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United Way of the Greater Lehigh Valley

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uuid0005xt8

Namestring
United Way of the Greater Lehigh Valley
Legal namestring
United Way of the Greater Lehigh Valley
Company typeenum
Private
Founded yearint
1991
Descriptiontext

United Way of the Greater Lehigh Valley is a 501(c)(3) nonprofit charitable organization headquartered in Allentown, Pennsylvania, that identifies and addresses the Greater Lehigh Valley's most pressing social challenges through coordinated funding, programming, and partner stewardship. Operating across Lehigh, Northampton, and Carbon Counties, it delivered measurable impact to 246,054 people in the most recent reporting year through three integrated focus areas: Education (34 Community Schools across 5 districts serving nearly 20,000 students, kindergarten readiness programs, Lehigh Valley Reads literacy, summer learning, social-emotional wellness), Healthy Aging (11 Community Hubs, Age-Friendly Lehigh Valley — the nation's first dual-county AARP-certified community, dementia and caregiver support), and Community Stability (Housing Assistance, Full Cart Virtual Food Pantry, Crisis and Disaster Response, Mental Health, and the Critical Support Fund).

The organization's core "technology" is its community-impact platform: PA 211 multilingual resource navigation (15,390 connections in 2025), a network of 450+ partner nonprofits, embedded school and senior-center service delivery, and a portfolio of programs including Waterford Upstart, James Lawson Freedom Schools, Resilient Lehigh Valley, Handle With Care, Leader in Me, and United for ALICE research. It does not develop proprietary technology products; the operational backbone consists of standard nonprofit donor management and payment processing via PayPal and credit card rails, with text-to-donate (HOPEFUL to 40403), stock/IRA transfer, and EITC tax-credit pass-through capabilities. Backed by the United Way's 100+ year brand and national recognition from the Campaign for Grade-Level Reading, Coalition for Community Schools, and the U.S. Department of Education (visit by Secretary Miguel Cardona), the organization is led by President and CEO Marci Lesko with Board Chair Joe Savage (Victaulic).

The revenue model is fundraising-centric across six streams: individual donations (online portal, text-to-give, mail, phone, recurring gifts); corporate workplace giving campaigns with payroll deduction and matching contributions (300+ corporate partners); corporate gifts and sponsorships; Pennsylvania Educational Improvement Tax Credit (EITC) pass-through (up to 90% PA tax credit on contributions); planned giving and endowments (bequests, IRAs, donor-advised funds, QCDs up to $105,000 annually); and appreciated stock/securities gifts. Donor and partner programs are tiered — general suggested giving ($25-$250), Cornerstone Society corporate giving (100K-$10M tiers including PPL, Air Products, City Center Group, CAI), and individual giving societies: Tocqueville Society ($10K+), Leadership Circle ($1K+), Women United ($1K+), TeenWorks, and Legacy Circle. A 15% administrative charge is applied to externally designated gifts, waived for Tocqueville Society members. The 2025-2026 annual campaign raised $27,731,984; PPL Corporation separately raised a record $10M in its Power of One campaign and Air Products contributed more than $6M, with 100% of disaster-relief donations designated for affected individuals.

Short descriptiontext

United Way of the Greater Lehigh Valley is a 501(c)(3) nonprofit based in Allentown, PA, that raises and deploys community funds across Education, Healthy Aging, and Community Stability to serve 246,054 residents annually across Lehigh, Northampton, and Carbon Counties.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAllentown, United States
HQ citystring
Allentown
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
community impact programs, workplace giving campaigns, nonprofit fundraising services, community resource navigation, education wellness programs
Industry1 code
1Community Centers & Neighborhood Support Services
CodeBPAGAEALPrimaryYes
NAICS code3 codes
  • Other Individual and Family Services624190
  • Services for the Elderly and Persons with Disabilities624120
  • Community Food Services624210
SIC code1 code
  • Services-Social Services8300
Product category
Nonprofit Community Impact Services
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model6 records
1Individual Donations
TypeGrants Donations
Description

Individual donors contribute through online portal, recurring monthly gifts, one-time donations, mail-in checks, text-to-give (text HOPEFUL to 40403), and phone donations. Donors can direct gifts to specific focus areas (Education, Healthy Aging, Community Stability) or the Critical Support Fund.

unitedwayglv.org
2Corporate Workplace Giving Campaigns
TypeGrants Donations
Description

Employees give through workplace payroll deductions during annual campaigns. Companies like PPL and Air Products conduct corporate campaigns with matching foundation contributions. Over 300 corporate partners participate, with Cornerstone Society members contributing $100,000+ annually.

stocktitan.net
3Corporate Gifts and Sponsorships
TypeGrants Donations
Description

Direct corporate gifts support programs, events, and sponsorships. Air Products contributed over $6 million supporting 854 nonprofits. PPL raised $10 million for 500+ local nonprofits.

stocktitan.net
4Education Improvement Tax Credit (EITC)
TypeOthers
Description

Pennsylvania EITC program allows individuals with household income $200,000+ affiliated with PA businesses to redirect state tax dollars to United Way's Special Purpose Entity. Donors receive up to 90% back as PA state tax credit plus federal charitable deduction. Supports United Way Community Schools and Pre-K scholarships.

unitedwayglv.org
5Planned Giving and Endowments
TypeLicensing Royalties
Description

Donors can include United Way in estate plans, name United Way as beneficiary of donor-advised funds, make Qualified Charitable Distributions from IRAs (age 70.5+, up to $105,000 annually), and establish planned gifts through insurance policies or bequests.

unitedwayglv.org
6Stock and Securities Gifts
TypeGrants Donations
Description

Donors gift appreciated stock or mutual funds directly. United Way accepts gifts year-round, valued at average of high/low trading price on gift date. Donors may claim full fair market value deduction bypassing capital gains tax if held over one year.

