Electrolit
Electrolit is a premium electrolyte hydration beverage brand owned by Mexican pharmaceutical Grupo Pisa. It sells ready-to-drink bottles, powders, and zero-sugar variants through 100,000+ U.S. retail locations, targeting athletes via elite athlete endorsements and major event sponsorships.
- Company typePrivate
- Founded1950
- HeadquartersHouston, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Electrolit does
Electrolit is a premium electrolyte hydration beverage brand originally founded in 1950 in Mexico by Grupo Pisa, Latin America's leading pharmaceutical company. The product is scientifically formulated in line with WHO Oral Rehydration Solution (ORS) standards, combining five vital electrolytes (sodium, magnesium, potassium, calcium, chloride) with pharmaceutical-grade glucose to enable faster cellular hydration than water alone. The ready-to-drink 21-oz bottles additionally contain a sixth ion, sodium lactate, for performance during intense activity. The product portfolio spans three lines: ready-to-drink beverages in 15+ flavors, electrolyte powder packets, and a zero-sugar Electrolit ZERO sub-line with five flavors.
The company generates revenue primarily through consumer packaged goods sales across U.S. mass retail (Walmart, Kroger, H-E-B, Albertsons), convenience (7-Eleven, Circle K), marketplaces (Amazon, Walmart.com), and its own D2C storefront at electrolit.com. Pricing includes tiered bundle discounts of 10-20% for 2-4+ boxes, free shipping on 3+ boxes, and a subscription option offering 10% off recurring deliveries. U.S. operations run through CAB Enterprises Inc., headquartered at 3201 Allen Parkway in Houston, Texas, with a $400 million highly automated manufacturing plant under construction in Waco, Texas, set to open in 2026 to meet U.S. demand.
Go-to-market centers on an event-driven and community-led model built around premium athlete endorsements (WTA No. 1 Aryna Sabalenka, soccer star Timothy Weah, IndyCar driver Pato O'Ward, marathon runner Nadia Ruiz), event sponsorships (US Open 2026+, Coachella, Stagecoach, EDC Las Vegas), and influencer ambassadors (Gabby Golf Girl, Tristan Jass). Distribution spans 12+ countries and approximately 100,000 U.S. retail locations, with retail activation campaigns (e.g., 'Made for This') executing across television, digital, social, and out-of-home media to drive sell-through.
Electrolit firmographics
Firmographics- Name
- Electrolit
- Legal name
- CAB Enterprises Inc.
- Website
- https://electrolit.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Electrolit is a premium electrolyte hydration beverage brand owned by Mexican pharmaceutical Grupo Pisa. It sells ready-to-drink bottles, powders, and zero-sugar variants through 100,000+ U.S. retail locations, targeting athletes via elite athlete endorsements and major event sponsorships.
- Ownership category
- akta.pro rank
Electrolit industry classification
Industry- Product category
- Hydration Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Hydration & Electrolyte Water Production (AFAFAFAH)
- akta.pro secondary industries
- Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF), Sports Drinks & Hydration Beverages (CRADAHAK)
Keywords
Where Electrolit is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Electrolit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Product Sales - Ready-to-Drink Beverages: Electrolit generates primary revenue through the sale of ready-to-drink electrolyte beverages in 21-oz bottles. The product line includes 15+ flavors across standard and ZERO (zero sugar) variants, sold through retail stores, e-commerce, and marketplaces. Beverages contain 1,670 mg of electrolytes and are priced competitively against traditional sports drinks.
- Product Sales - Electrolyte Powders: Sale of electrolyte powder packets in 6-packs and variety packs. Powders offer a portable, concentrated hydration solution designed to be mixed with 16 fl oz of water. The powders offer volume efficiency and convenience for on-the-go consumers, with 1,130 mg electrolytes per packet.
- Subscription/Recurring Revenue: Electrolit offers subscription options through its e-commerce platform with 10% savings, allowing customers to set delivery frequencies of 4, 8, or 12 weeks. Subscribers can pause, skip, or cancel anytime, providing recurring revenue and customer lock-in.
- Event Sponsorship and Athlete Partnerships: While not a direct revenue stream, the company's sponsorship investments in events (US Open, Coachella, EDC) and athlete partnerships drive brand visibility and retail sell-through. These marketing investments are supported by parent company Pisa Pharmaceuticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electrolyte Powder - Single Box (6 packets) |
| Unit Pricing | Pay-as-you-go | Bundle Discounts - 2+ Boxes |
| Subscription | Monthly | Subscription Option - 10% Savings |
| Unit Pricing | Pay-as-you-go | Retail Pricing - 21-oz Bottles |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Electrolit product offering
Product offeringCore offering
Electrolit manufactures and distributes premium electrolyte hydration beverages inspired by WHO Oral Rehydration Solution standards. The product portfolio includes ready-to-drink 21-oz bottles with six vital ions (sodium, magnesium, calcium, chloride, potassium, lactate) plus glucose in 15+ flavors, electrolyte powder packets in 5 flavors, and a sugar-free ZERO line. Products are sold through retail, e-commerce, and event activations to athletes, health-conscious consumers, and general buyers seeking rapid hydration.
