Attero
Attero is India's largest e-waste and lithium-ion battery recycler, using proprietary hydrometallurgical technology to recover critical minerals at 98% efficiency. It serves industrial manufacturers, EV OEMs, and consumers through recycling services and the MetalMandi and Selsmart digital platforms.
- Company typePrivate
- Founded2008
- HeadquartersNoida, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Attero does
Attero is an India-based integrated electronics asset management and recycling company founded in 2008 by Nitin Gupta and headquartered in Noida. The company operates India's largest e-waste recycling operation and claims to be the world's largest lithium-ion battery recycler, processing 1,44,000 tonnes of e-waste and 10,000 tonnes of lithium-ion batteries annually at its main Uttarakhand facilities. Its core technology is a proprietary hydrometallurgical process protected by 47 granted patents that recovers critical minerals — lithium, cobalt, nickel, rare earths, and graphite — at up to 98% efficiency from end-of-life electronics and EV batteries, with the Roorkee facility running entirely on renewable hydroelectric power since 2024.
Attero generates revenue through three primary streams: (1) B2B recycling service fees and the sale of recovered critical minerals to industrial manufacturers, EV OEMs (including Mahindra), and electronics producers; (2) the MetalMandi B2B scrap-trading marketplace, launched in 2025, which is transitioning from captive sourcing to an open third-party marketplace processing roughly 15,000 metric tonnes of scrap metal per month and targeting Rs 10,000 crore in revenue over five years; and (3) the Selsmart consumer e-waste take-back platform, which is expanding from ten metro cities toward nationwide coverage. AI-powered image-based quality inspection and end-to-end traceability (document uploads, geo-tracking, shipment monitoring) differentiate the marketplace, while transaction-based fees apply to recycling and mineral sales. Pricing is quote-based and not publicly disclosed.
The company is positioning for a stock-market debut within 12-24 months and has committed approximately Rs 2,150 crore in disclosed near-term capex, including Rs 150 crore for a national recycling network of new e-waste plants in Pune, Bengaluru, Faridabad, Rajasthan, and Reengus, plus a planned Rs 7,000 crore, five-year investment in refining and processing facilities within India's rare earth and critical mineral corridor. Revenue grew 2.2X to Rs 961 crore in FY25 with flat PAT of Rs 14.6 crore, and operations already extend to South Korea, Australia, Poland, Singapore, and the USA.
Attero firmographics
Firmographics- Name
- Attero
- Legal name
- Attero Recycling Pvt. Ltd.
- Website
- https://attero.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Attero is India's largest e-waste and lithium-ion battery recycler, using proprietary hydrometallurgical technology to recover critical minerals at 98% efficiency. It serves industrial manufacturers, EV OEMs, and consumers through recycling services and the MetalMandi and Selsmart digital platforms.
- Ownership category
- akta.pro rank
Attero industry classification
Industry- Product category
- Electronic Waste Recycling
- NAICS
- Materials Recovery Facilities (562920), Materials Recovery Facilities (56292), Hazardous Waste Treatment and Disposal (562211), Waste Treatment and Disposal (5622)
- SIC
- Refuse Systems (4953), Hazardous Waste Management (4955)
- akta.pro primary industry
- Lithium-ion Battery Recycling (Mechanical, Hydro, Direct Recycling) (EUAIAIAF)
- akta.pro secondary industries
- Battery Recycling & Management (Lithium-ion, Lead-acid) (BPALAIAF), Electronics Recycling & Material Recovery (Dismantling/Separation) (BPALAIAE), Electronics Dismantling & Pre-processing (Depollution, Sorting, Shredding) (EUAIAIAC), Precious & Specialty Metal Recovery (Smelting, Refining, Hydrometallurgy) (EUAIAIAD), E-Waste & Electronics Metal Recovery (ITAD, Circuit Boards, Precious Metal Recovery) (IMAKAMAG)
Keywords
Where Attero is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
Attero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- E-waste and Battery Recycling Services: Processing fees from recycling e-waste and lithium-ion batteries, recovering valuable materials like lithium, cobalt, nickel, copper, and rare earth elements for sale back to manufacturers.