unitedwayglv.org
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Pricing details7 tiers
1General Donation Suggested Amounts
ModelOtherBilling cadencePay-as-you-go
Notes

Suggested donation tiers displayed on website: $25, $50, $100, $250. These represent suggested one-time gift amounts to support United Way programs. Minimum designation to external organizations is $25 with 15% charge to cover costs.

unitedwayglv.org
2Tocqueville Society - Major Donor Level
ModelSubscriptionBilling cadenceAnnual
Notes

Annual gift of $10,000 or more. Includes recognition, exclusive events, and networking opportunities. Minimum $2,500 investment to Community Building Fund required as of July 1, 2016. 15% external designation charge waived for members.

unitedwayglv.org
3Leadership Circle - Leadership Donor Level
ModelSubscriptionBilling cadenceAnnual
Notes

Annual gift of $1,000 or more. Connects local leaders addressing regional challenges with measurable impact.

unitedwayglv.org
4Women United - Women's Giving Society
ModelSubscriptionBilling cadenceAnnual
Notes

Annual gift of $1,000 or more for women dedicated to improving lives of women, children and families in the Greater Lehigh Valley.

unitedwayglv.org
5TeenWorks Donor Program
ModelOtherBilling cadenceAnnual
Notes

Supports teens engaged in community service and leadership development. Collaborative effort between organized labor and United Way.

unitedwayglv.org
6Cornerstone Society - Corporate Major Donor Level
ModelOne time/ perpetual licenseBilling cadenceAnnual
Notes

Corporate contribution of more than $100,000 to the annual campaign. Multiple tiers: $10M+ (PPL), $5M+ (Air Products), $1M+ (City Center Group, CAI), $500K-$999K (BSI, Butz, Lutron), $250K-$499K (Just Born, St. Luke's, HNL Lab Medicine), $100K-$249K (multiple companies).

unitedwayglv.org
7EITC Program Contribution
ModelOtherBilling cadenceMulti-year contract
Notes

Individuals with household income $200,000+ and PA tax liability can redirect tax dollars. Example: $12,000 contribution may cost less than $1,000 after tax benefits (90% returned as PA state tax credit). Supports PreK scholarships and United Way Community Schools.

unitedwayglv.org
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 9 records shown
1United Way Community Schools
Description

School-based program providing coordinated services including food, clothing, health services, academic support, and family engagement at 34 schools in 5 districts.

unitedwayglv.org
+8 more records
Core offering1 text field

United Way of the Greater Lehigh Valley is a 501(c)(3) nonprofit that identifies the Greater Lehigh Valley's greatest community challenges and delivers measurable results in three focus areas: Education, Healthy Aging, and Community Stability. Core offerings include a network of 34 United Way Community Schools, 11 Community Hubs for seniors, PA 211 resource navigation, and a portfolio of programs covering kindergarten readiness, literacy, summer learning, dementia caregiver support, housing assistance, food access, and crisis/disaster response. The organization raises funds through individual donations, corporate workplace giving campaigns, giving societies, and planned giving to support these programs across Lehigh, Northampton, and Carbon Counties in Pennsylvania.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • 246,054 lives improved annually in the Lehigh Valley
+7 more records
Product overview1 text field

United Way of the Greater Lehigh Valley is a nonprofit charitable organization operating as a single integrated community impact platform rather than a traditional product company. The organization delivers measurable results in Education, Healthy Aging, and Community Stability through a portfolio of interconnected programs. Key offerings include United Way Community Schools (34 schools across 5 districts), Summer Learning Programs with James Lawson Freedom Schools, Lehigh Valley Reads literacy campaign, Age-Friendly Lehigh Valley senior initiatives, and Resilient Lehigh Valley trauma-informed programs. The organization also manages donor engagement through Giving Societies (Tocqueville Society, Women United, TeenWorks, Leadership Circle) and corporate Workplace Giving Campaigns. Community impact is amplified through PA 211 resource navigation, Full Cart Virtual Food Pantry, Housing Assistance with Housing Navigator positions, and Critical Support Fund for emergency relief. The donation infrastructure includes online giving with PayPal and credit card processing, text-to-donate (HOPEFUL to 40403), and stock/IRA transfer options. Over 300 corporate partners support operations across Lehigh, Northampton, and Carbon counties, serving nearly 250,000 people annually.

Product and service12 records
1Tocqueville Society
CategoryDonor Membership Program
Description

Giving society for business and philanthropic leaders making annual gifts of $10,000 or more to United Way of the Greater Lehigh Valley. Includes recognition, exclusive events, networking opportunities, and waiver of the external designation fee. Designed for high-net-worth individuals and philanthropists seeking structured engagement with the nonprofit's community impact work.

2Women United
CategoryDonor Membership Program
Description

Women's giving society requiring an annual gift of $1,000 or more, focused on improving lives of women, children, and families in the Greater Lehigh Valley. Members run the Lehigh Valley Women's Summit and signature community projects, and connect as community and business leaders.

3Leadership Circle
CategoryDonor Membership Program
Description

Giving society for individuals making an annual gift of $1,000 or more to United Way of the Greater Lehigh Valley. Connects local leaders addressing regional challenges with measurable impact and provides recognition within the donor community.

4TeenWorks
CategoryDonor Membership Program
Description

Youth donor and leadership development program that empowers community-minded student leaders through service and philanthropy. Operated as a collaborative effort between organized labor and United Way of the Greater Lehigh Valley.

5Workplace Giving Campaigns
CategoryCorporate Philanthropy Program
Description

Corporate workplace giving program enabling employee payroll deductions, online donations, and recurring or one-time contributions. Includes coordinated annual campaigns with matching foundation gifts, Day of Caring volunteer events, and dedicated corporate partner account management. PPL Corporation raised a record $10M and Air Products contributed over $6M through these campaigns.

