Delta Defense

What Delta Defense does

Delta Defense, LLC is a privately held insurance agency and service provider headquartered in West Bend, Wisconsin, founded in 2003. It is the official service provider for the United States Concealed Carry Association (USCCA), a membership organization serving responsible American gun owners. Delta Defense holds insurance agency licenses in all 50 states and the District of Columbia (operating as Delta Defense Insurance Services in California under CA License #0M34093) and serves a member base that exceeded 870,000 as of October 2025.

The company's core product is the USCCA Membership, a three-tiered subscription (Gold $39/month, Platinum $49/month, Elite $59/month) bundling self-defense liability insurance underwritten by Universal Fire & Casualty Insurance Company, online training via the USCCA Protector Academy, access to a 1,200+ attorney network, and a 24/7 Critical Response Team. Supporting products include the USCCA Reciprocity App, Concealed Carry Magazine, and the Cabela's Shield sub-brand (a white-label partnership program). Technology infrastructure is centered on the digital membership platform, content delivery system, and integrated crisis response coordination.

Delta Defense generates revenue primarily through recurring USCCA membership subscriptions, supplemented by B2B channel revenue across employer benefit programs, independent insurance agency resellers, firearms industry partners, law enforcement associations, ranges and training facilities, and houses of worship. Group programs require a minimum of five participants with consolidated invoicing. The company also monetizes through the Cabela's Shield white-label service partnership. Marketing operates across direct digital, content, email, social media (Facebook, LinkedIn), and earned media placements on platforms including Fox News, Ben Shapiro, and Sean Hannity.

Name

Delta Defense

Legal name

Delta Defense, LLC

Website

https://deltadefense.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Self-Defense Insurance and Firearms Training Memberships

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAJADAC

Product Liability

Financial & Insurance/Insurance — Motor, Property & Casualty/General Liability Insurance

SECONDARYFSAJANAE

Standalone Umbrella Liability

Financial & Insurance/Insurance — Motor, Property & Casualty/Umbrella Insurance

Keywords

• Self-defense liability insurance
• Concealed carry membership
• Firearms training education
• Legal protection insurance
• Second amendment services

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. USCCA Membership Subscriptions: Recurring subscription revenue from USCCA membership tiers (Gold, Platinum, Elite). Members pay monthly ($39-$59) or annually ($399-$599) for access to self-defense education, training, liability insurance benefits, and member perks. Insurance is automatic membership benefit (purchased by USCCA from Universal Fire & Casualty Insurance Company). Revenue is subscription-based with strong retention dynamics driven by the value of insurance coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Delta Defense, LLC provides sales, marketing, operations, and administrative support services to the USCCA (United States Concealed Carry Association) and operates as a licensed insurance agency in all 50 states and DC. The company sells tiered USCCA Memberships (Gold, Platinum, Elite) that bundle self-defense liability insurance underwritten by Universal Fire & Casualty Insurance Company with online training through the Protector Academy, a 1,200+ attorney network, and 24/7 Critical Response Team support for responsible gun owners.

Product overview

Delta Defense is a licensed insurance agency and service provider for the USCCA (United States Concealed Carry Association), operating in all 50 states and DC. The company's product portfolio centers on the USCCA Membership program—a three-tiered offering (Gold, Platinum, Elite) providing self-defense education, training through the USCCA Protector Academy online platform, and self-defense liability insurance underwritten by Universal Fire & Casualty Insurance Company. Supporting products include the Delta Defense Critical Response Team (24/7 crisis support), the USCCA Attorney Network (1,200+ attorneys), Concealed Carry Magazine, and the USCCA Reciprocity App. Delta Defense also operates Cabela's Shield as a sub-brand. The insurance policy provides up to $2,000,000 annual liability coverage with no limit on defense expenses. The company is headquartered in West Bend, WI.

Differentiator

Problem solved

Functional benefit

Brands

• USCCA (United States Concealed Carry Association): Membership organization providing education, training, and self-defense liability insurance to responsible American gun owners. Delta Defense provides services to USCCA members.
• Cabela's Shield

Products and services

• USCCA Membership
• Self-Defense Liability Insurance
• USCCA Protector Academy
• Cabela's Shield Membership
• Delta Defense Critical Response Team
• USCCA Attorney Network
• Concealed Carry Magazine
• USCCA Reciprocity App

Quantifiable outcome

• $68,500 in legal fees covered for one member who was charged with murder and later had all charges dropped
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered secondary, minor and core.

