Bonvenu Bank

What Bonvenu Bank does

Bonvenu Bank, N.A. (legal entity, formerly Citizens National Bank) is a Louisiana-chartered community bank headquartered in Bossier City, founded in 1985 and operating as the wholly-owned subsidiary of Bonvenu Bancorp, Inc. The bank runs a traditional community-banking franchise across 15+ branch locations spanning north Louisiana (Shreveport-Bossier, Minden, Mansfield, Springhill, Haughton, Plain Dealing, Haynesville), the Capital Region (Baton Rouge), and south Louisiana (Mandeville, Metairie, Gretna), following a 2021 geographic expansion into southern markets and a 2024 rebrand from Citizens National Bank to Bonvenu Bank. Bonvenu Bank serves individual consumers, small-to-mid-size businesses, nonprofit organizations, commercial real estate borrowers, agricultural operators, and homebuyers, with a diversified product set spanning myStyle checking/savings/money market accounts, certificates of deposit, IRAs and HSAs, personal/auto/RV loans, mortgages (Conventional, Jumbo, FHA, VA, USDA, Construction, HELOC), SBA and commercial loans, treasury management (ACH, wires, remote deposit capture, Positive Pay, sweep accounts, purchase cards), and investment services delivered through an Ameriprise Financial partnership.

The core technology platform is a standard retail and business digital banking stack: native iOS and Android mobile applications, online banking portals, mobile check deposit, Zelle P2P payments, card controls, bill pay, credit monitoring via SavvyMoney, ClickSWITCH account migration, Greenlight family-money-management integration, and QuickBooks Direct Connect for accounting sync. Fraud and security rely on third-party tooling (Multi-Factor Authentication, Positive Pay, corporate account takeover prevention, eFraud Prevention resources). No proprietary AI/ML systems, developer APIs, or differentiated technology IP are disclosed.

Revenue is generated primarily through net interest income on consumer, mortgage, commercial, SBA, and agricultural loan portfolios, supplemented by deposit account service fees (checking, savings, money market), overdraft and coverage fees, treasury management transaction fees, business credit card interchange and fees, and revenue-sharing from Ameriprise investment referrals. Go-to-market is sales-led and direct-to-consumer through branch-based relationship bankers, dedicated mortgage lenders, business bankers across three Louisiana markets, and digital account opening. Bonvenu Bank holds 101-250 employees, is FDIC-insured and NMLS-licensed (412577), and reports as a privately held institution without identified parent-company ownership or external funding rounds in the source data.

Name

Bonvenu Bank

Legal name

Bonvenu Bank, N.A.

Website

https://bonvenubank.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Bonvenu Bank is a Louisiana community bank offering personal and business deposit accounts, consumer and commercial loans, mortgages, treasury management, and Ameriprise-referred investment services across 15+ branches statewide to consumers, small businesses, nonprofits, and agricultural borrowers.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

akta.pro secondary industries

SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB), Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Community banking
• Commercial lending
• Mortgage loans
• Treasury management
• Retail deposits

Headquarters

HQ city

Bossier City

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Primary revenue from interest earned on loans including commercial loans, mortgages, personal loans, auto loans, and credit cards. Earned through variable and fixed rate lending products.
2. Checking Account Fees: Monthly service fees on checking accounts ranging from $12-$23 depending on account type. Fees waived for meeting minimum balance requirements.
3. Savings Account Fees: Quarterly service fees on business savings ($14) and monthly fees on money market accounts ($17-$27). Fees waived for minimum balance requirements.
4. Overdraft and Coverage Fees: $35 per item overdraft coverage fee for personal accounts with $210 daily cap. $10 per transfer for overdraft deposit transfer service.
5. Treasury Management Services: ACH origination, wire transfers, merchant services, remote deposit capture, and Positive Pay services for business customers.
6. Investment Services Referrals: Revenue sharing partnership with Ameriprise Financial for investment products and financial planning services offered through bank locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bonvenu Bank is a Louisiana community bank delivering personal and business deposit products (checking, savings, money market, CDs, IRAs, HSA), consumer and commercial lending (personal, auto, RV, mortgages, SBA, agricultural, C&I, commercial real estate, construction, business lines of credit), treasury management (ACH, wires, remote deposit, Positive Pay, merchant services), and investment services via an Ameriprise Financial partnership, distributed through 15+ Louisiana branches plus iOS/Android mobile and online banking.

