Bath Fitter
- Company typePrivate
- Founded1984
- HeadquartersSaint-eustache, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Bath Fitter firmographics
Firmographics- Name
- Bath Fitter
- Legal name
- Bath Fitter Distributing Inc.
- Website
- https://bathfitter.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Bath Fitter industry classification
Industry- Product category
- Bathroom Remodeling Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)
- akta.pro secondary industry
- Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)
Keywords
Where Bath Fitter is headquartered
LocationHeadquarters
- HQ city
- Saint-eustache
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Bath Fitter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bathroom Remodeling Products and Installation: Bath Fitter generates revenue through the sale and installation of custom bathtubs, showers, and wall systems. Products include PermaFit™ bathtub liners, shower replacements, tub-to-shower conversions, and accessories. Revenue is one-time per project but includes installation services performed by franchisee crews.
- Accessories and Add-ons: Additional revenue from accessories including faucets, doors, shower rods, shelves, soap dishes, safety accessories, ceilings, mouldings and trims.
- Financing Services: Bath Fitter partners with third-party lenders to offer financing options to customers, providing installment payment plans for bathroom remodeling projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete Bath Fitter Solution |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Bath Fitter product offering
Product offeringCore offering
Bath Fitter manufactures and installs custom-fit high-gloss acrylic bathtubs, showers, and wall systems that are installed directly over existing fixtures using its proprietary PermaFit™ system, typically completing installations in one day without demolition. The company sells and installs complete bathtub replacements, shower replacements, tub-to-shower conversions, and easy-access walk-in showers, supplemented by a line of bathroom accessories (faucets, doors, shelves, safety accessories, mouldings), and backs every installation with a transferable lifetime warranty. Distribution and installation are executed through a network of 200+ franchise locations across the United States and Canada.
Product overview
Bath Fitter is a direct-to-consumer bathroom remodelling franchise offering custom bathtub and shower solutions. The company operates on a single-platform model built around its proprietary PermaFit™ technology, which enables custom-fit remodelling directly over existing units without demolition in as little as one day. The core product portfolio centers on PermaFit™ Bathtubs and PermaFit™ Showers, supplemented by tub-to-shower conversions and easy-access walk-in showers for accessibility needs. Additional offerings include wall systems, wainscoting, and a comprehensive accessories line (faucets, doors, shelving, safety accessories, and trim). The company provides a transferable lifetime warranty on all installations and offers an interactive online design tool for customer planning. With over 200 franchise locations across the US and Canada, Bath Fitter controls every step from manufacturing through installation.
Differentiator
Problem solved
Functional benefit
Products and services
- PermaFit™ Bathtub Custom high-gloss acrylic bathtub liner installed directly over the customer's existing bathtub without demolition, featuring seamless walls and a watertight fit, completed in as little as one day for residential homeowners seeking a fast, no-mess bathtub replacement.
- PermaFit™ Shower Custom acrylic shower system with seamless walls installed directly over the existing shower, available in hundreds of style combinations, designed for homeowners who want a quick, no-demolition shower replacement.
- Tub-to-Shower Conversion Conversion service that transforms an existing bathtub into a modern walk-in shower using the PermaFit™ system, often featuring easy-access designs for homeowners seeking to upgrade from a tub to a shower without major demolition.
- Easy-Access Walk-In Shower ADA-compliant barrier-free shower solutions designed for accessibility, featuring low or no-threshold entry, built-in seats, and grab bars, targeted at seniors, aging-in-place homeowners, and customers with mobility needs.
- Walls & Wainscoting Decorative acrylic wall panels and wainscoting solutions installed by Bath Fitter to complement its bathtub and shower systems, giving customers a complete coordinated bathroom wall finish.
- Bathroom Accessories A bundled line of bathroom accessories including faucets, shower doors and rods, shelves, soap dishes, safety accessories (grab bars), ceilings, mouldings, and trims, sold and installed as add-ons to Bath Fitter PermaFit™ bathtub and shower solutions.
Quantifiable outcome
- Installation completed in as little as one day
- +1 more outcomes
Companies that use Bath Fitter
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bath Fitter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bath Fitter partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Bath Fitter competitors and assessment
Company assessmentOthers
- WinSupply: WinSupply is a wholesale distributor of plumbing, heating, and bath supplies serving contractors. Provides an upstream distribution benchmark for the bath remodel supply chain in which Bath Fitter operates, useful for understanding contractor-facing unit economics.
