Morris Garages

What Morris Garages does

JSW MG Motor India Private Limited is an auto-tech joint venture between China's SAIC Motor (majority owner) and India's JSW Group (35% stake acquired in 2024), operating the Morris Garages brand in India since 2017 with headquarters in Gurugram and a primary manufacturing facility at Halol, Gujarat. The company sells a diversified passenger vehicle portfolio spanning seven core models: MG Majestor (D+ segment SUV, ₹40.99-44.99 lakh), MG Hector (connected midsize SUV starting ₹11.99 lakh), MG Astor (compact SUV with AI assistant starting ₹9.65 lakh), MG Windsor EV (electric CUV, best-selling EV in India in 2025), MG Comet EV (urban compact EV starting ₹7.63 lakh), MG ZS EV (premium electric SUV), and MG Gloster (full-size premium SUV), plus a separate MG Select luxury channel for Cyberster and M9 above ₹70 lakh. Underlying technology rests on the proprietary iSmart 2.0 connected car platform (75+ features, Jio Saavn and app integration), Level 2 ADAS across multiple models, prismatic cell battery technology, M-Hub 4WD systems on the Majestor, planned SIGMA architecture (~$440M, targeted 2027), and semi-solid-state SolidCore battery development led by SAIC.

The business model combines one-time vehicle sales (ICE and EV) with a recurring usage-based Battery-as-a-Service (BaaS) component that separates battery cost from purchase price and generates per-kilometer rental revenue (₹3.20-4.50/km range). Distribution runs through a 270+ city pan-India dealer network plus MG Select luxury showrooms (launched August 2025), supported by online e-booking, virtual showroom, fleet sales (Trevel MoU for Windsor EV and ZS EV), and the eHUB charging super-app aggregating 22,500+ charging points across 40+ operators. Customer segments split between urban individual buyers (70% of Windsor sales from non-metro cities), premium SUV buyers, tech-savvy families, entry-level EV buyers, EV fleet operators, and luxury EV buyers through MG Select. Revenue crossed $1 billion in FY25 with 72,925 units sold in FY26 (+17% YoY, including 62,591 EVs at +66% YoY), though losses exceeded ₹1,000 crore in FY25, signaling continued investment in scaling the EV portfolio ahead of profitability.

The competitive positioning rests on three pillars: connected-car leadership (first Internet SUV with Hector), EV affordability innovation through BaaS (12-15% adoption vs 2-3% industry average), and a charging ecosystem anchored by eHUB. The company is planning a ₹3,000-4,000 crore Halol plant capacity expansion to 300,000+ units (from ~110,000-120,000), targeting 70-75% NEV sales mix, while simultaneously entering adjacent product lines (Starlight 560 PHEV in July 2026, IM6 via MG Select in October 2026) and new geographies (Nepal via Golchha Organization from May 2026). Notable risks include declining EV market share (from 31.2% in May 2025 to 18.8% in May 2026 despite unit growth), strategic dependence on Chinese parent SAIC for technology, and recent consumer court adverse rulings on Windsor EV (₹19.56 lakh refund) and ZS Astor defects (₹18.23 lakh refund plus ₹4 lakh compensation).

Name

Morris Garages

Legal name

JSW MG Motor India Private Limited

Website

https://mgmotor.co.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

JSW MG Motor India is a SAIC-JSW joint venture automaker selling ICE and electric SUVs (Majestor, Hector, Astor, Windsor EV, Comet EV, ZS EV) through a 270+ city dealer network, MG Select luxury channel, and BaaS financing for EV buyers across India and Nepal.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

akta.pro primary industry

Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes) (IMACACAC)

akta.pro secondary industry

EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service) (TLABAHAH)

Keywords

• Passenger vehicle manufacturing
• Electric vehicle sales
• Automotive retail services
• Battery subscription services
• Connected car technology

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (ICE and EV): Primary revenue stream from sale of new passenger vehicles including petrol/diesel SUVs (Majestor, Hector, Astor, Gloster) and electric vehicles (Windsor EV, Comet EV, ZS EV). Vehicles sold through dealer network and MG Select luxury stores. Prices range from ₹7.63 lakh (Comet EV) to ₹75.90 lakh (M9). Joint venture between SAIC Motor and JSW Group (35% stake held by JSW).
2. Battery-as-a-Service (BaaS): Recurring per-kilometre battery rental revenue from BaaS program. Customers purchase vehicle without battery and pay battery rental fee (e.g., ₹3.20/km for Comet EV, ₹3.99/km for Windsor EV, ₹4.50/km for ZS EV). Financed through Bajaj Finance, Herofin Corp, VidyutTech, Ecofy/Autovert. MG also collects upfront vehicle price minus battery cost.
3. After-Sales Service, Extended Warranty, and Spare Parts: Revenue from MG Shield extended warranty plans, RSA (roadside assistance), protect plans, and genuine spare parts. Extended warranty available for all models (e.g., MG Hector Shield from ₹26,000 for comprehensive 5-year protection, MG Astor from ₹36,500). Spare parts include headlamps, filters, brake pads, coolant, and more with 1-year/20,000 km warranty.
4. MG Select Luxury Vehicle Sales: Separate luxury retail channel for premium EVs including MG Cyberster (roadster) and MG M9 (luxury MPV) priced above ₹70 lakh, sold exclusively through MG Select stores launched August 2025. MG Select recorded approximately 2,029 car sales in FY26.
5. EV Charging Infrastructure Services (e-Hub): MG e-Hub platform serves as India's largest unified EV charging app with 22,500+ charging points. Revenue not separately disclosed; platform monetisation may include transaction fees or partnerships with charge point operators.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

JSW MG Motor India manufactures and sells passenger SUVs (MG Majestor, Hector, Astor, Gloster) and electric vehicles (Windsor EV, Comet EV, ZS EV) in India, alongside luxury EVs (Cyberster, M9) sold through the dedicated MG Select channel. The company also operates the eHUB multi-network EV charging super-app and offers Battery-as-a-Service subscription pricing to lower EV entry costs. Distribution spans a 270+ city dealer network, dedicated MG Select showrooms, online e-booking, virtual showroom, fleet partnerships, and a Nepal distribution arrangement with Golchha Organization.

Product overview

JSW MG Motor India operates as an auto-tech brand offering a diversified portfolio spanning internal combustion engine (ICE) SUVs, electric vehicles (EVs), and premium luxury models. The core product lineup includes the MG Majestor (India's first D+ segment SUV with advanced 4x4 capability), MG Windsor EV (best-selling electric CUV with BaaS pricing), MG Comet EV (urban compact EV), MG ZS EV (pure electric internet SUV), MG Hector (midsize connected SUV with gesture controls), MG Astor (AI-powered compact SUV with personal assistant), and the MG Gloster (premium full-size SUV). MG Select serves as the premium retail channel for the Cyberster roadster and M9 luxury electric MPV. Key technology differentiators include the proprietary iSmart connected car platform (75+ features, Jio integration), Level 2 ADAS across most models, Battery-as-a-Service subscription pricing, and the eHUB multi-network EV charging aggregation app.

Differentiator

Problem solved

Functional benefit

Brands

• MG Select: Premium/luxury retail channel for high-end EVs including MG Cyberster (roadster) and MG M9 (luxury MPV), priced above Rs 70 lakh
• eHUB by MG
• MG Developer Program & Grant (MGDP)

