Two Rivers Gallery

What Two Rivers Gallery does

Two Rivers Gallery is a non-profit contemporary Canadian art gallery and museum located in Prince George, British Columbia, operating from a purpose-built, award-winning facility at 725 Canada Games Way since June 2000. Founded in 1969 (with origins traceable to the 1949 Prince George Art Society), the gallery holds an A designation from the Canadian Museums Association (2007) — the highest accreditation recognizing international museum standards — and maintains a Permanent Collection of 468 objects focused on Northern and Western Canadian art. It serves the Northern and Central British Columbia region through three physical exhibition spaces (Main Exhibition Space, Rustad Galleria, and Sculpture Court), online exhibitions, and a MakerLab 2RG maker education program.

The gallery's service portfolio spans rotating contemporary art exhibitions, a tiered membership program ($20-$250 annually), BC Curriculum-aligned school programs for K-8 students ($6-$10 per student), creativity camps for ages 6-12, adult workshops (e.g., Paint & Sip at $75.60), facility rentals for events, and a retail shop featuring over 450 local and regional artists. General admission has been free for all visitors since 2020, with complimentary Individual Memberships offered to Indigenous Peoples since 2021. The gallery is governed by a Board of Trustees and led by Executive Director George Harris.

Revenue is generated through a diversified non-profit model combining multi-year operating assistance from the Canada Council for the Arts and BC Arts Council, municipal and provincial government funding, individual and corporate donations, membership fees, earned income from programs and rentals, and gift shop sales. The organization currently employs 11-50 staff and is undergoing a $2.74 million HVAC replacement project (April-June 2026) with a temporary pop-up shop operating from a secondary Prince George location during closure. Marketing is conducted through the website, Facebook, Instagram, YouTube, email newsletters, and earned media coverage.

Name

Two Rivers Gallery

Legal name

Two Rivers Gallery

Website

https://tworiversgallery.ca

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Two Rivers Gallery is a non-profit A-designated contemporary Canadian art museum in Prince George, BC, serving Northern and Central BC with rotating exhibitions, a 468-object Permanent Collection, education programs, and community arts programming since 1969.

Ownership category

akta.pro rank

Product category

Art Gallery and Museum Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Contemporary art gallery
• Public art museum
• Community arts education
• Cultural exhibitions programs
• Permanent art collection

Headquarters

HQ city

Prince George

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Sponsorships: The gallery relies on donations from supporters to fund programs, exhibitions, and acquisitions to the Permanent Collection. Multiple fund designations exist including the Two Rivers Gallery Fund, Families Fund, and Permanent Collection Fund.
2. Membership Fees: Annual membership fees ranging from $20 for individuals to $250 for partners, providing shop discounts, programming discounts, and exclusive access to events.
3. Gift Shop Sales: The gallery operates a gift shop selling art-focused items created by local and regional artists, artisans, and makers from Western Canada.
4. Facility Rentals: Rental of gallery spaces including the Foyer and Atrium for events such as dinners, cocktail receptions, corporate meetings, and wedding receptions.
5. School Program Fees: School programs charging $6 per student for exhibition tours and $8-$10 per student for Art Explorations workshops.
6. Workshop and Camp Fees: Fees for workshops such as Paint & Sip ($75.60) and summer creativity camps for children ages 6-12.
7. Government and Foundation Grants: Multi-year operating assistance from Canada Council for the Arts and core funding from BC Arts Council.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Two Rivers Gallery operates a non-profit contemporary Canadian art gallery offering rotating exhibitions across three physical spaces plus online exhibitions, supported by a Permanent Collection of 468 objects. It delivers public art programs (workshops, creativity camps, school programs aligned to BC Curriculum), a tiered membership program, a retail shop featuring local Western Canadian artists, and facility rentals for events. General admission is free, with revenue generated through memberships, donations, grants, program fees, shop sales, and venue rentals.

Product overview

Two Rivers Gallery is a non-profit contemporary Canadian art gallery offering a unified portfolio of services centered on visual art and community engagement. The core offering comprises rotating exhibitions across three physical spaces (Main Exhibition Space, Rustad Galleria, and Sculpture Court) plus online exhibitions, complemented by a Permanent Collection of 468 objects. Public programming includes hands-on workshops, school programs, and Creativity Camps for children. The gallery operates a retail Shop selling locally-made art items, manages a tiered Membership program, provides Facility Rentals for events, and offers Artist Resources including exhibition spaces and calls for submissions. All services are unified under the gallery's mission to encourage lifelong learning through the arts and provide opportunities for diverse experiences through participation.

