Tulerie
- Company typePrivate
- Founded2017
- HeadquartersManhattan, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tulerie does
Tulerie is a peer-to-peer luxury fashion rental marketplace that connects owners of designer apparel and accessories with borrowers seeking short-term access to those items. The platform operates through a dedicated iOS application available to users in the continental United States, with payment processing and identity verification handled through Stripe integration and logistics supported by USPS and FedEx. Tulerie is privately held and women-owned, led by CEO and co-founder Violet Gross and COO/Director of Community Diana, with no disclosed venture capital funding.
The product is structured around a three-tier membership system — Stylist Insider, Circle, and Atelier — that segments users by engagement level, alongside a Rent-to-Buy option that allows borrowers to apply rental payments toward eventual purchase. Tulerie monetizes primarily through a 24% commission on each rental transaction, supplemented by tiered membership pricing. The company has built an ecosystem of adjacent services through partnerships with Alts (Alteration Specialists), Something White Styling (bridal wear), and Retold Recycling (circular garment disposal), positioning the platform within a broader wardrobe lifecycle rather than as a standalone rental tool.
Customer acquisition is driven largely by influencer and stylist endorsements, with named users spanning fashion YouTubers, stylists, and content creators; press coverage in Vogue, Elle, WWD, WSJ, Brides, and Popsugar supports brand awareness. Geographic and platform scope is deliberately constrained — iOS only, continental US only — which concentrates operational complexity but also limits the addressable market until expansion is pursued.
Tulerie firmographics
Firmographics- Name
- Tulerie
- Legal name
- Tulerie
- Website
- https://tulerie.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Tulerie is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Markets served
Tulerie business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Platform Commission (Lending Fee): Tulerie charges a 24% commission on each rental transaction completed through the platform. Lenders receive their earnings (minus the commission) after the rental period concludes, deposited as Tulerie funds which can be used toward rentals, other purchases, or cashed out monthly.
- Rental Fees (Borrower Side): Borrowers pay the rental fee set by the Lender for each rental period (4, 10, or 20 days). The rental fee includes round-trip shipping costs. Cleaning fees determined by the Lender are also included in the final rental price.
- Rent-to-Buy Transactions: When a Borrower chooses to purchase a rented item, the transaction converts from a rental to a sale, generating additional revenue for both the platform and the Lender.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Member — Free instant access to a curated selection of luxury items |
| Freemium | Pay-as-you-go | Community Member — Interview required for more exclusive inventory access |
| Freemium | Pay-as-you-go | All Access Member — Maintain 3+ 4.0+ star reviews to unlock most coveted pieces |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Tulerie product offering
Product offeringCore offering
Tulerie operates a peer-to-peer mobile marketplace through its iOS application that enables individual users to lend luxury and designer fashion items from their personal wardrobes and to borrow those items for periods of 4, 10, or 20 days. The platform monetizes by charging a 24% commission on each completed rental transaction and supports rent-to-buy conversions. All payments are processed via Stripe, round-trip shipping labels are auto-generated via USPS and FedEx, and access is gated through a three-tier membership verification system.
Product overview
Tulerie is a peer-to-peer luxury fashion rental marketplace operating exclusively through its iOS mobile application. The platform connects lenders (who share items from their personal luxury wardrobes) with borrowers (who rent items for specific periods). The core offering is organized around three membership tiers: free MEMBER access, COMMUNITY MEMBER (requiring interview verification), and ALL ACCESS MEMBER (requiring 4.0+ star reviews). Users can list clothing, shoes, and accessories from luxury and contemporary designer brands. Key features include Rent-to-Buy functionality, automatic shipping label generation via USPS and FedEx, and a Tulerie funds system for earnings that can be used for rentals or cashed out. The platform is exclusively available on iOS with no web-based borrowing interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Tulerie iOS App The Tulerie iOS mobile application is the primary peer-to-peer luxury fashion rental platform, enabling individual users to browse, list, borrow, and lend designer clothing, shoes, and accessories. Available free on the Apple App Store for users in the continental United States.
- MEMBER Tier Free entry-level membership tier providing instant access to a curated selection of luxury items for borrowing and the ability to list personal wardrobe items for lending. Acquired via free app download with no vetting required.
- COMMUNITY MEMBER Tier Elevated free membership tier unlocked through a quick call or virtual interview (Calendly or Willo Talent) that grants access to a more exclusive inventory curated for trusted community members.
- ALL ACCESS MEMBER Tier Highest free membership tier unlocking access to the full Tulerie closet including the most coveted and exclusive pieces; requires maintaining three or more 4.0+ star reviews from completed community transactions.
