Lomography
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Lomography firmographics
Firmographics- Name
- Lomography
- Legal name
- Lomographische GmbH
- Website
- https://lomography.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Lomography industry classification
Industry- Product category
- Analogue Photography Equipment & Film
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Action Cameras & Adventure Imaging Retail (CRACAHAD)
Keywords
Where Lomography is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Lomography business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: Sale of analogue cameras (35mm, 120 medium format, instant), lenses (art lenses, Minitar, Daguerreotype Achromat, Petzval series), and accessories (filters, straps, scanning kits, developing tanks). Products range from entry-level cameras under $100 to premium art lenses over $1,000.
- Film Sales: Sale of proprietary specialty films (LomoChrome series, Lomography branded films) and third-party film stocks (Kodak, Fuji, Ilford, Agfa). Both 35mm and 120 medium format films are sold.
- Instant Photography: Sale of instant cameras (Lomo'Instant Automat, Lomo'Instant Wide Glass) and compatible accessories including special lens attachments and artwork-adorned editions.
- Corporate Gifting & Customization: B2B offering for corporate clients to customize Lomography cameras and lenses for brand gifting, incentive programs, and promotional purposes. Provides flexible customization on film cameras, instant cameras, reusable disposable cameras, and lenses.
- Community Platform & Digital Services: The Lomography community platform hosts 18.7M+ photos, competitions, and editorial content. The platform drives product discovery and brand engagement, with potential for future digital monetization through premium content or services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lomo MC-A 35mm Film Camera - $549 |
| One time/ perpetual license | Pay-as-you-go | Premium Art Lenses - Multiple price points |
| One time/ perpetual license | Pay-as-you-go | Instant Cameras - Various price points |
| One time/ perpetual license | Pay-as-you-go | Entry-level Cameras - Under $100 |
| Unit Pricing | Pay-as-you-go | Bundle Deals |
| Other | Multi-year contract | Corporate Gifting & Customization |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Lomography product offering
Product offeringCore offering
Lomography designs, manufactures, and sells analogue photography products including 35mm and medium-format film cameras, instant cameras, heritage-inspired art lenses (Petzval, Daguerreotype Achromat), proprietary specialty film stocks (LomoChrome series), film scanning kits, and developing tanks. The company also operates a community platform with 18.7M+ user photos, an editorial magazine, and a school platform offering 32 educational courses on analogue photography techniques.
Product overview
Lomography offers a diverse analogue photography ecosystem centered around film cameras, instant cameras, art lenses, and specialty films. The core product portfolio includes iconic 35mm cameras (Lomo LC-A+, Fisheye series, Diana series, La Sardina, Sprocket Rocket), medium-format cameras (LC-A 120), and the new Lomo MC-A with autofocus. Instant photography is served through the Lomo'Instant Automat series with various lens options. Art lenses include the Joseph Petzval series (35mm, 55mm, 80.5mm, 27mm variants) and Daguerreotype Achromat for mirrorless cameras. Specialty films include LomoChrome Purple, LomoChrome Classicolor, and Lomography Color Negative films. The ecosystem is supported by film scanning kits (DigitaLIZA+ and Max), developing tanks, and the LomoSchool educational platform. The company also maintains an online community with 18.7 million photos, competitions, meetups, and magazine content.
Differentiator
Problem solved
Functional benefit
Brands
- Lomo: Brand prefix used across Lomography's camera and film product lines (e.g., Lomo LC-A, Lomo MC-A, LomoChrome film).
- LomoHome
Quantifiable outcome
- 18,741,203 community photos uploaded to the platform
- +3 more outcomes
Companies that use Lomography
Customer profileSegments4 records
Ideal customer profiles3 records
Lomography technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Lomography partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ZontigacoreZontiga in Kuala Lumpur, Malaysia is a Lomography Partner serving as a creative community hub and photo lab. More than a photo lab, Zontiga has grown into a creative community hub that champions artists' growth and supports the full journey of a photographer. Founder Lau Wen Huat leads efforts to foster the local analogue photography community in partnership with Lomography.
- Flotsam Surf Film & Photography FestivalminorLomography partnered with Flotsam Surf Film & Photography Festival for a joint competition offering winners a spot in Flotsam's analogue photography exhibition and Lomography camera prizes. The partnership also included a joint LomoWalk event in Gold Coast, Australia.
- The Luna CollectiveminorLomography teamed up with The Luna Collective for the SXSW 2026 'Shoot the Show on Film' analogue concert photo contest. Winners received a LomoApparat camera, print copy of The Luna Collective Magazine Edition 25, and Luna merchandise.
- London Graphic CentreminorLomography partnered with London Graphic Centre for LomoWalk events, where participants test Lomography cameras and film at Covent Garden and Soho. London Graphic Centre provides retail support and hosts Lomography product events.
- Bristol Folk HouseminorLomography partnered with Bristol Folk House adult education center for a 35mm camera LomoWalk event. Sophie Sherwood, Darkroom Manager, hosted the community event combining analogue photography with darkroom education.
- Birmingham Design FestivalminorCollaboration with Birmingham Design Festival for a LomoWalk event where participants used the LomoApparat 21mm wide-angle camera with Lomography films. Festival provided venue and audience for the creative photography experience.
