Xait
Xait is a Norwegian SaaS company providing collaborative document automation, proposal management, and CPQ software for enterprise customers in energy, construction, manufacturing, and government, serving 300+ clients and 70,000+ users across Europe and North America.
- Company typePrivate
- Founded2000
- HeadquartersStavanger, Norway
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Xait does
Xait is a Norwegian SaaS company founded in 2000 and headquartered in Stavanger, providing collaborative document automation, proposal management, and Configure-Price-Quote (CPQ) software for enterprise customers in energy and renewables, construction, manufacturing, and government. The company's core products—XaitPorter (AI-powered co-authoring for large complex documents), XaitProposal (guided questionnaire-based proposal creation), and XaitCPQ (configure-price-quote automation)—are built on a database-driven, cloud-hosted platform that supports real-time multi-user editing with role-based permissions, centralized content libraries, automated formatting and layout, and integrations with Salesforce, Microsoft Dynamics, Pipedrive, and Workbooks CRMs.
The product suite is complemented by XaitRFI for RFI/DDQ/security questionnaire response automation, XaitWebProposal for interactive password-protected web-based proposals, and XaitAI (XaitAssistant), a generative AI writing assistant embedded within XaitProposal. Hosting is delivered across AWS and Microsoft Azure, with compliance posture covering ISO 27001, GDPR, and the Norwegian Transparency Act. The company serves more than 300 enterprise clients with 70,000+ users, and reports quantified time-savings outcomes of up to 70% faster document production and 50% faster quoting.
Xait employs approximately 90 people across offices in Norway, the United States, the United Kingdom, France, and India. Its go-to-market is enterprise field sales with a demo-driven, consultative motion and a quote-based pricing model (public pricing not disclosed). Revenue is generated through recurring SaaS subscriptions. The company has executed a buy-and-build strategy under majority owner Main Capital Partners (since July 2025), having acquired XaitCPQ (2020), Privia (2021), Jack in the Box (2022, since rebranded to Xait), and SAE (2026, extending into the DACH region).
Xait firmographics
Firmographics- Name
- Xait
- Legal name
- Xait AS
- Website
- https://xait.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Xait is a Norwegian SaaS company providing collaborative document automation, proposal management, and CPQ software for enterprise customers in energy, construction, manufacturing, and government, serving 300+ clients and 70,000+ users across Europe and North America.
- Ownership category
- akta.pro rank
Xait industry classification
Industry- Product category
- Document Automation and Proposal Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Xait is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
Xait business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Xait operates as a SaaS company providing collaborative document solutions on a subscription basis. The company serves more than 300 clients primarily in energy, renewables, capital goods, and business services sectors.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels12 records
Xait product offering
Product offeringCore offering
Xait sells cloud-based SaaS software for collaborative document automation, proposal management, and Configure-Price-Quote (CPQ). Its flagship products are XaitPorter (AI-powered co-authoring platform for large complex documents such as bids, proposals, reports, and studies), XaitCPQ (pricing engine for interdependent product and service combinations), and XaitProposal (guided questionnaire-based proposal creation), supplemented by XaitRFI, XaitWebProposal, and XaitAI/XaitAssistant for AI-assisted writing. The platform is sold on a recurring subscription basis to enterprise customers in energy, manufacturing, construction, and government sectors.
Product overview
Xait is a SaaS company providing a portfolio of collaborative document automation and pricing solutions for complex bids, proposals, and quotes. The core product suite consists of three main software products: XaitPorter (AI-powered co-authoring platform for large complex documents), XaitCPQ (Configure-Price-Quote solution for complex interdependent pricing), and XaitProposal (cloud-based proposal management software with guided questionnaire creation). These are complemented by XaitRFI (questionnaire/RFI response tool), XaitWebProposal (interactive web-based proposal microsites), and XaitAI/XaitAssistant (generative AI writing assistant embedded in XaitProposal). Xait also provides professional services including proposal management expertise, training, consulting, and API integration services. The company was founded in 2000, acquired French firm Jack in the Box in 2022 (rebranded to Xait in 2024), and received a majority investment from Main Capital Partners in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- XaitPorter: AI-powered co-authoring solution for large document production
- XaitCPQ
- XaitProposal
- XaitRFI
- XaitWebProposal
- XaitAI
Products and services
- XaitPorter
Quantifiable outcome
- Deliver bids and proposals up to 70% faster
- +6 more outcomes
Companies that use Xait
Customer profileNamed customers39 records
Segments6 records
Ideal customer profiles4 records
Xait technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature8 records
Xait partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreAWS provides cloud hosting infrastructure for Xait services. Amazon Web Services EMEA SARL is the EU entity.
