LG Household & Health Care

What LG Household & Health Care does

LG Household & Health Care (LG H&H, KOSPI 051900) is a Seoul-headquartered, publicly listed consumer goods conglomerate operating three segments under the LG Corporation umbrella: Beauty (prestige brands THE WHOO, OHUI, SU:M37°, Belif, CNP, VDL; mass brands The Face Shop, Beyond, freshian), Home & Daily Beauty (oral care Perioe, hair care Elastine and Dr.Groot, laundry TECH/Saffron/FiJi, home care Homestar), and Refreshment (Coca-Cola Korea bottling, Haitai HTB, Georgia coffee, juices and waters). The company sells to end consumers through a multi-channel distribution network spanning 9,266 domestic Korean stores, department store brand shops, mass retailers, Olive Young, Sephora, Costco (682 Dr.Groot locations), Amazon, TikTok Shop, and duty-free, with wholly-owned operating entities across nine countries (South Korea, China, Japan, Vietnam, Singapore, Thailand, Malaysia, United States, Canada, United Kingdom).

The technology stack combines proprietary Korean formulation expertise (skin microbiome research, galvanic ion delivery, bio-conjugation hair technology, natural fermentation, Moraxella enzyme-based laundry technology) with applied AI capabilities including the LG AI Research Exaone Discovery generative platform for materials discovery, visual AI skin aging analysis on 16,000 Korean women, AI-based skin diagnosis embedded in the Pra.L beauty device, and AI Formula Hanbang for traditional Korean medicine ingredient prediction. R&D is anchored by Daejeon and Magok R&D campuses plus a 2021-established skin microbiome center in Hokkaido, Japan. Revenue is generated through branded consumer product sales across all three segments, with recent monetization pivots toward US-based e-commerce channels (Amazon, TikTok Shop) for beauty tech devices. The 2024 revenue was approximately ₩6.8 trillion (~$5B USD), though revenue has declined meaningfully through 2025 amid a 62.8% operating profit collapse, China weakness, and a first-ever quarterly operating loss in the refreshment segment; Q1 2026 shows early signs of turnaround through domestic distribution restructuring and 35% North America growth.

Name

LG Household & Health Care

Legal name

LG H&H Co., Ltd.

Website

https://lghnh.com

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LG Household & Health Care is a Seoul-headquartered, KOSPI-listed consumer goods conglomerate operating Beauty (THE WHOO, OHUI, Belif, The Face Shop), Home & Daily Beauty (Perioe, Elastine, TECH), and Refreshment (Coca-Cola Korea, Haitai HTB) segments across 9 countries, serving end consumers through 9,266+ Korean stores and global retail and e-commerce channels.

Ownership category

akta.pro rank

Product category

Consumer Personal Care and Cosmetics

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Other Health and Personal Care Retailers (45619)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Fragrance & Deodorant Distribution (CRAOAEAF)

Keywords

• Consumer packaged goods
• K-beauty cosmetics
• Premium skincare brands
• Household care products
• Beverage bottling

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Beauty Segment: Prestige and premium cosmetics including THE WHOO, OHUI, SU:M37°, Belif, CNP Laboratory, Dr. Groot, VDL, and The Face Shop. Revenue approximately ₩6.8 trillion total with Beauty representing significant portion. Post-2022 China weakness driving US market expansion.
2. Home & Daily Beauty (Healthy): Household and personal care products including laundry detergents, oral care (PERIOE, REACH), hair care (Elastine, Dr. Groot), and home care brands. Operates across multiple categories with strong domestic market leadership.
3. Refreshment/Beverage Segment: Coca-Cola products, juices, sports drinks, coffee, and water. Division reported first quarterly operating loss since 2007 acquisition in Q4 2025. Company reviewing portfolio including potential sale of Haitai HTB.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

LG H&H manufactures and sells consumer packaged goods across three segments: (1) Beauty cosmetics including luxury Korean-heritage brands THE WHOO, OHUI, SU:M37°, Belif, CNP, The Face Shop, Dr.Groot, VDL, and acquired color cosmetics brand Hince; (2) Home & Daily Beauty household and personal care including PERIOE oral care, TECH and Saffron laundry detergents, Elastine and ReEn hair care, and home cleaning brands; (3) Refreshment beverages including Coca-Cola Korea bottling, Haitai HTB juices, coffee, water, and sports drinks. Products are sold through department stores, hypermarkets, specialty retailers, e-commerce, and duty-free channels across nine countries.

