What Widerøe does

Widerøe AS is a Norwegian regional airline and a wholly-owned subsidiary of Norwegian Air Shuttle ASA, headquartered in Bodø, Norway. It operates scheduled passenger flights to more than 50 destinations across Norway and continental Europe, combining an E190-E2 jet fleet used for longer international and trunk routes (e.g., Brussel, Dublin, Firenze, Hamburg, München, Nice, Tromsø, Trondheim) with a Dash8-100/-200/-300/-Q400 turboprop fleet purpose-matched to short-runway, low-demand regional operations. The airline runs what it describes as the world's largest short-takeoff-and-landing network, serving 26 PSO-contracted airports across remote coastal and northern Norwegian communities that lack road or rail alternatives.

The business model is built on three revenue pillars: (i) government-subsidized PSO air services tendered by the Norwegian Ministry of Transport, (ii) commercial scheduled and charter flying on competitive domestic and intra-European routes, and (iii) a layered ancillary stream that includes paid baggage, seat reservations, Fast Track, lounge access at 14 partner airports, pre-ordered meals, in-flight duty-free, pet transport, cargo, and unaccompanied-minor service. Pricing follows a tiered Mini / Smart / Flex / Full Flex fare structure, augmented by youth, student, and Honnør (senior/disability) discounts, and is sold predominantly direct-to-consumer via wideroe.no and a redesigned 2025 mobile app, supplemented by travel agencies, airport counters, and interline distribution with SAS, KLM, Loganair, and Norwegian.

Widerøe operates inside the broader Norwegian Air Shuttle ecosystem through the shared Norwegian Reward loyalty program (with Spenn points and CashPoints co-branded with Bank Norwegian) and the Widerøe Bisniss corporate program (Bare/Mere Bisniss tiers for volume discounts up to 8%). Distribution extends across social channels (Instagram, Facebook, YouTube, TikTok, Twitter), email newsletters, and destination content marketing aimed at both Norwegian travelers and inbound tourist segments from the United States and Denmark.

Name

Widerøe

Legal name

Widerøe AS

Website

https://wideroe.no

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Widerøe is a Norwegian regional airline and wholly-owned subsidiary of Norwegian Air Shuttle that operates scheduled flights to 50+ destinations across Norway and Europe, including the world's largest short-runway network of 26 PSO airports. It earns revenue from subsidized regional services, commercial scheduled flying, and a layered ancillary stream including baggage, lounge, and loyalty.

Ownership category

akta.pro rank

Product category

Regional passenger air transportation

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

Thin-Route / Rural Community Regional Airlines (THABACAI)

akta.pro secondary industries

Essential Air Service (EAS) & Subsidized Regional Operators (THABACAC), Island & Remote Region Regional Airlines (THABACAL), Regional Network Full-Service Airlines (Hub-and-Spoke) (THABAAAC)

Keywords

• Regional airline
• Scheduled passenger flights
• Short runway network
• PSO air routes
• Corporate travel program

Headquarters

HQ city

Bodø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Passenger Ticket Sales: Core revenue from selling airline tickets for domestic Norwegian routes and international routes to Aberdeen, Billund, Brussel, Dublin, Firenze, Færøyene, Gøteborg, Hamburg, München, Nice, and other European destinations. Multiple fare classes: Mini (no baggage), Smart (1 checked bag), Flex/Full Flex (2 checked bags, seat selection included).
2. Ancillary Services: Revenue from additional services including extra baggage (220-1,250 NOK domestic, 300-1,050 NOK international), seat reservations (from 80 NOK), priority boarding (100 NOK), fast track (200 NOK), pre-ordered meals (from 120 NOK), in-flight duty-free sales, and cancellation protection.
3. Lounge Access: Revenue from lounge access for non-eligible passengers and through Norwegian Reward Priority membership benefits at airport lounges in Aberdeen, Bergen, Billund, Brussel, Dublin, Firenze, Gøteborg, Hamburg, München, Nice, Oslo, and Stavanger.
4. Widerøe Bisniss Corporate Program: Corporate discount program with two tiers: Bare Bisniss (1-4% discount, for companies with travel volume up to 500,000 NOK annually) and Mere Bisniss (1-8% discount, for companies exceeding 500,000 NOK annual travel volume).
5. Cargo Services: Cargo transportation services for business customers, including special baggage, oversized items, and freight transport.
6. Pet Transportation: Fees for pets in cabin (550 NOK domestic) or cargo hold (950-2,250 NOK depending on route and weight).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Widerøe AS is a Norwegian regional airline operating scheduled passenger flights to more than 50 destinations across Norway and Europe, including domestic PSO-subsidised short-runway routes to 26 remote communities and international services to cities such as Brussels, Dublin, Firenze, Hamburg, München, Nice, Aberdeen, Billund, Göteborg and the Faroe Islands. The airline sells tickets directly through wideroe.no, its mobile app, travel agencies and interline partners, and complements flights with ancillary services (baggage, seat reservation, lounge/Fast Track, pet transport, unaccompanied minor service, cargo) and the Norwegian Reward (Spenn) loyalty programme.

