RIELEC
RIELEC, via its Clustag brand, designs, manufactures, and installs RAIN RFID tunnels, stations, and Zentup middleware for intralogistics automation, serving enterprise distribution centers across apparel, sports goods, pharma, grocery, and postal/courier verticals worldwide.
- Company typePrivate
- Founded2013
- HeadquartersOnteniente, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What RIELEC does
RIELEC is a Spanish industrial-automation company founded in 2013 and headquartered in Onteniente (Ontinyent), Spain, that operates commercially through its Clustag brand to design, manufacture, and install RAIN RFID (UHF) solutions for intralogistics. Its portfolio centers on proprietary RFID hardware including the high-performance MOT-S20 tunnel, the plug-and-play MOT-Lite, the GOHT garment-on-hanger station, pallet and box scanning stations, item and packing stations, and the Zentup middleware platform that captures, processes, and synchronizes RFID data in real time with customer ERP, WMS, WCS, and EPCIS systems.
The company's go-to-market is a direct enterprise field-sales motion targeting large distribution centers and brand-owned logistics operations, delivered through its branded Smart Flow methodology spanning R&D, data integration, layout design, in-house manufacturing, commissioning, ramp-up, and lifecycle care. RIELEC monetizes via a combination of RFID hardware sales, Zentup software licensing, and professional services, with named enterprise customers including SportTime (Nike distributor), Perry Ellis, and Festina Group across apparel, sports goods, and watch/jewelry verticals, and additional addressable verticals in pharma, grocery, postal/courier, and personal care.
Operationally the company reports 3,000+ RFID stations deployed globally, 5bn+ tags processed through Zentup, 80+ distribution-center integrations, 10,000+ m² of dedicated production capacity, and a 200+ person global team, supported by ISO 9001 certification. Disclosed capital is limited to a small 2018 EISMEA instrument of $82,941, with no further funding rounds publicly reported.
RIELEC firmographics
Firmographics- Name
- RIELEC
- Website
- https://rielec.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RIELEC, via its Clustag brand, designs, manufactures, and installs RAIN RFID tunnels, stations, and Zentup middleware for intralogistics automation, serving enterprise distribution centers across apparel, sports goods, pharma, grocery, and postal/courier verticals worldwide.
- Ownership category
- akta.pro rank
RIELEC industry classification
Industry- Product category
- RFID Intralogistics Automation
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
- akta.pro secondary industries
- Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where RIELEC is headquartered
LocationHeadquarters
- HQ city
- Onteniente
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
RIELEC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- RFID Hardware Solutions: Sale and installation of RFID tunnels, stations, and hardware systems for intralogistics automation including the MOT S20, GOHT Station, Pallet Station, Box Scanning, and Item Scan solutions.
- Zentup Software Licensing: RFID data capture middleware software for real-time data processing and system integration.
- Professional Services: End-to-end implementation services including R&D innovation, data integration, layout design, commissioning, ramp-up, and ongoing lifecycle care.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
RIELEC product offering
Product offeringCore offering
RIELEC designs, manufactures, and installs RAIN RFID hardware solutions (RFID tunnels, garment-on-hanger stations, pallet stations, box scanning, item scan, packing stations) and develops the Zentup RFID middleware platform for real-time data capture and integration with ERP, WMS, WCS, and EPCIS systems. The offering is delivered through the Smart Flow end-to-end methodology covering R&D innovation, data integration, layout design, in-house manufacturing, commissioning, ramp-up, and lifecycle care for enterprise intralogistics operations.
Product overview
Clustag offers a unified portfolio of RFID solutions for intralogistics, comprising hardware products (RFID tunnels in various configurations including High Performance MOT-S20, Plug&Play MOT-Lite, and specialized Garment on Hanger stations; plus Pallet Stations, Box Scanning, Item Scan, and Packing Stations) and the Zentup middleware software platform. The products work together as an integrated system: hardware tunnels capture RFID tag data at item, box, and pallet levels, while Zentup middleware processes, syncs, and updates data in real time, integrating with customer ERP, WMS, WCS, or EPCIS systems. The Smart Flow methodology provides end-to-end implementation services from R&D to lifecycle care.
Differentiator
Problem solved
Functional benefit
Products and services
- RFID Tunnel High Performance (MOT-S20)
Quantifiable outcome
- Receiving accuracy improved from ~95% to 99.9%
- +4 more outcomes
Companies that use RIELEC
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
RIELEC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
RIELEC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- EPCIS PlatformscoreZentup middleware seamlessly integrates with EPCIS (Electronic Product Code Information Services) platforms for standardized product tracking data exchange across supply chain partners.
