GOME

Name

GOME

Legal name

国美

Website

https://gome.com.cn

Company type

Private

Founded year

1987

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics and Home Appliances Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Nonstore Retailers (5960), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

General Big-Box Consumer Electronics Retail (CRACAAAA)

akta.pro secondary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

Keywords

• Consumer electronics retail
• Home appliance retail
• Electrical appliance stores
• Omni-channel retail
• E-commerce marketplace

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

GOME is a major Chinese retailer of electrical appliances, consumer electronics, and home appliances, operating both physical storefronts nationwide and an online e-commerce platform (gome.com.cn). The company sells branded appliances and electronics directly to consumers and also functions as a marketplace platform aggregating multiple sellers and product listings.

Product overview

No product or service information available in the provided source data. The source contains only the company name (国美) and website URL (https://www.gome.com.cn/).

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Appliances and Consumer Electronics Retail Retail of branded electrical appliances, consumer electronics, and home appliances to individual consumers in China, offered through physical stores and an online shopping platform.
• GOME Online E-commerce Platform Online shopping portal at gome.com.cn that allows consumers in China to browse, compare, and purchase electrical appliances and consumer electronics online.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Emerging players

• Pinduoduo Inc. Pinduoduo is a leading Chinese group-buying e-commerce platform that has expanded aggressively into consumer electronics and appliances at value price points. While not a direct brick-and-mortar peer, it competes with GOME's online appliance assortment and represents the value-tier disruption in Chinese appliance retail.

Regional players

• Best Buy Co., Inc. Best Buy is the largest U.S. consumer electronics specialty retailer and operates a comparable big-box + online omnichannel model. While geographically distinct, it is the closest global template for GOME's store format, vendor relationships, and services-driven electronics retail proposition.
• Currys plc: Currys is the leading UK/Ireland consumer electronics and appliance retailer operating department-store-format stores plus an online channel. Comparable to GOME in store-based CE/appliance specialist positioning, it serves as a regional benchmark for category economics and omnichannel strategy.
• MediaMarktSaturn Retail Group: MediaMarkt/Saturn is Europe's largest consumer electronics specialist retailer with a big-box store format similar to GOME. While operating only in Europe, the comparable store format, vendor relationships, and category mix make it a useful international peer for GOME's physical-retail model.

Broad incumbents

• JD.com, Inc. JD.com is China's largest direct online retailer and a dominant electronics/appliance channel through self-built logistics and 1P inventory model. It overlaps with GOME on every appliance category GOME sells and has been the primary structural disruptor of big-box appliance chains in China.
• Walmart China: Walmart operates a nationwide China hypermarket and Sam's Club network that sells appliances and electronics alongside general merchandise. As a broad-line incumbent with a physical-store footprint, it competes with GOME for household appliance basket share in tier-1 and tier-2 Chinese cities.
• Alibaba Group (Tmall): Alibaba's Tmall platform is the dominant marketplace for branded consumer electronics and home appliances in China, capturing category share through official-brand stores and aggressive promotions. It is a broader e-commerce incumbent that competes directly with GOME for appliance-brand shelf space and end-customer spend.

Direct peers

• Suning.com Co., Ltd. Suning.com (苏宁易购) is GOME's closest direct competitor in China, operating comparable large-format consumer electronics and home appliance retail stores combined with a major e-commerce platform. Like GOME, Suning is a publicly listed (Shenzhen) appliance retailer that has been pivoting from brick-and-mortar to omnichannel under competitive pressure from JD.com and Alibaba.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOME