Gentiva Health Service

Name

Gentiva Health Service

Legal name

Gentiva

Website

https://gentiva.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Hospice and Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Health Care and Social Assistance (62), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Routine In-Home Hospice Care (HSABAFAA)

akta.pro secondary industries

End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Chronic Care & Complex Care Management (HSABAIAD), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Hospice care services
• Palliative care services
• Home health care
• Advanced illness management
• End-of-life care

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Gentiva generates revenue through fee-for-service and managed care arrangements with Medicare, Medicaid, private insurance payers, and out-of-pocket payments for hospice, palliative care, home health, and advanced illness management services. The company operates across multiple service lines serving patients with life-limiting illnesses, chronic conditions, and post-acute care needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gentiva Health Service is a U.S. healthcare services provider delivering hospice, palliative, home health, and advanced illness management care directly to patients in their homes. Services are rendered by multidisciplinary clinical teams including nurses, social workers, volunteers, aides, and chaplains, and are accessed through a 24/7 nurse hotline, online referral, and healthcare provider referrals. The company operates through multiple retained sub-brands and specialty programs serving patients with life-limiting illnesses, serious complex conditions, and post-acute recovery needs.

Product overview

Gentiva Health Service is a healthcare provider offering hospice care, palliative care, home health care, and advanced illness management through a portfolio of sub-brands. The core offering includes multiple hospice brands (Gentiva Hospice, Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, SouthernCare Hospice Services, Hospice Plus), palliative care brands (Empatia Palliative Care, Emerald Coast Palliative Care), home health care (Heartland Home Health), and advanced illness management (Illumia Health). Specialty programs include Cancer Comfort Care, Cardiac Comfort Care, Dementia Comfort Care, and Veterans Care. The company positions itself as the nation's leading hospice, palliative, and home health provider, delivering care through interdisciplinary teams of nurses, social workers, volunteers, aides, and chaplains.

Differentiator

Problem solved

Functional benefit

Brands

• Gentiva Hospice: Hospice care services provided by Gentiva
• Heartland Hospice
• Regency SouthernCare
• SouthernCare New Beacon
• New Century Hospice
• Emerald Coast Hospice Care
• SouthernCare Hospice Services
• Hospice Plus
• Empatia Palliative Care
• Emerald Coast Palliative Care
• Heartland Home Health
• Illumia Health

Products and services

• Hospice Care End-of-life care for patients facing life-limiting illnesses that goes beyond pain and symptom management to address emotional, spiritual, and physical needs during the final stage of life. Care is delivered by interdisciplinary teams of nurses, social workers, volunteers, aides, and chaplains and is provided in the patient's home environment.
• Palliative Care Specialty care for patients living with serious, complex illnesses that delivers expert symptom relief and helps improve overall quality of life, provided alongside other curative treatment. Care is delivered by Gentiva's caregivers and clinicians in the home setting.
• Home Health Care Skilled nursing care and therapy services delivered at home for patients recovering from surgery or managing a chronic medical condition. Services are personalized to help patients return to daily activities in the comfort of their own home.
• Advanced Illness Management Specialized care designed to provide relief from the symptoms and stress of complex illnesses for people navigating serious illness, with the goal of improving quality of life wherever the patient calls home.
• Gentiva Hospice Sub-brand of Gentiva's hospice care offering end-of-life care with nurses, social workers, volunteers, aides, and chaplains addressing emotional, spiritual, and physical needs.
• Heartland Hospice Sub-brand of Gentiva's hospice care providing compassionate end-of-life services for patients and families facing life-limiting illnesses.
• Regency SouthernCare Sub-brand of Gentiva's hospice care serving patients with life-limiting conditions through interdisciplinary care teams.
• SouthernCare New Beacon Sub-brand of Gentiva's hospice care offering personalized end-of-life support and symptom management.
• New Century Hospice Sub-brand of Gentiva's hospice care providing comprehensive end-of-life care services.
• Emerald Coast Hospice Care Sub-brand of Gentiva's hospice care serving patients on the Emerald Coast with compassionate end-of-life services.
• SouthernCare Hospice Services Sub-brand of Gentiva's hospice care providing grief support and end-of-life care services.
• Hospice Plus Sub-brand of Gentiva's hospice care offering expanded hospice services and support programs.
• Empatia Palliative Care Sub-brand of Gentiva's palliative care providing relief from symptoms and stress of serious, complex illnesses while improving quality of life.
• Emerald Coast Palliative Care Sub-brand of Gentiva's palliative care serving patients on the Emerald Coast with symptom management and support services.
• Heartland Home Health Sub-brand of Gentiva's home health care providing skilled nursing care and therapy services for patients recovering from surgery or managing chronic conditions at home.
• Illumia Health Sub-brand of Gentiva's advanced illness management offering specialized care designed to provide relief from symptoms and stress of complex illnesses while improving quality of life at home.
• Cancer Comfort Care Specialty program providing specialized hospice and palliative care support for cancer patients.
• Cardiac Comfort Care Specialty program offering cardiac-focused hospice and palliative care for patients with heart conditions.
• Dementia Comfort Care Specialty program providing specialized support and care for patients with dementia and their families.
• Veterans Care Specialty program honoring and supporting veteran patients with dedicated hospice and palliative care services.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amedisys: Amedisys is a direct peer providing home health and hospice services across the US with comparable patient populations (post-acute, chronic, end-of-life). It is one of Gentiva's closest national competitors in both home health and hospice, with overlapping payer mix and referral channels.
• Enhabit Inc. Enhabit operates home health and hospice services nationwide following its spin-off from Encompass Health. It directly competes with Gentiva in skilled home health and hospice, serving similar Medicare-eligible populations via similar referral-driven GTM.
• Chemed Corporation (VITAS Healthcare): VITAS Healthcare, the hospice segment of Chemed, is one of the largest US hospice providers and directly competes with Gentiva Hospice and its sub-brands in end-of-life care delivery across national geographies.
• Pennant Group: Pennant Group operates home health, hospice, and senior living services across the US, directly overlapping with Gentiva's home health, hospice, and advanced illness management service lines.
• Addus HomeCare: Addus provides personal care, home health, and hospice services with a focus on Medicaid and dual-eligible populations. It competes with Gentiva's hospice and home health lines, particularly on the payer mix and personal-care-supporting home health side.
• BrightSpring Health Services: BrightSpring delivers home and community-based health services including home health, hospice, and complex care. Its service breadth and patient populations materially overlap with Gentiva's home health, hospice, and advanced illness management offerings.
• Aveanna Healthcare: Aveanna provides home health, hospice, and medical solutions services across the US, directly competing with Gentiva on home health and hospice delivery to medically complex and elderly populations.

Broad incumbents

• Humana / CenterWell (Home Health): CenterWell, Humana's home health and primary care arm (which acquired Kindred at Home), is a broad incumbent competitor with vertically integrated payer-provider scale that competes with Gentiva on hospice and home health referrals, especially for Humana-insured members.
• UnitedHealth Group / Optum (LHC Group): LHC Group, now part of UnitedHealth's Optum, is a broad-incumbent home health and hospice competitor. Optum's payer-provider integration allows it to steer referrals away from independent operators like Gentiva.
• Encompass Health: Encompass Health operates inpatient rehabilitation hospitals and previously owned home health and hospice (now Enhabit). It is a broader healthcare services incumbent with adjacent post-acute exposure to Gentiva's patient population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8jYVhrlVlUGAB7H56WwnuQ
• Facebookfacebook.com/Gentivahs
• LinkedInlinkedin.com/company/Gentiva
• Xx.com/gentivahospice

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentiva Health Service