Maistra

Hospitality Servicesmaistra.hr

Maistra d.d. is one of Croatia's leading tourism companies, operating 35+ hotels, resorts, and campsites across four brands (Maistra Collection, Maistra Select, Camping Maistra, City Vibes) in Rovinj, Vrsar, Dubrovnik, and Zagreb, serving leisure, family, luxury, and corporate guests via direct digital booking.

Company typePrivate
Founded1954
HeadquartersRovinj, Croatia
Headcount1,001–5,000
GTM typeB2C
OfferingServices

What Maistra does

Maistra d.d. is one of Croatia's leading tourism and hospitality companies, operating a portfolio of more than 35 hotels, resorts, and campsites under four distinct brands: Maistra Collection (luxury and premium hotels in Rovinj), Maistra Select (seaside hotels and resorts in Istria and Dubrovnik), Camping Maistra (nature campsites in Istria), and City Vibes (urban hotels in Zagreb). The company serves leisure travelers, families, luxury travelers, active-holiday seekers, and corporate/MICE customers across its destinations in Rovinj, Vrsar, Dubrovnik, and Zagreb. Property types range from five-star collection hotels (e.g., Grand Park Hotel Rovinj, Hotel Monte Mulini) to naturist campsites established in 1961.

Maistra's core commercial engine is a direct-to-consumer digital distribution model built around maistra.com and dedicated iOS/Android mobile applications, supported by the MaiStar Rewards Club loyalty program (offering up to 20% discount on direct bookings, point accumulation, and member benefits) and a best-price guarantee that intentionally disincentivizes OTA intermediation. The company layers revenue streams beyond accommodation including food and beverage (fine dining, all-day restaurants), curated experiences (yacht charters, balloon rides, truffle hunting, wine tours, fine dining in Pula Arena), and conferences/events for corporate and wedding clients. Pricing is dynamic and quote-based by property, season, and room type rather than via standardized published tiers.

Maistra is a Croatian joint-stock company (dioničko društvo) listed on the Zagreb Stock Exchange under the MAIS ticker, and a member of the diversified Adris Group conglomerate. In July 2024, Maistra (jointly with HUP-ZAGREB) secured a €200 million loan from the International Finance Corporation (IFC) with maturity in September 2036, supporting its operational and capital expenditure pipeline. Founded in 1954 and headquartered in Rovinj, the company employs between 1,001 and 5,000 people across its Croatian footprint.

Maistra firmographics

Firmographics

Name: Maistra
Legal name: MAISTRA d.d.
Website: https://maistra.hr
Company type: Private
Founded year: 1954
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Maistra d.d. is one of Croatia's leading tourism companies, operating 35+ hotels, resorts, and campsites across four brands (Maistra Collection, Maistra Select, Camping Maistra, City Vibes) in Rovinj, Vrsar, Dubrovnik, and Zagreb, serving leisure, family, luxury, and corporate guests via direct digital booking.
Ownership category
akta.pro rank

Maistra industry classification

Industry

Product category: Hospitality Services
NAICS: Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry: Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
akta.pro secondary industries: Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA), Nature Lodges & Eco-Resorts (THAAAAAI), Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

Hospitality services
Hotel accommodations
Resort operations
Campsite rentals
Conference events

Where Maistra is headquartered

Location

Headquarters

HQ city: Rovinj
HQ country: Croatia
HQ region: Europe

Offices4 records

Markets served

Maistra business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

Accommodation Services: Revenue from hotel rooms, resort stays, and campsite accommodations across 35+ properties in Croatia
Food and Beverage: Revenue from fine dining restaurants, all-day eateries, and gastronomic experiences offered at properties
Experiences and Tours: Revenue from curated experiences including yacht charters, balloon rides, truffle hunting, wine tours, and adventure activities
Conferences and Events: Revenue from conference facilities, meeting rooms, and wedding/event hosting services

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Dynamic pricing based on property, season, and room type

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Maistra product offering

Product offering

Core offering

Maistra operates more than 35 hotels, resorts, residences and campsites across Croatia under four sub-brands (Maistra Collection, Maistra Select, Camping Maistra and City Vibes), selling accommodation, food and beverage, conference and event services, curated destination experiences and campsite rentals primarily to leisure and family travellers via direct digital channels.

