SHE Media

What SHE Media does

SHE Media is a mission-driven women's media company operating a multi-brand platform anchored by four flagship editorial properties: SheKnows (parenting and lifestyle), Flow Space (women's whole life health), StyleCaster (fashion, beauty, and pop culture), and Soaps (entertainment). The company serves 74M+ monthly uniques and 350M+ social followers, ranked in the Top 10 of the lifestyle category per ComScore Media Metrix (March 2023). Underpinning the editorial layer is Atlas Data Studio, a proprietary ad management platform that powers next-generation targeting through Permutive-powered cookieless first-party audience segments, IBM Watson and AdMantX contextual alignment, and integrations with Integral Ad Science, Magnite, Xandr, LiveRamp, and Google Certified Publishing Partner (GCPP) infrastructure. SHE Media is a wholly-owned subsidiary of Penske Media Corporation (PMC), which provides access to a broader media portfolio including Variety, Rolling Stone, and Billboard.

SHE Media makes money through a hybrid advertising and partnership model: Direct Sold high-CPM campaigns (premium video, native, high-impact, emerging formats) sold by an enterprise field sales team; programmatic advertising across Atlas Data Studio; revenue sharing with the SHE Media Collective, a curated network of 5,000+ independent publishers and creators who grant exclusive ad inventory access in exchange for monetization technology, audience growth services, and editorial exposure; Meaningful Marketplaces, which connects advertisers with BIPOC, women-owned, Latinx, AAPI, and LGBTQIA+-owned publishers; and branded content plus live events including the annual Co-Lab at SXSW and the Flow Space Women's Health Summit. GTM combines enterprise field sales for brand advertisers and agencies, application-based partner recruitment for publishers (requiring 50K+ monthly page views), and product-led programmatic buying through Atlas Data Studio. Customer segments include enterprise brand advertisers and agencies, independent publishers and content creators, socially conscious advertisers pursuing DEI-aligned spend, and women consumers aged 18-54+.

Name

SHE Media

Legal name

SheMedia, LLC

Website

https://shemedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

SHE Media is a PMC-owned multi-brand women's media company operating SheKnows, Flow Space, StyleCaster, and Soaps, alongside the 5,000+ publisher SHE Media Collective, monetized through the proprietary Atlas Data Studio ad management platform and Meaningful Marketplaces.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310), Miscellaneous Publishing (2741)

akta.pro primary industry

Community-Integrated Publishing Platforms (MPACAIAI)

akta.pro secondary industries

White-Label/Hosted Publishing Platforms (MPACAIAJ), Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital advertising
• Programmatic media
• Ad management platform
• Women lifestyle media
• Publisher monetization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Programmatic Advertising: Revenue from programmatic ad placements across the publisher network using real-time bidding and automated ad serving through the Atlas Data Studio platform.
2. Direct Sold Advertising: High-CPM direct sold campaigns to brands and agencies, including high-impact, premium video, native, and emerging ad formats.
3. Publisher Network Monetization: SHE Media Collective provides monetization services to publishers in exchange for exclusive ad inventory access, sharing revenue from programmatic and direct campaigns.
4. Meaningful Marketplace Sponsorships: Branded content, sponsored campaigns, and event sponsorships focused on diverse publishers and BIPOC-owned media properties.
5. Events and Branded Content: Custom content development, event sponsorships (SXSW Co-Lab, Flow Space Women's Health Summit), and immersive storytelling partnerships with brands.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SHE Media operates a digital media and advertising platform built around four flagship editorial brands (SheKnows, Flow Space, StyleCaster, Soaps) and the SHE Media Collective of 5,000+ independent publishers. The company monetizes its owned-and-operated and partner inventory through the proprietary Atlas Data Studio ad management platform, selling direct-sold and programmatic advertising to brands and agencies seeking to reach women audiences, alongside custom branded content, sponsorships, and live event programs such as the SHE Media Co-Lab at SXSW and the Flow Space Women's Health Summit.