Product overview

Bonvenu Bank offers a comprehensive suite of banking products organized into business banking and personal banking divisions. The core digital platform comprises Online and Mobile Banking for both business and personal customers, integrated with third-party services including Zelle, Greenlight, ClickSWITCH, and QuickBooks Direct Connect. Business banking includes multiple WorkSTYLE checking account tiers (Essentials, Solutions, Exclusive Analysis), nonprofit checking, business savings and money market accounts, Business CDs, and diverse lending products (SBA Loans, Agricultural Loans, C&I Loans, Commercial Construction, Commercial Real Estate, Lot and Land, Investment Property). Treasury Management services encompass ACH Origination, Merchant Services, Wire Transfers, Remote Deposit Capture, Positive Pay, Sweep Accounts, and Purchase Cards, with Business Lines of Credit providing working capital. Personal banking features myStyle checking account tiers (Checking, Plus, Extreme), myStyle Savings and Money Market accounts, Health Savings Account, Personal CDs, Traditional/Roth IRAs, Coverdell Education Savings Accounts, plus lending products including Personal Loans, Auto Loans, Recreational Vehicle Loans, and Credit Cards (Cash Back Rewards, Platinum). Mortgage offerings span Conventional, Jumbo, Construction, FHA, VA, and USDA loans with refinancing and Home Equity (Loans and HELOC) options. Investment Solutions are delivered through an Ameriprise Financial partnership. All products are accessible through the bank's digital banking platform with mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts (myStyle Series) Tiered personal checking accounts including myStyle Checking ($12/mo), myStyle Plus Checking ($18/mo, interest-bearing), and myStyle Extreme Checking ($23/mo, premium interest), each with mobile/online banking, Zelle, SavvyMoney credit monitoring, and Greenlight access.
• Personal Savings and Money Market Accounts myStyle Savings Account with tiered interest and myStyle Money Market Account with tiered APY up to 0.50% on higher balances, both with online and mobile banking access.
• Personal Certificates of Deposit (CDs) Fixed-rate CDs ranging from 3-month to 5-year terms with a $1,000 minimum deposit and rate tiers including a 9-month digital special at 3.80% APY.
• Traditional and Roth IRAs Tax-advantaged Individual Retirement Accounts with IRA CD options across 12- to 60-month terms, plus Traditional and Roth IRA contribution accounts.
• Health Savings Account (HSA) Tax-advantaged Health Savings Account for individuals with high-deductible health plans, with competitive interest and funds that roll over annually.
• Coverdell Education Savings Account Education IRA enabling families to save up to $2,000 annually per student for elementary through college costs with tax-exempt interest and tax-free qualified withdrawals.
• Personal Loans Unsecured personal loans and variable-rate lines of credit for debt consolidation, home projects, or major purchases, underwritten locally.
• Auto Loans Vehicle financing for new and used cars, trucks, and SUVs with competitive interest rates and flexible repayment terms up to 60 months.
• Recreational Vehicle Loans Financing for boats, motorcycles, and recreational vehicles with competitive rates and flexible terms.
• Personal Credit Cards (Cash Back Rewards and Platinum) Personal Cash Back Rewards credit card earning cash back on purchases and a no-annual-fee Platinum credit card providing essential purchasing capabilities.
• Residential Mortgages (Conventional, Jumbo, FHA, VA, USDA, Construction) Home purchase mortgage products including Conventional, Jumbo, FHA, VA, USDA, and Construction loans, with low-down-payment and government-program options.
• Mortgage Refinancing Home loan refinancing options including rate-and-term refinances, cash-out refinancing, and adjustable-to-fixed-rate conversions.
• Home Equity Loans and HELOCs Fixed-rate Home Equity Loans delivered as a lump sum and revolving Home Equity Lines of Credit (HELOCs) secured by home equity, paying interest only on amounts drawn.
• Business Checking Accounts (WorkSTYLE Series) Tiered business checking accounts including WorkSTYLE Essentials Small Business Checking, WorkSTYLE Solutions Business Checking, and WorkSTYLE Exclusive Analysis Checking for small through complex businesses.
• Nonprofit Checking Account Low-cost business checking account for nonprofit organizations with low transaction volume, including a complimentary Mastercard debit card, $15 monthly fee waived with $500 minimum balance, and 75 free items per cycle.
• Business Savings and Money Market Accounts WorkSTYLE Business Savings Account with tiered interest rates and WorkSTYLE Business Money Market Account with high-yield tiered APY, both for business cash holdings.
• Business Certificates of Deposit Certificate of Deposit accounts for businesses with terms from 90 days to 5 years, $1,000 minimum deposit, and fixed rates typically higher than traditional savings.
• SBA Loans Small Business Administration-backed loans supporting small businesses, farms, ranches, and commercial operations with government-guaranteed financing.
• Agricultural Loans Specialized financing for agricultural operations including farms and ranches, providing capital for equipment, land, and operational needs.
• Commercial and Industrial (C&I) Loans Working capital and equipment financing for commercial and industrial businesses.
• Commercial Real Estate Loans Owner-occupied commercial real estate financing for purchasing, renovating, or expanding facilities with flexible terms and fixed or adjustable rates.
• Commercial Construction Loans Financing for commercial construction projects including ground-up development and major renovations.
• Lot and Land Loans Financing for purchasing undeveloped land or lots for commercial purposes.
• Investment Property Loans Loans for income-producing commercial real estate properties, distinct from owner-occupied commercial real estate.
• Business Lines of Credit Revolving credit facility providing flexible access to funds for working capital, inventory financing, and asset-based lending needs.
• Treasury Management Services Suite of business cash management services including ACH Origination, Wire Transfers, Merchant Services, Remote Deposit Capture, Positive Pay, Sweep Accounts, and Purchase Cards.
• Business Credit Cards (Cash Back Rewards and Platinum) Business credit cards issued through ServisFirst Bank including Business Cash Back Rewards (1% up to $1,000/year, $79 annual fee) and Business Platinum (no annual fee).
• Mastercard Business Debit Card Business debit card providing cash access and purchase capabilities, available with all business and nonprofit checking accounts, with Allpoint ATM network access.
• Online and Mobile Banking Platform Digital banking platform for personal and business customers providing account access, fund transfers, mobile check deposit, bill pay, Zelle P2P payments, credit score monitoring, and budgeting tools via web and iOS/Android apps.
• ClickSWITCH Account Switching Service Automated account switching service enabling customers to transfer direct deposits and automatic payments from previous banks to Bonvenu accounts, typically completed in 5-15 business days.
• Overdraft Coverage Service Discretionary overdraft safety net with assigned limits and per-item fees, including $35 per item with a $210 daily cap and a $10 Overdraft Deposit Transfer option.
• Investment Solutions (Ameriprise Financial) Financial planning and investment services delivered through Ameriprise Financial advisors located inside Bonvenu Bank branches, covering investment recommendations, asset allocation, retirement planning, insurance, annuities, and estate planning under a revenue sharing partnership.