- MetalMandi B2B Marketplace: Digital scrap trading platform facilitating procurement of approximately 15,000 metric tonnes of scrap metal monthly. Transitioning from captive sourcing model to open marketplace for third-party buyers, targeting Rs 10,000 crore revenue over five years.
- Selsmart Consumer E-waste Platform: Integrated consumer e-waste take-back platform enabling individuals to dispose of electronic waste responsibly. Plans to expand from ten metro cities to nationwide coverage.
- Critical Mineral Recovery and Sale: Extraction and sale of critical minerals including lithium, cobalt, rare earths, and graphite recovered from electronic waste and end-of-life EV batteries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | B2B recycling services for enterprises |
| Transaction based/ take rate | Pay-as-you-go | MetalMandi marketplace transaction fees |
| Other | Pay-as-you-go | Selsmart consumer e-waste collection |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Attero product offering
Product offeringCore offering
Attero operates an integrated end-to-end electronics asset management business that processes e-waste and lithium-ion batteries to recover critical minerals (lithium, cobalt, nickel, rare earths, graphite) using proprietary hydrometallurgical recycling technology achieving up to 98% resource recovery efficiency. The company complements its physical recycling operations with two digital platforms: MetalMandi, a B2B digital scrap trading marketplace, and Selsmart, a consumer-facing e-waste take-back platform.
Product overview
Attero is India's largest e-waste and lithium-ion battery recycling company operating a platform-plus-services model. The company operates two digital platforms—MetalMandi, a B2B scrap trading marketplace with AI-powered quality inspection and traceability features, and Selsmart, a consumer-facing e-waste collection service—supported by proprietary hydrometallurgical recycling technology that recovers critical minerals (lithium, cobalt, rare earths, nickel, graphite) from e-waste and end-of-life batteries at up to 98% efficiency. Attero processes 1,44,000 tonnes of e-waste and 10,000 tonnes of lithium-ion batteries annually across its facilities.
Differentiator
Problem solved
Functional benefit
Brands
- MetalMandi: B2B digital scrap trading platform facilitating procurement of approximately 15,000 metric tonnes of scrap metal monthly, with over 110,000 registered users and 50,000 monthly active users across 28+ states and 100+ cities
- Selsmart
Products and services
- E-Waste Recycling Proprietary hydrometallurgical recycling service that processes e-waste to recover critical minerals including lithium, cobalt, nickel, and rare earth elements with up to 98% resource recovery efficiency. Targeted at industrial manufacturers, electronics producers, and enterprises requiring responsible e-waste disposal.
- Lithium-Ion Battery Recycling Specialized recycling service for end-of-life lithium-ion batteries including EV batteries, processing approximately 10,000 tonnes annually. Attero claims to be the world's largest recycler of lithium-ion batteries. Targets EV manufacturers, battery producers, and fleet operators needing EPR-compliant end-of-life battery management.
- Critical Mineral Extraction Recovery and sale of critical minerals including rare earths, lithium carbonate, cobalt, nickel, and graphite from electronic waste and battery materials with recovery efficiencies of up to 98%. Targeted at manufacturers in EV, electronics, and clean energy sectors seeking supply security.
- MetalMandi B2B digital scrap trading marketplace that facilitates procurement of approximately 15,000 metric tonnes of scrap metal monthly, featuring AI-led image-based quality inspection, end-to-end traceability with document uploads, geo-tracking, and shipment monitoring. Targets manufacturing companies, steel producers, metal fabricators, and industrial enterprises purchasing scrap metals. Targets Rs 10,000 crore revenue over 5 years.
- Selsmart Integrated consumer e-waste take-back platform enabling individuals to sell or dispose of electronic waste responsibly, currently operating in ten metro cities with plans to expand nationwide.
Quantifiable outcome
- 98% resource recovery efficiency for critical minerals
- +3 more outcomes
Companies that use Attero
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Attero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Attero partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MahindracorePartnership for lithium-ion battery recycling services. Attero processes end-of-life EV batteries for Mahindra, supporting their EPR compliance and sustainable battery lifecycle management requirements.
