e& money

Name

e& money

Legal name

Digital Financial Services LLC

Website

https://eandmoney.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Digital Wallet & Payments

NAICS

Credit Card Issuing (52221), Sales Financing (52222), Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141), Finance Services (6199)

akta.pro primary industry

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Digital wallet services
• International money transfers
• Prepaid card issuance
• Digital gold investment
• Digital payroll platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. International money transfers: Fee-based international money transfers to over 200 countries. Bank transactions to Pakistan over USD 100 are free of charge. One free international transfer per month included with accounts. Standard fees apply for other international transfers, with correspondent/intermediary charges up to approximately 2% of the transaction amount or USD 50 equivalent.
2. Card spending and cashback: Revenue generated from card transaction interchange fees on Mastercard prepaid cards, supplemented by the 1% cashback Rewards programme which drives customer engagement and card usage.
3. Subscription plans (Standard, Plus, Premium): Automatic enrollment in free Standard plan. Optional Plus and Premium paid subscription plans with enhanced benefits and features, billed monthly. Salary transfer recipients may be auto-upgraded to higher tiers based on minimum thresholds.
4. Digital lending products (BNPL, early wage access, credit cards): Planned expansion into lending services following receipt of Finance Company license from Central Bank of the UAE. Revenue to be generated from buy-now-pay-later fees, early wage access charges, and credit card interest/fees.
5. Digital gold buy/sell: Revenue from the digital gold investment platform via SafeGold partnership, likely through spread on buy/sell prices of 24-karat gold, with storage free for up to 2 years.
6. Bill payments and top-ups: Commission or fees from processing bill payments and mobile/airtime top-ups through the app.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

e& money operates a UAE Central Bank-regulated digital financial SuperApp that combines an IBAN-based current account, a multi-currency prepaid Mastercard, domestic and international money transfers, bill payments, digital gold trading, and salary advance features. On the business side it offers a Digital Salary Platform for employers and a MOHRE-registered account for domestic workers, positioning itself as a unified financial services layer across consumer and enterprise use cases in the UAE.

Product overview

e& money is a digital financial superapp offering a unified platform for digital payments and financial services in the UAE. The core offering is the e& money Digital Wallet, which provides IBAN accounts, virtual and physical prepaid Mastercard cards, and comprehensive money transfer services (international to 150+ countries and local instant transfers). The platform extends through multiple integrated modules: Digital Gold Investment (via SafeGold partnership) for 24K gold trading starting from AED 10; Rewards by e& money for 1% cashback on card transactions; easyCredit for AI-driven lending products including BNPL and early wage access; bill payments and top-ups; and gift/voucher purchases. The Digital Salary Platform enables employers to process payroll with WPS compliance. The company recently expanded into lending services following receipt of a Finance Company license from the UAE Central Bank, positioning itself as a broader financial superapp.

Differentiator

Problem solved

Functional benefit

Brands

• easyCredit: Credit/lending product offered by e& money enabling buy-now-pay-later, early wage access, and credit cards.

Products and services

• e& money SuperApp (Unified Wallet Account) UAE Central Bank-regulated unified financial account delivered via mobile app, giving individual UAE residents an IBAN, Mastercard and full digital banking functionality.
• e& money Prepaid Mastercard Multi-currency prepaid Mastercard linked to the e& money account for spending, ATM withdrawals and online checkout in AED, USD, EUR and GBP.
• International Money Transfers Cross-border remittance service allowing UAE-based users to send money abroad in multiple currencies using the IBAN account and competitive FX.
• Bill Payments In-app utility and recurring bill payment functionality for UAE consumers paying telecom, utilities and other everyday bills from the wallet balance.
• Digital Gold Buy, sell and store 24K digital gold (999.9 purity) denominated in AED directly from the SuperApp, backed by SafeGold vaulting infrastructure.
• Digital Salary Platform (for Employers) B2B payroll platform enabling UAE employers to pay salaries digitally, ensure WPS compliance and offer embedded Salary Advance to their workforce.
• Domestic Worker Salary Account (MOHRE) Salary account registered with the UAE Ministry of Human Resources and Emiratisation (MOHRE), designed for domestic workers to receive wages and remit savings home.
• Salary Advance / PayLater Short-term digital lending product letting users access a portion of accrued salary before payday, offered under e& money's UAE Central Bank Finance Company License.
• e& money Pay (Lite Wallet) Lite digital wallet from e& money designed to expand access to basic financial services for underbanked populations in the UAE.

