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St. Louis Cardinals

Full company profile

uuid00061y2

Namestring
St. Louis Cardinals
Legal namestring
St. Louis Cardinals
Websiteurl
mlb.com
Company typeenum
Private
Founded yearint
1882
Descriptiontext

The St. Louis Cardinals are a professional baseball franchise and a member club of Major League Baseball, competing in the National League Central Division. The franchise traces its origins to 1882, when it was established as the St. Louis Brown Stockings, making it one of the two oldest continuously operating franchises in the National League; it has accumulated 11 World Series championships, the most of any NL club. The club plays its home games at Busch Stadium in St. Louis, Missouri.

The franchise is privately held by the DeWitt family — led by Bill DeWitt Jr. and Bill DeWitt III — and is not publicly traded or funded through external capital markets. Its operations sit inside the centralized MLB ecosystem, which governs scheduling, national broadcast and streaming rights, umpiring, the amateur draft, and the minor-league player development pipeline. On the field, as of mid-2026 the Cardinals sit at 52-49 (.515), third in the NL Central and 11.5 games out of first place, indicating a non-contending season rather than an active rebuild or sell-off.

Commercially, the franchise monetizes through the standard MLB revenue stack: a share of league-wide national media rights, local regional sports network and over-the-air broadcast fees, gate receipts and premium hospitality at Busch Stadium, sponsorship and suite revenue, concessions, and licensed merchandise distributed via MLB's league-wide retail and e-commerce channels. Customer segments are distributed across regional season-ticket holders, national MLB pass subscribers, casual walk-up attendance, corporate sponsors, and a dispersed licensed-merchandise consumer base; no single counterparty materially drives franchise revenue.

Short descriptiontext

The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSt Louis, United States
HQ citystring
St Louis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
professional baseball franchise, live sports entertainment, licensed sports merchandise, stadium ticketing services, sports media broadcasting
Industry2 codes
1Baseball & Softball Leagues
CodeMPAKAAACPrimaryYes
2Professional & Major League Stadiums
CodeMPAKAEAAPrimaryNo
Product category
Professional Sports Franchise (Major League Baseball)
Social media profiles1 record
Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The St. Louis Cardinals are a Major League Baseball team. The source data provided is from MLB.com (the league's official website) rather than from St. Louis Cardinals-specific team pages. The available source material covers MLB-wide digital products and services including MLB.TV streaming, MLB.com website features, and various MLB league programs, but does not contain specific product or service information dedicated to the St. Louis Cardinals organization.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

St. Louis Cardinals

Professional Sports Franchise (Major League Baseball)mlb.com

The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.

What St. Louis Cardinals does

The St. Louis Cardinals are a professional baseball franchise and a member club of Major League Baseball, competing in the National League Central Division. The franchise traces its origins to 1882, when it was established as the St. Louis Brown Stockings, making it one of the two oldest continuously operating franchises in the National League; it has accumulated 11 World Series championships, the most of any NL club. The club plays its home games at Busch Stadium in St. Louis, Missouri.

The franchise is privately held by the DeWitt family — led by Bill DeWitt Jr. and Bill DeWitt III — and is not publicly traded or funded through external capital markets. Its operations sit inside the centralized MLB ecosystem, which governs scheduling, national broadcast and streaming rights, umpiring, the amateur draft, and the minor-league player development pipeline. On the field, as of mid-2026 the Cardinals sit at 52-49 (.515), third in the NL Central and 11.5 games out of first place, indicating a non-contending season rather than an active rebuild or sell-off.

Commercially, the franchise monetizes through the standard MLB revenue stack: a share of league-wide national media rights, local regional sports network and over-the-air broadcast fees, gate receipts and premium hospitality at Busch Stadium, sponsorship and suite revenue, concessions, and licensed merchandise distributed via MLB's league-wide retail and e-commerce channels. Customer segments are distributed across regional season-ticket holders, national MLB pass subscribers, casual walk-up attendance, corporate sponsors, and a dispersed licensed-merchandise consumer base; no single counterparty materially drives franchise revenue.

St. Louis Cardinals firmographics

Firmographics
Name
St. Louis Cardinals
Legal name
St. Louis Cardinals
Website
https://mlb.com
Company type
Private
Founded year
1882
Operating status
Operating
Headcount range
11–50 employees
Short description
The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.
Ownership category
akta.pro rank

St. Louis Cardinals industry classification

Industry
Product category
Professional Sports Franchise (Major League Baseball)
akta.pro primary industry
Baseball & Softball Leagues (MPAKAAAC)
akta.pro secondary industry
Professional & Major League Stadiums (MPAKAEAA)

Keywords

  • Professional baseball franchise
  • Live sports entertainment
  • Licensed sports merchandise
  • Stadium ticketing services
  • Sports media broadcasting

Where St. Louis Cardinals is headquartered

Location

Headquarters

HQ city
St Louis
HQ country
United States
HQ region
North America

Markets served

St. Louis Cardinals business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Others

St. Louis Cardinals product offering

Product offering

Core offering

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Product overview

The St. Louis Cardinals are a Major League Baseball team. The source data provided is from MLB.com (the league's official website) rather than from St. Louis Cardinals-specific team pages. The available source material covers MLB-wide digital products and services including MLB.TV streaming, MLB.com website features, and various MLB league programs, but does not contain specific product or service information dedicated to the St. Louis Cardinals organization.

