Luxco
Luxco is the Branded Spirits division of MGP Ingredients, producing and marketing premium bourbon, rye, tequila, vodka, gin, and Irish cream across four owned U.S. and Mexican distilleries for wholesale distribution in 50 states and 7 countries.
- Company typePrivate
- Founded1958
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Luxco does
Luxco is a privately held U.S. beverage alcohol company founded in 1958 in St. Louis, Missouri, operating as the Branded Spirits division of MGP Ingredients Inc. (Nasdaq: MGPI) following their 2021 merger. The company produces, bottles, imports, and markets a portfolio of premium spirits — including bourbon, rye whiskey, tequila, gin, vodka, and Irish cream — through four wholly owned distilleries: Lux Row Distillers (Bardstown, KY), Limestone Branch Distillery (Lebanon, KY), Ross & Squibb Distillery (Lawrenceburg, IN), and Destiladora Gonzalez Lux (Arandas, Mexico). Its brand portfolio spans heritage labels (Yellowstone since 1872, Ezra Brooks since 1957, David Nicholson since 1843) alongside faster-growing acquired and launched brands such as Penelope Bourbon, Rebel Bourbon, Blood Oath, Remus, El Mayor Tequila, Dos Primos, and the ultra-premium Escasa tequila.
Luxco firmographics
Firmographics- Name
- Luxco
- Legal name
- Luxco Inc.
- Website
- https://luxco.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Luxco is the Branded Spirits division of MGP Ingredients, producing and marketing premium bourbon, rye, tequila, vodka, gin, and Irish cream across four owned U.S. and Mexican distilleries for wholesale distribution in 50 states and 7 countries.
- Ownership category
- akta.pro rank
Luxco industry classification
Industry- Product category
- Premium Spirits (Bourbon, Rye, Tequila)
- NAICS
- Distilleries (31214), Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
Keywords
Where Luxco is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Luxco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Spirits Production and Sales: Luxco generates revenue through producing, bottling, and selling branded spirits including bourbon, rye whiskey, tequila, gin, vodka, and Irish cream through wholesale distribution and retail channels.
- Brand Licensing: Licensing of owned brands to distributors and retailers with suggested retail pricing. Revenue derived from case sales to wholesale distribution partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-pour cocktails at $29.99 SRP |
| Unit Pricing | Pay-as-you-go | Penelope Bourbon Blackberry Old Fashioned RTD at $29.99 |
| Unit Pricing | Pay-as-you-go | Blood Oath Pact 12 at $129.99 SRP |
| Unit Pricing | Pay-as-you-go | Remus Gatsby Reserve at $199.99 SRP |
| Unit Pricing | Pay-as-you-go | El Mayor Tequila 375mL at $14.99 |
| Unit Pricing | Pay-as-you-go | Rebel Bourbon Single Barrel 2026 at $39.99 |
| Unit Pricing | Pay-as-you-go | Yellowstone Recollection Bourbon at $69.99 |
| Other | Pay-as-you-go | Escasa Ultra-Premium Tequila - pricing not publicly disclosed |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Luxco product offering
Product offeringCore offering
Luxco produces, bottles, and markets branded premium spirits—including bourbon, rye whiskey, tequila, gin, vodka, Irish cream liqueur, and grain alcohol—at four owned distilleries in Kentucky, Indiana, and Mexico. Its portfolio spans mass and premium tiers and is sold nationally through wholesale distributors (RNDC and Glazer's) to retail and on-premise accounts, with additional direct-to-consumer sales through distillery visitor centers.
Product overview
Luxco is a consumer products company and leading producer, supplier, importer, and bottler of beverage alcohol products. The company operates as MGP Ingredients Inc.'s Branded Spirits division since its 2021 acquisition. Luxco's portfolio is organized around four owned distilleries: Lux Row Distillers (Bardstown, KY) producing Rebel, Ezra Brooks, Blood Oath, Daviess County, and David Nicholson bourbons; Limestone Branch Distillery (Lebanon, KY) producing Yellowstone Bourbon, Minor Case Rye, and Bowling & Burch Gin; Ross & Squibb Distillery (Lawrenceburg, IN) producing Remus Bourbon and Rossville Union Rye; and Destiladora Gonzalez Lux (Arandas, Mexico) producing El Mayor, Exotico, and Dos Primos tequilas. Additional brands include Penelope Bourbon (whiskey), Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, and Green Hat Gin. The company also launched Escasa ultra-premium tequila and produces ready-to-pour cocktails including Penelope Bourbon's Old Fashioned variants.
Differentiator
Problem solved
Functional benefit
Brands
- Penelope Bourbon: Premium whiskey brand founded in 2018, known for blended and finished straight bourbon and rye expressions. Available in all 50 states and seven countries.