Product overview
Electrolit is a premium hydration brand offering electrolyte beverages in three main product lines: (1) Electrolyte Powders - mixable drink packets available in Strawberry Kiwi, Lemon Lime, Fruit Punch, Grape, and Variety Pack flavors containing 5 vital ions; (2) Instant Hydration beverages - ready-to-drink bottles in 15 flavors (Fruit Punch, Strawberry Kiwi, Blue Raspberry, Grape, Berry Bliss, Lemon Lime, Orange, Coconut, Strawberry, Guava, Green Apple, Hibiscus|Jamaica, Mango, Passion Fruit, Cucumber Lime, Watermelon Lime) containing 6 vital ions including lactate; and (3) Electrolit ZERO - sugar-free, zero-calorie versions of their beverages in 5 flavors (Blue Raspberry, Berry Blast, Lemon Breeze, Fruit Punch Splash, Strawberry Banana). All products contain electrolytes (sodium, magnesium, potassium, calcium, chloride) combined with glucose for rapid hydration, inspired by WHO oral rehydration solution standards. The company was founded in 1950 in Mexico and is owned by pharmaceutical company Pisa.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrolyte Powders (Strawberry Kiwi, Lemon Lime, Fruit Punch, Grape, Variety Pack)
Quantifiable outcome
- 1,670mg electrolytes per 21-oz bottle vs. 350mg in traditional electrolyte drinks - 4.7x more electrolytes
- +3 more outcomes
Companies that use Electrolit
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Electrolit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Electrolit partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- USTA (United States Tennis Association)flagshipMulti-year partnership making Electrolit the Official Electrolyte Beverage of the US Open starting with the 2026 tournament at Billie Jean King National Tennis Center in New York. Electrolit supplies hydration products to players, features branded coolers on court and in player facilities, and gains broadcast visibility through ESPN's coverage of main-draw matches. This is the latest step in Electrolit's strategy to expand within professional tennis.
- Nadia RuizcoreElectrolit athlete Nadia Ruiz completed the Everest Base Camp Marathon in Nepal, finishing in 8 hours, 32 minutes, and 16 seconds (107th overall, 6th among American finishers). The race at approximately 17,598 feet elevation is one of the world's most physically demanding endurance events. Electrolit featured her achievement as a marketing milestone highlighting product's role in supporting high-altitude athletic performance.
- Timothy WeahflagshipTimothy Weah, American soccer player for Olympique de Marseille and first American to score a Champions League goal at Madrid's Santiago Bernabéu Stadium, signed as official hydration partner. The 'Made for This' national campaign ran through July 19 with television, social media, digital, and out-of-home placements across major U.S. markets, with retail activation through approximately 100,000 locations.
- Good Guys RacingcoreNew York-based cycling nonprofit Good Guys Racing partnership makes Electrolit the team's Official Hydration Partner. Collaboration supports aspiring road racers from NYC with science-backed hydration products for training, racing, and recovery. Aligns with Electrolit's strategy to expand into endurance sports and urban cycling communities.
- Emilio NavacoreProfessional tennis player Emilio Nava signed as newest athlete partner. Nava reached career-high ATP world ranking of No. 74 and won three consecutive ATP Challenger titles in 2025. Will incorporate Electrolit into training and match-day routines while creating content highlighting the brand's role in elite tennis performance.
- Stagecoach Country Music Festival (Goldenvoice)coreOfficial hydration partner for 2026 Stagecoach Country Music Festival (April 24-26 at Empire Polo Club, Indio, California). Debuting new Stagecoach x Electrolit Resort 5K wellness event on April 25. Activation builds on success of Coachella x Electrolit Campground 5K and reflects strategy to expand wellness-focused programming at major music festivals.
- Gabriella 'Gabby' DeGasperis (Gabby Golf Girl)coreGolf content creator with nearly 2 million social media followers signed as athlete brand ambassador. Partnership positions Electrolit as the official rapid rehydration choice for the influencer who creates content blending competitive golf skills with entertaining online stunts.
- Coachella Valley Music and Arts Festival (Goldenvoice)flagshipElectrolit returned as official hydration sponsor of Coachella Valley Music and Arts Festival 2026, continuing sponsorship relationship established in 2023. Brand brings back Coachella x Electrolit Campground 5K run during both festival weekends along with hydration activation at main stage. Part of broader cultural shift toward integrating wellness into festival experience.
- EDC Las Vegas (Insomniac Events)coreOfficial sponsor of EDC Las Vegas (May 15-17, 2026) and presenting sponsor of Discovery Project DJ/Producer Competition. Winner selected by Insomniac team and guest judge Kaskade to perform at festival with winning track released on Insomniac's record label. Also operating hydration activations at EDC Las Vegas and EDC Orlando.