Quantifiable outcome

• Over 2 million registered users and 2.5M+ app downloads
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• SafeGoldcoreTechnology or Integration · 16 April 2026e& money partnered with SafeGold to launch a digital gold investment platform in the UAE, enabling customers to buy and sell 24-karat gold (99.99% purity) starting from AED 10, with holdings stored in secure vaults and physical delivery to customers' doorsteps. SafeGold has backing from the World Gold Council and serves over 67 million users globally.
• Crypto.comflagshipStrategic or Co-development Partner · 11 December 2025Crypto.com and e& money announced a partnership to advance the UAE digital asset ecosystem, exploring trade execution, liquidity, custody, and payment solutions through platform integrations, subject to regulatory compliance.
• Contact Financial HoldingflagshipStrategic or Co-development Partner · 16 October 2025Contact Financial Holding and e& money entered into a strategic partnership announced at GITEX Global 2025 to enhance digital finance services in Egypt, integrating AI-driven credit scoring, instant credit approval, and flexible repayment options into mobile apps, aiming to set a new benchmark in Egypt's fintech sector.
• PayPalcoreTechnology or Integration · 15 October 2025e& money partnered with PayPal to enable account linking and instant withdrawals in the UAE, making it the country's first digital wallet with direct PayPal integration. The collaboration allows users to transfer funds instantly, convert currencies at fixed rates, with future features for sending money back to PayPal, supporting the UAE's cashless economy goals.
• MOHRE (Ministry of Human Resources and Emiratisation)coreTechnology or Integration · 9 April 2025MOHRE and e& money signed a Memorandum of Understanding to provide wage protection services for domestic workers through the e& money platform, integrating MOHRE's Wage Protection System (WPS) APIs into the app, enabling employers to make salary payments via IBAN, digital wallets, and Mastercard prepaid cards. This extends WPS coverage to domestic workers while supporting UAE's cashless economy goals.
• First Abu Dhabi Bank (FAB)coreTechnology or IntegrationFirst Abu Dhabi Bank PJSC issues the virtual IBAN provided to e& money customers upon account opening, enabling customers to receive funds from any local bank in the UAE.
• e& Digital Services Company LLC (e& FinCo)coreTechnology or Integratione& FinCo provides the Bank Identification Number (BIN) sponsored for e& money's Mastercard prepaid cards. While e& FinCo provides the BIN, e& money is solely responsible for card issuance, management, servicing, and regulatory compliance.

Scale indicators9 records

Recent moves3 records

Expansion highlights6 records

Emerging players

• Tamara: Saudi-headquartered BNPL and consumer payments platform expanding across the GCC; competes with e& money's planned BNPL and serves the same expat/millennial demographic.
• Tabby: MENA-based BNPL and consumer finance app; overlaps with e& money's planned easyCredit BNPL product and competes for the same underbanked/young consumer segment across the GCC.

Direct peers

• Careem Pay: MENA superapp payments/fintech arm of Careem (Uber-owned) offering cards, payments, and financial services across the UAE and wider region — overlaps with e& money on remittances, bill pay, and cards.
• STC Bank: Digital bank and wallet spin-off of Saudi Telecom Company, providing digital payments, accounts, and lending — a direct telecom-distributed fintech peer with superapp ambitions analogous to e& money.
• Wio Bank: UAE-licensed digital bank offering consumer and SME banking via a mobile app, including accounts, cards, payments, and payroll — directly competing with e& money in the UAE superapp/neobank category.
• Zand: UAE-licensed digital bank offering corporate and consumer banking, including accounts, cards, and payments via a mobile app — competes with e& money in the UAE digital wallet and account space.
• Mashreq Neo: Mashreq Bank's digital banking platform providing accounts, cards, transfers, and rewards through a mobile-first app in the UAE — a direct superapp competitor leveraging an incumbent bank's franchise.

Broad incumbents

• PayPal: Global digital wallet and payments incumbent; e& money is a regional partner of PayPal but also competes in the cross-border remittance and digital wallet space.
• First Abu Dhabi Bank (FAB): UAE's largest bank and the issuer of e& money's virtual IBAN; FAB is both a partner and a broad incumbent competitor across accounts, cards, payroll, and lending in the UAE.
• Revolut: Global digital banking superapp with multi-currency accounts, cards, remittances, and crypto/gold trading — a benchmark competitor to e& money on multi-product superapp design and crypto/gold offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eandmoney
• YouTubeyoutube.com/@eandmoney
• Facebookfacebook.com/eandmoney
• Instagraminstagram.com/eandmoney/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e& money