Product overview

Maistra d.d. is one of the leading tourism companies in Croatia, operating a portfolio of more than 35 hotels, resorts, and campsites across four distinct brands: Maistra Collection (luxury/premium hotels in Rovinj), Maistra Select (seaside hotels and resorts in Istria and Dubrovnik), Camping Maistra (nature campsites in Istria), and City Vibes (urban hotels in Zagreb). The company also offers the MaiStar Rewards Club loyalty program, unique experiences, conference facilities, and weddings services. Destinations include Rovinj, Vrsar, Zagreb, Dubrovnik, and Istria.

Differentiator

Problem solved

Functional benefit

Brands

Maistra Collection: Collection of unique luxury and premium hotels on beautiful locations in Rovinj
Maistra Select
Camping Maistra
City Vibes
MaiStar Rewards Club
Events

Products and services

Maistra Collection

Quantifiable outcome

Up to 20% discount for MaiStar Rewards Club members

Companies that use Maistra

Customer profile

Segments5 records

Ideal customer profiles2 records

Maistra technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Maistra partnerships and signals

Strategic signal

Scale indicators3 records

Expansion highlights5 records

Maistra competitors and assessment

Company assessment

Others

TUI Group: Global integrated tourism group operating hotels, resorts, and cruises across the Mediterranean. Comparable as a source of demand and competitive supply in the same leisure and resort segments, and as a potential partnership channel for Croatian resort inventory.
Accor Hotels:

Direct peers

Valamar Riviera: Croatia's largest tourism company, operating hotels and resorts across Istria, Kvarner, and Dubrovnik. Direct competitor in the same Croatian resort market, with similar brand portfolio structure (luxury, premium, camping) and overlapping MICE offering.
Falkensteiner Hotels & Residences: Austrian-headquartered hotel group with significant Croatian Adriatic presence. Direct competitor in the family, leisure, and premium resort segment across overlapping Mediterranean destinations.
Liburnia Hotels & Villas: Croatian hotel operator focused on Opatija Riviera and Kvarner region. Direct peer in coastal Croatia, comparable in scale and mid-to-upper upscale positioning, sharing family and leisure traveler segments.
Plava Laguna: Major Istrian hotel and campsite operator headquartered in Porec with overlapping properties in Vrsar and Rovinj area. Direct competitor in the same primary Croatian destination, with comparable resort, camping, and family-focused offerings.
Aminess Hotels & Campsites: Croatian hotel and camping group operating on Istria and Kvarner coast. Direct peer in the mid-market resort and campsite segment, competing for similar leisure and family travelers in overlapping coastal locations.

Regional players

Ilirija d.d. Croatian public tourism and hospitality company listed on Zagreb Stock Exchange, operating hotels, marinas, and campsites on the Adriatic. Comparable in scale, listing status, and integrated hospitality portfolio structure.
Sunčani Hvar d.d. Croatian public hotel company operating properties on Hvar island. Comparable as a Croatian-listed coastal hotel operator, though primarily Hvar-focused with somewhat smaller scale.

Broad incumbents

Meliá Hotels International: Global Spanish hotel group with Mediterranean-focused portfolio including presence in Croatia. Comparable as a broad Mediterranean resort operator with overlapping leisure and MICE segments, though larger and more geographically diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Maistra financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Maistra leadership team

Management profile

Number of profiles

Maistra funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Maistra M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maistra

What does Maistra do?

Is Maistra a public or private company?

Maistra is a private company. It is classified as public and is currently operating.

When was Maistra founded?

Maistra was founded in 1954. It employs 1,001 to 5,000 people.

Where is Maistra based?

Maistra is headquartered in Rovinj, Croatia, in the Europe region.

How does Maistra make money?

Four revenue lines are on record. Accommodation Services are the primary driver. The others are food and Beverage, experiences and Tours and conferences and Events.

Who are Maistra's main competitors?

Others on record are TUI Group and Accor Hotels. Direct peers are Valamar Riviera, Falkensteiner Hotels & Residences, Liburnia Hotels & Villas, Plava Laguna and Aminess Hotels & Campsites. Regional players are Ilirija d.d. and Sunčani Hvar d.d.. Meliá Hotels International is listed as a broad incumbent.

Does Maistra have an API?

No public API is recorded for Maistra.

What industry is Maistra in?

Maistra's product category is Hospitality Services. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 7211 and its SIC code is 7000.