YMCA of Pawtucket

What YMCA of Pawtucket does

YMCA of Pawtucket is a 501(c)(3) nonprofit social services organization operating as an independent member association of YMCA of the USA and serving Pawtucket, Central Falls, Lincoln, and Coventry, Rhode Island. The organization runs two full-service fitness branches — MacColl YMCA in Lincoln and Pawtucket Family YMCA in Pawtucket — along with a 300-acre resident-style day camp at Westwood YMCA in Coventry, four early learning centers (Davies, Four Corners, Heritage Park, and Magic Minds Academy), embedded before- and after-school childcare across five Rhode Island school districts, and adjunct programming in aquatics, sports, group exercise, personal training, and travel.

Revenue is generated through four primary streams: sliding-scale monthly membership dues, program fees (Early Learning Centers, summer camps, school-age care, swim lessons, sports, group exercise), charitable contributions via an Annual Campaign and corporate sponsorships, and ancillary revenue such as the annual Swing FORE Kids Golf Tournament (which raised nearly $80,000 in 2025) and a revenue-share travel program operated in partnership with Collette. Membership pricing is income-tiered against household income brackets from $38,000 up to $70,501+, supporting accessibility for low-income families.

Technology infrastructure is standard nonprofit fitness stack: DAXKO for member management, account self-service, class scheduling, and program registration, supplemented by the national YMCA 360 on-demand video platform. Marketing and distribution rely on a community-led GTM motion — website as hub, email/text alerts, social, blog, and an in-person fundraising event — delivering direct enrollment into branches, ELCs, camps, and school-based programs. The organization is led by President & CEO Jeff Merhige with a COO, CFO, and Chief HR Director, alongside regional facility, aquatics, sports, childcare, and membership directors, and operates with 251-500 employees.

Name

YMCA of Pawtucket

Legal name

YMCA of Pawtucket, Inc.

Website

https://ymcapawtucket.org

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

251–500 employees

Short description

YMCA of Pawtucket is a Rhode Island 501(c)(3) nonprofit operating two branches, a 300-acre camp, four early learning centers, and school-based childcare, serving families and individuals with sliding-scale memberships, youth development, aquatics, and community programs.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Group Camping & Scout Camps (THAGAOAI), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Community recreation services
• Youth development programs
• Early childhood education
• Before after school care
• Fitness center memberships

Headquarters

HQ city

Pawtucket

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly or annual membership fees charged to individuals and families for access to fitness facilities, pools, and program discounts. Uses income-based sliding scale pricing model to ensure accessibility.
2. Golf Tournament Fundraising: Annual Swing FORE Kids Golf Tournament generates approximately $80,000 through player registrations, sponsorships, and donations supporting youth scholarships and community programs.
3. Donations and Annual Campaign: Tax-deductible charitable contributions through annual fund campaigns, corporate sponsorships, in-kind donations, and planned giving programs supporting financial assistance and program expansion.
4. Travel Program Revenue Share: Partnership with Collette travel company generates revenue through travel bookings and tour registrations by YMCA members and community participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

YMCA of Pawtucket operates two community fitness branches (MacColl YMCA in Lincoln and Pawtucket Family YMCA in Pawtucket) with pools, gyms, group exercise, and sports courts, plus a 300-acre day camp (Camp Westwood) and four early learning centers. The organization sells monthly/annual memberships on an income-based sliding scale, enrolls children in Early Learning Centers, runs before/after school care inside multiple Rhode Island school districts, and delivers aquatics, youth sports, summer camp, wellness, and travel programs.

