Strategy&

What Strategy& does

Strategy& is PwC's global strategy consulting business, operating as an integrated member of the PwC network. The firm traces its origins to Booz & Company (founded 1914), which PwC acquired in 2014 and rebranded as Strategy&. Strategy& delivers senior-led, project-based strategy consulting to large enterprises and public sector clients across more than 11 verticals including Aerospace & Defense, Automotive, Chemicals, Consumer Markets, Financial Services, Health, Industrials, Power & Utilities, Public Sector, Technology, and Transportation. Core service offerings are organized around two axes: industry verticals and cross-industry functional services (Business, Customer, Operations, Organizational, Product & Service Innovation, and Technology Strategy).

The firm's intellectual property centers on proprietary consulting frameworks rather than software products. The flagship methodologies are Fit for Growth, a cost-and-capability alignment transformation framework documented in published research to achieve approximately 50% reductions in indirect structural costs, and Capabilities-Driven Strategy + Growth, which links external market positioning to internal capabilities. Additional offerings span Deals strategy (M&A advisory), Digital transformation, Risk and Regulatory, and Sustainability advisory. Thought leadership is amplified through the strategy+business magazine and a series of published books and industry studies covering Physical AI, automotive semiconductors, energy transition, and defense.

Revenue is generated through professional services fees tied to client engagements, with pricing negotiated on a quote basis by senior partners. As a wholly owned member firm of PwC, Strategy& does not publicly disclose standalone revenue and its financial results are consolidated within PwC's global reporting. Distribution operates exclusively through direct, senior-led enterprise engagement, with no third-party channel partners. Geographic footprint spans Europe (with 25 European offices including recent additions in Lisbon and Baku), the Middle East, North America, and Africa, with stated intent to expand into Portuguese-speaking Africa and the Caucasus/Caspian region. The firm employs between 501 and 1,000 people and is ranked #5 globally in Management Consulted's 2026 Top Consulting Firms list, positioning it as a top-tier but sub-Big Three strategy consultancy embedded within the world's largest professional services network.

Name

Strategy&

Legal name

PwC Strategy& Parent (UK) Ltd

Website

https://strategyand.pwc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Strategy& is PwC's global strategy consulting team, delivering senior-led strategy, transformation, and M&A advisory services to large enterprises and public sector clients across 11+ verticals via proprietary frameworks including Fit for Growth and Capabilities-Driven Strategy.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Human Resources Consulting Services (541612), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Innovation, Product & R&D Consulting (BPAHACAM), Organization Design & Operating Model Consulting (BPAHAGAB), M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Strategy consulting
• Management consulting
• M&A advisory
• Digital transformation consulting
• Business transformation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Strategy Consulting Services: Professional consulting fees generated through client engagements across strategy, transformation, digital, and operational advisory services. Revenue is project-based and relationship-driven, typical of management consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Strategy& is a global strategy consulting firm that helps enterprises define strategic direction, execute business transformations, conduct M&A and deals, and navigate digital and operational disruption. The firm sells project-based consulting engagements organized around proprietary frameworks (Fit for Growth, Capabilities-Driven Strategy + Growth) and functional service areas spanning business, customer, operations, organizational, technology, and innovation strategy across 15+ industry verticals.

Product overview

Strategy& is PwC's global strategy consulting team offering a portfolio of consulting service frameworks and methodologies rather than a software product. The core offerings include Fit for Growth (cost-aligned transformation), Capabilities-Driven Strategy + Growth, Deals strategy (M&A advisory), Digital transformation, and Risk and Regulatory services. These frameworks are delivered through functional service areas including Business Strategy, Customer Strategy, Operations Strategy, Organisational Strategy, Product and Service Innovation, and Technology Strategy. The firm also publishes thought leadership through the strategy+business magazine. All services are delivered through consulting engagements rather than licensed software products.

