Electrolit

What Electrolit does

Electrolit is a premium electrolyte hydration beverage brand originally founded in 1950 in Mexico by Grupo Pisa, Latin America's leading pharmaceutical company. The product is scientifically formulated in line with WHO Oral Rehydration Solution (ORS) standards, combining five vital electrolytes (sodium, magnesium, potassium, calcium, chloride) with pharmaceutical-grade glucose to enable faster cellular hydration than water alone. The ready-to-drink 21-oz bottles additionally contain a sixth ion, sodium lactate, for performance during intense activity. The product portfolio spans three lines: ready-to-drink beverages in 15+ flavors, electrolyte powder packets, and a zero-sugar Electrolit ZERO sub-line with five flavors.

The company generates revenue primarily through consumer packaged goods sales across U.S. mass retail (Walmart, Kroger, H-E-B, Albertsons), convenience (7-Eleven, Circle K), marketplaces (Amazon, Walmart.com), and its own D2C storefront at electrolit.com. Pricing includes tiered bundle discounts of 10-20% for 2-4+ boxes, free shipping on 3+ boxes, and a subscription option offering 10% off recurring deliveries. U.S. operations run through CAB Enterprises Inc., headquartered at 3201 Allen Parkway in Houston, Texas, with a $400 million highly automated manufacturing plant under construction in Waco, Texas, set to open in 2026 to meet U.S. demand.

Go-to-market centers on an event-driven and community-led model built around premium athlete endorsements (WTA No. 1 Aryna Sabalenka, soccer star Timothy Weah, IndyCar driver Pato O'Ward, marathon runner Nadia Ruiz), event sponsorships (US Open 2026+, Coachella, Stagecoach, EDC Las Vegas), and influencer ambassadors (Gabby Golf Girl, Tristan Jass). Distribution spans 12+ countries and approximately 100,000 U.S. retail locations, with retail activation campaigns (e.g., 'Made for This') executing across television, digital, social, and out-of-home media to drive sell-through.

Name

Electrolit

Legal name

CAB Enterprises Inc.

Website

https://electrolit.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Electrolit is a premium electrolyte hydration beverage brand owned by Mexican pharmaceutical Grupo Pisa. It sells ready-to-drink bottles, powders, and zero-sugar variants through 100,000+ U.S. retail locations, targeting athletes via elite athlete endorsements and major event sponsorships.

Ownership category

akta.pro rank

Product category

Hydration Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Functional Hydration & Electrolyte Water Production (AFAFAFAH)

akta.pro secondary industries

Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Electrolyte beverages
• Hydration drinks
• Ready-to-drink beverages
• Electrolyte powders
• Sports drinks

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Product Sales - Ready-to-Drink Beverages: Electrolit generates primary revenue through the sale of ready-to-drink electrolyte beverages in 21-oz bottles. The product line includes 15+ flavors across standard and ZERO (zero sugar) variants, sold through retail stores, e-commerce, and marketplaces. Beverages contain 1,670 mg of electrolytes and are priced competitively against traditional sports drinks.
2. Product Sales - Electrolyte Powders: Sale of electrolyte powder packets in 6-packs and variety packs. Powders offer a portable, concentrated hydration solution designed to be mixed with 16 fl oz of water. The powders offer volume efficiency and convenience for on-the-go consumers, with 1,130 mg electrolytes per packet.
3. Subscription/Recurring Revenue: Electrolit offers subscription options through its e-commerce platform with 10% savings, allowing customers to set delivery frequencies of 4, 8, or 12 weeks. Subscribers can pause, skip, or cancel anytime, providing recurring revenue and customer lock-in.
4. Event Sponsorship and Athlete Partnerships: While not a direct revenue stream, the company's sponsorship investments in events (US Open, Coachella, EDC) and athlete partnerships drive brand visibility and retail sell-through. These marketing investments are supported by parent company Pisa Pharmaceuticals.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Electrolit manufactures and distributes premium electrolyte hydration beverages inspired by WHO Oral Rehydration Solution standards. The product portfolio includes ready-to-drink 21-oz bottles with six vital ions (sodium, magnesium, calcium, chloride, potassium, lactate) plus glucose in 15+ flavors, electrolyte powder packets in 5 flavors, and a sugar-free ZERO line. Products are sold through retail, e-commerce, and event activations to athletes, health-conscious consumers, and general buyers seeking rapid hydration.

