Lawdragon
Lawdragon is a privately held legal media company founded in 2005 that publishes 30+ annual guides honoring leading lawyers and consultants, alongside feature reporting, interviews, and a print magazine. It monetizes through subscriptions, elevated profiles, and advertising to law firms and legal professionals.
- Company typePrivate
- Founded2005
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lawdragon does
Lawdragon Inc. is a privately held legal media company founded in 2005 and headquartered in New York with a West Coast office in Los Angeles. The company operates a content platform serving the global legal industry through editorial products including more than 30 annual guides honoring leading lawyers and legal consultants, the Lawyer Limelights and Consultant Limelights interview series, a print magazine, and 20+ years of award-winning feature reporting on trials, deals, and practice trends. Its technology stack is a standard digital publishing platform built on the Animus Rex Web CMS, with content categorized into News & Features, Lawyer Limelights, Consultant Limelights, Guides, The Magazine, and Press Releases. Lawdragon monetizes through subscription-based elevated profiles, the Enhanced Nominations Program for guide submissions, advertising and sponsorship in magazines and newsletters, and direct magazine subscriptions sold via an online shop. Go-to-market is sales-led via a VP of business development, targeting law firms, individual lawyers, and legal consultants (including AI counseling, legal finance, crisis management, and recruitment advisors) as primary customer segments. The company is led by founder and CEO Katrina Dewey, with Managing Director David Burgess joining in May 2026 from competitor Legal 500.
Lawdragon firmographics
Firmographics- Name
- Lawdragon
- Legal name
- Lawdragon Inc.
- Website
- https://lawdragon.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lawdragon is a privately held legal media company founded in 2005 that publishes 30+ annual guides honoring leading lawyers and consultants, alongside feature reporting, interviews, and a print magazine. It monetizes through subscriptions, elevated profiles, and advertising to law firms and legal professionals.
- Ownership category
- akta.pro rank
Lawdragon industry classification
Industry- Product category
- Legal Media and Publishing
- NAICS
- Other Legal Services (54119)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Legal & Regulatory Publishing (Case Law, Statutes, Treatises) (MPAJACAA)
- akta.pro secondary industries
- Legal Reference (Statutes, Case Law, Practice Guides) (EDAGAGAB), Legal & Governance Professional Development (EDAGANAK)
Keywords
Where Lawdragon is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lawdragon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Elevated Profiles and Enhanced Nominations: Lawdragon offers elevated profile listings, Q&As, and in-depth features working with law firms to create content to strengthen digital footprint. Enhanced Nominations Program assists in submitting potential honorees for guides.
- Magazine Publications: Print publications combining original reporting with photojournalism presenting the who's who of the law
- Advertising and Sponsorship: Promotional opportunities in magazines and newsletters; advertising options for content services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Elevated Profile Services |
| Subscription | Annual | Magazine Subscriptions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lawdragon product offering
Product offeringCore offering
Lawdragon is a legal industry media and publishing company that produces more than 30 annual guides recognizing leading lawyers and legal consultants, publishes the Lawdragon print magazine, runs feature reporting on major trials and deals, and sells content services (elevated profiles, Q&As, in-depth features) to law firms to strengthen their digital footprint. Its content is distributed via the Lawdragon.com website, email newsletter, and print subscriptions.
Product overview
Lawdragon is a legal industry media company operating as a content platform with multiple editorial products. The core offerings include Lawdragon Guides (30+ annual lists honoring leading lawyers and consultants), Lawyer Limelights and Consultant Limelights (interview series), The Magazine (print publication), and Feature Reporting (news coverage). The portfolio also includes Lawdragon Press (content services for firms) and a Press Releases section aggregating industry announcements. These products work together to serve the legal industry through recognition programs, editorial content, and professional visibility services.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawdragon Guides Annual guides honoring leading legal professionals and consultants across more than 30 categories (e.g., M&A, litigation, IP, family law, energy), serving as peer-recognition lists and a reference for buyers of legal services. Firms and individuals participate via the Enhanced Nominations Program.
- Lawdragon Press Paid content services for law firms including elevated profile listings, Q&As, and in-depth features produced by Lawdragon's editorial team to strengthen a firm's digital footprint. Sold via direct outreach by the VP of Business Development.
- Lawdragon Magazine Print publication combining original reporting with photojournalism, presenting the "who's who" of the law. Available via annual subscription through the Lawdragon Shop and to advertisers seeking in-magazine promotional placements.
- Feature Reporting Award-winning news coverage service reporting on historic trials, record-setting deals, complex practice trends, and legal industry developments, delivered via the Lawdragon.com News & Features section.
Quantifiable outcome
- 30+ specialized guides published annually recognizing leading legal professionals
- +1 more outcomes
Companies that use Lawdragon
Customer profileSegments4 records
Ideal customer profiles3 records
Lawdragon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lawdragon partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Lawdragon competitors and assessment
Company assessmentEmerging players
- JD Supra: Legal content distribution platform where lawyers and law firms publish thought leadership content to strengthen digital presence. Comparable adjacent service to Lawdragon Press for firm digital footprint enhancement.
- Lexology: Legal content network aggregating lawyer-authored articles and thought leadership for law firm marketing. Comparable as a content publishing and distribution platform serving the same legal marketing buyer.
Broad incumbents
- Law360: Legal news and information service owned by LexisNexis, providing daily news coverage and practice-area intelligence subscriptions. Comparable as a paid subscription legal-media outlet at much larger scale.
- Bloomberg Law: Subscription legal news, analysis, and practice intelligence product serving law firm and in-house counsel subscribers. Comparable as premium subscription-driven legal media at large incumbent scale.
- Reuters Legal: News and information business arm of Thomson Reuters covering the legal industry, court filings, and law firm news. Comparable as an enterprise-tier legal news and information publisher.
Direct peers
- Chambers and Partners: Premier legal directory publisher producing practice-area rankings, lawyer rankings, and editorial research on law firms worldwide. Closely comparable premium guide model serving the same law firm marketing buyer.
- The American Lawyer: Long-running legal industry trade publication covering law firm news, rankings (Am Law 100/200), and editorial features. Comparable as a legal media outlet selling both subscriptions and advertising into law firms.
- Above the Law: Legal news and commentary site covering the legal profession, law firms, and Big Law industry. Comparable as digital legal media serving lawyers and law firms with advertising-driven revenue.
- Legal 500: Global legal directory and rankings publisher of tiered practice-area guides and award lists for law firms. Most direct comparable to Lawdragon's guide-based business, and the former employer of Lawdragon's new Managing Director.
- Lawyer Monthly: Magazine-format legal publication featuring lawyer profiles, awards, and editorial content. Directly comparable print-magazine-and-recognition model in legal media.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lawdragon social profiles
Digital presenceLawdragon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawdragon leadership team
Management profileNumber of profiles
Profiles2 records
Lawdragon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawdragon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawdragon
What does Lawdragon do?
Lawdragon is a legal industry media and publishing company that produces more than 30 annual guides recognizing leading lawyers and legal consultants, publishes the Lawdragon print magazine, runs feature reporting on major trials and deals, and sells content services (elevated profiles, Q&As, in-depth features) to law firms to strengthen their digital footprint. Its content is distributed via the Lawdragon.com website, email newsletter, and print subscriptions.
Is Lawdragon a public or private company?
Lawdragon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lawdragon founded?
Lawdragon was founded in 2005. It employs 1 to 10 people.
Where is Lawdragon based?
Lawdragon is headquartered in Los Angeles, United States, in the North America region.
How does Lawdragon make money?
Three revenue lines are on record. Elevated Profiles and Enhanced Nominations are the primary driver. The others are magazine Publications and advertising and Sponsorship.
Who are Lawdragon's main competitors?
Emerging players on record are JD Supra and Lexology. Broad incumbents are Law360, Bloomberg Law and Reuters Legal. Direct peers are Chambers and Partners, The American Lawyer, Above the Law, Legal 500 and Lawyer Monthly.
Does Lawdragon have an API?
No public API is recorded for Lawdragon.
What industry is Lawdragon in?
Lawdragon's product category is Legal Media and Publishing. Its primary akta.pro industry code is MPAJACAA, Legal & Regulatory Publishing (Case Law, Statutes, Treatises), with a secondary code of EDAGAGAB, Legal Reference (Statutes, Case Law, Practice Guides). Its NAICS code is 54119 and its SIC code is 2721.