- Hetzner Online GmbHcoreHetzner Online GmbH provides cloud hosting infrastructure and data center services for Lomography's website and platform. Located in Gunzenhausen, Germany, Hetzner provides the hardware, software, and network infrastructure for reliable data storage and accessibility.
- Amazon Web Services (AWS EMEA SARL)coreAWS provides secure backup storage services for Lomography's data infrastructure. Located in Luxembourg, AWS is used for data redundancy and business continuity purposes.
- Cloudflare, Inc.coreCloudflare provides reverse proxy, CDN, and security protection (including DDoS mitigation) for Lomography's websites. Cloudflare processes personal data including IP addresses and traffic metrics as a data processor.
- Google Ireland LimitedcoreGoogle Ireland Limited provides Google Analytics (for web analytics and traffic analysis) and Gmail (for email communication) services to Lomography. Google Analytics collects pseudonymous traffic data for site optimization.
- Meta Platforms Ireland Limited (Facebook)coreFacebook Pixel is integrated on Lomography's website for tracking user interactions and creating custom targeted audiences for advertising campaigns. Lomography uses Facebook custom audiences for marketing campaigns based on customer email data.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lomography competitors and assessment
Company assessmentEmerging players
- Voigtländer (Cosina): Voigtländer (manufactured by Cosina) produces high-quality manual lenses for mirrorless cameras, including the Nokton and Heliar lines. It overlaps with Lomography's Petzval and Lomogon art lens offerings for mirrorless systems, targeting the same creative-lens buyer.
- CineStill Film: CineStill is an emerging independent film stock maker specializing in motion-picture-derived still films (CineStill 800T, 400D) and chemistry. It targets the same experimental and creative film photographer community as Lomography, with overlapping DTC e-commerce and community-driven content strategies.
- Yashica: Yashica has re-entered the consumer film camera market (e.g., Yashica MF-1) and competes with Lomography's entry-level reloadable and Diana-style cameras for the same first-time film photographer.
Broad incumbents
- Ilford Photo: Ilford is a major black-and-white and colour film manufacturer (HP5, FP4, Delta, XP2). Lomography resells Ilford films and competes in the same hobbyist film community, though Ilford's footprint is broader across professional and industrial imaging.
- Kodak: Kodak is a broad incumbent in analogue film and consumer imaging. Lomography resells Kodak film stocks and competes indirectly via Kodak's revived Ektachrome and Gold film lines, as well as Kodak's M35 and M38 reloadable film cameras targeting the same entry-level consumer.
- Leica Camera: Leica is a broad premium incumbent in cameras and lenses, including the M-series and art-style lenses. Lomography competes at the adjacent premium-creative end via its Petzval and Daguerreotype art lens line for mirrorless cameras, appealing to a similar enthusiast and collector buyer.
- Ricoh Imaging (Pentax): Ricoh's Pentax 17 (2024) marks Pentax's re-entry into film cameras. As a broad incumbent, Ricoh/Pentax competes with Lomography for enthusiast film-camera buyers and intersects Lomography's mid-tier 35mm camera positioning with the Lomo MC-A.
Direct peers
- Holga: Holga is a direct peer in plastic toy/lo-fi film cameras (Holga 120, Holga 135), competing in the same affordable, creative-analogue camera category as Lomography's Diana, Sprocket Rocket, and LomoApparat lines.
- Polaroid (Polaroid B.V. / Polaroid Originals): Polaroid is a direct analogue instant photography peer, with Polaroid Now and Polaroid Flip instant cameras plus Now+ film. Lomography competes head-to-head for the same instant photography consumer and overlapping gifting occasions.
- Fujifilm Instax: Fujifilm's Instax division is the dominant direct competitor in instant cameras and instant film — the same consumer-facing category where Lomography sells the Lomo'Instant Automat and Wide Glass. Both target hobbyists and creative photographers seeking tangible, immediate photographic output.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lomography social profiles
Digital presenceLomography financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lomography leadership team
Management profileNumber of profiles
Profiles2 records
Lomography funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lomography M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lomography
What does Lomography do?
Lomography designs, manufactures, and sells analogue photography products including 35mm and medium-format film cameras, instant cameras, heritage-inspired art lenses (Petzval, Daguerreotype Achromat), proprietary specialty film stocks (LomoChrome series), film scanning kits, and developing tanks. The company also operates a community platform with 18.7M+ user photos, an editorial magazine, and a school platform offering 32 educational courses on analogue photography techniques.
Is Lomography a public or private company?
Lomography is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lomography founded?
Lomography was founded in 1994. It employs 51 to 100 people.
Where is Lomography based?
Lomography is headquartered in New York, United States, in the North America region.
How does Lomography make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are film Sales, instant Photography, corporate Gifting & Customization and community Platform & Digital Services.
Who are Lomography's main competitors?
Emerging players on record are Voigtländer (Cosina), CineStill Film and Yashica. Broad incumbents are Ilford Photo, Kodak, Leica Camera and Ricoh Imaging (Pentax). Direct peers are Holga, Polaroid (Polaroid B.V. / Polaroid Originals) and Fujifilm Instax.
Does Lomography have an API?
No public API is recorded for Lomography.
What industry is Lomography in?
Lomography's product category is Analogue Photography Equipment & Film. Its primary akta.pro industry code is CRACAHAD, Action Cameras & Adventure Imaging Retail. Its NAICS code is 33431 and its SIC code is 3861.