Delmaine Fine Foods

What Delmaine Fine Foods does

Delmaine Fine Foods is a New Zealand-owned specialty food company founded in the 1980s by Enzo Bettio, who began importing Mediterranean food products from Europe into New Zealand. The business was purchased by Rick Carlyon and Thane Smith in 2000 and is currently led by Managing Director Thane Smith and CEO Paul Wilford, who was appointed in 2024. The company operates from a consolidated Mt Wellington headquarters in Auckland, with manufacturing in Manukau and a small Christchurch operation.

The company manufactures and distributes a portfolio of Mediterranean-inspired food products across more than 35 supermarket categories in New Zealand. Core categories include fresh egg pasta (spaghetti, fettuccine, linguine, and Mezzelune artisan filled pasta), fresh pasta and pizza sauces, pesto, Italian tinned tomatoes, passata and tomato paste, tinned beans (cannellini, black, butter, kidney, salsa), olives, marinated antipasto, pickled vegetables, condiments, vinegars, and dessert toppings. The company also produces confectionery under the Rosedale sub-brand (Ginger Kisses, Lemon Kisses, Salted Caramel Kisses) and milkshake syrups under Longest Drink In Town. Brands have been accumulated through acquisitions including Rosedale (1986), Mother Earth manufacturing capability (2000), Boss Foods (2006), Allberry House (2004-2008), and Cuisine Market (2020).

The business model is multi-channel and sales-led. Primary revenue is generated through supermarket retail sales across 35+ categories, with additional income from a foodservice and industrial food solutions arm supplying commercial kitchens and food manufacturers, and direct-to-consumer sales through the delmaine.co.nz e-commerce site and Fine Food Club membership program. Customer base is predominantly New Zealand consumers via supermarket channels, with named B2B customers including My Food Bag (supplied herbs and spices through Cuisine Market). The company is privately held and management-owned, with Carlyon and Smith as principal stakeholders.

Name

Delmaine Fine Foods

Legal name

Delmaine Fine Foods

Website

https://delmaine.co.nz

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Delmaine Fine Foods is a New Zealand-owned specialty food manufacturer and importer, founded in 1980, that produces and distributes Mediterranean-inspired products including fresh pasta, sauces, tinned tomatoes, beans, olives, and confectionery across 35+ supermarket categories, with a foodservice and industrial division serving commercial customers.

Ownership category

akta.pro rank

Product category

Specialty Food Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)

akta.pro secondary industry

Couscous, Bulgur & Other Processed Grain Foods Manufacturing (AFAKABAJ)

Keywords

• Fresh pasta manufacturing
• Mediterranean specialty foods
• Pasta sauces
• Foodservice distribution
• Imported grocery products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Product Sales: Delmaine generates revenue through the manufacture and sale of food products including fresh pasta, pasta sauces, pesto, tinned beans, tinned tomatoes, tomato paste/passata, fresh antipasto, pickles and peppers, olives and antipasto jars, condiments, vinegars, toppings, sweets, and foodservice products. The company also imports and distributes European specialty foods and operates owned brands including Rosedale (buns, bread, ginger kisses, brandy snaps, kisses), Longest Drink In Town Milkshake Syrups, and Mother Earth branded products historically.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Delmaine Fine Foods manufactures and distributes Mediterranean-inspired food products in New Zealand, including fresh pasta, pasta sauces, pesto, tinned beans, tinned tomatoes, tomato paste and passata, fresh antipasto, olives, pickles, peppers, condiments, vinegars, dessert toppings, and confectionery. The company operates across 35+ supermarket categories and serves foodservice and industrial customers with dedicated bulk and commercial product lines.

Product overview

Delmaine Fine Foods is a New Zealand-owned food company focused on bringing Mediterranean-inspired products to Kiwi kitchens. The product portfolio centers on fresh pasta and pasta sauces (including Mezzelune artisan pasta, egg spaghetti, fettuccine, linguine, and fresh sauces like basil pesto, carbonara, and alfredo), complemented by Italian pantry staples (tinned tomatoes, passata, tomato paste, tinned beans including cannellini, black, butter, kidney, and salsa beans), and Mediterranean antipasto (olives, stuffed peppers, feta platter mixes, pickles, and condiments). The company also produces dessert toppings (caramel, chocolate, passionfruit) and sweet treats under the Rosedale sub-brand (Ginger Kisses, Lemon Kisses, Salted Caramel Kisses). Products are sold across more than 35 supermarket categories in New Zealand, with dedicated foodservice and industrial food solutions divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Rosedale: Produces Buns, Bread, Ginger Kisses, Brandy Snaps, and confectionery items including Salted Caramel Kisses, Lemon Kisses, and Ginger Kisses
• Mother Earth
• Allberry House
• Boss Foods
• Cuisine Market
• Longest Drink In Town
• Fine Food Club

Products and services

• Pasta

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cuisine MarketcoreStrategic or Co-development Partner · 1 January 2020Acquired in 2020, Cuisine Market is a supplier of portion packed herbs & spices, supplying to customers such as My Food Bag and others. This acquisition expanded Delmaine's product portfolio in the herbs and spices category.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Barilla: Global Italian pasta and sauce giant and the category leader Delmaine emulates with its Mediterranean positioning. Both compete in pasta and pasta sauce globally; Barilla is the scaled incumbent against which Delmaine's local fresh-pasta capability differentiates.
• Goodman Fielder: Large ANZ food conglomerate with brands across grocery, dairy, and condiments. Comparable as a multi-brand, multi-category packaged food manufacturer with deep supermarket distribution across NZ/AU — a scaled incumbent where Delmaine competes for shelf space and foodservice contracts.
• Fonterra Co-operative Group: Largest NZ dairy and food company with major foodservice and consumer brands. Comparable as a flagship NZ food manufacturer with industrial-scale plant footprint, foodservice channel, and global reach ambitions that contextualize Delmaine's NZ manufacturing consolidation strategy.
• McCain Foods (ANZ): Global frozen and prepared food manufacturer with significant ANZ operations. Comparable in prepared/packaged foods manufacturing, multi-category supermarket presence, and foodservice channel development across the same ANZ retailer landscape.
• Heinz Wattie's: NZ subsidiary of Kraft Heinz, one of the largest packaged food manufacturers in NZ across sauces, condiments, canned goods, and pantry items. Directly comparable in canned tomatoes, beans, condiments, and pasta sauce categories where Delmaine competes head-to-head on shelf.

Regional players

• Cerebos Gregg's: Suntory-owned NZ/ANZ condiment and table sauce brand (including Gregg's range). Comparable as a heritage NZ condiment brand with strong supermarket share, overlapping with Delmaine's table sauce, relish, and condiment categories.
• Sanitarium Health Food Company: Major NZ-based food manufacturer with broad grocery distribution and brand depth. Comparable as a similarly-sized NZ food manufacturer with multi-category supermarket presence, providing a benchmark for operational scale, retailer relationships, and brand portfolio strategy.

Direct peers

• Hansells: NZ manufacturer of sauces, condiments, and Asian-style cooking aids sold through supermarkets. Closest mid-sized NZ peer to Delmaine — competing in similar packaged sauce/condiment aisles, similar scale, similar supermarket-led GTM, and similar foodservice exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DelmaineFineFoods
• Instagraminstagram.com/delmainefinefoods
• TikToktiktok.com/@delmainefinefoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delmaine Fine Foods