6Cornerstone Society
CategoryCorporate Philanthropy Program
Description

Corporate giving program for companies contributing more than $100,000 to the annual campaign. Includes multiple recognition tiers ($100K-$249K through $10M+) and is currently populated by 50+ major employers including PPL, Air Products, City Center Group, CAI, Crayola, Victaulic, BSI, Butz, Lutron, Just Born, St. Luke's, and HNL Lab Medicine.

7PA 211 Resource Navigation
CategoryCommunity Service
Description

Free, confidential 24/7 referral service connecting Pennsylvanians to health and human services. Available via phone (2-1-1, 855-567-5341), text (text zip code to 898-211), and online chat with translation support in 75 languages. Made 15,390 connections to housing, food, healthcare, and utility resources in 2025.

8Online Donation Platform
CategoryDonation Channel
Description

Web-based donation system accepting one-time and monthly recurring gifts via PayPal, MasterCard, and Visa. Donors can direct gifts to the Critical Support Fund or to specific focus areas including Education, Healthy Aging, Community Stability, and Mental Health. Suggested donation tiers displayed include $25, $50, $100, and $250.

9Text-to-Donate (HOPEFUL)
CategoryDonation Channel
Description

Mobile text-to-donate channel where donors text HOPEFUL to 40403 to support mental health services for children, families, older adults, and veterans in the Greater Lehigh Valley.

10United Way Community Schools
CategoryEducation Program
Description

A network of 34 Community Schools across 5 school districts that remove barriers to education by addressing basic needs, promoting family engagement, building partnerships, and coordinating services. Each school is staffed by a full-time Community School Coordinator and serves students and families with on-site services including food, clothing, health care, mental health, and housing navigation. Nearly 20,000 students served across the network.

11United Way Community Hubs
CategoryHealthy Aging Program
Description

A network of 11 community hubs serving as gathering places for older adults, offering food assistance, health care services, social activities, and essential services. Locations include Casa Guadalupe Center, Easton Area Neighborhood Center, Greater Valley YMCA Slate Belt, and other senior centers across the region.

12United Way Day of Caring
CategoryCommunity Volunteer Event
Description

Annual single-day volunteer effort described as the area's largest, with 1,500 volunteers completing 8,200 hours of service at local nonprofits. Coordinated by the Volunteer Center of the Lehigh Valley and presented by Crayola as the title sponsor.

Scale indicator15 records

Each record includes

Type, Value, Description, Source

Partnership20 partners
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-06-12
Description

Air Products announced contribution of more than $6 million from employees, retirees and Air Products Foundation supporting 854 nonprofits in 44 states through United Way partnership. Hosted Day of Impact volunteer experiences at United Way Community Schools.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-12-03
Description

CAI partnered with United Way of the Greater Lehigh Valley and The Salvation Army to support families with rent and utility assistance during the holiday season. Program aimed to help 12 families stay housed and build community stability.

3The Salvation Army of the Lehigh Valley
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-12-03
Description

Partnered with United Way and CAI for rent and utility assistance program helping families stay housed during holiday season.

globenewswire.com
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2025-09-01
Description

PPL Corporation employees and retirees raised a record $10 million during the annual Power of One employee giving campaign, with matching contributions from PPL's affiliated foundations. Funds support 500+ local nonprofit organizations across PPL's service territories in Pennsylvania, Kentucky, Rhode Island, and Virginia. More than 1,000 employees volunteered during Day of Caring events.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Provided immediate disaster relief to residents displaced by the six-alarm fire at former American Atelier furniture factory in Allentown, including shelter, food, and emergency supplies.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Working with United Way and Catholic Charities Diocese of Allentown to provide long-term recovery support for households displaced by the June 24, 2026 fire. 100% of donations designated for affected residents.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Coordinating long-term recovery support with United Way and City of Allentown for families displaced by the Allentown fire.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Cornerstone Society member and presenting sponsor of Day of Caring. Corporate partner with employee giving and volunteer programs.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Cornerstone Society member hosting Tocqueville Society events at Victaulic Guest House. Corporate partner with employee engagement programs.

Strategic tierCoreTypeGTM or Marketing Partner
Description

2025-2026 Campaign Co-Chair Mike Molewski and wife Diane led campaign raising $27.7 million. Cornerstone Society member contributing $100,000+ annually.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Corporate partner providing incentive prizes for United Way donor appreciation incentive drawing, including grand prize for 2025-2026 campaign.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Cornerstone Society member at $1M+ level. Major corporate supporter of United Way campaigns.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnered with United Way and City of Bethlehem to expand services as part of the planned South Bethlehem Community Center.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Partner spotlight: Creates spaces where young people pursue passions, build confidence, discover voice and develop discipline and creativity.

15Lehigh Valley P4P Boxing Gym
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

New partner providing local youth safe environment to learn boxing and values of discipline, integrity, responsibility to prepare to be productive members of society.

unitedwayglv.org
Strategic tierMinorTypeGTM or Marketing Partner
Description

Cornerstone Society corporate partner supporting United Way annual campaigns.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Coordinates the annual Day of Caring volunteer event, the area's largest single-day volunteer effort.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

United Way supports PA 211, a free 24/7 service connecting Pennsylvanians with health and human services. Made 15,390 connections to resources in 2025.

19Resilient Lehigh Valley
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Coalition focused on increasing youth, family and older adult resiliency through trauma-informed and resilient community practices.

unitedwayglv.org
Strategic tierMinorTypeGTM or Marketing Partner
Description

Partnership provides access to affordable prescription medications with discounts up to 80% for community members through SingleCare pharmacy savings cards.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Parent/umbrella organization of the global United Way network, providing brand, standards, and shared infrastructure to local affiliates including United Way of the Greater Lehigh Valley. Not a direct fundraising competitor but defines the brand and operating standards.

