Satmetrix
Satmetrix is a US-based enterprise software company founded in 1997 that provides Voice of Customer and customer experience management solutions built around the Net Promoter Score methodology, serving enterprise CX leaders seeking to measure satisfaction and improve customer lifetime value.
- Company typePrivate
- Founded1997
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Satmetrix does
Satmetrix is a US-based enterprise software company founded in 1997 and headquartered in Redwood City, California. The company operates in the Voice of Customer (VoC) and customer experience management software category, with its identity closely tied to the Net Promoter Score (NPS) methodology. Satmetrix helps enterprises collect customer feedback, generate insights, and improve customer experience programs with the stated objective of increasing customer lifetime value and driving revenue growth. Its primary customer segment is enterprise CX leaders responsible for measuring satisfaction and demonstrating ROI from feedback programs.
The company's core offering is enterprise VoC software that enables organizations to systematically capture and act on customer feedback, positioning it within a category that is increasingly subject to AI-driven competitive pressure and buyer demand for measurable business outcomes rather than purely descriptive insights. Satmetrix co-founded by Roselie Buonauro, has historically augmented its capabilities through inorganic moves, including the 2007 acquisition of Informative, and has raised approximately $55 million across nine disclosed funding rounds between 2000 and 2013 from investors including Aspen Ventures, Siebel Systems, Sutter Hill Ventures, Stanford University, and Four Rivers Group.
The company is privately held with a headcount of 101-250 employees. No current pricing model, public revenue figure, or customer logo set is disclosed in the available data, which limits direct visibility into commercial scale. Satmetrix is notably absent from the post-2013 record in the supplied material, with no disclosed product launches, funding events, leadership changes, or geographic expansions in the years since, leaving the present-day competitive positioning and momentum of the business an open question.
Satmetrix firmographics
Firmographics- Name
- Satmetrix
- Website
- https://satmetrix.com
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 101–250 employees
- Short description
- Satmetrix is a US-based enterprise software company founded in 1997 that provides Voice of Customer and customer experience management solutions built around the Net Promoter Score methodology, serving enterprise CX leaders seeking to measure satisfaction and improve customer lifetime value.
- Ownership category
- akta.pro rank
Satmetrix industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
- akta.pro secondary industries
- Loyalty, Rewards & Retention Platforms (BPAFAFAH), Customer Experience (CX) & Journey Strategy (MPAAAFAI)
Keywords
Where Satmetrix is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Satmetrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Satmetrix product offering
Product offeringCore offering
Satmetrix provides an NPS-based customer experience management software platform that enables enterprises to collect Voice of the Customer feedback, measure satisfaction and loyalty, generate actionable insights, and tie those insights to business outcomes such as increased customer lifetime value (CLV) and revenue growth. The offering targets enterprise CX programs that need to demonstrate ROI from customer feedback investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Satmetrix NPS / VoC Platform
Companies that use Satmetrix
Customer profileSegments1 record
Ideal customer profiles1 record
Satmetrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Satmetrix partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Satmetrix competitors and assessment
Company assessmentBroad incumbents
- Genesys: Enterprise CX and contact-center platform with embedded customer journey analytics and feedback loops; competes with Satmetrix for CX-led transformation budgets, especially within service operations.
- Verint: Enterprise customer engagement and VoC analytics incumbent with broad CX, workforce, and analytics portfolio; overlaps with Satmetrix on feedback analytics but typically competes from a larger platform footprint.
- NICE (NICE CXone): Broader CX AI platform incumbent offering Voice of the Customer, workforce engagement, and contact center capabilities; competes with Satmetrix in the VoC category but as part of a much wider enterprise suite.
- SurveyMonkey: Mass-market survey platform with an enterprise CX/WCX offering that overlaps Satmetrix's NPS/feedback collection use cases, typically at lower price points and broader customer profiles.
- Zendesk: Customer service and engagement platform with customer feedback/survey capabilities; competes for CX budget at adjacent layers of the customer journey stack.
Direct peers
- Qualtrics: Direct enterprise VoC and customer experience management platform with overlapping NPS, CSAT, and journey analytics capabilities; serves the same enterprise CX leader buyer personas as Satmetrix.
- Medallia: Direct enterprise VoC/CX platform competitor with deep NPS roots and survey-based feedback analytics; recently taken private by Thoma Bravo, competing head-to-head for the same enterprise CX measurement budget as Satmetrix.
- Clarabridge (now part of Qualtrics): Enterprise VoC text and speech analytics platform historically competing for the same CX measurement RFPs as Satmetrix, focused on unstructured customer feedback analysis.
- InMoment: Direct CX analytics and VoC peer offering enterprise feedback collection, journey analytics, and AI-driven insight generation — overlapping tightly with Satmetrix's core use cases.
Others
- Forrester (CX research): Not a direct software competitor but a leading CX research and advisory firm whose voice-of-customer frameworks and CX rankings heavily influence the buying criteria for Satmetrix's enterprise prospects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Satmetrix social profiles
Digital presenceSatmetrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Satmetrix leadership team
Management profileNumber of profiles
Profiles1 record
Satmetrix funding detail
Funding detailFunding overview
Funding rounds9 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Satmetrix M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Satmetrix
What does Satmetrix do?
Satmetrix provides an NPS-based customer experience management software platform that enables enterprises to collect Voice of the Customer feedback, measure satisfaction and loyalty, generate actionable insights, and tie those insights to business outcomes such as increased customer lifetime value (CLV) and revenue growth. The offering targets enterprise CX programs that need to demonstrate ROI from customer feedback investments.
When was Satmetrix founded?
Satmetrix was founded in 1997. It employs 101 to 250 people.
Where is Satmetrix based?
Satmetrix is headquartered in Redwood City, United States, in the North America region.
Who are Satmetrix's main competitors?
Broad incumbents on record are Genesys, Verint, NICE (NICE CXone), SurveyMonkey and Zendesk. Direct peers are Qualtrics, Medallia, Clarabridge (now part of Qualtrics) and InMoment. Forrester (CX research) is listed as an others.
Does Satmetrix have an API?
No public API is recorded for Satmetrix.
What industry is Satmetrix in?
Satmetrix's product category is Customer Experience Management Software. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research), with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 54161 and its SIC code is 7372.