Product overview

SHE Media is a mission-driven multi-brand media company operating a platform-plus-modules architecture. At its core are four flagship editorial brands—SheKnows (parenting and health), Flow Space (women's whole life health), StyleCaster (fashion and beauty), and Soaps (entertainment)—serving audiences across health, lifestyle, and cultural verticals. Supporting the owned media is the SHE Media Collective, a partner network of 5,000+ independent publishers monetized through Atlas Data Studio, SHE Media's proprietary ad management platform featuring next-generation targeting powered by 1st party behavioral data and contextual alignment tools. The Meaningful Marketplaces initiative connects advertisers with diverse-owned publishers. Content and events capabilities span custom branded content, live summits including the annual Co-Lab at SXSW and Flow Space Women's Health Summit, the Collective Intel LinkedIn event series, and the Finding Flow video podcast. Video content is distributed across owned properties and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• SheKnows: Premier lifestyle site for active moms covering health, entertainment, lifestyle, and parenting content
• Flow Space
• StyleCaster
• Soaps

Products and services

• SHE Media Collective Application-based partner network of 5,000+ independent publishers, bloggers, creators, and influencers (requires 50,000+ monthly pageviews) that provides ad tech monetization, traffic growth strategies, audience development support, editorial exposure on flagship sites, and access to premium demand partners in exchange for exclusive ad inventory access.
• Atlas Data Studio Proprietary ad management platform delivering next-generation audience targeting through Permutive-powered 1st-party behavioral data segments, IBM Watson and AdMantX contextual alignment, layered 2nd and 3rd-party data, and real-time insights and retargeting; available to advertisers as a Google Certified Publishing Partner (GCPP) programmatic and direct-sold buying environment.
• SheKnows Premier lifestyle digital media brand for active moms, producing original editorial content across health, entertainment, lifestyle, and parenting verticals that drives advertising inventory and audience engagement for advertisers targeting women.
• Flow Space Digital and live media platform focused on women's whole life health, covering brain health, heart health, medical innovation, longevity, menopause, and more through science-backed storytelling; sold to advertisers as a brand-safe environment for women's health campaigns and as the editorial home of the Flow Space Women's Health Summit.