- Moen: Moen is a leading faucet and bath accessory brand owned by Fortune Brands Innovations. While not a direct remodel competitor, Moen is a complementary supplier category - Bath Fitter sells faucets and accessories - and its retail brand competes for the same remodeler's specification.
Emerging players
- Reborn Home Solutions: Reborn Home Solutions is a regional bathroom remodeler with growing one-day acrylic liner and full-replacement offerings. Comparable on product category and customer (homeowners), but at smaller scale and broader scope than Bath Fitter's specialist approach.
Broad incumbents
- Kohler: Kohler is a global bathroom fixture manufacturer and broader home products company. While not a one-day remodel specialist, Kohler's walk-in bath lines and bathroom-as-a-system offerings compete with Bath Fitter for residential remodel share and brand-driven replacement projects.
- American Standard: American Standard is a major plumbing fixtures brand (toilets, tubs, faucets) with a walk-in tub line targeting accessibility. Overlaps with Bath Fitter on residential bath remodel and aging-in-place buyers, but as part of a much broader fixture catalog.
- Jacuzzi: Jacuzzi brand spans jetted tubs, walk-in tubs, showers, and bathroom fixtures. Comparable on the walk-in/aging-in-place tub side and on the premium bath remodel segment, but at broader-portfolio scale versus Bath Fitter's specialist acrylic-liner approach.
Direct peers
- BathWraps: BathWraps manufactures and installs acrylic bath liners, tub-to-shower conversions, and walk-in showers through a dealer/affiliate network. Directly comparable to Bath Fitter in core product (acrylic liners), installation method (over existing fixtures), and residential homeowner target customer.
- Luxury Bath: Luxury Bath is a bathroom remodeler offering tubs, showers, and walk-in conversions, frequently serving accessibility-driven customers. Overlaps with Bath Fitter on residential remodel and accessibility segments with similar one-day installation messaging.
- Bath Planet: Bath Planet is a franchise bathroom remodeling company offering acrylic bath and shower systems installed over existing fixtures in one day, with a transferable lifetime warranty. Closely matches Bath Fitter on product, installation speed, and franchise-based go-to-market.
- Re-Bath: Re-Bath is the most direct comparable: a franchise-based bathroom remodeler specializing in acrylic bathtub and shower liners, tub-to-shower conversions, and accessibility remodels across the US. Competes head-to-head with Bath Fitter on product, customer (homeowners), and franchise distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bath Fitter social profiles
Digital presenceBath Fitter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bath Fitter leadership team
Management profileNumber of profiles
Profiles3 records
Bath Fitter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bath Fitter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bath Fitter
What does Bath Fitter do?
Bath Fitter manufactures and installs custom-fit high-gloss acrylic bathtubs, showers, and wall systems that are installed directly over existing fixtures using its proprietary PermaFit™ system, typically completing installations in one day without demolition. The company sells and installs complete bathtub replacements, shower replacements, tub-to-shower conversions, and easy-access walk-in showers, supplemented by a line of bathroom accessories (faucets, doors, shelves, safety accessories, mouldings), and backs every installation with a transferable lifetime warranty. Distribution and installation are executed through a network of 200+ franchise locations across the United States and Canada.
Is Bath Fitter a public or private company?
Bath Fitter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bath Fitter founded?
Bath Fitter was founded in 1984. It employs 501 to 1,000 people.
Where is Bath Fitter based?
Bath Fitter is headquartered in Saint-eustache, Canada, in the North America region.
How does Bath Fitter make money?
Three revenue lines are on record. Bathroom Remodeling Products and Installation is the primary driver. The others are accessories and Add-ons and financing Services.
Who are Bath Fitter's main competitors?
Others on record are WinSupply and Moen. Reborn Home Solutions is listed as an emerging player. Broad incumbents are Kohler, American Standard and Jacuzzi. Direct peers are BathWraps, Luxury Bath, Bath Planet and Re-Bath.
Does Bath Fitter have an API?
No public API is recorded for Bath Fitter.
What industry is Bath Fitter in?
Bath Fitter's product category is Bathroom Remodeling Services. Its primary akta.pro industry code is HSAPABAC, Bathtub Replacement & Tub-to-Shower Conversions, with a secondary code of HSAPABAB, Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures). Its NAICS code is 23822 and its SIC code is 3430.