Product overview

The YMCA of Pawtucket is a multi-branch community organization operating as a unified YMCA network that combines fitness facilities, childcare services, and community programs. The core offering consists of three physical branches (MacColl YMCA in Lincoln, Pawtucket Family YMCA in Pawtucket, and Westwood YMCA in Coventry) plus four Early Learning Centers and numerous school-based before/after care sites. These branches serve as the physical infrastructure for the organization's programs, which include memberships granting access to fitness centers, pools, group exercise classes, and sports facilities. Childcare services span Early Learning Centers (Davies, Four Corners, Heritage Park, Magic Minds Academy), School-Age Childcare at regional schools, and summer camps (Camp MacColl, Camp Pawtucket, Camp Westwood). Community programs include Aquatics (swim lessons, lap swim, water fitness), Health & Wellness (group exercise, personal training), Sports & Recreational Programs, Birthday Parties & Rentals, HOPE outreach, Travel with the Y (partnered with Collette), and Memorable programming. The organization also operates an annual fundraising campaign and Swing FORE Kids Golf Tournament to provide financial assistance and scholarships. Membership includes a sliding-scale financial assistance program (Find Your Rate) to ensure accessibility regardless of income.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA 360: YMCA 360 is an online platform offering virtual fitness videos including youth sports, nutrition, and group exercise content.

Products and services

• Membership Programs Monthly recurring memberships granting access to fitness facilities, pools, group exercise, sports courts, and program discounts at MacColl YMCA and Pawtucket Family YMCA branches and Camp Westwood, with rates determined by household income, family size, and member category (Youth, Young Adult, Adult, Family, Senior, Senior Couple, Teen, Couple, Single Parent Family).
• MacColl YMCA Branch Full-service YMCA branch at 32 Breakneck Hill Rd, Lincoln, RI featuring an outdoor pool, pickleball and basketball courts, indoor pool with lap lanes, activity pool, splash pad, waterslide, and extended late-night fitness hours for adults.
• Pawtucket Family YMCA Branch Family-oriented branch at 20 Summer St, Pawtucket, RI featuring a 100+ piece fitness center, four-lane swimming pool, functional training room, gymnasium, racquetball court, KidZone supervised childcare, and group exercise programming.
• Camp Westwood YMCA Premier YMCA day camp at 2093 Harkney Hill Rd, Coventry, RI spanning approximately 300 acres with freshwater lake for swimming, boating, kayaking, sailing, and fishing plus high ropes course, zipline, giant swing, archery, hiking, and camping.
• Early Learning Centers Four licensed early childhood education and childcare centers: Davies Early Learning Center (Lincoln), Four Corners Early Learning Center (Cumberland), Heritage Park Early Learning Center (Pawtucket), and Magic Minds Academy (Lincoln) for infants through pre-K.
• School-Age Childcare Before and after school supervised care programs for elementary and middle school students delivered on-site at partner schools including Blackstone Valley Prep, Lincoln Public Schools, Pawtucket Schools, Central Falls Public Schools, Cumberland School Department, and Coventry Public Schools.
• Summer Day Camps Three summer day camp programs (Camp MacColl, Camp Pawtucket, and Camp Westwood) for children offering swimming, sports, arts, outdoor adventure, and skill-building activities during summer months.
• Aquatics Programs Aquatic programming for all ages and abilities including swim lessons, lap swimming, water fitness classes, family swim times, and aquatic sports using the MacColl indoor pool (6 x 25-yard lap lanes, activity pool, splash pad, double-loop waterslide) and the Pawtucket Family YMCA four-lane pool.
• Health & Wellness Programs Group exercise classes (cycling, strength, Pilates, dance, yoga, cardio, HIIT, Body Pump, Zumba), personal training, and fitness center access with 100+ equipment pieces at the Pawtucket Family YMCA branch.
• Sports & Recreational Programs Youth and adult sports programming including basketball, soccer, baseball, volleyball, flag football, ninja zone, karate, pickleball, and other recreational activities for children, teens, and adults.
• KidZone Childcare Drop-in supervised childcare service at the Pawtucket Family YMCA branch providing age-appropriate activities and safe play environments while parents use YMCA facilities.
• Birthday Parties & Rentals Facility and space rentals at YMCA locations for hosting birthday parties and other celebrations with access to amenities including pools, gyms, and party rooms.
• HOPE Health Outreach Programs Health Outreach Programs & Engagement providing community-based wellness and health-related services and programming to the broader Rhode Island community beyond facility members.