Differentiator

Problem solved

Functional benefit

Companies that use St. Louis Cardinals

Customer profile

Ideal customer profiles2 records

St. Louis Cardinals technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

St. Louis Cardinals partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

St. Louis Cardinals competitors and assessment

Company assessment

Market position

Competitive moat3 records

Customer concentration

St. Louis Cardinals social profiles

Digital presence

St. Louis Cardinals financial estimates

Financial estimate

Revenue estimate

Valuation estimate

St. Louis Cardinals leadership team

Management profile

Number of profiles

Profiles2 records

St. Louis Cardinals funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

St. Louis Cardinals M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Cardinals

What does St. Louis Cardinals do?

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Is St. Louis Cardinals a public or private company?

St. Louis Cardinals is a private company. It is classified as family owned and is currently operating.

When was St. Louis Cardinals founded?

St. Louis Cardinals was founded in 1882. It employs 11 to 50 people.

Where is St. Louis Cardinals based?

St. Louis Cardinals is headquartered in St Louis, United States, in the North America region.

Does St. Louis Cardinals have an API?

No public API is recorded for St. Louis Cardinals.

What industry is St. Louis Cardinals in?

St. Louis Cardinals's product category is Professional Sports Franchise (Major League Baseball). Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues, with a secondary code of MPAKAEAA, Professional & Major League Stadiums.

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Live signals
SiRanking 10 Best Free-Agent Fits for the St. Louis CardinalsThe St. Louis Cardinals are evaluating 10 free-agent targets for the upcoming offseason, including pitchers Jack Flaherty, Jordan Montgomery, and Shane Bieber, plus infielder Eugenio Suarez. The list also names relievers A.J. Minter, JoJo Romero, Matt Strahm, Michael Lorenzen, and Jonathan Loaisiga, with the bullpen and veteran infielder at third base cited as key needs.SiA Cardinals Fan's Guide to the ALCS: Who Should You Root For?The St. Louis Cardinals missed the 2026 postseason, finishing 77-85 in fourth place in the NL Central. The article advises Cardinals fans to root for the Cleveland Guardians and Tampa Bay Rays in the ALCS, citing their low payrolls and former Cardinals players. It also notes the Rays' run-manufacturing style resembles the Cardinals' 1980s 'Whiteyball' approach.SiCardinals-Alec Bohm Idea Sounds Intriguing, But With Significant CatchThe St. Louis Cardinals' third-base position remains a key question heading into 2027, with internal options like Thomas Saggese or Blaze Jordan. MLB.com's Mark Feinsand suggested Alec Bohm could be a fit, but the Cardinals' willingness to spend in free agency is the main hurdle. Bohm's 2026 stats would provide a boost, though financials are the biggest stopping point.YahooGrades for Cardinals Starting Pitchers in 2026The St. Louis Cardinals' starting pitchers posted mediocre-to-slightly-below-average 2026 stats, finishing 20th in ERA (4.27) and 26th in batting average against. Most starters, including Andre Pallante, Quinn Mathews, Kyle Leahy, and Michael McGreevy, received positive grades, while Matthew Liberatore was graded D. The team still has room to improve.SiThis Day in Cardinals History: Albert Pujols Hits First Career Postseason HomerAlbert Pujols hit his first career postseason home run off Randy Johnson in Game 2 of the 2001 NLCS, leading the Cardinals to a 4-1 win over the Diamondbacks. The homer put St. Louis up 2-0 in the first inning, and Pujols went 2-for-4 in the game.Si4 Impending Free Agents Still Playing in October Who Should Interest CardinalsThe St. Louis Cardinals should target four free-agent pitchers still in the playoffs: Kris Bubic, Sean Newcomb, Dustin May, and JoJo Romero. Bubic posted a 2.55 ERA in 20 starts last season, while Newcomb threw 90 1/3 innings with a 3.09 ERA. May and Romero were acquired in a trade and could return to St. Louis.SiCardinals May Have Ideal Free Agent Target to Fill Third BaseThe St. Louis Cardinals are considering adding Eugenio Suarez to fill a third-base gap, as they have internal options like Blaze Jordan and Thomas Saggese. Suarez hit 49 home runs in 2025 and 26 in 2026, and a one-year deal could be followed by a trade deadline move. The team may wait for prospect Jesus Baez to develop.SiCardinals-Rainiel Rodriguez Experiment Could Open New Path to MLBThe St. Louis Cardinals' Rainiel Rodriguez, their No. 1 prospect, has taken third-base reps, a move that could help his position flexibility. He hit .324/.413/.574 with 27 home runs and 87 RBIs in 2026, winning the Texas League batting title. His versatility could aid his ascent through the minors.SiCardinals Should Try This Approach with Ivan Herrera Before Considering TradeThe St. Louis Cardinals are considering whether to trade or reposition Ivan Herrera, a right-handed hitter. He has limited experience at first base and left field, and could be tried at third base. A position change is suggested before a trade, as the team has multiple catchers.