Product overview

LG Household & Health Care operates as a diversified consumer goods company with two main segments: BEAUTIFUL (beauty and cosmetics) and HEALTHY (daily consumer products). The BEAUTIFUL segment encompasses luxury cosmetics brands including THE WHOO, OHUI, and VDL; clean and natural beauty brands like THE FACE SHOP, BEYOND, and freshian; derma skincare brands such as ISA KNOX, CNP, PHYSIOGEL, and Dr.Belmeur; and hair care brands including Dr.Groot and Dr. NOVID. The HEALTHY segment includes oral care brands (Perioe, Bamboo Salt, REACH), laundry products (Saffron, FiJi, AURA), home care (Homestar, SAFE), and beverages including Coca-Cola and GEORGIA coffee. Technology-enabled beauty devices like Pra.L Superform Galvanic Booster integrate AI-powered skin analysis and galvanic delivery technology. Premium functional foods are offered through the re:tune brand.

Differentiator

Problem solved

Functional benefit

Brands

• THE WHOO (후): Luxury Korean heritage cosmetics brand focusing on royal court beauty science
• OHUI (오휘)
• belif (빌리프)
• SU:M37° (숨37°)
• CNP Laboratory
• ISA KNOX (이자녹스)
• The Face Shop
• BEYOND (비욘드)
• VDL
• Dr.Groot (닥터그루트)
• PHYSIOGEL (피지오겔)
• Euthymol (유시몰)
• PERIOE (페리오)
• Elastine (엘라스틴)
• Dr. Belmeur (닥터벨머)
• freshian (프레시안)
• re:tune (리튠)
• SOORYEHAN (수려한)
• TPSY (팁시)
• OURWHY (아우어와이)
• Glint (글린트)
• Code Glokolor (코드글로컬러)
• UGLY LOVELY
• b.clinicx (비클리닉스)
• ORGANIST (오가니스트)
• ReEn (리엔)
• Veilment (벨먼)
• ON the BODY (온더바디)
• Gangnam Glow (강남glow)
• 46cm
• Saffron (샤프란)
• TECH (테크)
• FiJi (피지)
• Homestar (홈스타)
• Babience (베비언스)
• method (메소드)
• Dr. NOVID (닥터노비드)

Products and services

• THE WHOO (더후)
• OHUI (오휘)
• SU:M37° (숨37°)
• belif
• CNP Laboratory
• The Face Shop
• Dr.Groot (닥터그루트)
• VDL
• Hince
• PERIOE (페리오)
• TECH (테크)
• Saffron (샤프란)
• FiJi (피지)
• Elastine (엘라스틴)
• Homestar (홈스타)
• Babience (베비언스)
• re:tune (리튠)
• Pra.L Superform Galvanic Booster
• Hyper Rejuvenating Eye Patch
• Coca-Cola Korea Bottling

Quantifiable outcome

• THE WHOO reached 20 trillion won cumulative revenue after 22 years of brand history (2025)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered strategic and core.