Differentiator

Problem solved

Functional benefit

Brands

• MakerLab 2RG: MakerLab program launched in 2013, offering maker education and youth immersion programs.
• Two Rivers Gallery Shop

Products and services

• Art Exhibitions
• Permanent Collection
• Online Exhibitions
• Public Programs Hands-on workshops and public programs for all ages including artist talks, studio workshops, Creative Space Sundays, Beads & Bannock, Homeschool Tuesdays, SmArt (Saturday Morning Art), and Youth Art series.
• School Programs Immersive art experiences for K-8 students aligned with BC Curriculum, including exhibition tours ($6 per student) and Art Explorations workshops ($8-$10 per student) such as Drawing and the Elements of Art, Clay, Character Design, and Weaving. Minimum 15 students per booking.
• Creativity Camps Summer and school break day camps for ages 6-12 with weekly themes such as Sounds of the City, Celebrating Indigenous Arts, Around the World in 80 Days, Art in Movement, and Through the Lens. Camps run from 8:45 am to 4:45 pm.
• Facility Rentals Event venue rental offering the Foyer (max 50 for presentations, max 80 for cocktail receptions) and the Atrium (max 170 capacity for formal dinners and presentations). Entire gallery available for rental outside operational hours.
• Gallery Shop Retail gift shop featuring art-focused items created by artists, artisans and makers from Western Canada. Carries artworks, catalogues, books, jewelry, and handmade items from over 450 local and regional makers. Hosts annual Whimsy & Wonder Holiday Market.
• Membership Program Tiered annual membership with Individual ($20, free for post-secondary students), Household ($60 for up to 4 individuals), Friend ($150, includes charitable tax receipt and donor appreciation night), and Partner ($250, includes exclusive exhibition tour). Complimentary for Indigenous Peoples.
• Artist Resources Support services for contemporary artists including two exhibition spaces (Main Galleries for established artists and Galleria for emerging artists), an annual themed call for submissions, and the outdoor Sculpture Court for weather-capable installations.

Quantifiable outcome

• Free admission model has expanded accessibility since 2020
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• First Peoples' Cultural CouncilcoreStrategic or Co-development PartnerIndigenous arts and cultural organization supporting Indigenous artist programming and representation.
• Tourism Prince GeorgesupportingStrategic or Co-development PartnerLocal tourism organization partner for Creative Space Sundays program at Nanguz'An Container Market.
• University of Northern British Columbia (UNBC)supportingStrategic or Co-development PartnerAcademic partner including UNBC ActiveMinds student group and Office of Indigenous Initiatives collaborations.
• College of New CaledoniasupportingStrategic or Co-development PartnerPost-secondary educational institution partner for community programming.
• Prince George Public LibrarysupportingStrategic or Co-development PartnerCommunity partner hosting programs such as Homeschool Tuesdays and lending tables for events.
• Royal Canadian Legion Branch 43supportingStrategic or Co-development PartnerCommunity partner hosting Craft & Craft program series.
• School District #57coreStrategic or Co-development PartnerPrimary school district partner for educational programming and student visits.
• Rick Hansen FoundationsupportingStrategic or Co-development PartnerAccessibility-focused foundation supporting inclusive programming.
• Northern BC Maker Collective Prince GeorgesupportingStrategic or Co-development PartnerMaker community partner for collaborative workshops and events.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• McMichael Canadian Art Collection: Mid-sized Canadian art gallery in Kleinburg, Ontario with a comparable regional art focus, permanent collection, education programs, and gift shop — directly comparable in mission and scale.
• Kelowna Art Gallery: Regional Canadian art gallery in BC's interior serving a similar catchment; offers rotating exhibitions, public programs, and a gift shop analogous to Two Rivers Gallery.
• Burnaby Art Gallery: Community-focused Canadian art gallery offering exhibitions, permanent collection, school programs, and rentals — directly comparable to Two Rivers Gallery in programming mix.
• Surrey Art Gallery: Public art gallery offering contemporary exhibitions, educational programs, and a gift shop with a comparable community-museum model to Two Rivers Gallery.
• Art Gallery of Greater Victoria: Mid-sized Canadian art gallery with permanent collection, public programs, and educational offerings; comparable in scale and regional-museum positioning.
• Richmond Art Gallery: Community art gallery in BC offering rotating exhibitions, school programs, and artist resources — directly comparable in scope and audience.
• Winnipeg Art Gallery: Canadian art museum with permanent collection, exhibitions, education programs, and gift shop; comparable in offering set though larger in scale.

Broad incumbents

• Vancouver Art Gallery: Largest art gallery in Western Canada with permanent collection, exhibitions, education, and retail; broader incumbent offering overlapping category but at significantly greater scale.
• Art Gallery of Ontario: Major Canadian art museum with exhibitions, permanent collection, school programs, and shop — broader incumbent operating in same Canadian art gallery category.

Others

• Prince George Conference and Civic Centre: Adjacent venue operator across from Two Rivers Gallery offering event and meeting space rentals; comparable in facility-rental revenue stream though broader entertainment/events focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TwoRiversGalleryBC
• Facebookfacebook.com/tworiversart
• Instagraminstagram.com/tworiversgallery
• LinkedInlinkedin.com/company/two-rivers-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Rivers Gallery