- Microsoft AzurecoreMicrosoft Azure provides cloud hosting infrastructure. Microsoft Corporation, Microsoft Ltd, and Microsoft Ireland Operations Limited are the entities.
- SalesforcecoreSalesforce CRM integration (optional) for Xait products and used for Sales functions. Salesforce.com Inc operates in US and EU.
- System15minorSystem15 Ltd provides CPQ Development & Professional Services for Xait. Based in UK.
- BetraminorBetra Ltd provides CPQ Professional Services for Xait. Based in UK and Asia.
- Quick2BidminorQuick2Bid Inc provides CPQ Professional Services for Xait. Based in US.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Xait competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Salesforce offers CPQ, document generation, and proposal capabilities through Sales Cloud and Salesforce CPQ. As the dominant CRM, it competes broadly with Xait's CRM-integrated CPQ and proposal workflows.
- Microsoft (Dynamics 365): Microsoft Dynamics 365 includes CPQ and sales proposal capabilities and is one of the CRM integrations Xait supports. As a broad enterprise platform incumbent, Microsoft poses a bundling threat to Xait's CPQ product.
- Upland Software (Qvidian): Upland Software owns Qvidian, a long-standing RFP and proposal automation suite that competes directly with Xait. Upland is a broader incumbent portfolio of enterprise content and sales engagement software.
- Conga (formerly Determine): Conga offers CPQ, contract lifecycle management, and document automation solutions that overlap with XaitCPQ and XaitPorter. It is part of the broader enterprise sales-ops software incumbency.
Direct peers
- Loopio: Loopio is a leading RFP response and proposal management platform used by enterprise teams. It directly competes with Xait's XaitProposal and XaitRFI products for the same enterprise buyer focused on automating responses to RFPs, RFIs, and security questionnaires.
- DealHub: DealHub offers CPQ, proposal, and contract management as a unified revenue platform. It directly overlaps with XaitCPQ and XaitProposal, particularly for B2B sales organizations.
- QuoteWerks: QuoteWerks is a CPQ and proposal/quoting solution used by sales teams and MSPs. It overlaps with XaitCPQ in the quoting automation category, particularly for mid-market and channel selling.
- PandaDoc: PandaDoc provides document automation and proposal/quote creation software with CPQ-like capabilities. It competes with XaitPorter and XaitProposal in the SMB-to-mid-market segment, while Xait skews more enterprise.
- Proposify: Proposify is a cloud-based proposal management software that helps teams create, send, and track sales proposals. It is a direct alternative to XaitProposal for mid-market sales teams.
- Responsive (formerly RFPIO): Responsive is a purpose-built RFP and proposal automation platform serving similar enterprise customers to Xait, including complex, multi-stakeholder response workflows. The two compete head-to-head in the proposal management software category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Xait social profiles
Digital presenceXait compliance and trust
Trust signalCompliance3 records
Xait financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xait leadership team
Management profileNumber of profiles
Profiles6 records
Xait subsidiaries and ownership
Company hierarchySubsidiaries5 records
Xait funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xait M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xait
What does Xait do?
Xait sells cloud-based SaaS software for collaborative document automation, proposal management, and Configure-Price-Quote (CPQ). Its flagship products are XaitPorter (AI-powered co-authoring platform for large complex documents such as bids, proposals, reports, and studies), XaitCPQ (pricing engine for interdependent product and service combinations), and XaitProposal (guided questionnaire-based proposal creation), supplemented by XaitRFI, XaitWebProposal, and XaitAI/XaitAssistant for AI-assisted writing. The platform is sold on a recurring subscription basis to enterprise customers in energy, manufacturing, construction, and government sectors.
Is Xait a public or private company?
Xait is a private company. It is classified as private equity controlled and is currently operating.
When was Xait founded?
Xait was founded in 2000. It employs 51 to 100 people.
Where is Xait based?
Xait is headquartered in Stavanger, Norway, in the Europe region.
How does Xait make money?
One revenue line is on record: saaS Subscription.
Who are Xait's main competitors?
Broad incumbents on record are Salesforce, Microsoft (Dynamics 365), Upland Software (Qvidian) and Conga (formerly Determine). Direct peers are Loopio, DealHub, QuoteWerks, PandaDoc, Proposify and Responsive (formerly RFPIO).
Does Xait have an API?
No public API is recorded for Xait.
What industry is Xait in?
Xait's product category is Document Automation and Proposal Management Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.