TypeDirect peer
Description

Regional United Way affiliate serving the Omaha/Council Bluffs metro with a similar workplace giving, education, and community stability portfolio. Comparable in mid-size regional structure and corporate campaign approach.

TypeRegional player
Description

Regional community foundation serving the same Lehigh Valley geography as United Way of the Greater Lehigh Valley, competing for similar high-net-worth individual donors, planned giving, and donor-advised fund relationships, though focused more on endowment-style grantmaking.

TypeDirect peer
Description

Regional United Way affiliate serving the greater Washington, D.C. metro area with a comparable federated fundraising, workplace giving, and community impact model focused on education, financial stability, and health. Directly comparable in structure, donor programs, and regional scope.

TypeDirect peer
Description

Mid-size regional United Way affiliate running a community schools, early childhood, and ALICE-focused model with corporate workplace giving campaigns. Closely comparable in scale, programmatic mix, and donor society design.

TypeOthers
Description

Regional volunteer coordination organization that partners with United Way of the Greater Lehigh Valley to run the Day of Caring event. A thematically adjacent peer in the volunteer infrastructure ecosystem, not a fundraising competitor.

TypeOthers
Description

Disaster response partner operating in the same geography, with overlapping emergency relief fundraising and corporate engagement. Not a direct competitor for workplace giving but a thematic peer in disaster philanthropy and an active coordination partner.

TypeDirect peer
Description

Major regional United Way affiliate operating a community schools, housing, and workforce development portfolio through workplace campaigns and corporate partnerships. Comparable federated fundraising and program structure.

TypeDirect peer
Description

Large urban United Way affiliate running a comparable donor society, workplace giving, and community impact model focused on education, income, and health. Comparable in programmatic design, though operating at a much larger scale.

10United Way of Philadelphia and Southern New Jersey
TypeDirect peer
Description

Regional United Way affiliate serving the Philadelphia/SNJ region with a similar workplace giving, corporate partner, and community school strategy. Closest geographic and demographic comparable for a Pennsylvania-based United Way.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

United Way of the Greater Lehigh Valley

Nonprofit Community Impact Servicesunitedwayglv.org

United Way of the Greater Lehigh Valley is a 501(c)(3) nonprofit based in Allentown, PA, that raises and deploys community funds across Education, Healthy Aging, and Community Stability to serve 246,054 residents annually across Lehigh, Northampton, and Carbon Counties.

What United Way of the Greater Lehigh Valley does

United Way of the Greater Lehigh Valley is a 501(c)(3) nonprofit charitable organization headquartered in Allentown, Pennsylvania, that identifies and addresses the Greater Lehigh Valley's most pressing social challenges through coordinated funding, programming, and partner stewardship. Operating across Lehigh, Northampton, and Carbon Counties, it delivered measurable impact to 246,054 people in the most recent reporting year through three integrated focus areas: Education (34 Community Schools across 5 districts serving nearly 20,000 students, kindergarten readiness programs, Lehigh Valley Reads literacy, summer learning, social-emotional wellness), Healthy Aging (11 Community Hubs, Age-Friendly Lehigh Valley — the nation's first dual-county AARP-certified community, dementia and caregiver support), and Community Stability (Housing Assistance, Full Cart Virtual Food Pantry, Crisis and Disaster Response, Mental Health, and the Critical Support Fund).

The organization's core "technology" is its community-impact platform: PA 211 multilingual resource navigation (15,390 connections in 2025), a network of 450+ partner nonprofits, embedded school and senior-center service delivery, and a portfolio of programs including Waterford Upstart, James Lawson Freedom Schools, Resilient Lehigh Valley, Handle With Care, Leader in Me, and United for ALICE research. It does not develop proprietary technology products; the operational backbone consists of standard nonprofit donor management and payment processing via PayPal and credit card rails, with text-to-donate (HOPEFUL to 40403), stock/IRA transfer, and EITC tax-credit pass-through capabilities. Backed by the United Way's 100+ year brand and national recognition from the Campaign for Grade-Level Reading, Coalition for Community Schools, and the U.S. Department of Education (visit by Secretary Miguel Cardona), the organization is led by President and CEO Marci Lesko with Board Chair Joe Savage (Victaulic).

The revenue model is fundraising-centric across six streams: individual donations (online portal, text-to-give, mail, phone, recurring gifts); corporate workplace giving campaigns with payroll deduction and matching contributions (300+ corporate partners); corporate gifts and sponsorships; Pennsylvania Educational Improvement Tax Credit (EITC) pass-through (up to 90% PA tax credit on contributions); planned giving and endowments (bequests, IRAs, donor-advised funds, QCDs up to $105,000 annually); and appreciated stock/securities gifts. Donor and partner programs are tiered — general suggested giving ($25-$250), Cornerstone Society corporate giving (100K-$10M tiers including PPL, Air Products, City Center Group, CAI), and individual giving societies: Tocqueville Society ($10K+), Leadership Circle ($1K+), Women United ($1K+), TeenWorks, and Legacy Circle. A 15% administrative charge is applied to externally designated gifts, waived for Tocqueville Society members. The 2025-2026 annual campaign raised $27,731,984; PPL Corporation separately raised a record $10M in its Power of One campaign and Air Products contributed more than $6M, with 100% of disaster-relief donations designated for affected individuals.

