GOME
- Company typePrivate
- Founded1987
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
GOME firmographics
Firmographics- Name
- GOME
- Legal name
- 国美
- Website
- https://gome.com.cn
- Company type
- Private
- Founded year
- 1987
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
GOME industry classification
Industry- Product category
- Consumer Electronics and Home Appliances Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- General Big-Box Consumer Electronics Retail (CRACAAAA)
- akta.pro secondary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where GOME is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Markets served
GOME business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
GOME product offering
Product offeringCore offering
GOME is a major Chinese retailer of electrical appliances, consumer electronics, and home appliances, operating both physical storefronts nationwide and an online e-commerce platform (gome.com.cn). The company sells branded appliances and electronics directly to consumers and also functions as a marketplace platform aggregating multiple sellers and product listings.
Product overview
No product or service information available in the provided source data. The source contains only the company name (国美) and website URL (https://www.gome.com.cn/).
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Appliances and Consumer Electronics Retail Retail of branded electrical appliances, consumer electronics, and home appliances to individual consumers in China, offered through physical stores and an online shopping platform.
- GOME Online E-commerce Platform Online shopping portal at gome.com.cn that allows consumers in China to browse, compare, and purchase electrical appliances and consumer electronics online.
Companies that use GOME
Customer profileIdeal customer profiles1 record
GOME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GOME partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
GOME competitors and assessment
Company assessmentEmerging players
- Pinduoduo Inc. Pinduoduo is a leading Chinese group-buying e-commerce platform that has expanded aggressively into consumer electronics and appliances at value price points. While not a direct brick-and-mortar peer, it competes with GOME's online appliance assortment and represents the value-tier disruption in Chinese appliance retail.
Regional players
- Best Buy Co., Inc. Best Buy is the largest U.S. consumer electronics specialty retailer and operates a comparable big-box + online omnichannel model. While geographically distinct, it is the closest global template for GOME's store format, vendor relationships, and services-driven electronics retail proposition.
- Currys plc: Currys is the leading UK/Ireland consumer electronics and appliance retailer operating department-store-format stores plus an online channel. Comparable to GOME in store-based CE/appliance specialist positioning, it serves as a regional benchmark for category economics and omnichannel strategy.
- MediaMarktSaturn Retail Group: MediaMarkt/Saturn is Europe's largest consumer electronics specialist retailer with a big-box store format similar to GOME. While operating only in Europe, the comparable store format, vendor relationships, and category mix make it a useful international peer for GOME's physical-retail model.
Broad incumbents
- JD.com, Inc. JD.com is China's largest direct online retailer and a dominant electronics/appliance channel through self-built logistics and 1P inventory model. It overlaps with GOME on every appliance category GOME sells and has been the primary structural disruptor of big-box appliance chains in China.
- Walmart China: Walmart operates a nationwide China hypermarket and Sam's Club network that sells appliances and electronics alongside general merchandise. As a broad-line incumbent with a physical-store footprint, it competes with GOME for household appliance basket share in tier-1 and tier-2 Chinese cities.
- Alibaba Group (Tmall): Alibaba's Tmall platform is the dominant marketplace for branded consumer electronics and home appliances in China, capturing category share through official-brand stores and aggressive promotions. It is a broader e-commerce incumbent that competes directly with GOME for appliance-brand shelf space and end-customer spend.
Direct peers
- Suning.com Co., Ltd. Suning.com (苏宁易购) is GOME's closest direct competitor in China, operating comparable large-format consumer electronics and home appliance retail stores combined with a major e-commerce platform. Like GOME, Suning is a publicly listed (Shenzhen) appliance retailer that has been pivoting from brick-and-mortar to omnichannel under competitive pressure from JD.com and Alibaba.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key highlights7 records
Customer concentration
GOME financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOME leadership team
Management profileNumber of profiles
Profiles1 record
GOME funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOME
What does GOME do?
GOME is a major Chinese retailer of electrical appliances, consumer electronics, and home appliances, operating both physical storefronts nationwide and an online e-commerce platform (gome.com.cn). The company sells branded appliances and electronics directly to consumers and also functions as a marketplace platform aggregating multiple sellers and product listings.
When was GOME founded?
GOME was founded in 1987. It employs 5,001 to 10,000 people.
Where is GOME based?
GOME is headquartered in Beijing, China, in the Asia region.
Who are GOME's main competitors?
Pinduoduo Inc. is listed as an emerging player. Regional players are Best Buy Co., Inc., Currys plc and MediaMarktSaturn Retail Group. Broad incumbents are JD.com, Inc., Walmart China and Alibaba Group (Tmall). Suning.com Co., Ltd. is listed as a direct peer.
Does GOME have an API?
No public API is recorded for GOME.
What industry is GOME in?
GOME's product category is Consumer Electronics and Home Appliances Retail. Its primary akta.pro industry code is CRACAAAA, General Big-Box Consumer Electronics Retail, with a secondary code of CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 449 and its SIC code is 5960.