 2025 and won the 2025 OPE+ Twenty New Product Award.
• Wheel Loaders Front-end loaders including compact and large models with impressive lifting capabilities, spacious pressurized cabs, multi-carrier versatility, high maneuverability, and fast travel speeds.
• Backhoe Loaders Versatile backhoe loaders combining digging, trenching, and attachment capabilities with high-horsepower strength and jobsite accessibility, featuring an extendable backhoe arm with dig depth up to 18.4 feet; B760 launched in North America in 2024.
• Compact Excavators Mini excavators ranging from 1-10 ton size classes with responsive controls, smooth operation, operator comfort, and compatibility with 12+ unique attachments.
• Large Excavators Heavy-duty excavators in 14-24 ton size classes (E145-E245) offering powerful arm and bucket forces, leading lifting capacity, and ultimate operator comfort for large-scale excavation projects.
• Telehandlers Telescopic handlers offering versatile lifting and material handling capabilities for construction, agriculture, and industrial applications; the V-Drive continuously variable transmission telehandlers launched April 2025, with a limited Black Edition series introduced at Agritechnica in November 2025.
• Electric Counterbalance Forklifts Class I electric forklifts with capacities ranging from 2,500 to 10,000 pounds featuring AC technology, ergonomic designs, and advanced safety systems for warehouse operations.
• Narrow Aisle Forklifts Class II electric forklifts and reach trucks with capacities from 3,000 to 4,000 pounds featuring tight turning radius and multiple mast designs for warehouse aisles.
• Electric Pallet Trucks & Stackers Class III warehouse equipment with capacities from 3,300 to 8,000 pounds including rider pallet trucks, walkie stackers, and reach stackers.
• IC Cushion Tire Forklifts Class IV internal combustion forklifts with capacities from 3,000 to 12,000 pounds for indoor warehouse operations with LPG fuel options.
• IC Pneumatic Tire Forklifts Class V internal combustion forklifts with capacities from 3,000 to 55,000 pounds for outdoor warehouse and industrial applications with diesel, dual fuel, and LPG options.
• Sub-Compact Tractors Small tractors with 21-25 hp on 1000 platform for property maintenance, landscaping, and light agricultural work. The CT1021 HST starts at $15,086.
• Compact Tractors Mid-size tractors on 2000, 3000, and 4000 platforms with 22-58 hp for ranch, farm, and property applications with cab and open station options.
• Utility Tractors Heavy-duty tractors with 66-73 hp featuring 12x12 powershuttle transmission, mechanical self-leveling front-end loader, and Category 2 3-point hitch.
• Articulating Tractors Articulating tractors with 32.5 hp featuring articulating pivot joint, high maneuverability, and compatibility with multiple attachments for landscapers and turf professionals.
• T7X Electric Compact Loader All-electric compact track loader featuring holistic redesign replacing traditional hydraulic systems with electric actuators for precise software-controlled power delivery with more torque and quieter operation.
• E10e Electric Compact Excavator Battery-electric compact excavator delivering zero-emission operation for indoor and environmentally sensitive applications.
• E19e Electric Compact Excavator Battery-electric compact excavator offering emission-free operation with full-day runtime capabilities for indoor and urban job sites.
• ZT6000e Electric Zero-Turn Mower Electric zero-turn commercial mower delivering emission-free operation for lawn care and grounds maintenance.
• Zero-Turn Mowers Commercial and residential zero-turn riding mowers known for speed, maneuverability, and cut quality, including the electric ZT6000e model.
• Stand-On Mowers Stand-on commercial mowers designed for efficiency and operator comfort on commercial landscaping jobs.
• Walk-Behind Mowers Walk-behind mower models for professional grounds maintenance and landscaping applications.
• Portable Air Compressors Mobile air compressor units for construction, mining, and industrial applications requiring compressed air at remote job sites.
• Portable Generators Mobile power generation units providing electricity for job sites, events, and emergency backup applications.
• Light Towers Portable lighting towers for construction, mining, and outdoor event illumination during low-light conditions.
• Turf Renovation Equipment Aerators, Sod Cutters, and Dethatchers for improving soil aeration, sod removal, and thatch removal in professional turf care and landscaping operations.
• Light Compaction Equipment Rammers, Forward and Reversible Plate Compactors, and Trench Rollers for soil and asphalt compaction in trenches and confined spaces.
• Utility Vehicles & Toolcat Utility Work Machines Utility vehicles for moving personnel and cargo safely through facilities or jobsites, plus Toolcat Utility Work Machines that combine multiple functions in a single vehicle for landscaping, grounds maintenance, and property care applications.
• Warehouse Vehicles Electric Tow Tractors & Tuggers, Personnel Carriers, Stock Chasers, and Burden Carriers for moving heavy materials, inventory, and personnel within warehouses, distribution centers, and job sites.
• Machine IQ Telematics Telematics product providing equipment monitoring, machine diagnostics, location tracking, and performance data for fleet ownership management.
• MaxControl Remote Operation Remote operation system enabling operators to control select Bobcat equipment remotely via smartphone and smartwatch applications.
• Features On Demand Software-enabled feature activation system allowing operators to unlock additional machine capabilities as needed through digital licensing.
• Jobsite Companion AI AI-enabled onboard support and automation tool for operators enabling natural voice control and intelligent machine assistance; the first commercially available AI solution in the compact equipment industry, won 2026 AI Breakthrough Award for AI-Based Construction Solution of the Year.
• Bobcat Safety Footwear Bobcat-branded work boots and shoes designed for jobsite use, manufactured under license by SCL Footwear Group, targeting construction and industrial workers and retailed through Walmart.com.
• Lithium-Ion Battery Packs for Class I Forklifts High-performance lithium-ion battery packs for Class I forklifts available in 48-volt and 80-volt models with 400Ah and 600Ah capacities, certified to UL 2580 safety standards.