Companies that use Tulerie
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Tulerie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Tulerie partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Something White StylingminorTulerie partnered with Something White Styling, a Chicago-based wedding wardrobe planning platform founded by celebrity stylist Kate Loscalzo. The collaboration provides brides access to a curated selection of Tulerie rentals for wedding events. Tulerie lenders and borrowers have embraced renting outfits for weddings, and Something White Styling displays selected Tulerie inventory in its Chicago studio for styling appointments. The partnership extends Tulerie's reach into the bridal and wedding market segment.
- Alts (Alteration Specialists)minorTulerie partnered with Alts (Alteration Specialists), a New York-based tailoring company with 14 studios across Manhattan and Brooklyn, to offer Tulerie members discounted tailoring services. Members receive 10% off standard pricing, expedited VIP turnaround, and access to exclusive seasonal offers by referring as 'Tulerie'. Both brands share a vision for circular fashion and sustainability — through rentals and tailoring, garments are given a new life. The partnership also offers Tulerie members $25 borrowing credit or $50 credit for sharing posts about the collaboration.
- Retold RecyclingminorTulerie refers members to Retold Recycling as a sustainable end-of-life option for garments that can no longer be lent or borrowed. This aligns with Tulerie's commitment to circular fashion and reducing textile waste.
- StripecoreTulerie uses Stripe for secure digital ID and selfie verification of all users, and for processing payments for rental transactions, fees, and damage charges. Stripe's verification infrastructure is central to Tulerie's trust-based community model.
- USPS and FedExcoreTulerie integrates with USPS and FedEx for shipping labels and logistics. Shipping labels (both outbound and return) are automatically generated through the platform for each rental transaction, with round-trip shipping costs included in the rental price.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Tulerie competitors and assessment
Company assessmentDirect peers
- Rent the Runway: Closest direct competitor in the luxury fashion rental category. Offers both individual rentals and a subscription model for apparel and accessories, but unlike Tulerie operates with corporate-owned inventory rather than a peer-to-peer marketplace.
- By Rotation: UK-based peer-to-peer designer fashion rental marketplace with a comparable lending/borrowing model, community emphasis, and verification flow. Useful benchmark for Tulerie's potential cross-border model.
- Hurr: Peer-to-peer luxury fashion rental platform with lender/borrower matching and built-in authentication. Directly comparable on P2P marketplace mechanics and target customer.
- Style Lend: Earlier-stage U.S. peer-to-peer designer clothing rental marketplace; comparable supply model (individual lenders listing closets) and target customer.
- Armoire: Rental service focused on contemporary and luxury women's apparel. Operates with curated inventory rather than a true P2P marketplace, but serves the same fashion-conscious renter.
Broad incumbents
- Nuuly: URBN-owned (Urban Outfitters/Anthropologie/Free People parent) subscription rental service for apparel and accessories. Broader incumbent with corporate inventory and a wider brand portfolio.
- Le Tote: Subscription-based women's clothing rental service. Different model (subscription vs. transactional P2P) but directly adjacent in category and target customer.
- The RealReal: Largest U.S. luxury resale marketplace with authentication services. Adjacent in circular-luxury narrative and target consumer, though focused on resale rather than rental.
Emerging players
- Vestiaire Collective: Global peer-to-peer luxury resale marketplace. Overlaps with Tulerie's P2P community structure and luxury audience, but monetization is via resale commissions rather than rentals.
- Wardrobe: Subscription-based luxury fashion rental service. Comparable offering on the renter side but different distribution model (subscription) versus Tulerie's transactional P2P marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tulerie social profiles
Digital presenceTulerie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tulerie leadership team
Management profileNumber of profiles
Profiles2 records
Tulerie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tulerie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tulerie
What does Tulerie do?
Tulerie operates a peer-to-peer mobile marketplace through its iOS application that enables individual users to lend luxury and designer fashion items from their personal wardrobes and to borrow those items for periods of 4, 10, or 20 days. The platform monetizes by charging a 24% commission on each completed rental transaction and supports rent-to-buy conversions. All payments are processed via Stripe, round-trip shipping labels are auto-generated via USPS and FedEx, and access is gated through a three-tier membership verification system.
Is Tulerie a public or private company?
Tulerie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tulerie founded?
Tulerie was founded in 2017. It employs 1 to 10 people.
Where is Tulerie based?
Tulerie is headquartered in Manhattan, United States, in the North America region.
How does Tulerie make money?
Three revenue lines are on record. Platform Commission (Lending Fee) is the primary driver. The others are rental Fees (Borrower Side) and rent-to-Buy Transactions.
Who are Tulerie's main competitors?
Direct peers on record are Rent the Runway, By Rotation, Hurr, Style Lend and Armoire. Broad incumbents are Nuuly, Le Tote and The RealReal. Emerging players are Vestiaire Collective and Wardrobe.
Does Tulerie have an API?
No public API is recorded for Tulerie.