- Aryna SabalenkaflagshipWTA World No. 1 and three-time Grand Slam champion Aryna Sabalenka signed multi-year partnership making Electrolit her official hydration partner. Features in national campaigns with brand integration across tournament appearances and social media. Represents elite athlete endorsement supporting U.S. expansion.
- Pisa Pharmaceuticals (Parent Company)flagshipElectrolit is owned by Mexican pharmaceutical company Grupo Pisa, Latin America's top pharmaceutical company. The partnership provides access to pharmaceutical-grade manufacturing, R&D capabilities, and 70+ years of hydration science expertise. Pisa's resources support Electrolit's $400M U.S. manufacturing investment in Waco, Texas.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Electrolit competitors and assessment
Company assessmentDirect peers
- DripDrop Hydration: ORS-inspired rehydration brand. Closely comparable to Electrolit's WHO ORS-inspired formula and electrolyte positioning, with overlapping medical-to-consumer hydration use cases.
- Liquid IV: Functional hydration powder brand acquired by Unilever in 2020. Closest direct peer in the premium electrolyte/hydration-mix category with similar DTC, subscription, and retail strategies targeting health-conscious consumers.
- Pedialyte (Abbott): Abbott's oral rehydration solution brand. Closely comparable to Electrolit because of WHO ORS-inspired formulation, electrolyte positioning, and crossover from medical rehydration to mainstream sports/lifestyle hydration.
- Nuun: Effervescent electrolyte tablet/hydration brand. Comparable to Electrolit's powder line as a portable, mixable electrolyte format targeting endurance and active-lifestyle consumers.
- BioSteel Sports Nutrition: Sports nutrition and hydration brand. Comparable to Electrolit in the functional sports hydration category with similar powder and RTD formats targeting athletes and active consumers.
Broad incumbents
- Gatorade (PepsiCo): The dominant U.S. sports drink brand owned by PepsiCo. Directly comparable as the category leader Electrolit is challenging for #4 share, with overlapping hydration/electrolyte positioning and similar retail and team-sponsorship strategies.
- Powerade (The Coca-Cola Company): Coca-Cola's flagship sports drink brand. Direct competitor in the U.S. sports drink category with comparable electrolyte positioning, mass retail distribution, and major league sponsorships.
- BodyArmor (Coca-Cola): Sports drink now owned by Coca-Cola. Competes head-to-head in U.S. sports drink retail with electrolyte-enhanced positioning and premium pricing similar to Electrolit's.
- Smartwater (Glaceau, Coca-Cola): Premium enhanced bottled water brand owned by Coca-Cola. Comparable to Electrolit as a mass-distributed premium hydration brand with flavor/electrolyte-enhanced variants and similar convenience and grocery channel placement.
Emerging players
- LMNT: Direct-to-consumer electrolyte mix brand with no-sugar positioning. Comparable to Electrolit's Zero line as a premium, science-forward electrolyte alternative targeting keto/low-carb and performance audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Electrolit social profiles
Digital presenceElectrolit compliance and trust
Trust signalCompliance6 records
Electrolit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrolit leadership team
Management profileNumber of profiles
Profiles1 record
Electrolit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrolit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrolit
What does Electrolit do?
Electrolit manufactures and distributes premium electrolyte hydration beverages inspired by WHO Oral Rehydration Solution standards. The product portfolio includes ready-to-drink 21-oz bottles with six vital ions (sodium, magnesium, calcium, chloride, potassium, lactate) plus glucose in 15+ flavors, electrolyte powder packets in 5 flavors, and a sugar-free ZERO line. Products are sold through retail, e-commerce, and event activations to athletes, health-conscious consumers, and general buyers seeking rapid hydration.
Is Electrolit a public or private company?
Electrolit is a private company. It is classified as corporate owned and is currently operating.
When was Electrolit founded?
Electrolit was founded in 1950. It employs 251 to 500 people.
Where is Electrolit based?
Electrolit is headquartered in Houston, United States, in the North America region.
How does Electrolit make money?
Four revenue lines are on record. Product Sales - Ready-to-Drink Beverages are the primary driver. The others are product Sales - Electrolyte Powders, subscription/Recurring Revenue and event Sponsorship and Athlete Partnerships.
Who are Electrolit's main competitors?
Direct peers on record are DripDrop Hydration, Liquid IV, Pedialyte (Abbott), Nuun and BioSteel Sports Nutrition. Broad incumbents are Gatorade (PepsiCo), Powerade (The Coca-Cola Company), BodyArmor (Coca-Cola) and Smartwater (Glaceau, Coca-Cola). LMNT is listed as an emerging player.
Does Electrolit have an API?
No public API is recorded for Electrolit.
What industry is Electrolit in?
Electrolit's product category is Hydration Beverages. Its primary akta.pro industry code is AFAFAFAH, Functional Hydration & Electrolyte Water Production, with a secondary code of AFAFABAF, Sports Drink Production (Isotonic/Hypotonic). Its NAICS code is 312111 and its SIC code is 2080.