• LifeLock (Identity Theft Protection)secondaryOthersLifeLock identity theft protection is a built-in benefit of USCCA Membership. Gold and Platinum tiers include LifeLock Standard ($124.99/yr value). Elite tier includes LifeLock Ultimate Plus ($339.99/yr value). Helps monitor members' personal information and alert to suspicious activity.
• SigSauerminorGTM or Marketing PartnerFirearms manufacturer partner offering exclusive discounts to USCCA members. Part of industry partner discount program saving members hundreds or thousands annually on guns, holsters, accessories.
• Springfield ArmoryminorGTM or Marketing PartnerFirearms manufacturer partner offering exclusive discounts to USCCA members as part of industry partner program.
• Galco GunleatherminorGTM or Marketing PartnerHolster and gun accessories manufacturer partner offering exclusive discounts to USCCA members as part of industry partner program.
• Guns.comminorGTM or Marketing PartnerOnline firearms retailer partner offering exclusive discounts to USCCA members as part of industry partner program.
• Cabela's ShieldsecondaryGTM or Marketing PartnerDelta Defense provides sales, marketing, operations and administrative support services for Cabela's Shield membership program, similar to USCCA membership services.
• USCCA Instructor NetworkcoreStrategic or Co-development PartnerNationwide network of certified instructors providing in-person training. Members can complete USCCA Qualifications by visiting partner ranges for live-fire training exercises. Instructors provide hands-on training that complements online Protector Academy curriculum.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Second Call Defense: Second Call Defense offers concealed-carry self-defense legal protection memberships, positioning as a direct competitor to USCCA with multi-state coverage and attorney access for gun owners facing self-defense incidents.
• US LawShield (U.S. LawShield): US LawShield is one of the largest direct competitors to USCCA, providing self-defense legal protection plans for gun owners across many US states with an attorney network model, closely mirroring Delta Defense's product offering and pricing tiers.
• CCW Safe: CCW Safe is a direct competitor offering concealed-carry and self-defense legal defense coverage to gun owners through a membership model very similar to USCCA, including attorney networks and critical-incident response, targeting the same individual gun-owner customer.

Emerging players

• Armed Citizens Legal Defense Network (ACLDN): ACLDN is a nonprofit organization offering self-defense legal defense coverage and educational resources to gun owners; it overlaps with USCCA's legal/educational mission but uses a community-funded model rather than recurring subscription tiers.
• Concealed Coalition: Concealed Coalition focuses primarily on concealed-carry training, certification, and education rather than insurance, but serves the same individual gun-owner segment and channels (ranges, instructors) that USCCA's Protector Academy and Instructor Network compete for.

Others

• Bass Pro Shops / Cabela's: Bass Pro/Cabela's operates the Cabela's Shield membership program that Delta Defense services as a sub-brand. While not a competitor, Bass Pro/Cabela's is the parent ecosystem participant for the Cabela's Shield affinity program and a key firearms retail distribution partner.
• NSSF (National Shooting Sports Foundation): NSSF is the trade association for the firearms industry and operates significant industry/member benefit programs that occasionally intersect with training and insurance offerings. It is an ecosystem participant rather than direct USCCA competitor, but channels range/industry partners through which USCCA distributes.
• National Rifle Association (NRA): The NRA is the dominant US firearms rights membership organization and historically offered self-defense insurance endorsements. While not currently a direct USCCA competitor, it represents the largest parallel membership ecosystem for gun owners that USCCA's 870K-member base sits within.

Broad incumbents

• Lockton: Lockton is one of the largest independent insurance brokerages globally and has entered self-defense/concealed-carry coverage niches (e.g., via Second Call Defense acquisition); it competes as a broader incumbent with deep insurance distribution capabilities rather than specializing in the gun-owner niche.
• Lemonade: Lemonade is a publicly traded insurtech using a digital-first, direct-to-consumer subscription membership model for renters, homeowners, and pet insurance. While not a self-defense competitor, it is a comparable peer for the digital-membership insurance distribution model and consumer-brand-led acquisition motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Delta-Defense-LLC-651608144888160
• LinkedInlinkedin.com/company/delta-defense-llc
• Xx.com/deltadefensesc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delta Defense