United Way of the Greater Lehigh Valley firmographics

Firmographics
Name
United Way of the Greater Lehigh Valley
Legal name
United Way of the Greater Lehigh Valley
Website
https://unitedwayglv.org
Company type
Private
Founded year
1991
Operating status
Operating
Headcount range
11–50 employees
Short description
United Way of the Greater Lehigh Valley is a 501(c)(3) nonprofit based in Allentown, PA, that raises and deploys community funds across Education, Healthy Aging, and Community Stability to serve 246,054 residents annually across Lehigh, Northampton, and Carbon Counties.
Ownership category
akta.pro rank

United Way of the Greater Lehigh Valley industry classification

Industry
Product category
Nonprofit Community Impact Services
NAICS
Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Community Food Services (624210)
SIC
Services-Social Services (8300)
akta.pro primary industry
Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

  • Community impact programs
  • Workplace giving campaigns
  • Nonprofit fundraising services
  • Community resource navigation
  • Education wellness programs

Where United Way of the Greater Lehigh Valley is headquartered

Location

Headquarters

HQ city
Allentown
HQ country
United States
HQ region
North America

Offices1 record

Markets served

United Way of the Greater Lehigh Valley business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

  1. Individual Donations: Individual donors contribute through online portal, recurring monthly gifts, one-time donations, mail-in checks, text-to-give (text HOPEFUL to 40403), and phone donations. Donors can direct gifts to specific focus areas (Education, Healthy Aging, Community Stability) or the Critical Support Fund.
  2. Corporate Workplace Giving Campaigns: Employees give through workplace payroll deductions during annual campaigns. Companies like PPL and Air Products conduct corporate campaigns with matching foundation contributions. Over 300 corporate partners participate, with Cornerstone Society members contributing $100,000+ annually.
  3. Corporate Gifts and Sponsorships: Direct corporate gifts support programs, events, and sponsorships. Air Products contributed over $6 million supporting 854 nonprofits. PPL raised $10 million for 500+ local nonprofits.
  4. Education Improvement Tax Credit (EITC): Pennsylvania EITC program allows individuals with household income $200,000+ affiliated with PA businesses to redirect state tax dollars to United Way's Special Purpose Entity. Donors receive up to 90% back as PA state tax credit plus federal charitable deduction. Supports United Way Community Schools and Pre-K scholarships.
  5. Planned Giving and Endowments: Donors can include United Way in estate plans, name United Way as beneficiary of donor-advised funds, make Qualified Charitable Distributions from IRAs (age 70.5+, up to $105,000 annually), and establish planned gifts through insurance policies or bequests.
  6. Stock and Securities Gifts: Donors gift appreciated stock or mutual funds directly. United Way accepts gifts year-round, valued at average of high/low trading price on gift date. Donors may claim full fair market value deduction bypassing capital gains tax if held over one year.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goGeneral Donation Suggested Amounts
SubscriptionAnnualTocqueville Society - Major Donor Level
SubscriptionAnnualLeadership Circle - Leadership Donor Level
SubscriptionAnnualWomen United - Women's Giving Society
OtherAnnualTeenWorks Donor Program
One time/ perpetual licenseAnnualCornerstone Society - Corporate Major Donor Level
OtherMulti-year contractEITC Program Contribution

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

United Way of the Greater Lehigh Valley product offering

Product offering

Core offering

United Way of the Greater Lehigh Valley is a 501(c)(3) nonprofit that identifies the Greater Lehigh Valley's greatest community challenges and delivers measurable results in three focus areas: Education, Healthy Aging, and Community Stability. Core offerings include a network of 34 United Way Community Schools, 11 Community Hubs for seniors, PA 211 resource navigation, and a portfolio of programs covering kindergarten readiness, literacy, summer learning, dementia caregiver support, housing assistance, food access, and crisis/disaster response. The organization raises funds through individual donations, corporate workplace giving campaigns, giving societies, and planned giving to support these programs across Lehigh, Northampton, and Carbon Counties in Pennsylvania.

Product overview

United Way of the Greater Lehigh Valley is a nonprofit charitable organization operating as a single integrated community impact platform rather than a traditional product company. The organization delivers measurable results in Education, Healthy Aging, and Community Stability through a portfolio of interconnected programs. Key offerings include United Way Community Schools (34 schools across 5 districts), Summer Learning Programs with James Lawson Freedom Schools, Lehigh Valley Reads literacy campaign, Age-Friendly Lehigh Valley senior initiatives, and Resilient Lehigh Valley trauma-informed programs. The organization also manages donor engagement through Giving Societies (Tocqueville Society, Women United, TeenWorks, Leadership Circle) and corporate Workplace Giving Campaigns. Community impact is amplified through PA 211 resource navigation, Full Cart Virtual Food Pantry, Housing Assistance with Housing Navigator positions, and Critical Support Fund for emergency relief. The donation infrastructure includes online giving with PayPal and credit card processing, text-to-donate (HOPEFUL to 40403), and stock/IRA transfer options. Over 300 corporate partners support operations across Lehigh, Northampton, and Carbon counties, serving nearly 250,000 people annually.

Differentiator

Problem solved

Functional benefit

Brands

  • United Way Community Schools: School-based program providing coordinated services including food, clothing, health services, academic support, and family engagement at 34 schools in 5 districts.
  • United Way Community Hubs
  • Women United
  • Tocqueville Society
  • Leadership Circle
  • TeenWorks
  • Cornerstone Society
  • Day of Caring
  • United for ALICE