Product overview

Electrolit is a premium hydration brand offering electrolyte beverages in three main product lines: (1) Electrolyte Powders - mixable drink packets available in Strawberry Kiwi, Lemon Lime, Fruit Punch, Grape, and Variety Pack flavors containing 5 vital ions; (2) Instant Hydration beverages - ready-to-drink bottles in 15 flavors (Fruit Punch, Strawberry Kiwi, Blue Raspberry, Grape, Berry Bliss, Lemon Lime, Orange, Coconut, Strawberry, Guava, Green Apple, Hibiscus|Jamaica, Mango, Passion Fruit, Cucumber Lime, Watermelon Lime) containing 6 vital ions including lactate; and (3) Electrolit ZERO - sugar-free, zero-calorie versions of their beverages in 5 flavors (Blue Raspberry, Berry Blast, Lemon Breeze, Fruit Punch Splash, Strawberry Banana). All products contain electrolytes (sodium, magnesium, potassium, calcium, chloride) combined with glucose for rapid hydration, inspired by WHO oral rehydration solution standards. The company was founded in 1950 in Mexico and is owned by pharmaceutical company Pisa.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrolyte Powders (Strawberry Kiwi, Lemon Lime, Fruit Punch, Grape, Variety Pack)

Quantifiable outcome

• 1,670mg electrolytes per 21-oz bottle vs. 350mg in traditional electrolyte drinks - 4.7x more electrolytes
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• USTA (United States Tennis Association)flagshipGTM or Marketing Partner · 10 June 2026Multi-year partnership making Electrolit the Official Electrolyte Beverage of the US Open starting with the 2026 tournament at Billie Jean King National Tennis Center in New York. Electrolit supplies hydration products to players, features branded coolers on court and in player facilities, and gains broadcast visibility through ESPN's coverage of main-draw matches. This is the latest step in Electrolit's strategy to expand within professional tennis.
• Nadia RuizcoreGTM or Marketing Partner · 8 June 2026Electrolit athlete Nadia Ruiz completed the Everest Base Camp Marathon in Nepal, finishing in 8 hours, 32 minutes, and 16 seconds (107th overall, 6th among American finishers). The race at approximately 17,598 feet elevation is one of the world's most physically demanding endurance events. Electrolit featured her achievement as a marketing milestone highlighting product's role in supporting high-altitude athletic performance.
• Timothy WeahflagshipGTM or Marketing Partner · 27 May 2026Timothy Weah, American soccer player for Olympique de Marseille and first American to score a Champions League goal at Madrid's Santiago Bernabéu Stadium, signed as official hydration partner. The 'Made for This' national campaign ran through July 19 with television, social media, digital, and out-of-home placements across major U.S. markets, with retail activation through approximately 100,000 locations.
• Good Guys RacingcoreGTM or Marketing Partner · 14 May 2026New York-based cycling nonprofit Good Guys Racing partnership makes Electrolit the team's Official Hydration Partner. Collaboration supports aspiring road racers from NYC with science-backed hydration products for training, racing, and recovery. Aligns with Electrolit's strategy to expand into endurance sports and urban cycling communities.
• Emilio NavacoreGTM or Marketing Partner · 6 May 2026Professional tennis player Emilio Nava signed as newest athlete partner. Nava reached career-high ATP world ranking of No. 74 and won three consecutive ATP Challenger titles in 2025. Will incorporate Electrolit into training and match-day routines while creating content highlighting the brand's role in elite tennis performance.
• Stagecoach Country Music Festival (Goldenvoice)coreGTM or Marketing Partner · 14 April 2026Official hydration partner for 2026 Stagecoach Country Music Festival (April 24-26 at Empire Polo Club, Indio, California). Debuting new Stagecoach x Electrolit Resort 5K wellness event on April 25. Activation builds on success of Coachella x Electrolit Campground 5K and reflects strategy to expand wellness-focused programming at major music festivals.
• Gabriella 'Gabby' DeGasperis (Gabby Golf Girl)coreGTM or Marketing Partner · 7 April 2026Golf content creator with nearly 2 million social media followers signed as athlete brand ambassador. Partnership positions Electrolit as the official rapid rehydration choice for the influencer who creates content blending competitive golf skills with entertaining online stunts.