- Everclear Grain Alcohol
- Pearl Vodka
- Saint Brendan's Irish Cream
- The Quiet Man Irish Whiskey
- Green Hat Gin
- El Mayor Tequila
- Exotico Tequila
- Dos Primos Tequila
- Yellowstone Bourbon
- Ezra Brooks
- Rebel Bourbon
- Blood Oath
- David Nicholson 1843
- Daviess County Bourbon
- Remus Bourbon
- Rossville Union Straight Rye Whiskey
- Minor Case Straight Rye Whiskey
- Bowling & Burch Gin
Products and services
- Penelope Bourbon Premium bourbon brand acquired by Luxco, extending its craft bourbon lineup to consumers seeking high-end whiskey expressions.
- Yellowstone Bourbon Premium Kentucky straight bourbon whiskey brand marketed to bourbon enthusiasts at the mid-to-premium price tier.
- Rebel Bourbon Straight bourbon whiskey brand targeted at consumers seeking approachable, mid-tier Kentucky bourbon.
- Ezra Brooks Bourbon Mass-market Kentucky straight bourbon whiskey brand sold through nationwide wholesale distribution.
- Blood Oath Bourbon (Limited Release Series) Limited-release, ultra-premium bourbon series featuring special cask finishes for collectors and enthusiasts.
- Remus Bourbon Premium straight bourbon whiskey brand positioned as a collector-oriented expression in the Luxco lineup.
- Rossville Union Straight Rye Whiskey Straight rye whiskey brand produced at Limestone Branch Distillery, marketed to rye enthusiasts.
- Daviess County Bourbon Bourbon whiskey brand in Luxco's portfolio targeting mid-tier premium whiskey consumers.
- David Nicholson 1843 Bourbon Heritage bourbon brand sold through Luxco's national wholesale distribution network.
- Minor Case Straight Rye Whiskey Straight rye whiskey brand in Luxco's rye portfolio, targeted at craft whiskey consumers.
- El Mayor Tequila Premium tequila brand produced at Destilería González González in Mexico, sold across Blanco, Reposado, Añejo, and Extra Añejo expressions.
- Exotico Tequila Premium tequila brand produced in Mexico and distributed through Luxco's U.S. wholesale network.
- Dos Primos Tequila Tequila brand co-founded with country music artist Thomas Rhett and distributed by Luxco's wholesale network.
- Escasa Tequila Limited extra-añejo tequila expression positioned at the ultra-premium end of Luxco's tequila portfolio.
- Pearl Vodka Vodka brand sold through nationwide wholesale distribution at the value-to-mid tier.
- Saint Brendan's Irish Cream Irish cream liqueur brand distributed nationally through Luxco's wholesale network.
- The Quiet Man Irish Whiskey Irish whiskey brand imported and distributed through Luxco's wholesale network in the U.S. market.
- Green Hat Gin Craft-style gin brand distributed through Luxco's wholesale network.
- Bowling & Burch Gin Gin brand positioned in Luxco's craft and premium spirits lineup.
- Everclear Grain Alcohol High-proof grain alcohol brand sold through Luxco's nationwide wholesale distribution.
Quantifiable outcome
- Yellowstone Bourbon donated over $1 million to NPCA since 2018 partnership
- +2 more outcomes
Companies that use Luxco
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Luxco technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Luxco partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tales of the Cocktail FoundationcoreEl Mayor Tequila partnership for multi-city Tales on Tour industry events and cocktail competitions. Involves product education, scholarships, and national cocktail contest judged by industry experts including master mixologist Tiffanie Barriere. Promotes tequila in modern cocktail culture and professional hospitality industry growth.
- Ducks Unlimited (Dos Primos)minorDos Primos Tequila partnership designating entire family of tequilas as Proud Partner of Ducks Unlimited starting 2024. Conservation partnership.
- Chris Long Foundation Waterboys InitiativeminorRoss & Squibb Distillery partnership to combat water scarcity in Kenya. Completed project bringing clean water to community of 1,600 people in arid southern Kenya in summer 2023.
- Richard Childress RacingcoreMulti-race, multi-year sponsorship making Rebel Bourbon the official bourbon of Richard Childress Racing, No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch. Full-wrap branding on race car during multiple 2024 and 2025 NASCAR Cup Series season races.
- Premier League LacrosseminorRebel Bourbon official sponsorship of PLL 2023 season, dubbed the official bourbon of PLL. Part of broader rebellious spirit marketing positioning.
- Ducks UnlimitedcoreThree-year partnership designating entire Daviess County Bourbon family as Proud Partner of Ducks Unlimited. Supports waterfowl and wetland conservation efforts. Includes barrel programs and marketing activations.
- The Nature ConservancyminorDos Primos Tequila Company partnership for land-restoration and water-conservation efforts in Mexico. $50,000 donation pledged for environmental initiatives.