Products and services

  • Tocqueville Society Giving society for business and philanthropic leaders making annual gifts of $10,000 or more to United Way of the Greater Lehigh Valley. Includes recognition, exclusive events, networking opportunities, and waiver of the external designation fee. Designed for high-net-worth individuals and philanthropists seeking structured engagement with the nonprofit's community impact work.
  • Women United Women's giving society requiring an annual gift of $1,000 or more, focused on improving lives of women, children, and families in the Greater Lehigh Valley. Members run the Lehigh Valley Women's Summit and signature community projects, and connect as community and business leaders.
  • Leadership Circle Giving society for individuals making an annual gift of $1,000 or more to United Way of the Greater Lehigh Valley. Connects local leaders addressing regional challenges with measurable impact and provides recognition within the donor community.
  • TeenWorks Youth donor and leadership development program that empowers community-minded student leaders through service and philanthropy. Operated as a collaborative effort between organized labor and United Way of the Greater Lehigh Valley.
  • Workplace Giving Campaigns Corporate workplace giving program enabling employee payroll deductions, online donations, and recurring or one-time contributions. Includes coordinated annual campaigns with matching foundation gifts, Day of Caring volunteer events, and dedicated corporate partner account management. PPL Corporation raised a record $10M and Air Products contributed over $6M through these campaigns.
  • Cornerstone Society Corporate giving program for companies contributing more than $100,000 to the annual campaign. Includes multiple recognition tiers ($100K-$249K through $10M+) and is currently populated by 50+ major employers including PPL, Air Products, City Center Group, CAI, Crayola, Victaulic, BSI, Butz, Lutron, Just Born, St. Luke's, and HNL Lab Medicine.
  • PA 211 Resource Navigation Free, confidential 24/7 referral service connecting Pennsylvanians to health and human services. Available via phone (2-1-1, 855-567-5341), text (text zip code to 898-211), and online chat with translation support in 75 languages. Made 15,390 connections to housing, food, healthcare, and utility resources in 2025.
  • Online Donation Platform Web-based donation system accepting one-time and monthly recurring gifts via PayPal, MasterCard, and Visa. Donors can direct gifts to the Critical Support Fund or to specific focus areas including Education, Healthy Aging, Community Stability, and Mental Health. Suggested donation tiers displayed include $25, $50, $100, and $250.
  • Text-to-Donate (HOPEFUL) Mobile text-to-donate channel where donors text HOPEFUL to 40403 to support mental health services for children, families, older adults, and veterans in the Greater Lehigh Valley.
  • United Way Community Schools A network of 34 Community Schools across 5 school districts that remove barriers to education by addressing basic needs, promoting family engagement, building partnerships, and coordinating services. Each school is staffed by a full-time Community School Coordinator and serves students and families with on-site services including food, clothing, health care, mental health, and housing navigation. Nearly 20,000 students served across the network.
  • United Way Community Hubs A network of 11 community hubs serving as gathering places for older adults, offering food assistance, health care services, social activities, and essential services. Locations include Casa Guadalupe Center, Easton Area Neighborhood Center, Greater Valley YMCA Slate Belt, and other senior centers across the region.
  • United Way Day of Caring Annual single-day volunteer effort described as the area's largest, with 1,500 volunteers completing 8,200 hours of service at local nonprofits. Coordinated by the Volunteer Center of the Lehigh Valley and presented by Crayola as the title sponsor.

Quantifiable outcome

  • 246,054 lives improved annually in the Lehigh Valley
  • +7 more outcomes

Companies that use United Way of the Greater Lehigh Valley

Customer profile

Named customers10 records

Segments5 records

Ideal customer profiles3 records

United Way of the Greater Lehigh Valley technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

United Way of the Greater Lehigh Valley partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core and minor.

  • Air ProductscoreGTM or Marketing Partner · 12 June 2026Air Products announced contribution of more than $6 million from employees, retirees and Air Products Foundation supporting 854 nonprofits in 44 states through United Way partnership. Hosted Day of Impact volunteer experiences at United Way Community Schools.
  • CAIcoreStrategic or Co-development Partner · 3 December 2025CAI partnered with United Way of the Greater Lehigh Valley and The Salvation Army to support families with rent and utility assistance during the holiday season. Program aimed to help 12 families stay housed and build community stability.
  • The Salvation Army of the Lehigh ValleycoreStrategic or Co-development Partner · 3 December 2025Partnered with United Way and CAI for rent and utility assistance program helping families stay housed during holiday season.
  • PPL CorporationcoreGTM or Marketing Partner · 1 September 2025PPL Corporation employees and retirees raised a record $10 million during the annual Power of One employee giving campaign, with matching contributions from PPL's affiliated foundations. Funds support 500+ local nonprofit organizations across PPL's service territories in Pennsylvania, Kentucky, Rhode Island, and Virginia. More than 1,000 employees volunteered during Day of Caring events.
  • American Red Cross Pennsylvania Rivers ChaptercoreStrategic or Co-development PartnerProvided immediate disaster relief to residents displaced by the six-alarm fire at former American Atelier furniture factory in Allentown, including shelter, food, and emergency supplies.
  • City of AllentowncoreStrategic or Co-development PartnerWorking with United Way and Catholic Charities Diocese of Allentown to provide long-term recovery support for households displaced by the June 24, 2026 fire. 100% of donations designated for affected residents.
  • Catholic Charities Diocese of AllentowncoreStrategic or Co-development PartnerCoordinating long-term recovery support with United Way and City of Allentown for families displaced by the Allentown fire.
  • CrayolacoreGTM or Marketing PartnerCornerstone Society member and presenting sponsor of Day of Caring. Corporate partner with employee giving and volunteer programs.
  • VictauliccoreGTM or Marketing PartnerCornerstone Society member hosting Tocqueville Society events at Victaulic Guest House. Corporate partner with employee engagement programs.
  • CAPTRUST Financial AdvisorscoreGTM or Marketing Partner2025-2026 Campaign Co-Chair Mike Molewski and wife Diane led campaign raising $27.7 million. Cornerstone Society member contributing $100,000+ annually.
  • Brown-Daub DealershipsminorGTM or Marketing PartnerCorporate partner providing incentive prizes for United Way donor appreciation incentive drawing, including grand prize for 2025-2026 campaign.
  • City Center GroupcoreGTM or Marketing PartnerCornerstone Society member at $1M+ level. Major corporate supporter of United Way campaigns.
  • River Crossing YMCAcoreStrategic or Co-development PartnerPartnered with United Way and City of Bethlehem to expand services as part of the planned South Bethlehem Community Center.
  • Lehigh Valley Charter High School for the ArtsminorChannel Partner/ Reseller/ DistributorPartner spotlight: Creates spaces where young people pursue passions, build confidence, discover voice and develop discipline and creativity.
  • Lehigh Valley P4P Boxing GymminorChannel Partner/ Reseller/ DistributorNew partner providing local youth safe environment to learn boxing and values of discipline, integrity, responsibility to prepare to be productive members of society.
  • Keel InfrastructureminorGTM or Marketing PartnerCornerstone Society corporate partner supporting United Way annual campaigns.
  • Volunteer Center of the Lehigh ValleycoreStrategic or Co-development PartnerCoordinates the annual Day of Caring volunteer event, the area's largest single-day volunteer effort.
  • PA 211coreStrategic or Co-development PartnerUnited Way supports PA 211, a free 24/7 service connecting Pennsylvanians with health and human services. Made 15,390 connections to resources in 2025.
  • Resilient Lehigh ValleycoreStrategic or Co-development PartnerCoalition focused on increasing youth, family and older adult resiliency through trauma-informed and resilient community practices.
  • SingleCareminorGTM or Marketing PartnerPartnership provides access to affordable prescription medications with discounts up to 80% for community members through SingleCare pharmacy savings cards.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

