FreshSurety
FreshSurety (DBA Smart Foodstuff) builds the Fresh n' Sure line of smart food-storage containers whose lid-mounted gas sensors and proprietary ML algorithms detect spoilage and VBNC pathogen risk for household consumers, sold direct-to-consumer via its website.
- Company typePrivate
- Founded2014
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What FreshSurety does
FreshSurety, operating under the DBA Smart Foodstuff, is an Orlando, Florida-based early-stage company that has built the Fresh n' Sure food-storage system — custom refrigerator containers whose lids contain gas sensors that sample headspace gases and feed the signal into proprietary machine-learning algorithms to detect spoilage, monitor freshness and nutritional value in real time, and flag when Viable But Not Culturable (VBNC) bacterial pathogens become dangerous.
The core technology stack is a proprietary gas-sensor platform rated at sub-1-ppb sensitivity with high selectivity between critical gases, paired with custom ML models for anomaly detection (spoilage onset, VBNC pathogen danger) and predictive analytics (remaining freshness, nutritional retention, auto-oxidation, and enzymatic browning levels). The sensor readout is exposed to end users as a freshness/nutrition display, and a separate Monitoring Plan service is offered alongside the container hardware, suggesting both one-time hardware revenue and a thinner recurring layer.
Commercially, FreshSurety pursues a direct-to-consumer go-to-market targeted at families — and mothers in particular — that want to reduce household food waste and improve food safety; products are sold through the company website via a contact form (with no public pricing disclosed) and no retail, distributor, or enterprise logos are mentioned. Cumulative disclosed funding is approximately $1.15M across four rounds between March 2016 and March 2018 (including a Food-X/SOSV seed and Florida Institute funding), headcount is in the 1–10 band, and the only named executives are a Chief Sales Officer and a VP of Finance — a footprint consistent with a pre-commercial or very early commercial-stage hardware-plus-AI consumer product.
FreshSurety firmographics
Firmographics- Name
- FreshSurety
- Website
- https://freshsurety.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FreshSurety (DBA Smart Foodstuff) builds the Fresh n' Sure line of smart food-storage containers whose lid-mounted gas sensors and proprietary ML algorithms detect spoilage and VBNC pathogen risk for household consumers, sold direct-to-consumer via its website.
- Ownership category
- akta.pro rank
FreshSurety industry classification
Industry- Product category
- Smart Food Storage Devices
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Food Inventory Management & Expiration Rotation Systems (HSAFACAF)
- akta.pro secondary industries
- Refrigerator & Freezer Organization (HSAFACAC), Remote Sensing, Alerts & Predictive Analytics for Spoilage/Hotspot Detection (AFAOALAJ), Predictive Microbiology & Shelf-Life Risk Modeling (AFALAOAL)
Keywords
Where FreshSurety is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Markets served
FreshSurety business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Fresh n' Sure Food Storage Units: Sale of custom food storage units with integrated sensors for home refrigeration use. Hardware-based revenue from proprietary container systems.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
FreshSurety product offering
Product offeringCore offering
FreshSurety (doing business as Smart Foodstuff) designs and sells the Fresh n' Sure food storage system — custom food storage containers with gas sensors integrated into the container lids that sample gases inside a household refrigerator. The system uses proprietary machine learning algorithms to detect food spoilage, identify when Viable But Not Culturable (VBNC) bacterium pathogens become dangerous, and display real-time remaining freshness, nutritional value, auto-oxidation, and browning enzymatic activity levels.
Product overview
FreshSurety offers a single unified product system called Fresh n' Sure, consisting of custom food storage containers with integrated gas sensors and a companion Monitoring Plan service. The system uses proprietary machine learning to detect food spoilage, pathogen dangers, and track freshness/nutritional value in real-time.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh n' Sure: Revolutionary food storage system that shows families the condition of food within ordinary refrigerators, keeping families safer and healthier. Features sensors in container lids that sample gases to detect spoilage and display remaining freshness and nutritional value.
Products and services
- Fresh n' Sure Container
Quantifiable outcome
- Reducing food wastage by detecting first signs of spoilage
- +1 more outcomes
Companies that use FreshSurety
Customer profileSegments1 record
Ideal customer profiles1 record
FreshSurety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
FreshSurety partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
FreshSurety competitors and assessment
Company assessmentDirect peers
- Joseph Joseph: Design-led kitchen organization and food-prep brand with strong retail presence. Comparable as a premium-priced, innovation-forward kitchen organization peer targeting the same consumer demographic.
- OXO (Helen of Troy): Consumer kitchen-organization and food-storage brand sold in mass retail. Direct competitor in the household food-storage category and a benchmark for what consumers currently pay for premium kitchen organization.
- Tupperware Brands: Global household food-storage container brand. Competes for the same refrigerator shelf space as Fresh n' Sure containers, but without sensing or ML features; defines the commodity incumbent benchmark.
- Ovie Smarterware: Smart food-storage container system with indicator tags to signal when food is going bad. Closest direct competitor to Fresh n' Sure, targeting the same household spoilage-monitoring use case via a dedicated container rather than a smart fridge.
Broad incumbents
- Bosch Home Appliances: Premium household appliance maker with growing smart-home portfolio. Comparable as a large incumbent that could integrate freshness/safety sensing into mainstream fridges, threatening the dedicated-container niche.
- Samsung (Family Hub): Smart refrigerators with internal cameras and AI-based food tracking. Competes with FreshSurety at the use-case level (knowing what's in your fridge) but as part of a much broader appliance portfolio rather than a dedicated container solution.
- Whirlpool (Yummly): Major home-appliance manufacturer that acquired Yummly to add smart-kitchen intelligence. Represents the broad-incumbent path by which kitchen/food intelligence could be bundled into appliances instead of dedicated containers.
- LG Electronics (InstaView / ThinQ): Smart-fridge lineup with door-in-door cameras and AI food management. Same household food-visibility value proposition as Fresh n' Sure, embedded directly in the refrigerator rather than in aftermarket containers.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
FreshSurety social profiles
Digital presenceFreshSurety financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshSurety leadership team
Management profileNumber of profiles
Profiles2 records
FreshSurety funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshSurety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshSurety
What does FreshSurety do?
FreshSurety (doing business as Smart Foodstuff) designs and sells the Fresh n' Sure food storage system — custom food storage containers with gas sensors integrated into the container lids that sample gases inside a household refrigerator. The system uses proprietary machine learning algorithms to detect food spoilage, identify when Viable But Not Culturable (VBNC) bacterium pathogens become dangerous, and display real-time remaining freshness, nutritional value, auto-oxidation, and browning enzymatic activity levels.
When was FreshSurety founded?
FreshSurety was founded in 2014. It employs 1 to 10 people.
Where is FreshSurety based?
FreshSurety is headquartered in Orlando, United States, in the North America region.
How does FreshSurety make money?
One revenue line is on record: fresh n' Sure Food Storage Units.
Who are FreshSurety's main competitors?
Direct peers on record are Joseph Joseph, OXO (Helen of Troy), Tupperware Brands and Ovie Smarterware. Broad incumbents are Bosch Home Appliances, Samsung (Family Hub), Whirlpool (Yummly) and LG Electronics (InstaView / ThinQ).
Does FreshSurety have an API?
No public API is recorded for FreshSurety.
What industry is FreshSurety in?
FreshSurety's product category is Smart Food Storage Devices. Its primary akta.pro industry code is HSAFACAF, Food Inventory Management & Expiration Rotation Systems, with a secondary code of HSAFACAC, Refrigerator & Freezer Organization. Its SIC code is 3630.