Visit Myrtle Beach

What Visit Myrtle Beach does

Visit Myrtle Beach is the official Destination Marketing Organization (DMO) for the Myrtle Beach, South Carolina area, operating visitmyrtlebeach.com as the primary digital hub promoting tourism across 14 coastal communities spanning 60 miles of shoreline. The platform functions as a discovery, planning, and demand-generation layer rather than a direct booking engine: it aggregates and promotes 425,000+ accommodation units, 2,000+ restaurants, 1,000+ family attractions, 90+ championship golf courses, 30+ mini-golf courses, 25,000+ annual live music shows, and 7,000+ campsite/RV sites, with deep coverage of community-specific content and a continuously updated inventory of new openings.

The core technology surface is the official website with an AI-powered trip planner delivered through a third-party integration with Mindtrip, which provides text-based personalized recommendations for hotels, attractions, restaurants, and itineraries. The website supports 40+ languages and integrates 'Book Direct & Save' links to hotel partners. Distribution extends across Facebook, Instagram, TikTok, X, YouTube, and Pinterest, supplemented by an email newsletter, blog/article content, Spotify playlists, and a deals/coupons platform. Free downloadable resources — including the 2026 Vacation Planner and Official Visitors Guide — anchor top-of-funnel demand capture, while group travel, accessibility (sensory-friendly/autism-friendly), and international visitor hubs segment the mid-funnel.

As a DMO, Visit Myrtle Beach does not sell to consumers; its services (accommodations search, AI trip planner, deals, guides) are provided free to visitors. The organization is funded through tourism-development mechanisms typical of U.S. destination marketing bodies (the input does not disclose the funding mechanism, ownership structure, or audited financials). Its customer base is therefore the end-traveler market at large — families, couples, golfers, adventure seekers, group travelers, and accessibility-focused visitors — with the underlying partner ecosystem (hotels, restaurants, attractions, golf courses, entertainment venues) constituting the indirect commercial stakeholder base.

Name

Visit Myrtle Beach

Legal name

Visit Myrtle Beach

Website

https://visitmyrtlebeach.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Myrtle Beach is the official Destination Marketing Organization for the Myrtle Beach, South Carolina area, operating visitmyrtlebeach.com to promote 14 coastal communities across 60 miles of shoreline. The platform aggregates 425,000+ accommodations, 2,000+ restaurants, and 90+ golf courses, providing free multilingual trip planning resources — including an AI-powered trip planner — to leisure travelers.

Ownership category

akta.pro rank

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels5 records

Marketing channels11 records

Core offering

Visit Myrtle Beach operates the official destination marketing website and digital platforms for the Myrtle Beach, South Carolina area. The organization provides free visitor resources including an AI-powered trip planner, accommodation search across 425,000+ units, dining discovery across 2,000+ restaurants, attraction listings, deals and coupons, and downloadable visitor guides spanning 60 miles of coastline across 14 coastal communities.

Product overview

Visit Myrtle Beach operates as a comprehensive destination marketing platform that aggregates and promotes the Myrtle Beach area's tourism offerings across 14 unique coastal communities spanning 60 miles of beaches. The platform's core product is its website featuring an AI-powered trip planner (powered by Mindtrip) that provides personalized travel recommendations. The product portfolio centers on accommodation booking facilitation across multiple categories (hotels/motels, oceanfront resorts, beach house rentals, vacation rentals/condos, campgrounds/RV parks, and timeshares), complemented by entertainment discovery (theaters and shows, live music venues, family attractions), recreational activities (watersports, fishing charters, golf courses including 90+ championship courses and 30+ mini-golf courses), dining recommendations (2,000+ restaurants), shopping destinations, and events/festivals. The platform functions as a discovery and planning hub rather than a direct booking engine, connecting visitors with local businesses, attractions, and experiences while providing trip planning tools, visitor guides, and promotional deals.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Trip Planner Interactive AI tool on the official website that guides visitors through trip planning, recommending accommodations, activities, and dining based on natural language user preferences and queries. Built on the Mindtrip recommendation engine, it processes text inputs to generate personalized itineraries.
• Visitor Resources & Guides Free visitor-facing information services including the downloadable 2026 Vacation Planner and Official Visitors Guide with coupons and helpful trip planning info, plus maps, transportation resources, deals, and travel guides available to leisure travelers.
• Events & Festivals Calendar Annual events and festivals directory and calendar service listing major destination events such as Can-Am Days Festival, Carolina Country Music Festival, Myrtle Beach Marathon, and seasonal celebrations for visitors to plan around.
• Deals & Coupons Platform Bottom-of-funnel promotional platform that distributes discounts and coupons for amusements, attractions, restaurants, hotels, and vacation packages to visitors.

Quantifiable outcome

• 60 miles of beaches across 14 unique communities
• +4 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Scale indicators10 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Visit Florida: Statewide destination marketing organization for Florida. Compares directly to Visit Myrtle Beach as a U.S. coastal/beach DMO promoting accommodations, attractions, and trip planning, but operates at significantly larger scale and budget.
• Visit Orlando: DMO for the Orlando region. Comparable as a large-scale U.S. destination marketing organization with deep content libraries and event-driven tourism, though anchored on theme parks rather than beaches.
• Visit California: Statewide tourism marketing organization. Comparable DMO model promoting accommodations, attractions, and trip planning at a state level, with significantly larger scale and budget than Visit Myrtle Beach.
• Brand USA: National tourism marketing organization for the United States. Comparable as a destination marketing body promoting U.S. travel to international audiences, with similar multi-channel content and AI-enhanced trip-planning investments.

Direct peers

• Visit Outer Banks: DMO for North Carolina's Outer Banks. Compares directly as an Atlantic-coast beach destination promoting accommodations, family attractions, watersports, and event calendars via a similar visitor-facing website and content model.
• Visit Savannah: Destination marketing organization for Savannah, GA. Comparable coastal/Southeast U.S. DMO promoting accommodations, dining, attractions, and events to leisure travelers with a similar trip-planning resource model.
• Visit Virginia Beach: Official DMO for Virginia Beach. Closely comparable as an East Coast beach destination with a multi-channel marketing approach, accommodations aggregation, events calendar, and similar target segments including families and groups.
• Explore Charleston: Regional DMO for the Charleston, SC area. Most directly comparable to Visit Myrtle Beach as a South Carolina coastal destination marketing organization with similar accommodations, dining, and attractions aggregation model.
• Visit Hilton Head Island: DMO for Hilton Head Island, SC. Highly comparable as a South Carolina coastal destination promoting beaches, golf, dining, and family attractions with a similar DMO operating model.

Regional players

• VisitNC: Statewide DMO for North Carolina. Comparable state-level destination marketing model promoting beaches, mountains, and urban attractions — overlapping with Visit Myrtle Beach on coastal/golf content but covering broader North Carolina geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyMyrtleBeach
• YouTubeyoutube.com/user/VisitMyrtleBeach
• Facebookfacebook.com/VisitMyrtleBeachSC
• Instagraminstagram.com/mymyrtlebeach
• TikToktiktok.com/@visitmyrtlebeach
• Pinterestpinterest.com/mymyrtlebeach
• LinkedInlinkedin.com/company/visit-myrtle-beach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Myrtle Beach