• Coachella Valley Music and Arts Festival (Goldenvoice)flagshipGTM or Marketing Partner · 1 April 2026Electrolit returned as official hydration sponsor of Coachella Valley Music and Arts Festival 2026, continuing sponsorship relationship established in 2023. Brand brings back Coachella x Electrolit Campground 5K run during both festival weekends along with hydration activation at main stage. Part of broader cultural shift toward integrating wellness into festival experience.
• EDC Las Vegas (Insomniac Events)coreGTM or Marketing Partner · 18 March 2026Official sponsor of EDC Las Vegas (May 15-17, 2026) and presenting sponsor of Discovery Project DJ/Producer Competition. Winner selected by Insomniac team and guest judge Kaskade to perform at festival with winning track released on Insomniac's record label. Also operating hydration activations at EDC Las Vegas and EDC Orlando.
• Aryna SabalenkaflagshipGTM or Marketing Partner · 5 August 2025WTA World No. 1 and three-time Grand Slam champion Aryna Sabalenka signed multi-year partnership making Electrolit her official hydration partner. Features in national campaigns with brand integration across tournament appearances and social media. Represents elite athlete endorsement supporting U.S. expansion.
• Pisa Pharmaceuticals (Parent Company)flagshipStrategic or Co-development Partner · 12 November 2024Electrolit is owned by Mexican pharmaceutical company Grupo Pisa, Latin America's top pharmaceutical company. The partnership provides access to pharmaceutical-grade manufacturing, R&D capabilities, and 70+ years of hydration science expertise. Pisa's resources support Electrolit's $400M U.S. manufacturing investment in Waco, Texas.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DripDrop Hydration: ORS-inspired rehydration brand. Closely comparable to Electrolit's WHO ORS-inspired formula and electrolyte positioning, with overlapping medical-to-consumer hydration use cases.
• Liquid IV: Functional hydration powder brand acquired by Unilever in 2020. Closest direct peer in the premium electrolyte/hydration-mix category with similar DTC, subscription, and retail strategies targeting health-conscious consumers.
• Pedialyte (Abbott): Abbott's oral rehydration solution brand. Closely comparable to Electrolit because of WHO ORS-inspired formulation, electrolyte positioning, and crossover from medical rehydration to mainstream sports/lifestyle hydration.
• Nuun: Effervescent electrolyte tablet/hydration brand. Comparable to Electrolit's powder line as a portable, mixable electrolyte format targeting endurance and active-lifestyle consumers.
• BioSteel Sports Nutrition: Sports nutrition and hydration brand. Comparable to Electrolit in the functional sports hydration category with similar powder and RTD formats targeting athletes and active consumers.

Broad incumbents

• Gatorade (PepsiCo): The dominant U.S. sports drink brand owned by PepsiCo. Directly comparable as the category leader Electrolit is challenging for #4 share, with overlapping hydration/electrolyte positioning and similar retail and team-sponsorship strategies.
• Powerade (The Coca-Cola Company): Coca-Cola's flagship sports drink brand. Direct competitor in the U.S. sports drink category with comparable electrolyte positioning, mass retail distribution, and major league sponsorships.
• BodyArmor (Coca-Cola): Sports drink now owned by Coca-Cola. Competes head-to-head in U.S. sports drink retail with electrolyte-enhanced positioning and premium pricing similar to Electrolit's.
• Smartwater (Glaceau, Coca-Cola): Premium enhanced bottled water brand owned by Coca-Cola. Comparable to Electrolit as a mass-distributed premium hydration brand with flavor/electrolyte-enhanced variants and similar convenience and grocery channel placement.

Emerging players

• LMNT: Direct-to-consumer electrolyte mix brand with no-sugar positioning. Comparable to Electrolit's Zero line as a premium, science-forward electrolyte alternative targeting keto/low-carb and performance audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/electrolitUSA
• Instagraminstagram.com/electrolit
• TikToktiktok.com/@electrolitusa
• Xx.com/usa_electrolit
• LinkedInlinkedin.com/company/electrolit

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrolit