Slinger Bag

What Slinger Bag does

Slinger Bag is a connected-sports hardware and software company that designs, manufactures, and distributes portable ball-launching machines under the Slinger brand. Its core product is a trolley-form-factor ball launcher (33 lbs for tennis, 42 lbs for pickleball) capable of holding up to 144 tennis balls or 120 pickleballs, with adjustable speed, frequency, height, and (for pickleball) spin parameters, powered by a removable Li-ion battery. The company sells directly via slingerbag.com and through a network of 60+ regional distributors across North America, Europe, LATAM, Asia-Pacific, Middle East, and Africa, with anchor distributors including Slinger Bag Americas (US), Slinger Bag Canada, Courtworx Sports (UK), Dunlop International Europe, and Tennis Only (Australia). Pricing is anchored at $749 for the standalone Tennis Launcher, $849 for the Tournament Pack with oscillator, and $899 for the Pickleball Tournament Pack, with accessories and replacement parts ranging $28-$99. Revenue is generated through one-time hardware sales plus recurring accessories, replacement parts, and consumables (notably Dunlop-branded tennis balls under a four-year exclusive global partnership signed January 2022).

The technology stack bundles hardware with a companion Slinger App (iOS/Android) powered by AI from acquired subsidiaries GAMEFACE.AI (Sydney, closed Feb 2022) and PlaySight Interactive (closed Feb 2022). The app ingests user-recorded video and applies a proprietary four-pillar analysis framework (Foundation, Rotation, Drift, Contact), pairing AI assessments with a curated drill library and coaching content from tennis ambassadors including Darren Cahill, Tommy Haas, Genie Bouchard, Dustin Brown, and the Bryan Brothers. Slinger Bag Americas Inc. (Maryland, USA) is the primary legal entity, operating under the Connexa Sports Technologies Inc. umbrella introduced May 2022, and trades publicly on OTCQB under symbol SLBG. The company has expanded across tennis, pickleball, and padel, with a stated end market of racquet-sports participants from individual recreational players to professional coaches.

Name

Slinger Bag

Legal name

Slinger Bag Americas Inc.

Website

https://slingerbag.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Slinger Bag designs and sells portable ball-launching machines for tennis, pickleball, and padel, sold direct-to-consumer via slingerbag.com and through 60+ international distributors. The hardware is bundled with the Slinger App, which provides AI-powered video analysis and coaching for individual players and coaches.

Ownership category

akta.pro rank

Product category

Sports Equipment (Tennis/Pickleball Ball Launchers)

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Racquet Bags, Cases & Storage Retail (CRAMAFAG), Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Tennis ball launchers
• Pickleball ball machines
• Portable sports equipment
• Tennis training technology
• Connected sports accessories

Headquarters

HQ city

Windsor Mill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Ball Launcher Hardware Sales: One-time purchase of ball launchers (tennis, pickleball, padel) sold directly to consumers and through distributors. Includes Tennis Tournament Pack ($849), Tennis Launcher ($749), Pickleball Tournament Pack ($899), and accessories.
2. Accessories and Replacement Parts: Sales of accessories including ball collectors, cell phone camera holders, tennis balls, and replacement parts (batteries, chargers, remote controls). Prices range from $28-$99.
3. Slinger App: Tennis-specific AI analysis app with drill library and coaching tips. Available on iOS and Android app stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Slinger Bag designs, manufactures and sells portable, affordable ball launchers (trolley-style bags) for tennis, pickleball and padel. The hardware is paired with a companion AI-powered Slinger App that delivers video-based tennis analysis, drill libraries and coaching content. Sales are conducted direct-to-consumer through slingerbag.com and through a global distributor network spanning 60+ countries.

Product overview

Slinger Bag is a connected sports technology company offering portable, affordable ball launchers for tennis, pickleball, and padel. The core product line consists of the Slinger Bag Tennis Launcher (the original product, launched 2020) and its Pickleball variant, both designed as rolling trolley bags for portability. The product ecosystem includes add-on modules like the Oscillator for automated lateral ball delivery, replacement parts and accessories (batteries, chargers, remote controls, ball collectors, phone holders), and tennis balls. The company has expanded through acquisitions of GAMEFACE.AI (AI technology), PlaySight Interactive (sports analytics), and Foundation Tennis (distribution). A companion Slinger App provides AI-powered tennis coaching, video analysis, and drill content. The company operates under Connexa Sports Technologies Inc. as its parent entity following a rebranding in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Connexa Sports Technologies Inc. Corporate entity introduced in May 2022 representing the company's connected sports technology platform.
• GAMEFACE.AI
• PlaySight
• Slinger App

Products and services

• Slinger Bag Tennis Launcher Portable tennis ball launcher designed as a rolling trolley bag, weighing 33lbs/15kg, with adjustable ball speed, frequency, and height. Stores tennis gear and includes phone charger.
• Slinger Launcher and Oscillator (Tennis Tournament Pack) Complete tennis training package combining the Slinger Launcher with an oscillator attachment that automates side-to-side ball delivery for varied shot practice.
• Slinger Bag Pickleball Launcher Portable pickleball ball launcher with adjustable spin (underspin/flat/topspin), launching angle (10-40 degrees), variable feed rate (2-7 seconds), and up to 3 hours battery life at 42lbs/19kg.
• Slinger App Tennis-specific mobile app with AI-powered video analysis, coaching tips, and drill library. Works in conjunction with Slinger Bag launchers to enhance training.
• Replacement Lithium 6.6Ah Battery Replacement lithium-ion battery for Slinger Bag launchers, providing extended operating time.
• Replacement Cable Charger with 4 Adaptors Multi-adapter battery charger compatible with various outlet types for international use.
• Replacement Remote Control Remote control unit for operating Slinger Bag launcher functions.
• Tennis Telescopic Ball Collector Tube Telescopic tube for collecting tennis balls after practice sessions.
• Pickleball Telescopic Ball Collector Tube Telescopic tube for collecting pickleballs after practice sessions.
• Cell Phone Camera Holder Mobile phone mount for recording practice sessions and video analysis.
• Dunlop Fort XLife Tennis Balls Performance tennis balls compatible with Slinger Bag launchers.
• Dunlop Fort TR Plus Tennis Balls Competition-grade tennis balls for training and tournament use.

Quantifiable outcome

• Up to 3 hours battery life at average speed settings
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Connexa Sports Technologies Inc.coreStrategic or Co-development Partner · 16 May 2022Slinger introduces Connexa Sports Technologies Inc. as parent/umbrella company. Connexa serves as investor relations hub for the connected sports company vision.
• PlaySight InteractivecoreTechnology or Integration · 22 February 2022Official closing of PlaySight Interactive acquisition in February 2022. PlaySight provides sports technology and performance analysis capabilities.
• DunlopcoreStrategic or Co-development Partner · 25 January 2022Exclusive 4-year global tennis ball partnership agreement signed January 2022. Slinger signs exclusive partnership with Dunlop for tennis balls, positioning Dunlop as the official tennis ball partner for Slinger Bag products globally.
• GameFace.AIcoreTechnology or Integration · 27 September 2021Acquisition of Sydney-based AI tech startup GameFace.AI for $32 million. The acquisition enhances Slinger existing technology capabilities across AI, data collection and performance analysis, building upon core tennis offering.
• International DistributorscoreChannel Partner/ Reseller/ DistributorGlobal network of 60+ regional distributors including Courtworx Sports (UK), Dunlop International Europe, Tennis Only (Australia), and distributors across Latin America, Asia, Middle East, Africa. Each distributor handles local sales and distribution.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Head: Major racquet sports brand in tennis, padel, and pickleball. Comparable in target sports and channels and a likely competitor as Slinger expands into padel hardware.
• Babolat: Major tennis brand spanning rackets, strings, balls, bags, and connected accessories. Comparable to Slinger in serving tennis training needs, with broader product lines and strong pro ambassador networks.
• Dunlop Sports: Global racquet sports brand and Slinger's exclusive tennis ball partner. Comparable as a tennis equipment retailer/manufacturer with overlapping channels and customer segments.
• Wilson Sporting Goods: Global racquet sports giant that competes in tennis rackets, balls, bags, and accessories. Slinger's CEO previously led Wilson's racquet sports EMEA business; Wilson's brand and distribution pose a long-term competitive threat to Slinger's category.

Emerging players

• PlaySight Interactive: Sports video and analytics platform now part of Slinger's connected sports stack. Comparable AI-driven tennis video analysis use case to the Slinger App's computer vision coaching.
• Selkirk Sport: Pickleball-focused brand with paddles, balls, and accessories. Comparable as a category-building pickleball brand targeting enthusiast players where Slinger is also launching pickleball hardware.

Direct peers

• Gamma Sports: Sports equipment maker with tennis ball machines and a broad tennis accessory line. Overlaps with Slinger in ball machine hardware and tennis training accessories for individual players and coaches.
• Spinshot Sports: Direct competitor in portable, consumer-friendly tennis ball machines. Targets similar individual player and coaching use cases and offers programmable launchers in a comparable price tier to Slinger.
• Franklin Sports: Manufacturer of pickleball and tennis equipment including paddles, balls, and training accessories. Direct competitor in the consumer pickleball category Slinger is expanding into.
• Lobster Sports (Elite Sports): Long-established manufacturer of tennis ball machines serving club, academy, and home players. Slinger competes directly in portable/consumer tennis ball launchers and has staked its value proposition on being lighter and cheaper than Lobster's traditional units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SlingerBag
• YouTubeyoutube.com/channel/UCmYOGFzl3D1-jrdzh37u8FQ
• Facebookfacebook.com/SlingerBag
• LinkedInlinkedin.com/company/slinger-bag
• Instagraminstagram.com/slingerbag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slinger Bag