Differentiator

Problem solved

Functional benefit

Brands

• strategy+business: Award-winning thought leadership and management magazine published by Strategy&
• Fit for Growth

Products and services

• Fit for Growth A business transformation framework that helps organizations align their cost structure with their differentiating capabilities to achieve sustainable growth, combining strategic cost management, organizational redesign, and cultural change. For enterprise clients seeking comprehensive transformation.
• Capabilities-Driven Strategy + Growth A strategic consulting approach that aligns a company's external market positioning with its internal capabilities to determine its right to win in any market. For enterprise clients seeking strategic positioning clarity.
• Deals strategy M&A and transaction advisory services that help clients realize strategic goals, capture value, and deliver growth through the deal lifecycle. For enterprise clients and financial sponsors executing mergers, acquisitions, divestitures, and integrations.
• Digital transformation services End-to-end digital transformation services spanning strategy and innovation through to execution, leveraging PwC's industry experience to solve complex business challenges. For enterprise clients undergoing digital disruption.
• Risk and Regulatory advisory Regulatory compliance advisory and risk management frameworks tailored to specific industry requirements. For enterprise and public sector clients facing regulatory complexity.
• Sustainability strategy Industry-specific sustainability strategy advisory integrating sustainability into clients' strategic and operational agenda. For enterprise clients across industries including chemicals, power and utilities, and industrials.
• Trade promotion excellence Specialized trade promotion optimization advisory for consumer goods companies seeking to improve promotion effectiveness and ROI.
• Business Strategy consulting Core strategic consulting services helping clients define their strategic direction, market positioning, and growth agenda. For enterprise clients across all industries.
• Customer Strategy consulting Consulting services focused on customer-centric transformation, including customer experience design, segmentation, and engagement models. For consumer-facing enterprises.
• Operations Strategy consulting Strategic advisory on operational excellence, supply chain optimization, and performance improvement. For industrial and consumer goods enterprises.
• Organisational Strategy consulting Services addressing organizational design, talent management, and structure optimization to support business objectives. For enterprise clients undergoing transformation.
• Product and Service Innovation consulting Strategic guidance on new product development, service design, and innovation frameworks. For enterprises seeking growth through innovation.
• Technology Strategy consulting Advisory on technology roadmaps, digital architecture, and IT strategy aligned with business goals. For enterprises navigating technology-led disruption.

Quantifiable outcome

• 50% reduction in indirect structural costs achieved through Fit for Growth transformation
• +3 more outcomes

Named customers3 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PwC NetworkcoreOthersStrategy& is PwC's global strategy consulting team, operating as an integral part of the PwC network. The firm combines strategy consulting expertise with the vast capabilities of the PwC network to help clients move their business forward. PwC has been active in Azerbaijan for over 30 years.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Arthur D. Little: Global management consulting firm with deep strategy advisory heritage; directly comparable to Strategy& and notably hired Marc Hoogenberg from Strategy&'s EMEA Consumer Markets practice.
• Oliver Wyman: Global management consulting firm ranked immediately above Strategy& at #4; offers strategy, risk, and operations consulting with similar enterprise client focus and global delivery model.
• Roland Berger: European-headquartered strategy and management consulting firm offering corporate strategy, transformation, and operational advisory; directly comparable to Strategy& particularly across European enterprise clients.
• McKinsey & Company: Global top-tier management consulting firm offering strategy, transformation, and operations advisory to large enterprises and governments—the direct #1 competitor against Strategy& for C-suite strategy mandates.
• Boston Consulting Group (BCG): Global top-tier management consulting firm ranked #3, with overlapping capabilities in corporate strategy, digital transformation, and M&A—directly comparable to Strategy& on enterprise strategic advisory.
• Kearney: Global management consulting firm competing with Strategy& in strategic operations, M&A, and transformation engagements across industries such as industrials, consumer, and chemicals.
• Bain & Company: Top-tier global strategy consulting firm ranked #1 by Management Consulted; competes head-to-head with Strategy& in M&A, transformation, and corporate strategy engagements.

Broad incumbents

• EY-Parthenon: Strategy and transactions arm of EY (Big 4), the most analogous competitor to Strategy& given both operate Big-4-affiliated strategy consulting franchises with cross-sell into audit/tax.
• KPMG (KPMG Strategy): Strategy consulting arm of KPMG (Big 4) providing corporate strategy, deals, and transformation advisory directly comparable to Strategy& as a fellow Big-4-affiliated global strategy platform.
• Deloitte (Monitor / Deloitte Strategy): Strategy consulting practice within Deloitte (Big 4), offering corporate strategy and transformation services; comparable to Strategy& as a fellow Big-4-affiliated strategy franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/strategyand
• YouTubeyoutube.com/user/strategyand
• Facebookfacebook.com/strategybusiness
• LinkedInlinkedin.com/company/strategyand

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategy&