Smart Kx

What Smart Kx does

Smart Kx is a Dallas-based SaaS company that provides revenue infrastructure software to Registered Investment Advisors (RIAs). Founded in 2018 by Lacey Shrum, an attorney and former outside compliance consultant, the company built its platform to address fee calculation errors, onboarding delays, and revenue leakage in advisory firms. The product connects client agreements, fee schedules, billing calculations, compliance documentation, and reconciliation into a single workflow, enabling what the company describes as conversion of prospects to billed clients in seconds rather than weeks. Core modules include fee schedule management, automated client onboarding with electronic signature dispatch, bulk billing and client reporting, automated compliance documentation aligned with Form ADV Part 2A Item 5, and an Insights Dashboard surfacing AUM, blended rates, and lost revenue metrics. Smart Recon, launched in 2024, is a billed add-on that replaces quarterly-in-advance billing tied to four market days with continuous market-data reconciliation.

The platform is cloud-based and hosted on AWS, with native integrations into the two dominant RIA CRMs (Redtail, Wealthbox), Charles Schwab custodian data feeds, specialized retirement custodians (IPX Retirement, Inspira Financial, American Trust Retirement), and HelloSign for electronic signatures. Security investments include multi-factor authentication, inactivity timeout, and SOC 2 Type 2 data collection in progress as of December 2025.

Smart Kx operates a quote-based subscription model with multi-year enterprise contracts, where pricing is tailored to firm AUM and complexity. Go-to-market is hybrid: product-led growth via a free Metrics Calculator and website demo booking, supplemented by enterprise field sales and channel partnerships (notably the November 2025 strategic partnership with Integrated Partners, a $23.8B AUA RIA network of 220+ advisors across 116 offices). The company also offers a separate paid ADV Review service at $297-$497 for compliance validation. Headcount is reported at 1-10 employees and no venture or private equity funding rounds are disclosed in source materials.

Name

Smart Kx

Legal name

Smart Kx LLC

Website

https://smartkx.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Kx provides SaaS revenue infrastructure for Registered Investment Advisors, automating fee calculation, client onboarding, billing reconciliation, and compliance documentation. The cloud platform integrates with Redtail, Wealthbox, and Charles Schwab to serve enterprise and mid-market RIAs.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Platform: Smart Kx operates as a SaaS platform charging subscription fees for access to its fee billing, client onboarding, and compliance documentation platform. Pricing is tailored based on AUM and firm size, with enterprise pricing available for larger RIA networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Smart Kx provides a cloud-based SaaS platform that modernizes fee calculation, client onboarding, billing, and compliance documentation for Registered Investment Advisors (RIAs). The platform connects client agreements and fee schedules directly to automated billing, replacing error-prone manual processes. It includes modules for fee schedule management, automated onboarding with e-signature, bulk billing, reconciliation look-backs, and revenue analytics dashboards.

Product overview

Smart Kx is a unified revenue infrastructure platform for Registered Investment Advisors (RIAs), purpose-built to modernize fee calculation, client onboarding, and billing operations. The core Smart Kx Platform serves as the central system, connecting client agreements and fee schedules directly to billing calculations. It includes modules for Fee Schedule Management (unlimited customized fee schedules), New Client Onboarding (automated document dispatch and e-signature), Bulk Billing and Client Reporting (bulk billing with forecasting), and Automated Compliance and Documentation (ADV disclosures and annual amendments). Smart Recon is a billed enhancement that replaces traditional quarterly-in-advance billing with continuous market data reconciliation, smoothing revenue volatility tied to four market days. The Insights Dashboard provides real-time revenue analytics including AUM, blended rates, and lost revenue detection. Free tools include a Metrics Calculator for RIA benchmarking. The ADV Review Service offers expert validation of fee disclosures against regulatory requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Recon: Revenue optimization feature that replaces traditional quarterly billing with continuous market data-based calculations for smoother, predictable revenue.

Products and services

• Smart Kx Platform The core SaaS platform for Registered Investment Advisors (RIAs) that modernizes fee calculation, client onboarding, billing, and compliance documentation. Connects client agreements with billing to eliminate manual processes and revenue leakage.
• Smart Recon Billing methodology enhancement that replaces traditional quarterly-in-advance billing tied to four market days with continuous market data reconciliation. Provides smoother, more predictable revenue and transparent fee calculations aligned with average daily balance.
• ADV Review Service Expert validation service comparing ADV Part 2A Item 5 disclosures against actual fees in Smart Kx. Includes certification, key findings, and suggested language updates for compliance confidence.
• Metrics Calculator Free online tool for RIA firms to calculate and analyze key billing metrics including blended rate, average client revenue, and revenue analysis.

Quantifiable outcome

• Firms gain $146K annually per $1B AUM through optimized billing approach
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Integrated PartnerscoreStrategic or Co-development Partner · 18 November 2025Strategic partnership integrating Smart Kx's advanced fee documentation, calculation, and analysis technology into Integrated Partners' advisor ecosystem. The partnership aims to enhance transparency, accuracy, and efficiency in billing and revenue management for their network of 220+ advisors managing $23.8B AUA. Smart Kx's Smart Recon feature is highlighted as a key differentiator providing fair fee calculation aligned with client interests.
• Wealthbox CRMcoreTechnology or Integration · 30 January 2024Integration allowing advisors to transfer client data from Wealthbox directly into Smart Kx contracts, dispatch for electronic signatures, and automatically update contact status and KYC dates in Wealthbox upon contract completion. Includes automated household creation synchronization between platforms.
• RedtailcoreTechnology or Integration · 30 January 2024Integration that transfers data from Redtail into contracts, sends documents for signature, automatically stores signed contracts in Redtail Imaging, and updates contact status to 'Client' with refreshed KYC dates.
• Charles SchwabcoreTechnology or IntegrationCustodian integration enabling Smart Kx to receive account information to draft client-specific fee disclosures and calculate fees based on custodian data.
• Stephanie Dannebaum ConsultingminorImplementation/ SI/ Consulting PartnerWorkflow consulting partner offering free Smart Kx workflows uploaded directly into Redtail or Wealthbox CRM. Stephanie Dannebaum provides custom workflow implementation for Smart Kx users at no additional cost.
• MilemarkerminorGTM or Marketing PartnerCo-marketing partner featured in podcast collaboration discussing rethinking AUM as a success metric for RIAs. Milemarker CEO Kyle Van Pelt appeared on Smart Kx webinar discussing revenue metrics.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/smart_kx
• LinkedInlinkedin.com/company/smartkx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Kx