Quantifiable outcome

• $80,000 raised for youth scholarships and community programs through annual golf tournament
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Warwick TreeminorOthers · 1 January 2025Silver sponsor of 2025 Swing FORE Kids Golf Tournament supporting youth scholarships and community programs.
• Rubicon BuildersminorOthers · 1 January 2025Silver sponsor of 2025 Swing FORE Kids Golf Tournament supporting youth scholarships and community programs.
• Landmark Medical CenterminorOthers · 1 January 2025Silver sponsor of 2025 Swing FORE Kids Golf Tournament supporting youth scholarships and community programs.
• DaxkocoreTechnology or Integration · 1 January 2025Technology partner providing membership management, program registration, and scheduling platform (DAXKO/Operations) used for online membership enrollment, class registration, and member account management.
• Dolly Parton's Imagination Library / Books Are WingsminorStrategic or Co-development Partner · 1 January 2025Free book program for children under 5 living in zip code 02861. Monthly age-appropriate books delivered by mail at no cost to families, supporting early literacy and school readiness.
• CollettecoreStrategic or Co-development PartnerWorldwide guided travel partner offering YMCA members and community access to fully planned vacations across the U.S. and internationally. Collette provides tours with expert tour managers, accommodations, and included meals. YMCA of Pawtucket earns revenue through participant registrations for trips including Iceland Northern Lights ($3,899/person), Costa Rica ($2,999/person), and Painted Canyons of the West ($5,199/person).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: National low-cost fitness chain with multiple Rhode Island locations. Competes for adult fitness memberships on price (~$10-25/month) and convenience, putting pressure on YMCA's mid-tier subscription model especially among price-sensitive adult segments.
• Gold's Gym: Established commercial fitness chain offering full-service gyms with pools, group fitness, and personal training. Represents the broader competitive set YMCA faces in adult membership acquisition and retention at higher price points.
• KinderCare Learning Companies: Largest US for-profit early childhood education provider with national footprint. Competes with YMCA's four Early Learning Centers for toddler and preschool enrollment across Rhode Island and beyond.
• Bright Horizons Family Solutions: National for-profit early learning and childcare provider operating employer-sponsored centers. Competes for Early Learning Center enrollment and school-age care contracts, particularly with corporate and institutional clients that YMCA also targets.

Direct peers

• Greater Providence YMCA: Sibling YMCA association serving the broader Rhode Island market with multiple branches, childcare, and camps. Most directly comparable peer as a same-network, geographically adjacent community YMCA with similar service mix and mission-driven operating model.
• Boys & Girls Clubs of Providence: Providence-based youth development non-profit offering after-school programs, sports, and community services to similar low-income Rhode Island families. Direct competitor for youth memberships, school partnerships, and donor dollars in the same geographic market.
• New Bedford YMCA: Southern Massachusetts YMCA association of similar scale offering branches, childcare, and youth programming to a comparable small-city community demographic. Useful peer for benchmarking operating efficiency and program mix at a similar association size.
• YMCA of Greater Boston: Large regional YMCA association operating multiple branches, camps, and childcare programs across eastern Massachusetts. Same YMCA of the USA network affiliation with comparable service portfolio at significantly larger scale, providing a benchmark for operating model and growth trajectory.
• Jewish Alliance of Greater Rhode Island / JCC RI: Rhode Island community center offering fitness, aquatics, childcare, camp, and cultural programming under a similar non-profit membership-club model. Competes directly for family memberships, early learning enrollments, and summer camp registrations in the same service area.

Others

• Collette (travel partner): Guided tour operator partnered with YMCA of Pawtucket for Travel with the Y program. Strategic partner rather than competitor — illustrates the kind of ancillary revenue relationship YMCA can build to monetize community trust without operating core travel logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PawtucketfamilyY

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Pawtucket