- ERP SystemscoreZentup middleware integrates with enterprise ERP systems as part of the Clustag Smart Flow data integration component.
- WMS (Warehouse Management Systems)coreZentup middleware integrates with WMS platforms to enable real-time RFID data capture and warehouse operation optimization.
- WCS (Warehouse Control Systems)coreZentup middleware integrates with WCS platforms to coordinate automated warehouse operations with RFID-verified inventory data.
Scale indicators8 records
Recent moves3 records
Expansion highlights5 records
RIELEC competitors and assessment
Company assessmentDirect peers
- SML Group: Direct competitor in retail and apparel RFID tagging solutions, serving the same brand and DC customer base with end-to-end tagging and inventory accuracy offerings comparable to Clustag's intralogistics stack.
- Impinj: Leading RAIN RFID tag and connectivity platform whose chips power a large portion of RFID tunnels and stations industry-wide, including deployments consuming Clustag hardware; a direct ecosystem peer in item-level RFID.
- Checkpoint Systems: RFID-based inventory visibility and loss-prevention vendor focused on apparel and retail, with overlapping use cases in DC accuracy and store-level RFID that map directly to Clustag's intralogistics deployments.
- Terso Solutions: RFID-enabled inventory management solutions for healthcare, life sciences, and retail; similar technology stack and integration approach as Clustag's tunnel-and-middleware model for highly regulated verticals.
- Mojix: RFID and IoT-based item intelligence platform for retail and manufacturing supply chains; comparable in providing end-to-end visibility for distributed operations with cloud-based orchestration software.
Broad incumbents
- Zebra Technologies: Global RFID hardware, reader, and enterprise mobility incumbent with broad portfolio across retail, logistics, and manufacturing; competes with Clustag on RFID-based tracking at larger enterprises with deeper R&D and channel reach.
- Avery Dennison: Global RFID inlay and tag manufacturer with retail supply-chain solutions that complement and compete with hardware vendors; comparable in targeting apparel and retail customers seeking end-to-end RFID accuracy.
- Honeywell: Industrial automation major with growing RFID readers, sensors, and warehouse solutions; broader portfolio and deeper enterprise footprint give it incumbency advantages that compete with Clustag's specialized intralogistics offering.
- SATO Holdings: RFID labels, printers, and tracking solutions primarily targeted at retail and manufacturing supply chains; adjacent competitor with a broader offering breadth including label hardware and enterprise software.
Regional players
- Nedap: European-based RFID solutions for retail loss prevention and inventory management with comparable specialization to Clustag, but primarily serving European accounts and not directly competing in all Clustag geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RIELEC social profiles
Digital presenceRIELEC compliance and trust
Trust signalCompliance1 record
RIELEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIELEC leadership team
Management profileNumber of profiles
Profiles1 record
RIELEC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIELEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIELEC
What does RIELEC do?
RIELEC designs, manufactures, and installs RAIN RFID hardware solutions (RFID tunnels, garment-on-hanger stations, pallet stations, box scanning, item scan, packing stations) and develops the Zentup RFID middleware platform for real-time data capture and integration with ERP, WMS, WCS, and EPCIS systems. The offering is delivered through the Smart Flow end-to-end methodology covering R&D innovation, data integration, layout design, in-house manufacturing, commissioning, ramp-up, and lifecycle care for enterprise intralogistics operations.
When was RIELEC founded?
RIELEC was founded in 2013. It employs 11 to 50 people.
Where is RIELEC based?
RIELEC is headquartered in Onteniente, Spain, in the Europe region.
How does RIELEC make money?
Three revenue lines are on record. RFID Hardware Solutions are the primary driver. The others are zentup Software Licensing and professional Services.
Who are RIELEC's main competitors?
Direct peers on record are SML Group, Impinj, Checkpoint Systems, Terso Solutions and Mojix. Broad incumbents are Zebra Technologies, Avery Dennison, Honeywell and SATO Holdings. Nedap is listed as a regional player.
Does RIELEC have an API?
No public API is recorded for RIELEC.
What industry is RIELEC in?
RIELEC's product category is RFID Intralogistics Automation. Its primary akta.pro industry code is HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites, with a secondary code of IMAGAGAA, Industrial Electronics Manufacturing Services (EMS). Its NAICS code is 541512 and its SIC code is 7373.