Product overview

Widerøe is a regional airline operating as a unified product platform with multiple integrated services. The core offering is scheduled air transportation to 50+ domestic and international destinations, supported by the Widerøe App (mobile check-in, boarding passes, booking), Norwegian Reward loyalty program with Spenn points, and Widerøe Bisniss corporate travel. Premium add-ons include Lounge/Fast Track access, seat reservations, and onboard catering. Additional services cover baggage upgrades, pet transport, unaccompanied minor assistance, cargo, and charter flights. The product ecosystem integrates with Norwegian Air Shuttle systems and interline partners (SAS, KLM, Loganair) for combined travel bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Widerøe Scheduled Passenger Flights Scheduled passenger air transportation to more than 50 destinations across Norway and Europe, serving both remote domestic communities via short-runway operations and international routes to cities such as Brussels, Dublin, Firenze, Hamburg, München, Nice, Aberdeen, Billund, Göteborg and the Faroe Islands.
• Widerøe Mobile App Native iOS and Android mobile application enabling digital check-in, mobile boarding passes, real-time travel notifications, booking management and direct ticket purchasing for Widerøe flights.
• Norwegian Reward Loyalty Programme Frequent-flyer programme integrated with Norwegian Air Shuttle, awarding Spenn points (1–3 per 10 NOK depending on fare) redeemable across Widerøe, Norwegian and Nordic brand partners, with tier benefits including lounge access and Fast Track at eligible airports.
• Widerøe Bisniss Corporate Travel Programme Corporate travel programme for Norwegian businesses offering negotiated discounts of 1–8% on Widerøe Smart and Flex tickets for employees, with tiered pricing based on annual travel volume and a dedicated corporate sales contact.
• Widerøe Lounge and Fast Track Access Premium ancillary service bundling partner airport lounge access at 14 European airports with Fast Track security lanes, included free with Flex/Full Flex tickets and Norwegian Reward Priority membership, and sold as a paid add-on for other fare classes.
• Widerøe Cargo Services Air freight and oversized cargo transportation service for business customers shipping items exceeding standard checked-baggage dimensions or weight, including items that cannot be divided into smaller pieces.
• Widerøe Aircraft Charter Aircraft rental service offering private and group charter flights for business and leisure customers using Widerøe's Dash 8 and Embraer fleet on the airline's route network.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Norwegian Air Shuttle ASAcoreStrategic or Co-development PartnerWiderøe is a subsidiary of Norwegian Air Shuttle ASA and is part of the Norwegian Reward loyalty program. The airlines share systems for bookings, loyalty points (Spenn and CashPoints), and corporate programs. Passengers can combine Widerøe and Norwegian flights on single bookings.
• Norwegian RewardcoreGTM or Marketing PartnerJoint loyalty program enabling travelers to earn Spenn points on Widerøe flights and redeem across Norwegian and Widerøe. Norwegian Reward Priority members receive lounge access and other benefits when flying Widerøe. Benefits include free baggage, seat selection, and Fast Track for frequent flyers.
• SAS (Scandinavian Airlines)minorChannel Partner/ Reseller/ DistributorInterline agreement allowing combined Widerøe and SAS bookings. Special rules apply for baggage and ancillary services on combined journeys. Some SAS routes allow Widerøe connectivity.
• KLM Royal Dutch AirlinesminorChannel Partner/ Reseller/ DistributorInterline partnership for combined ticket bookings with KLM flights.
• LoganairminorChannel Partner/ Reseller/ DistributorInterline agreement for combined travel bookings with Loganair.
• The Northern Lights Executive Lounge (Aberdeen)minorOthersAirport lounge partnership at Aberdeen airport, gate 1. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• Bergen Lounge (Avinor)minorOthersAirport lounge partnership at Bergen airport, international terminal. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• King Amlet Lounge (Billund)minorOthersAirport lounge partnership at Billund airport, gate 11. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• Diamond Lounge A (Brussel)minorOthersAirport lounge partnership at Brussels airport, gate A42. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• The Phoenix Lounge (Dublin)minorOthersAirport lounge partnership at Dublin airport, Terminal 1. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• VIP Club Lounge (Firenze)minorOthersAirport lounge partnership at Florence airport, international terminal. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• The Lounge by Menzies Aviation (Gøteborg)minorOthersAirport lounge partnership at Gothenburg Landvetter airport, gate 18. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• Hamburg Airport LoungeminorOthersAirport lounge partnership at Hamburg airport, gate A17. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• Airport Lounge Europe (München)minorOthersAirport lounge partnership at Munich airport, gate D07/D08. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• The Infinity VIP Lounge (Nice)minorOthersAirport lounge partnership at Nice airport, Terminal 2. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• OSL Lounge Innland (Oslo)minorOthersAirport lounge partnership at Oslo Gardermoen airport, gate A15. Included in Flex/Full Flex tickets and Norwegian Reward Priority members on selected routes (direct to Bergen, Bodø, Brønnøysund, Leknes, Molde, Sandnessjøen, Stavanger, Svolvær, Tromsø, or Trondheim).
• North Sea Lounge (Stavanger)minorOthersAirport lounge partnership at Stavanger airport, international terminal. Included in Flex/Full Flex tickets and Norwegian Reward Priority membership.
• Booking.comminorGTM or Marketing PartnerHotel booking referral partnership directing customers to Booking.com for accommodation booking when planning trips.
• CartrawlerminorGTM or Marketing PartnerCar rental booking partnership through Cartrawler, enabling customers to book rental cars as part of their travel planning on wideroe.no.
• Bank NorwegianminorGTM or Marketing PartnerNorwegian Reward partner enabling CashPoints earning through Bank Norwegian credit card usage. Card offers accelerated points earning for Norwegian Reward members.
• Norwegian Government (Samferdselsdepartementet)coreStrategic or Co-development PartnerPublic service obligation (PSO) contracts with Norwegian government to operate essential air services to 26 remote communities with short runways that would not be economically viable without subsidy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Norwegian Air Shuttle: Parent company and direct Nordic competitor sharing Norwegian Reward and broader group operations. Both serve Norwegian domestic connectivity and overlap on international leisure routes; Norwegian operates larger narrowbody A320-family aircraft while Widerøe runs regional/short-runway aircraft.
• SAS (Scandinavian Airlines): Major Nordic full-service carrier and Widerøe's interline partner. SAS operates overlapping Norwegian domestic trunk routes plus a wider European and intercontinental network, directly competing on the Oslo-based hub-to-region flows that Widerøe also serves.
• Loganair: UK regional carrier operating thin and remote routes in Scotland and beyond, with a turboprop-heavy fleet. Comparable business model of essential-air-service-style routes to small communities, and an existing interline partner of Widerøe for combined UK–Nordic itineraries.
• Braathens Regional Airlines: Swedish regional carrier operating domestic and short European routes with a fleet similar in scale and mission to Widerøe's. Closest geographic analogue outside Norway with overlapping Nordic corporate and leisure demand.