United Way of the Greater Lehigh Valley competitors and assessment

Company assessment

Broad incumbents

  • United Way Worldwide: Parent/umbrella organization of the global United Way network, providing brand, standards, and shared infrastructure to local affiliates including United Way of the Greater Lehigh Valley. Not a direct fundraising competitor but defines the brand and operating standards.

Direct peers

  • United Way of the Midlands: Regional United Way affiliate serving the Omaha/Council Bluffs metro with a similar workplace giving, education, and community stability portfolio. Comparable in mid-size regional structure and corporate campaign approach.
  • United Way of the National Capital Area: Regional United Way affiliate serving the greater Washington, D.C. metro area with a comparable federated fundraising, workplace giving, and community impact model focused on education, financial stability, and health. Directly comparable in structure, donor programs, and regional scope.
  • United Way of Central Ohio: Mid-size regional United Way affiliate running a community schools, early childhood, and ALICE-focused model with corporate workplace giving campaigns. Closely comparable in scale, programmatic mix, and donor society design.
  • United Way of Greater Los Angeles: Major regional United Way affiliate operating a community schools, housing, and workforce development portfolio through workplace campaigns and corporate partnerships. Comparable federated fundraising and program structure.
  • United Way of New York City: Large urban United Way affiliate running a comparable donor society, workplace giving, and community impact model focused on education, income, and health. Comparable in programmatic design, though operating at a much larger scale.
  • United Way of Philadelphia and Southern New Jersey: Regional United Way affiliate serving the Philadelphia/SNJ region with a similar workplace giving, corporate partner, and community school strategy. Closest geographic and demographic comparable for a Pennsylvania-based United Way.

Regional players

  • Lehigh Valley Community Foundation: Regional community foundation serving the same Lehigh Valley geography as United Way of the Greater Lehigh Valley, competing for similar high-net-worth individual donors, planned giving, and donor-advised fund relationships, though focused more on endowment-style grantmaking.

Others

  • Volunteer Center of the Lehigh Valley: Regional volunteer coordination organization that partners with United Way of the Greater Lehigh Valley to run the Day of Caring event. A thematically adjacent peer in the volunteer infrastructure ecosystem, not a fundraising competitor.
  • American Red Cross of Eastern Pennsylvania: Disaster response partner operating in the same geography, with overlapping emergency relief fundraising and corporate engagement. Not a direct competitor for workplace giving but a thematic peer in disaster philanthropy and an active coordination partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

United Way of the Greater Lehigh Valley social profiles

Digital presence

United Way of the Greater Lehigh Valley financial estimates

Financial estimate

Revenue estimate

Valuation estimate

United Way of the Greater Lehigh Valley leadership team

Management profile

Number of profiles

Profiles3 records

United Way of the Greater Lehigh Valley funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

United Way of the Greater Lehigh Valley M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of the Greater Lehigh Valley

What does United Way of the Greater Lehigh Valley do?

United Way of the Greater Lehigh Valley is a 501(c)(3) nonprofit that identifies the Greater Lehigh Valley's greatest community challenges and delivers measurable results in three focus areas: Education, Healthy Aging, and Community Stability. Core offerings include a network of 34 United Way Community Schools, 11 Community Hubs for seniors, PA 211 resource navigation, and a portfolio of programs covering kindergarten readiness, literacy, summer learning, dementia caregiver support, housing assistance, food access, and crisis/disaster response. The organization raises funds through individual donations, corporate workplace giving campaigns, giving societies, and planned giving to support these programs across Lehigh, Northampton, and Carbon Counties in Pennsylvania.

Is United Way of the Greater Lehigh Valley a public or private company?

United Way of the Greater Lehigh Valley is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was United Way of the Greater Lehigh Valley founded?

United Way of the Greater Lehigh Valley was founded in 1991. It employs 11 to 50 people.

Where is United Way of the Greater Lehigh Valley based?

United Way of the Greater Lehigh Valley is headquartered in Allentown, United States, in the North America region.

How does United Way of the Greater Lehigh Valley make money?

Six revenue lines are on record. Individual Donations are the primary driver. The others are corporate Workplace Giving Campaigns, corporate Gifts and Sponsorships, education Improvement Tax Credit (EITC), planned Giving and Endowments and stock and Securities Gifts.

