What Freestone Capital Management does

Freestone Capital Management is an independent, fee-only registered investment advisor founded in 1999 by Gary Furukawa in Seattle. The firm is 100% employee-owned and operates under a fiduciary mandate, serving high-net-worth individuals and families, successful entrepreneurs, corporate executives, and business owners across the U.S. West Coast through five offices in Seattle, San Francisco, Silicon Valley, Santa Barbara, and Anchorage. Assets under management have grown from $250 million at founding to over $14 billion, placing it among the top U.S. RIA firms (Forbes #12 in 2025). The firm employs roughly 51-100 staff including an 18-person in-house investment team and an advisor team where 80% hold equity ownership stakes, generating approximately $39MM in average new client assets per advisor.

The firm's product suite is an integrated wealth services platform covering six pillars: financial planning, investment management (traditional and alternative assets), estate planning, tax planning, insurance and asset protection, and philanthropy. Investment management uses a hybrid model blending internally managed solutions with external managers, including the proprietary Freestone Real Estate Fund (26-year track record, $445M NAV) and other alternative strategies spanning private equity, real estate, litigation finance, affordable housing, and specialty niches such as Kentucky bourbon and manufactured housing communities. Technology infrastructure is led by an in-house operations and technology team using Tamarac for the client portal, with Charles Schwab serving as primary custodian under the Schwab Alliance platform.

The revenue model is asset-based advisory fees, structured as subscription/recurring, with specific rates not publicly disclosed but applied to client AUM on an annual billing cadence. The go-to-market is sales-led and relationship-based, with 43% of new business generated through firm-internal referrals and the remainder sourced through advisor outreach, content marketing, community events, and partnerships such as Freestone Foundation's support of Fred Hutch. Customer concentration is distributed across many HNW households rather than concentrated in a few large accounts, and pricing is customized per engagement with no standardized tier structure disclosed.

Name

Freestone Capital Management

Legal name

Freestone Capital Management, LLC

Website

https://freestonecapital.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Freestone Capital Management is a 100% employee-owned, fee-only registered investment advisor serving high-net-worth individuals, families, entrepreneurs, and executives across the U.S. West Coast with integrated wealth planning, investment management, and proprietary alternative investment funds.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Fee-Only Advisory (FSAEAAAL), Discretionary Portfolio Management (Retail) (FSAAAAAH)

Keywords

• Wealth management services
• Financial planning advisory
• Asset management services
• Estate planning advisory
• Investment management advisory

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Asset-Based Advisory Fees: Fee-only registered investment advisor model charging fees based on assets under management, serving as a fiduciary with 100% employee-owned structure

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Freestone Capital Management is a fee-only, fiduciary registered investment advisor that delivers integrated wealth management services to high-net-worth individuals and families. Its core offerings span six interconnected practice areas — financial planning, investment management (traditional and alternative), estate planning, tax planning, insurance and asset protection, and philanthropy advisory — complemented by proprietary alternative investment vehicles such as the Freestone Real Estate Fund.

Product overview

Freestone Capital Management is an integrated wealth services firm offering a comprehensive suite of wealth management and investment services. The core offering consists of six interconnected service areas: Financial Planning, Investment Management (encompassing Traditional Asset Management, Alternative Investments, and Socially Responsible Investments), Estate Planning, Tax Planning, Insurance and Asset Protection, and Philanthropy and Social Good. The firm operates a hybrid approach, complementing internal solutions with outside managers to provide broad diversification. Additionally, Freestone offers the proprietary Freestone Real Estate Fund as a specialized alternative investment vehicle for accredited investors. The firm serves high-net-worth individuals and families throughout the west coast with offices in Seattle, San Francisco, Silicon Valley, Santa Barbara, and Anchorage.

Differentiator

Problem solved

Functional benefit

Brands

• Freestone Real Estate: A private real estate investment fund focused on preserving and growing capital through thoughtful investment strategies, with over 25 years of experience and a NAV of $445 million as of 2023 with an inception date of 2023.

Products and services

• Financial Planning

Quantifiable outcome

• Grew AUM from $250 million to over $14 billion since 1999
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Fred HutchminorOthersCommunity partnership through Freestone Foundation supporting Fred Hutch's annual Obliteride cycling event to raise funds for cancer research
• BarronsminorOthersIndependent award provider for advisor rankings including Top 100 Independent Advisors and Top 1,200 Advisor by State rankings
• Forbes/SHOOK ResearchminorOthersIndependent award provider for Top RIA Firms, Best-in-State Advisors, and Best-in-State Women Advisors rankings

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mariner Wealth Advisors: National independent RIA offering comprehensive wealth planning, investment management, and tax services to HNW clients. Comparable in integrated service model and HNW focus, though operating at a much larger national scale.
• Creative Planning: One of the largest U.S. independent RIAs providing fee-only wealth management, financial planning, and investment management. Directly comparable business model with a substantially larger national footprint and AUM base.
• Fisher Investments: Large independent RIA serving HNW individuals and institutions with discretionary portfolio management. Highly comparable as a fee-based, employee-influenced RIA competing in the same HNW segment with proprietary investment strategies.
• Aspiriant: Fee-only RIA focused on HNW individuals and families, providing integrated financial planning and investment management. Comparable in target client segment, fee-only fiduciary model, and integrated service approach.
• Moneta Group: Independent, employee-owned RIA serving HNW families with comprehensive wealth management and financial planning. Directly comparable in employee-owned structure, fee-only model, and integrated HNW service offering.
• Brighton Jones: Seattle-headquartered fee-only RIA offering integrated wealth management to HNW clients. Directly comparable in geography, business model (fee-only fiduciary), and target clientele, with similar concierge-style service offering.

Broad incumbents

• Goldman Sachs Personal Financial Management: National wealth management arm of Goldman Sachs serving HNW and mass-affluent clients with advisory services. Comparable in target segment and service breadth, though operating with the backing of a global bulge-bracket bank.
• Edelman Financial Engines: Large national RIA offering wealth management, financial planning, and investment advisory to a broad client base. Comparable in fee-only RIA model but serves a broader mass-affluent to HNW client mix with greater scale.

Others

• Charles Schwab: Freestone's primary custodian (per partnership disclosure) providing execution, custody, and account access through the Schwab Alliance platform. Adjacent relationship as infrastructure provider rather than direct competitor.

Regional players

• Russell Investments: Seattle-headquartered global investment management firm with multi-asset solutions and wealth management offerings. Comparable through Seattle base and investment management capabilities, though much larger and primarily institutional.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Freestone-Capital-Management-261727608057483
• LinkedInlinkedin.com/company/freestone-capital-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freestone Capital Management