Products and services

• MG Majestor India's first D+ segment full-size SUV powered by a 2.0L twin-turbo diesel engine (215.5 PS, 478.5 Nm) with an 8-speed automatic transmission. Features triple differential locks, 10 off-road modes, M-Crawl, 810mm water wading, Level 2 ADAS, Galaxy View Roof, and a 12.3-inch HD portrait infotainment screen. Offered in 4x2 and 4x4 configurations with 6- and 7-seat layouts, priced from ₹40.99 lakh.
• MG Windsor EV Premium electric CUV marketed as 'Live Business Class' with a 38 kWh prismatic battery delivering up to 331 km MIDC range, 136 PS power and 200 Nm torque. Offers Infinity View Glass Roof, Aero-Lounge seats with 135° recline, Level 2 ADAS, 360° camera, and the iSmart 2.0 connected car platform with Jio app integration. Available with Battery-as-a-Service pricing from ₹9.99 lakh plus per-km battery rental.
• MG Windsor EV Pro Extended-range version of the MG Windsor EV with a 52.9 kWh battery delivering 449 km MIDC range and Vehicle-to-Load (V2L) capability to power external devices. Available with BaaS pricing from approximately ₹12.25 lakh plus per-km rental.
• MG Comet EV Compact urban electric car with a 17.3 kWh battery delivering a claimed 230 km range and a Floating Twin Display infotainment system. Marketed as 'The Street Smart Car' for city mobility, easy parking, and sustainable everyday commuting. Available with BaaS pricing from ₹4.99 lakh plus per-km rental; a fleet-only Commute variant is offered at ₹13.49 lakh.
• MG ZS EV India's first pure electric internet SUV with a 50.3 kWh battery, claimed 461 km range, and i-Smart EV 2.0 connectivity. Combines ADAS Level 2 capabilities, premium interior appointments, and a connected EV driving experience with claimed running cost of 60 paise per km. Available with BaaS pricing from ₹13 lakh plus ₹4.50/km battery rental.
• MG Hector Midsize SUV equipped with i-Smart 2.0 features, i-Swipe touch gesture controls, spacious interiors, premium comfort, and Level 2 ADAS. The 2026 facelift introduced a 14-inch touchscreen (India's largest at launch), gesture controls, and updated ADAS features. Available in petrol and diesel powertrains with manual and automatic transmission options, priced from ₹11.99 lakh.
• MG Astor Intelligent compact SUV with a personal AI assistant, 14 autonomous Level 2 ADAS features, panoramic skyroof, 25.7 cm HD touchscreen, digital Bluetooth key, and 80+ i-Smart 2.0 connected features. Powered by a 1.5L VTi-TECH petrol engine producing 110 PS, available with 5MT or CVT automatic transmission, priced from ₹9.65 lakh.
• MG Gloster Full-size premium SUV with advanced safety features, ADAS capabilities, luxury interior appointments, and advanced 4WD. Continues to be sold alongside the newer MG Majestor in MG's SUV line-up. A BlackStorm variant offers darkened aesthetics with red accents.
• MG Cyberster Premium electric roadster positioned as the world's fastest MG, featuring a fabric scissor-door design, a 3-screen cockpit, and advanced connected car technology. Sold exclusively through the MG Select premium retail channel at prices above ₹70 lakh.
• MG M9 Luxury electric MPV with a 90 kWh lithium NMC battery delivering up to 548 km range, competing in the premium MPV segment against the Kia Carnival and Toyota Vellfire. Sold exclusively through MG Select at ₹75.90 lakh (April 2026 price update from ₹69.90 lakh).
• MG Starlight 560 Plug-in Hybrid SUV Plug-in hybrid SUV debuting as MG's entry into the mass-market PHEV segment in India, based on the Wuling Starlight platform. Pairs a 105 hp 1.5L petrol engine with a 20.5 kWh battery for 195 hp combined output and over 1,000 km total range. Expected pricing starts around ₹20 lakh ex-showroom.
• Battery-as-a-Service (BaaS) Subscription-based ownership model separating battery cost from vehicle purchase, allowing customers to buy the car at a lower upfront price and pay a per-kilometre battery rental (e.g., ₹3.20/km for Comet EV, ₹3.99/km for Windsor EV, ₹4.50/km for ZS EV). Financed through partners Bajaj Finance, Herofin Corp, VidyutTech, Ecofy, and Autovert. Reduces upfront EV acquisition cost by approximately 40% versus conventional purchase and has a 12-15% adoption rate versus an industry average of 2-3%.
• MG Shield (Extended Warranty & Protect Plans) Extended warranty, roadside assistance, and optional protect/buyback plans for MG vehicles (e.g., MG Hector Shield from ₹26,000 for 5-year comprehensive protection; MG Astor Shield from ₹36,500). Also covers EV-specific plans such as the MG Comet EV e-Shield and MG ZS EV e-Services.
• eHUB by MG India's first multi-brand EV charging super-app aggregating 40+ charging networks including Jio-bp, Tata Power, Adani Group, Shell, Zeon Charging, ChargeZone, and Bharat Petroleum. Provides locate, reserve, navigate, and pay functionality across 22,500+ charging points, with 150,000+ downloads and 1.5 GWh of energy dispensed. Available on Android and iOS.