- National Parks Conservation Association (NPCA)coreYellowstone Bourbon partnership with annual donations exceeding $250,000, totaling over $1 million since 2018. Supports NPCA's 'United by Parks' campaign commemorating America's 250th anniversary. Includes special-edition bourbons, social media campaigns, and on-the-ground adventures in Yellowstone National Park. Yellowstone Bourbon received NPCA's National Park Defender Award in 2023.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
Luxco competitors and assessment
Company assessmentBroad incumbents
- Beam Suntory: Owner of Jim Beam, Maker's Mark, Knob Creek and Basil Hayden's bourbon franchises plus a global spirits portfolio. Comparable as a multi-distillery bourbon/rye producer competing in the same premium-plus segment Luxco targets with Penelope, Blood Oath, and Remus.
- Pernod Ricard USA: Owner of Jameson, The Glenlivet, Avion Tequila, and Jefferson's Bourbon. Comparable global incumbent in premium whiskey and tequila with overlapping wholesale distribution channels (RNDC) and competing for the same premium-plus consumer occasion.
- Diageo North America: Global spirits major behind Bulleit Bourbon, Bulleit Rye, Casamigos Tequila, and Don Julio. Comparable as a competitor in both the premium bourbon category (Bulleit parallels Penelope/Yellowstone) and the 100% agave tequila category (Casamigos parallels El Mayor).
- Sazerac Company: Owner of Buffalo Trace, Eagle Rare, W.L. Weller, Pappy Van Winkle, and Fireball/Cinnamon Whiskey. Comparable as a major privately-held bourbon producer competing for the same consumer allocation-driven ultra-premium shelf space as Luxco's Blood Oath and Remus Gatsby programs.
- Brown-Forman Corporation: Producer of Jack Daniel's, Woodford Reserve, Old Forester and other bourbon/rye brands. Comparable as a publicly-traded incumbent across the same premium bourbon, rye, and tequila/cocktail categories as Luxco.
- Wild Turkey / Campari Group: Campari-owned Kentucky distillery producing Wild Turkey, Russell's Reserve, and Longbranch. Comparable as a mid-to-large multi-distillery bourbon/rye producer with similar heritage-brand marketing and ultra-premium limited-release programs.
Emerging players
- Old Elk Distillery: Independent craft bourbon producer pursuing growth through premium positioning, innovation, and strategic distribution. Comparable as a smaller-scale premium-plus competitor to Luxco's Penelope, Yellowstone, and Rebel brands in the same craft-to-premium-whiskey segment.
- Casa Lumbre (Casa Dragones): Independent super-premium tequila producer targeting the same sipping/super-premium occasion as Luxco's Escasa and El Mayor lines, with comparable craftsmanship narrative and smaller-scale brand positioning.
Direct peers
- Heaven Hill Distilleries: Family-owned producer of Evan Williams, Elijah Craig, Larceny, Henry McKenna and Rittenhouse Rye across multiple Kentucky distilleries. Comparable as a privately-held, multi-distillery bourbon/rye competitor with similar brand portfolio depth and craft-positioning.
- MGP Ingredients Inc. Parent company of Luxco; operates distilleries (including Ross & Squibb and Lux Row) and owns the same branded spirits portfolio at the consolidated level. Most directly comparable as the entity that consolidates Luxco's revenue, brand IP, and distribution relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luxco social profiles
Digital presenceLuxco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxco leadership team
Management profileNumber of profiles
Profiles14 records
Luxco subsidiaries and ownership
Company hierarchySubsidiaries7 records
Luxco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxco M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxco
What does Luxco do?
Luxco produces, bottles, and markets branded premium spirits—including bourbon, rye whiskey, tequila, gin, vodka, Irish cream liqueur, and grain alcohol—at four owned distilleries in Kentucky, Indiana, and Mexico. Its portfolio spans mass and premium tiers and is sold nationally through wholesale distributors (RNDC and Glazer's) to retail and on-premise accounts, with additional direct-to-consumer sales through distillery visitor centers.
Is Luxco a public or private company?
Luxco is a private company. It is classified as corporate owned and is currently operating.
When was Luxco founded?
Luxco was founded in 1958. It employs 51 to 100 people.
Where is Luxco based?
Luxco is headquartered in St Louis, United States, in the North America region.
How does Luxco make money?
Two revenue lines are on record. Spirits Production and Sales are the primary driver. The others are brand Licensing.
Who are Luxco's main competitors?
Broad incumbents on record are Beam Suntory, Pernod Ricard USA, Diageo North America, Sazerac Company, Brown-Forman Corporation and Wild Turkey / Campari Group. Emerging players are Old Elk Distillery and Casa Lumbre (Casa Dragones). Direct peers are Heaven Hill Distilleries and MGP Ingredients Inc..
Does Luxco have an API?
No public API is recorded for Luxco.
What industry is Luxco in?
Luxco's product category is Premium Spirits (Bourbon, Rye, Tequila). Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 31214 and its SIC code is 2080.