• Coty Korea (Adidas Fragrance)strategicGTM or Marketing Partner · 12 June 2026LG H&H serves as official sales and marketing partner for Adidas Vibe fragrance line in South Korea. Actor Kim Jae-won appointed as domestic ambassador for Adidas Vibe fragrance collection featuring four Eau de Parfum variants.
• LG Chem Ltd.coreStrategic or Co-development Partner · 20 May 2026Joint development of large-capacity packaging pouch using single-material polyethylene (UNIQABLE film at 14μm thickness). The single-material structure improves recycling grade from 'average' to 'excellent', simplifying sorting and recycling processes. Showcased at interpack 2026 in Düsseldorf, Germany.
• Seoul Business Agency (SBA)coreStrategic or Co-development Partner · 10 April 2026MOU signed on April 9, 2026 to jointly discover and nurture K-beauty and wellness startups through Seoul Startup Hub Lifestyle Open Innovation Program. Selected startups receive approximately 10 million won in support funds, joint research opportunities, and assistance with overseas expansion leveraging LG H&H's business networks.
• KCC SiliconestrategicTechnology or Integration · 15 August 2025MOU signed to collaborate on researching silicone polymer materials for UV protection. Partnership aims to develop high-efficacy sun care products leveraging respective expertise in silicone technology and cosmetic formulation.
• Kolmar Korea and CosmaxstrategicChannel Partner/ Reseller/ Distributor · 1 January 2025LG H&H and major Korean manufacturers accelerating US-based production capacity expansion in response to potential 25% tariff hikes, strengthening K-beauty supply chain resilience.
• Viva Wave (Hince)strategicOthers · 1 January 2023Acquired 75% stake in Viva Wave Co., Ltd., owner of color cosmetics brand 'hince' for 42.5 billion won. Aims to strengthen makeup portfolio and target MZ generation domestically and internationally, especially in Japan.
• Farouk Systems (USA)strategicTechnology or Integration · 1 January 2022Joint development of AI-customized hair color system 'LG CHI Color Master' with US professional hair care company Farouk Systems. System deployed in hair salons across USA and Europe using machine learning and AR technology.
• The Crème Shop (USA)strategicOthers · 1 January 2022Acquired 65% stake in US cosmetics firm The Crème Shop for $120 million (148.5 billion won) to increase presence in US market, with option to acquire remaining 35% after five years.
• Napiers (UK)coreStrategic or Co-development Partner · 1 January 2021Belif brand developed based on 1860 Napiers' heritage of British herbal expertise and traditional herbal formulation techniques. Partnership providing access to traditional herbal knowledge and brand authenticity.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Procter & Gamble: P&G is a global CPG incumbent whose Beauty (SK-II, Olay) and Fabric & Home Care (Tide, Ariel, Febreze) divisions mirror LG H&H's BEAUTIFUL and HEALTHY segments. Comparable at the segment level: P&G's Gillette/Olay franchise faces the same prestige-to-mass dynamic as LG H&H's PERIOE/Elastine/Dr.Groot portfolio, both with global manufacturing scale and AI-led R&D pipelines.
• Henkel: Henkel is a German CPG with Beauty Care (Schwarzkopf, Dial) and Laundry & Home Care (Persil, Purex) divisions. Henkel's bio-conjugation and scalp-care innovation (e.g., Bonacure, Nature Box) is directly comparable to LG H&H's bio-conjugation patent in ReEn and its Moraxella Booster FiJi technology in laundry.
• L'Oréal: L'Oréal is the world's largest beauty conglomerate with parallel portfolios across luxe (Lancôme, YSL), derma (La Roche-Posay, SkinCeuticals), and consumer (Garnier) divisions. Comparable because LG H&H's BEAUTIFUL plus HEALTHY portfolio maps directly onto L'Oréal's divisional structure, including its CeraVe/La Roche-Posay derma momentum that overlaps with CNP, Dr. Belmeur, and PHYSIOGEL.
• Unilever: Unilever pairs a Beauty & Wellbeing division (Dove, Vaseline, TRESemmé, Hourglass) with Home Care (Persil, Cif). The dual structure maps to LG H&H's BEAUTIFUL plus HEALTHY (household) segments; Unilever's premiumization of derma and scalp care (e.g., Nutrafol) is the strategic direction LG H&H is pursuing with Dr.Groot and CNP.
• Kao Corporation: Kao is a Japanese consumer products conglomerate with Cosmetics (Sensai, Curel, est), Human Health Care (Merries, Laurier), and Fabric & Home Care (Attack, Magiclean) segments mirroring LG H&H's tridec structure. Kao's Asia-Japan heritage and mix of prestige and mass in consumer beauty make it a strong regional analogue.

Direct peers

• Shiseido: Shiseido is a Japanese prestige and mass beauty peer that competes in the same North America and Asia Travel Retail channels as LG H&H. Both are public conglomerates with concentrated Asia prestige franchises (Cle de Peau, SHISEIDO vs THE WHOO, SU:M37°), and Shiseido's China exposure parallels LG H&H's China weakness.
• Amorepacific: Amorepacific is Korea's largest beauty conglomerate and LG H&H's most direct domestic competitor, operating parallel prestige (Sulwhasoo, Hera), mass (Innisfree, Etude), and derma brands across the same Korean, Chinese and US channels. Comparable because they compete head-to-head for prestige counter space, K-beauty consumer mind share, and global retail door expansion.
• Coty Inc. Coty is a global fragrance and color cosmetics peer best known for CoverGirl, Max Factor, Gucci and Hugo Boss fragrances. LG H&H already partners with Coty Korea to distribute the Adidas Vibe fragrance in Korea, and Coty's mass-prestige split parallels LG H&H's prestige (THE WHOO, OHUI) and mass (Face Shop, Beyond) brand architecture.
• Estée Lauder Companies: Estée Lauder is the global prestige beauty incumbent whose Travel Retail and department store channels LG H&H targets with THE WHOO and OHUI. Both rely on Asian prestige consumers, duty-free distribution, and a derma/prestige portfolio; EL's recent Asia softness mirrors LG H&H's China decline, making it a directly comparable operating peer.

Emerging players

• Church & Dwight: Church & Dwight is a US household and personal care specialist (Arm & Hammer, OxiClean, Batiste, First Response) with a portfolio strategy that maps to LG H&H's HEALTHY household/personal care business. While smaller than P&G/Unilever, its focused CPG model and successful brand acquisitions (Batiste, Zicam) offer a useful comparable for LG H&H's M&A-driven US household strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC60e4j7LVEFzLSSgt2DZTZg
• Facebookfacebook.com/LGCARE.Korea

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LG Household & Health Care