Quantifiable outcome

• 74M+ monthly uniques reaching women across lifestyle content categories
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Mirror DigitalcoreStrategic or Co-development Partner · 30 March 2026Strategic partnership announced March 2026 combining strengths in digital publishing, audience data, cultural expertise, and premium publishing to enhance inclusive and culturally relevant media for brands. The collaboration aims to create a new model for inclusive, performance-driven media serving leading brands.
• Google (GCPP Partner)coreTechnology or IntegrationSHE Media is a Google Certified Partner (GCPP), one of only a handful of publishers worldwide to achieve this accreditation. The partnership provides access to programmatic advertising infrastructure and validates SHE Media's standards for inventory management, fraud mitigation, and performance.
• PermutivecoreTechnology or IntegrationCookieless audience segmentation platform enabling real-time behavioral targeting based on on-site user signals including pageview frequency, time spent, scroll depth, and ad engagement.
• IBM WatsonsupportingTechnology or IntegrationWatson AI technology leveraged for niche contextual alignment to identify and target relevant editorial contexts for advertising placements.
• AdmantXsupportingTechnology or IntegrationContextual targeting technology for identifying relevant editorial environments and ensuring brand-safe advertising adjacency.
• Integral Ad Science (IAS)coreTechnology or IntegrationAd measurement and brand safety verification used to vet all sites in the SHE Media Collective network, actively preventing invalid traffic with fraud targets below 5%.
• MagnitesupportingTechnology or IntegrationProgrammatic advertising technology partner providing access to Magnite Vendor Marketplace and curated marketplaces.
• Xandr (Microsoft)supportingTechnology or IntegrationXandr Curated Marketplace integration for programmatic demand, part of Microsoft's advertising technology portfolio.
• LiveRamp (LiveRamp + ATS)supportingTechnology or IntegrationIdentity resolution and data connectivity platform enabling cross-device targeting and addressable audience activation.
• Group BlackcoreStrategic or Co-development PartnerPartnership to launch the Group Black Network for Black publishers, enabling advertisers to support diverse-owned media through targeted investments.
• Penske Media Corporation (PMC)coreStrategic or Co-development PartnerSHE Media is a subsidiary of Penske Media Corporation, gaining access to PMC's portfolio of iconic brands including Rolling Stone, Variety, Billboard, and others, and shared technology infrastructure.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dotdash Meredith: Dotdash Meredith is the largest digital and print publisher in the US, operating iconic lifestyle brands (People, Better Homes & Gardens, Allrecipes, Investopedia) with proprietary DMP and direct-sold programmatic advertising. Directly comparable as a multi-brand digital publishing platform monetized through premium advertising to women and lifestyle audiences.
• Group Black: Group Black is a media collective representing Black-owned publishers and creators, offering advertisers targeted access to diverse audiences. Comparable as a publisher network addressing the same DEI-focused advertiser demand that SHE Media's Meaningful Marketplace targets; SHE Media has a strategic partnership with Group Black.
• PopSugar: PopSugar is a digital media brand targeting millennial and Gen Z women with lifestyle, entertainment, fitness, and parenting content monetized through branded content and programmatic advertising. Comparable to StyleCaster and SheKnows in audience demographics and advertising-supported digital publishing business model.
• Refinery29: Refinery29 is a digital media company targeting young women with original content across entertainment, fashion, beauty, and wellness verticals, monetized through branded content and advertising. Comparable to SHE Media's flagship brands in audience targeting and women's lifestyle content with similar advertising-supported model.
• BuzzFeed: BuzzFeed operates a portfolio of digital media brands including HuffPost and Tasty, monetized through programmatic advertising, branded content, and commerce. Comparable as a multi-brand digital publisher serving millennial/Gen Z audiences with advertising-supported revenue model and similar scale challenges in programmatic CPMs.
• Everyday Health Group: Everyday Health Group operates health and wellness media brands (Everyday Health, What to Expect, The Bump) with premium direct-sold pharma and wellness advertising. Comparable to Flow Space and SheKnows health verticals in audience targeting and pharma/healthcare advertiser focus; previous employer of SHE Media's Chief Commercial Officer.
• Well+Good: Well+Good is a digital wellness media brand targeting health-conscious millennial and Gen Z women, monetized through branded content, programmatic advertising, and events. Comparable to Flow Space in women's wellness audience targeting and similar content-plus-events business model.
• MindBodyGreen: MindBodyGreen is a digital wellness media brand focusing on nutrition, fitness, and mindfulness content with a similar content-and-commerce model. Comparable to Flow Space in women's whole-life health content vertical and premium wellness advertiser relationships.

Broad incumbents

• Hearst Media (Magazines & Digital): Hearst operates a portfolio of women's lifestyle magazines (Cosmopolitan, Elle, Harper's Bazaar, Good Housekeeping) plus digital properties with significantly larger scale and broader category coverage than SHE Media. Comparable as a women's lifestyle publishing incumbent, but operates at much larger scale with diversified portfolio strategy.

Regional players

• Starter Story (acquired by Zapier) / CafeMom: CafeMom was a legacy digital community for mothers with similar SheKnows audience targeting, though now significantly diminished. Listed as a comparable historical peer in mom-focused digital publishing, but currently operates at materially smaller scale than SHE Media's properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SheKnowsmedia
• YouTubeyoutube.com/@shemedia
• Facebookfacebook.com/SHEmedia
• LinkedInlinkedin.com/company/shemedia-usa
• Instagraminstagram.com/shemedia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHE Media