Quantifiable outcome

• Bobcat S70 reduced furnace loading time from 45 minutes to 20 minutes per cycle, cutting 25 minutes of idle burner time at a lead battery recycling smelting site
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• MoonPay X Games League (XGL)flagshipGTM or Marketing Partner · 29 July 2026Bobcat Company announced its partnership as the Official Equipment Partner for the inaugural 2026 MoonPay X Games League (XGL) Summer Season. Bobcat provided equipment including compact track loaders, skid-steer loaders, excavators, and large wheel loaders to build competition courses for BMX and Moto X competitions. The partnership supported three venue stops across Sacramento, Chiba, and New Orleans, where crews spent weeks preparing dirt courses.
• Independence County Off RoadcoreChannel Partner/ Reseller/ Distributor · 1 May 2026Independence County Off Road, an equipment dealer based in Batesville, Arkansas, expanded as an authorized Bobcat Company dealer, now offering the full lineup of Bobcat equipment including compact loaders, excavators, tractors, and attachments. The expansion enables the dealership, which has served the region since 2003, to strengthen its position as a comprehensive equipment resource for farmers, ranchers, construction professionals, and homeowners.
• SCL Footwear GroupcoreLicensing Royalties · 26 April 2026Bobcat Company partnered with SCL Footwear Group to launch a new line of Bobcat-branded work boots and shoes designed for jobsite use. SCL handles design, manufacturing, and distribution, extending the Bobcat brand beyond equipment into personal work gear. The initial collection targets construction and industrial workers and is available online through Walmart.com with potential for expanded distribution. Prices range from $79.99 to $109.99.
• PTCflagshipTechnology or Integration · 22 April 2026PTC and Bobcat showcased their collaboration at Hannover Messe 2026, demonstrating AI-driven product lifecycle management tools connecting design, engineering, manufacturing, and service around a compact excavator project. The companies have collaborated for over 30 years, with Bobcat using PTC's Windchill, Creo, and Codebeamer integrated with NVIDIA Omniverse as its global engineering design foundation. The demo featured AI-enabled workflows connecting requirements, design, manufacturing, and service.
• AgtonomycoreStrategic or Co-development Partner · 28 October 2025Agtonomy, an AI automation company, partnered with Bobcat (Doosan Bobcat) as a Tier 1 OEM partner to embed its Physical AI software platform onto compact and mid-size tractors for tasks like spraying, mowing, weeding, and hauling. Bobcat made a strategic investment in Agtonomy and enabled the manufacturing of Agtonomy-enabled vehicles in partner factories. The partnership was expanded globally with deployments in the southeastern United States and Australia.
• LG EnergycoreTechnology or Integration · 19 March 2025LG Energy and Doosan Bobcat partnered for construction equipment battery packs, supplying lithium-ion battery technology for Bobcat's expanding electric equipment portfolio including Class I forklifts and compact equipment.
• Doosan Bobcat Inc.coreOthersBobcat Company is a subsidiary and core brand of Doosan Bobcat Inc., the global equipment manufacturer and member of the Doosan Group. Scott Park serves as CEO and vice chairman of Doosan Bobcat Inc.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights8 records

Customer concentration

• Xx.com/bobcatcompany
• Facebookfacebook.com/BobcatAPLA
• LinkedInlinkedin.com/company/bobcat-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobcat Company