Quantifiable outcome

• MG Windsor EV became India's highest-selling EV car in 2025 with 46,735 units
• +6 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature14 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• TrevelminorStrategic or Co-development Partner · 12 June 2026Trevel, a Gurugram-based premium EV mobility startup, signed strategic MoUs with MG Motor India as part of its long-term growth strategy. Trevel operates a fleet of MG Windsor EV and MG ZS EV vehicles across Delhi NCR. Founded September 2025, Trevel grew from 4 to 50+ vehicles, completing 5,000+ rides with 70%+ repeat customer rate.
• SAIC Motor CorporationcoreTechnology or Integration · 3 June 2026SAIC Motor (China's largest state-owned automaker) holds majority stake in MG Motor India and provides advanced EV technology, platforms (including SIGMA architecture), and battery technology access. Platform development from scratch could cost billions and take years; SAIC licensing shaves at least three years off product timelines. MG's Global Chief Battery Scientist Dr Li Zheng leads semi-solid-state battery development.
• JSW GroupcoreStrategic or Co-development Partner · 3 June 2026JSW Group holds 35% stake in MG Motor India through its joint venture with SAIC Motor. JSW separately licensed Chery Automobile technology for a new JSW-branded vehicle line targeting India's festive season. JSW Motors separately plans to enter passenger vehicle market with $2-3 billion investment.
• Golchha OrganizationminorChannel Partner/ Reseller/ Distributor · 12 May 2026Nepal-based distribution partner operating MG's Kathmandu dealership. Sells MG Hector, MG Windsor, and MG Comet with focus on building after-sales and service infrastructure. Nepal is an emerging market for automobile brands with increasing demand for connected and alternative mobility solutions.
• Charge Point Operators (e-Hub Ecosystem)coreTechnology or Integration · 5 March 2026MG's e-Hub app integrates 40+ charge point operators including Jio-bp, Tata Power, Adani Group, Shell, ChargeZone, Zeon Charging, and Bharat Petroleum. This provides 22,500+ charging points across India under a unified payment and discovery platform. Over 150,000 app downloads.
• JiocoreTechnology or IntegrationJio provides in-car app integration for MG vehicles through iSmart 2.0 platform, including Jio Saavn music streaming, Jio Games, and OTT content. MG Windsor EV features MG App Store powered by Jio with apps in categories including OTT and music.
• DPIIT (Department for Promotion of Industry and Internal Trade)minorStrategic or Co-development PartnerDPIIT partners with MG for the MG Developer Program & Grant (MGDP), the company's flagship startup engagement initiative focusing on AI, EV, sustainability, and connected car innovation. DPIIT collaboration validates the program's national importance and attracts quality startups.

Scale indicators17 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Tata Motors (Tata.ev): India's leading EV passenger vehicle maker (Tiago EV, Punch EV, Nexon EV, Curvv EV) with 38.9% market share in May 2026. Directly competes with MG Windsor EV, ZS EV, and Comet EV in India's mass-market and mid-size EV segments.
• Mahindra & Mahindra: Major Indian SUV and EV competitor (XUV400, BE 6, XEV 9e) holding 23.3% electric PV market share in May 2026. Competes head-to-head with MG in mid-size SUVs and is rapidly scaling its EV portfolio using its own INGLO platform.
• Hyundai Motor India: ICE and EV competitor (Creta, Venue, Verna, Kona EV, Ioniq 5) with a strong connected car and ADAS offering. Directly competes with MG in the mid-size SUV and EV CUV segments.
• Kia India: Sibling OEM under Hyundai group (Seltos, Sonet, Carens, EV6, EV9) with comparable tech-forward positioning and Level 2 ADAS adoption. Directly competes with MG in connected SUVs and premium EVs.
• BMW India: India's #1 luxury EV seller (3,500 units FY26) and the direct benchmark MG Select is chasing. Competes with MG Select in the premium and luxury EV segment above Rs 70 lakh.
• Toyota Kirloskar Motor: Strong player in the D+ and full-size SUV segment with the Fortuner, Legender, and Hilux. Directly competes with the newly launched MG Majestor in the same premium SUV bracket.

Broad incumbents

• Maruti Suzuki India: India's largest passenger vehicle maker (Brezza, Grand Vitara, eVX) with deep distribution and cost leadership. Competes with MG in the mass-market SUV space and is entering EVs with the eVX, pressuring MG's BaaS-led affordability story.

Emerging players

• BYD India: Chinese EV OEM (Atto 3, Seal, eMax 7) with Blade Battery technology and growing Indian footprint. Competes with MG in the premium EV SUV and MPV space and shares similar Chinese-tech origin concerns.
• VinFast India: Vietnamese EV OEM building out India manufacturing and distribution (VF 6, VF 7, VF 9). Competes with MG in the mid-size and premium EV segments and is an emerging alternative for fleet and retail buyers.

Others

• Ather Energy: Indian EV two-wheeler maker and EV ecosystem participant. Not a direct passenger vehicle competitor, but a relevant Indian EV brand in the broader clean-mobility narrative that defines MG's market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/16271169
• Xx.com/MGMotorIn
• Facebookfacebook.com/MGMotorIN

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Garages