Who are United Way of the Greater Lehigh Valley's main competitors?

United Way Worldwide is listed as a broad incumbent. Direct peers are United Way of the Midlands, United Way of the National Capital Area, United Way of Central Ohio, United Way of Greater Los Angeles, United Way of New York City and United Way of Philadelphia and Southern New Jersey. Lehigh Valley Community Foundation is listed as a regional player. Others are Volunteer Center of the Lehigh Valley and American Red Cross of Eastern Pennsylvania.

Does United Way of the Greater Lehigh Valley have an API?

No public API is recorded for United Way of the Greater Lehigh Valley.

What industry is United Way of the Greater Lehigh Valley in?

United Way of the Greater Lehigh Valley's product category is Nonprofit Community Impact Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services. Its NAICS code is 624190 and its SIC code is 8300.

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Live signals
PRLogChampions for Education to Honor United Way of the Greater Lehigh Valley and Induct Three LeadersCIS of Eastern PA's Champions for Education event honored United Way of the Greater Lehigh Valley and inducted three leaders into its Leadership Circle. The inductees are Ed Baldrige, Tyler Papaz, and Ellen Kern, former board presidents and members. The event highlights long-term nonprofit partnerships in student success.FinancialContent Business PageUnited Way and Community Partners Launch Relief Fund to Support Victims of the Six-Alarm Fire in AllentownUnited Way of the Greater Lehigh Valley and local partners launched an emergency relief fund on June 26, 2026, to support seven households displaced by a six-alarm fire at the former American Atelier furniture factory in Allentown, Pennsylvania on June 24. The American Red Cross provided immediate assistance including shelter, food, and emergency supplies, while United Way will work with the City of Allentown and Catholic Charities Diocese of Allentown to coordinate long-term recovery support, with 100% of donations designated for affected residents. One firefighter was injured and no fatalities were reported.PRLogUnited Way and Community Partners Launch Relief Fund to Support Victims of the Six-Alarm Fire in AllentownUnited Way of the Greater Lehigh Valley launched an emergency relief fund for victims of a six-alarm fire at a furniture factory in Allentown on June 24. The fire affected seven households, injured one firefighter, and no fatalities were reported. The fund, with 100% of donations going to aid, will support long-term recovery with city and Catholic Charities partners.The Morning CallAllentown fire: Where impacted residents can get helpA massive fire at a former furniture factory in Allentown displaced seven families and caused widespread power outages, prompting immediate assistance from local organizations. United Way of Greater Lehigh Valley partnered with Catholic Charities to launch an emergency relief fund, while other groups like the Champion Center provided meals and charging stations. U.S. Representative Ryan Mackenzie's office also offered support for recovering missing federal documents.GlobeNewswireCAI Partners with United Way of the Greater Lehigh Valley and The Salvation Army of the Lehigh Valley to Help Families Stay Housed This Holiday SeasonCAI, a global services firm, announced a partnership with United Way of the Greater Lehigh Valley and The Salvation Army of the Lehigh Valley to launch the CAI United Holiday Rent Assist Program, providing one-time rent and utility assistance for up to 12 local families during the winter season. The program builds on CAI's 30-year Adopt-a-Family initiative with The Salvation Army and advances the goals of the CAI United Fund, established in 2024 to invest in family engagement initiatives across United Way's Community Schools Network. The funding will be distributed immediately to help families maintain stable housing and prevent eviction during the holiday season.KentuckyNew WayPoint Center to assist the under-served opens in Lexington’s east-end neighborhoodUnited Way of the Bluegrass has opened the Marksbury Family WayPoint Center in Lexington’s east-end neighborhood, a facility funded by the Marksbury Family Foundation. The center occupies a renovated historic building previously owned by Black pharmacist Zirl Palmer and aims to provide resources for under-served families regarding financial empowerment, health, and job readiness.PR NewswireHop to it! PEEPS® Announces New Products For EasterJust Born Quality Confections announced new PEEPS® products for Easter 2019, including new marshmallow flavors such as Pancakes & Syrup and Cotton Candy, new candy forms like jelly beans and solid milk chocolate bunnies, and retailer-exclusive offerings. The brand also revealed licensing collaborations with FUNKO for POP! collectibles, Kellogg's for a marshmallow-flavored cereal, and International Delight for a coffee creamer, all part of its broader strategy to expand beyond traditional candy. Just Born launched the PEEPS® Helping Peeps Sweepstakes in partnership with the United Way of the Greater Lehigh Valley, offering a factory tour prize while raising funds for the charity.PR NewswirePEEPS® Invites Fans Inside the Factory for the First TimeJust Born Quality Confections, maker of PEEPS marshmallow candies, has launched the "PEEPS Helping Peeps Sweepstakes" offering fans a chance to win a behind-the-scenes factory tour for four at their Bethlehem, PA facility—the first time the factory has ever been opened to the public. To enter, participants must donate $5 or more to the United Way of the Greater Lehigh Valley, with funds supporting community schools and education initiatives including programs to raise children's reading scores. The sweepstakes runs through April 8, 2019, with the winner to be announced at United Way's Day of Caring event on April 18.PR NewswireBethlehem, PA Celebrates The New Year With 10th Annual PEEPSFEST®Just Born Quality Confections and Arts Quest are hosting the 10th annual PEEPSFEST® in Bethlehem, Pennsylvania, featuring a giant illuminated PEEPS® Chick drop on New Year's Eve. The festival includes family-friendly activities such as the PEEPS® Olympics and a sculpture competition, alongside a new rising ceremony to manage crowds. In partnership with The United Way of the Greater Lehigh Valley, the event also launches a sweepstakes offering a factory tour experience.