emmy

What emmy does

emmy, legally Electric Mobility Concepts GmbH, is a Berlin-headquartered private company that operates an electric moped (E-Roller) sharing platform across Berlin, Hamburg, and Munich. Users register through the iOS or Android app, verify their driver's license (audio-visual verification processed via Onfido), locate and reserve nearby NIU electric mopeds equipped with integrated two-helmet storage boxes and smartphone holders, and pay per minute of use. Following the February 2023 acquisition of felyx Deutschland GmbH, the combined fleet exceeds 3,500 vehicles, making emmy Germany's largest e-scooter sharing provider.

The technology stack is operationally focused rather than AI-driven. Core fleet management, user administration, and payment orchestration are handled by Wunder Mobility (Wunder Fleet), with payments processed via LogPay and PayPal. Marketing and engagement rely on Google Firebase, AppsFlyer, Braze, and Sendinblue, while customer support runs on Zendesk and Sentry provides error monitoring. Driver identity is verified through Onfido. The service is powered by 100% green electricity supplied under a long-standing partnership with Vattenfall, whose branded scooters operate in Berlin and Hamburg and whose 5M+ German customers receive a 20% monthly ride discount.

emmy's revenue model combines transactional and recurring elements: €1 unlock fee per trip, €0.36 per minute during driving, €0.05 per minute during temporary parking, and a €4.95 registration (which includes €4.95 of riding credit valid for three months). Prepaid minute packages (valid four years) and an emmy subscription tier that waives the per-trip unlock fee supplement pay-per-use. Distribution is app-first (self-serve, PLG) supplemented by B2B2C channels — Vattenfall app integration, SIXT cross-promotion, and NAVIT corporate mobility budgets — plus a referral program paying €5 to both referrer and referee. Customers are predominantly individual urban commuters, with no large enterprise anchors disclosed.

Name

emmy

Legal name

Electric Mobility Concepts GmbH

Website

https://emmy-sharing.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

emmy (Electric Mobility Concepts GmbH) operates Germany's largest electric moped sharing platform, with 3,500+ NIU scooters rentable by minute via its iOS and Android apps across Berlin, Hamburg, and Munich, serving individual urban commuters and corporate mobility customers.

Ownership category

akta.pro rank

Product category

Shared Electric Moped / Micro-mobility Services

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Shared Mopeds/Motorbike Share (TLAFAMAH)

akta.pro secondary industries

Moped & E-Moped Rentals (THADAGAF), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Electric moped sharing
• Shared micro-mobility service
• E-scooter rental platform
• Urban last-mile transportation
• Free-floating vehicle sharing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Per-minute rental fees: Core revenue from time-based rental at €0.36 per minute. Billing based on actual driving time and parking time, with each started minute counted as a full minute.
2. Unlock fees: One-time €1 activation fee per rental trip, waived for subscription holders
3. Prepaid minute packages: Prepaid credit packages for rides at discounted rates compared to regular per-minute pricing. Valid for 4 years from purchase date.
4. Subscription (emmy subscription): Fee-based subscription to avoid the unlock fee for each individual rental. Subscription benefits include waived activation fees.
5. Parking fees: €0.05 per minute during temporary parking periods within the service area

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

emmy operates a free-floating electric moped (e-scooter) sharing service accessible through an iOS and Android smartphone app, with a fleet of more than 3,500 NIU electric mopeds available across Berlin, Hamburg, and Munich. Users register, verify their driver's license via the app, locate and free-reserve a nearby moped, and pay per-minute usage (€0.36/min rental + €1 unlock + €0.05/min parking), with optional prepaid minute packages and a subscription that waives the activation fee. The service covers key Berlin districts (Kreuzberg, Mitte, Neukölln, Prenzlauer Berg, Charlottenburg, Tiergarten, Tempelhof, Schöneberg, Friedrichshain) and is powered entirely by 100% green electricity through the Vattenfall partnership.

Product overview

emmy operates as an electric moped sharing platform offering short-term rentals of NIU electric scooters through its smartphone app. The core offering consists of the emmy App paired with a fleet of electric mopeds available in Berlin, Hamburg, and Munich. Users pay per minute (€0.36/min) plus unlock and parking fees, with optional prepaid packages and subscription plans for frequent users. The service integrates with third-party partners including Vattenfall (energy partnership with branded scooters and customer discounts), SIXT (car rental partnership), and NAVIT (corporate mobility). Additional features include a referral program offering riding credits, student discounts, and a wrong parking reporting tool. The company, Electric Mobility Concepts GmbH, acquired felyx Deutschland in February 2023 to become Germany's largest e-scooter sharing provider.

Differentiator

Problem solved

Functional benefit

Products and services

• emmy Electric Moped Sharing Free-floating electric moped sharing service for urban commuters in Berlin, Hamburg, and Munich. Users locate, free-reserve, and rent NIU electric mopeds via the emmy iOS/Android app at €0.36/min rental, €1 unlock, and €0.05/min parking, with StVO-conformant parking allowed in public spaces within the service area.
• emmy Mobile App (iOS and Android) Smartphone application available on the Apple App Store and Google Play Store that enables users to register for emmy, verify their driver's license via audio-visual verification, locate available mopeds on a map, reserve vehicles for free, start and stop rentals, and process payments.

Quantifiable outcome

• Germany's largest e-scooter sharing provider
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• felyx Deutschland GmbHcoreOthers · 2 February 2023Acquired German operations of competitor felyx, including 1,500 scooters. Felyx users able to continue using services through emmy. Acquisition made emmy Germany's largest e-scooter sharing provider.
• VattenfallcoreGTM or Marketing PartnerLong-standing marketing partnership where Vattenfall provides 100% green electricity to power emmy's fleet in Berlin and Hamburg. Vattenfall customers receive exclusive 20% monthly discount on emmy rides through the Vattenfall my Highlights app. Vattenfall has 5M+ customers in Germany.
• SIXTminorGTM or Marketing PartnerCar rental partnership providing exclusive discounts for emmy users who need more than two wheels. Targets customers transitioning between emmy's mopeds and car rental needs.
• NAVITminorGTM or Marketing PartnerCorporate mobility partnership allowing NAVIT users to utilize their mobility budget for emmy rides. Simplifies corporate mobility management for businesses.
• Wunder MobilitycoreTechnology or IntegrationProvides fleet management (Wunder Fleet) and user administration services for emmy's operations. Handles vehicle logistics, user data, and payment processing for booked vehicles.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/emmy_sharing
• YouTubeyoutube.com/channel/UCgTOnGJWT1DFiAfP8b94BzA
• Facebookfacebook.com/share.emmy
• Instagraminstagram.com/emmy.sharing
• LinkedInlinkedin.com/company/emio-sharing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about emmy