Quantifiable outcome

• FDIC insured up to $250,000 per depositor
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Greenlight (Community Federal Savings Bank)coreTechnology or IntegrationPartnership to offer Greenlight SELECT plan - a debit card for kids and family money management app. Greenlight card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by Mastercard International. Bonvenu Bank customers with MyStyle Checking get Greenlight subscription included. Available through Bonvenu mobile app and online banking.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Hancock Whitney Corporation: Gulf South regional bank headquartered in Mississippi with a deep Louisiana branch network and similar full-service consumer, business, and mortgage product set. Closest in scale and business mix to Bonvenu, with comparable community-bank DNA serving SMEs and consumers across the same regional footprint.
• Investar Holding Corporation (Investar Bank): Baton Rouge-based community bank serving Louisiana with consumer, business, and mortgage products. Direct geographic overlap with Bonvenu's south Louisiana expansion and very similar product positioning targeting Louisiana SMEs and households.
• First Guaranty Bancshares (First Guaranty Bank): Hammond, Louisiana community bank with a similar full-service offering spanning consumer, business, and mortgage. Direct in-state peer competing for the same SME and consumer segments.
• b1BANK (formerly Business First Bancshares): Baton Rouge-based community bank with a strong Louisiana business banking and treasury management franchise. Competes head-to-head with Bonvenu for SME relationships in the Baton Rouge and Acadiana markets.
• Red River Bancshares (Red River Bank): Alexandria, Louisiana community bank with comparable consumer and business banking, treasury management, and mortgage offerings. Direct in-state peer with similar relationship-banking model and SME focus.
• Home Bancorp (Home Bank): Lafayette, Louisiana community bank offering consumer, business, and mortgage banking. Comparable size and product mix to Bonvenu, with overlapping south Louisiana geography.

Broad incumbents

• Regions Financial Corporation: Major regional bank with deep Louisiana branch network and full consumer, business, mortgage, and treasury management products. Larger scale and broader geographic reach than Bonvenu, but directly competes for the same in-state relationships.
• Cadence Bank: Regional bank with Louisiana presence offering consumer, business, and commercial banking. Larger and more geographically diverse than Bonvenu, but directly overlaps in-state SME and consumer segments.
• First Horizon Corporation: Large regional bank with major Louisiana presence following the IberiaBank acquisition, offering full-service consumer, commercial, and mortgage banking. Significantly larger and broader product portfolio, but directly overlaps Bonvenu's Louisiana SME and consumer market.
• JPMorgan Chase (Chase Bank): Large national bank with a growing Louisiana branch network, leading digital platform, and broad consumer and business banking products. Represents the competitive ceiling for deposit, digital, and SME banking in Bonvenu's core markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bonvenubank
• LinkedInlinkedin.com/company/bonvenubank
• Instagraminstagram.com/bonvenubank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonvenu Bank