- Nitin GuptacoreCEO and Co-founder of Attero, leading the company's strategic direction since founding in 2008.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
Attero competitors and assessment
Company assessmentDirect peers
- Li-Cycle: Li-Cycle is a leading global lithium-ion battery recycler using hydrometallurgical processes, operating across North America and Europe. Directly comparable to Attero's LIB recycling technology and end-market focus, with similar feedstock-recovery economics.
- Redwood Materials: Redwood Materials is a major US-based battery recycling company focused on end-of-life lithium-ion batteries and critical mineral recovery. Directly comparable to Attero's LIB recycling and circular economy model, with deep OEM relationships.
- Lohum Cleantech: Lohum is an Indian lithium-ion battery recycling and critical mineral recovery company, founded in 2017. Closest Indian competitor to Attero, directly competing for EV battery feedstock, EPR contracts, and critical mineral offtake agreements.
- Gravita India: Gravita India is a publicly listed Indian lead-acid battery and e-waste recycler with global operations. Directly comparable as a domestic peer in battery and e-waste recycling, addressing similar EPR-driven customer needs in India.
- TES (Total Environmental Solutions): TES is a global e-waste and IT asset disposition (ITAD) company with operations across Asia-Pacific including India. Directly comparable as an e-waste recycler with similar enterprise customers and EPR compliance service offerings.
Broad incumbents
- Umicore: Umicore is a Belgian global materials technology group with significant battery materials and recycling operations. Comparable as a broad incumbent in critical mineral refining, with established OEM relationships and a multi-decade head start in recycling.
- Glencore: Glencore is a global diversified mining and commodities trading company with significant battery metals recycling and processing operations. Broad incumbent that competes with Attero in critical mineral recovery and downstream sale of recovered materials.
- Tata Chemicals: Tata Chemicals is part of the Tata Group with interests in lithium-ion battery materials, EV battery recycling, and circular economy. Comparable as a broad Indian incumbent entering the same LIB recycling and critical mineral space with substantially more capital.
- Exide Industries: Exide Industries is India's largest lead-acid battery manufacturer with growing investments in lithium-ion and recycling operations. Broad incumbent peer in Indian battery value chain with potential to compete for end-of-life battery feedstock.
- Stena Recycling: Stena Recycling is a Swedish multinational metals and electronics recycler with global operations. Comparable as a broad incumbent in e-waste and critical mineral recovery, with mature European recycling infrastructure and supply chain scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Attero social profiles
Digital presenceAttero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attero leadership team
Management profileNumber of profiles
Profiles4 records
Attero funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attero
What does Attero do?
Attero operates an integrated end-to-end electronics asset management business that processes e-waste and lithium-ion batteries to recover critical minerals (lithium, cobalt, nickel, rare earths, graphite) using proprietary hydrometallurgical recycling technology achieving up to 98% resource recovery efficiency. The company complements its physical recycling operations with two digital platforms: MetalMandi, a B2B digital scrap trading marketplace, and Selsmart, a consumer-facing e-waste take-back platform.
Is Attero a public or private company?
Attero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Attero founded?
Attero was founded in 2008. It employs 501 to 1,000 people.
Where is Attero based?
Attero is headquartered in Noida, India, in the Asia region.
How does Attero make money?
Four revenue lines are on record. E-waste and Battery Recycling Services are the primary driver. The others are metalMandi B2B Marketplace, selsmart Consumer E-waste Platform and critical Mineral Recovery and Sale.
Who are Attero's main competitors?
Direct peers on record are Li-Cycle, Redwood Materials, Lohum Cleantech, Gravita India and TES (Total Environmental Solutions). Broad incumbents are Umicore, Glencore, Tata Chemicals, Exide Industries and Stena Recycling.
Does Attero have an API?
No public API is recorded for Attero.
What industry is Attero in?
Attero's product category is Electronic Waste Recycling. Its primary akta.pro industry code is EUAIAIAF, Lithium-ion Battery Recycling (Mechanical, Hydro, Direct Recycling), with a secondary code of BPALAIAF, Battery Recycling & Management (Lithium-ion, Lead-acid). Its NAICS code is 562920 and its SIC code is 4953.