Emerging players

• DAT (Danish Air Transport): Danish regional carrier operating scheduled and charter services across the Nordics and Northern Europe with a mixed turboprop and jet fleet. Smaller scale than Widerøe but operating in an adjacent Nordic regional market with similar customer profiles.
• Luxair: Small-country national carrier with regional turboprop and jet operations linking Luxembourg to European leisure and business destinations. Comparable in scale and mission to Widerøe, combining short-haul regional flights with select European city-pair routes.
• Eastern Airways: UK-based regional carrier focused on thin domestic and cross-border European routes with a turboprop-led fleet. Comparable regional/essential-air-service operating model and direct overlap with the kind of routes Widerøe runs in Norway.

Broad incumbents

• airBaltic: Larger Baltic/Nordic hybrid carrier with a fleet of A220 jets serving regional European routes from Riga. Comparable hybrid LCC/regional model and Nordic/Baltic catchment, but at greater scale and without Widerøe's short-runway specialization.
• KLM: Interline partner and major European carrier feeding Widerøe-bound passengers from Amsterdam. KLM operates the broader hub-and-spoke network of which Widerøe functions as a regional feed into Norway, making it a natural scale and partnership reference point.
• Aegean Airlines: Regional European full-service carrier combining scheduled domestic/island connectivity (analogous to Widerøe's Norwegian network) with international routes from Athens. Useful reference for a regional carrier with PSO-style obligations and growing international jet operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/flywideroe
• YouTubeyoutube.com/user/wideroeairline
• Facebookfacebook.com/wideroe.no
• Instagraminstagram.com/flywideroe/?hl=en
• TikToktiktok.com/@flywideroe
• LinkedInlinkedin.com/company/wideroe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Widerøe